Change Lives Make Money: The Podcast For Online Trainers

You know what's worse than getting projectile shit on at 2am while your finger's bleeding from a cardboard cut? (Yep, that happened.) Watching people's souls leave their body when they realize entrepreneurship isn't a vacation. This episode is Brian and his co-host going OFF on the fairy spiritual "follow your bliss" bullshit that's infecting entrepreneurship.  If you think starting an online business or following your passion means you can skip the grind, this episode will slap you back to reality. Hard. This isn't your typical motivational podcast where we tell you everything's gonna be okay. This is the conversation about why most people fail, why work ethic is a muscle you need to build, and why your feelings are lying to you about what you're capable of. From watching Anthony Joshua tell Jake Paul "I'm gonna make sure your soul leaves your body" to the harsh reality that you need to pack your calendar until there's literally no time left... this is what separates people who actually make it from people who quit after day six. Here's what we break down: The "come to Jesus" moment everyone's having. People are finally realizing that building a seven-figure business requires money, effort, and years of work. Not four days of hustle followed by "when's the vacation?" You don't get breaks when you're building something real. Why work ethic is like a muscle (and how to build it).  You can't hit a PR the first time you try five plates. You work, recover, eat, and try again. Same with entrepreneurship. Most people push too hard, burn out, and pull way too far back instead of finding their limit and slowly expanding capacity. The calendar optimization strategy that built PT Domination. Pack your calendar until there's literally no time left. Optimize what you're doing. Hire someone to replace the menial tasks. Repeat. That's how you scale, not by working less and hoping AI does it for you. Why your body is NOT your friend.  If Brian listened to his body, he'd be 400 pounds eating candy. If his co-host listened to his body, he'd still be doing drugs. Your body lies to you. Your feelings lie to you. Stop listening to them and work your goddamn ass off. The harsh truth about the "alignment" crowd. Every single person preaching "go with the flow" and "follow your bliss" built their business with ridiculous work ethic. They weren't sleeping. They weren't woo-woo-ing their way to a million dollars. They worked until they succeeded, THEN they started the spiritual shit. ...and much more. CHAPTERS: 00:00 - Intro: Babies, Projectile Shit & Real Talk 03:27 - The "Soul Leaving the Body" Moment 06:00 - What It Actually Takes to See Success 15:55 - Work Ethic as a Muscle: How to Build Capacity 19:24 - Why the "Follow Your Bliss" Crowd is Full of Shit 22:13 - Your Body is NOT Your Friend: Stop Listening to Feelings   Top Quotes: "Sometimes you just watch the soul leave their body. You just see people fucking crumble." - Co-host (3:27) "Everything that you want in life is on the other side of work ethic. Everything." - Co-host (15:55) "If I listen to my body, I'd be 400 fucking pounds right now, because all I want to do is eat candy and drink." - Brian (22:13) "You can't woo, woo your way to a million fucking dollars. You can't woo your way to fucking 100 grand. Doesn't fucking work." - Co-host (19:37) "If I got to convince you to get out of bed to do the shit that you said you wanted to do, fuck off." - Brian (22:13) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Justin Klein just won $25,000. Not in the lottery. In business decisions. That's what happens when you renew, upgrade, or extend your coaching program. You get entered to win a $25K trip to spend an entire day with Brian breaking down your business, flying out fully paid, going to lunch, doing a workout, and getting one-on-one attention to scale even faster. This episode starts with announcing two major winners (Justin's $25K trip and Michelle's $1K cash plus the BOOM trophy), then dives straight into live coaching with coaches who are scaling hard, hitting record months, and figuring out how to stop fucking around with multiple jobs when their business is already printing money. From Dana hitting $25K months while still manually transferring client programs (and why she needs to hire someone yesterday), to Daniel showing up to every coaching call even after four years because he knows there's always more to learn, to Stevie launching a year-long $5K program via masterclass - this is what scaling to six figures actually looks like in real time. Here's what we break down: The project management system that lets Brian run multiple businesses without burnout.  Sunday planning to identify the ONE most important thing for each project that week, then spending 30-45 minutes on each project every single day. Small daily progress beats batching everything into one overwhelming day. The difference between knowing information and using information.  Daniel's been with PT Domination for four years and knows the fundamentals, but people in the Millionaire Mastermind making $200K/month have the exact same information. The difference? They show up to every single coaching call. Trent Harrison still shows up at $220-250K/month to learn from people doing $15-35K. Andre's New Year's challenge timing strategy. Don't launch a 14-day challenge on January 1st. Push hard for January 1st program starts NOW, then launch your 14-day challenge starting January 5th. You'll capture both waves - people who want to start immediately and people who want the free challenge entry point. Stevie's masterclass framework for launching her $5K year-long program. Start with big promise, backstory on why you're qualified, show social proof, deliver three valuable core lessons, then present the "slow path vs fast path" invitation. Get your ride-or-die clients in the chat hyping you up while people book calls. Send the replay immediately after to everyone who didn't show. Lucy's decision point: quit the job or keep playing it safe? She's hitting multiple $10K months in a row, has the money saved, but her job texted "my emergency is your emergency" and it's stressing her out. Brian's responsible coaching approach: How many months have you hit over $10K in a row? If it's consistent, you know the answer. CHAPTERS: 00:00 - Intro: $25K Winner Announcement - Justin Klein 02:00 - Michelle Listini Wins $1K + BOOM Trophy 05:00 - Dana's Project Management Question & Delegation Strategy 07:15 - Meta Glasses: Did They Actually Help Story Engagement? 10:00 - Daniel's Insight: Knowing vs Using Information 15:00 - Why $200K/Month Coaches Still Show Up to Calls 1:25:44 - Andre's New Year's Challenge Timing Strategy 1:26:44 - Stevie's Masterclass Framework for $5K Year-Long Program 1:30:00 - How to Get Ride-or-Die Clients to Hype Your Masterclass Top Quotes: "There's a difference between knowing information and using information. You can know something, but to execute the thing perfectly is two completely different conversations." - Brian (10:00) "The same information that you have is the same information that they have. The only difference is in the application and the behavior pattern." - Brian (10:36) "If I can't do the stuff in the time that I'm allotting it to, then I'm gonna hire somebody to do it for me." - Brian (5:00) "Why am I the one posting that on my feed? I can get somebody else. It's content still goes out, but I don't have to post the content." - Brian (5:00) "You're rich, Dana. You're $25K. Get somebody else to do it." - Brian (5:00) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

December isn't a slow month. If you believe that bullshit, you're already losing. Chase just locked in $32K in renewals, Carolina hit her first $14K month, and that's just the start.  That's why I share these live coaching calls here. So you can listen to real coaches working through real problems: buyer's remorse, viral content that doesn't convert, when to pitch renewals, and why your lighting matters more than you think. And see that hitting record months is possible - even in December.  Here's what we break down: The 24-hour buyer's remorse fix. Chase is losing 2 out of 9 clients within 24 hours of signing up. The problem? Not cementing the sale on the call. You need to address negative emotions immediately, walk through next steps crystal clear, and spend time getting them excited after they commit. How Chase locked in $32K in renewals without being pushy.  He got all his current clients to upgrade into 12-month programs, some only six weeks into their current program. The key? Owning his voice and speaking from the heart instead of trying to sound like a "coach." When to pitch renewals (and when you're leaving money on the table). Don't wait until the last month. If a client is crushing it and you know they need more time, pitch the renewal early. This is about serving your clients, not being salesy. Why Carolina's 53K viral video didn't convert on her free resource. The content isn't the problem. The CTA placement is. Attach your free resource to connection content that you KNOW performs well, not just any random post. Tell an emotional story first, then drop the CTA. The lighting fix that makes your content perform 10x better. Your meals might be perfectly portioned, but if people can't see them clearly, they're scrolling past. Ring light + proper lighting = better engagement. Period. The content that actually converts leads. Connection posts and reaction videos are crushing it. Gym stealth content is doing okay. But if you want people to take action, you need to attach CTAs to the content types that already perform well on your page. CHAPTERS: 00:00 - Intro: December Is NOT a Slow Month 01:48 - Chase's $32K Renewal Win & Finding His Voice 05:00 - Solving the 24-Hour Buyer's Remorse Problem 15:00 - When to Pitch Renewals Without Being Pushy 25:00 - Cementing the Sale & Addressing Negative Emotions 1:23:33 - Content Lighting Tips That Actually Matter 1:25:39 - Carolina's $14K Month & 53K Viral Video 1:26:53 - How to Attach CTAs to High-Performing Content 1:29:09 - Outro: Setting Up for January Success Top Quotes: "December is not a slow month. That's just like saying I suck at sales. That's just like saying the algorithm hates me." - Brian (0:00) "If somebody backs out within the first 24 hours, they're getting buyer's remorse. Either we didn't cement the sale on the call, or we didn't clearly articulate what the next steps are." - Brian (5:00) "In order for any call to action to do well, the reel has to perform well. If the post doesn't do well, people aren't gonna respond to it." - Brian (1:26:53) "I've always been in a space where I just felt like not me... Alex jumped onto a call with me and was like, 'Dude, what the hell are you doing? This is not Chase.'" - Chase (2:12) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Black Friday week is here. Most coaches are scrambling. You're about to learn exactly how to execute. This isn't theory or motivation. This is the live, tactical playbook for running your Black Friday challenge, closing old leads, handling renewals, and avoiding the mistakes that'll cost you $10K+ this week. You're getting real-time coaching with coaches booking 60+ calls, hitting $16K+ months, and executing four-day challenges with 30+ engaged participants. From Robert's giveaway that flopped (and how to fix it), to Chris booking 5 calls immediately after his challenge, to Lot going 0-for-9 on sales calls after raising prices - this is what Black Friday execution actually looks like when the pressure's on. Here's what we break down: The exact DM sequence for challenge participants post-live.  LJ gets the word-for-word text to send immediately after the final live stream. This converts challengers into booked calls without sounding desperate or pushy. Why your Black Friday giveaway bombed (and the one fix that saves it).  Robert's giveaway got zero traction because it said "12 week program giveaway" instead of "$1,000 giveaway." Dollar amounts create urgency. Program descriptions don't. How to hit up old leads without coming off like a desperate salesman.  The framework for re-engaging cold leads: get them to REPLY first, then make the offer. Never lead with "30% off, you interested?" The pre-call video that increases show rates by 20%+.  Maddie learns the exact video script to send the night before every sales call. This simple touch dramatically reduces no-shows. When to raise prices vs. when to fix your sales skills.  Lot went 0-for-9 after raising from $999 to $1,200. Felix is closing at 100% and wants to add more to his offer. The market tells you everything. The "seven levels of leads" framework.  Why type form leads convert at 80% but story poll leads ghost you. Understanding lead temperature is the difference between wasting hours and closing deals. CHAPTERS: 00:00 - Intro: The Challenge Close Strategy 01:27 - Robert's Black Friday Giveaway Fix 06:32 - Elliot's $16K Month & Athlete Lead Strategy 11:25 - Quincy's Challenge Wrap-Up Framework 18:08 - Bruce's $11K Month & Sales Conversion 24:48 - Kayla's Challenge Execution & Winner Selection 28:39 - Carter's $17K Month Ad-Free Strategy 34:02 - Jai's Niche Decision: Person vs. Problem 45:00 - Maddie's Lead Quality Problem & Pre-Call Videos 51:00 - Lot's 0-for-9 Sales Week & Price Confidence 55:00 - Daniel's Trainerize Migration Strategy 1:01:45 - Gina's $20K Month & Content Creation Rituals 1:07:45 - Jared's First 10K Mastermind Call 1:09:00 - Carolina's 90% Close Rate & DM Pitching 1:17:09 - Chris's $25K Projection & Old Lead Reactivation -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Raw coaching calls with fitness coaches solving real business problems in real-time. Tune in for live problem-solving with coaches at every stage... from struggling with price objections to hitting record months and deciding whether to scale or coast. You're getting the exact frameworks for re-engaging cold leads, qualifying prospects better, handling the "I need to talk to my spouse" objection, and knowing when to raise your prices vs. fix your sales skills first. From Katie hitting $14.6K (projected $23K) questioning whether to scale, to Kayla booking 14 calls but leaving $7K on the table with weak objection handling - this is what real coaching looks like when you're building a business in the trenches. Here's what we break down: The psychology of re-engaging past leads - It's not about getting them to buy immediately. It's about getting back on their radar so when you do launch an offer, they're already thinking about you. This works year-round, not just during sales. How to push 1% further on sales calls instead of giving up - Kayla gets real-time role play on staying calm when handling objections. The difference between asking for opinion vs. permission changes everything. Most coaches give up the second they hear "I need to think about it." Why you should launch sales a week early (not just on the day) - Launch on Monday to capture buyers before they commit to someone else's offer. This principle applies to any promotion you run - early access creates urgency and gives you more selling days. The December retention problem every coach faces - Most coaches lose clients during slow periods. Learn the "template program + micro-challenge" framework that keeps clients engaged when they'd normally fall off track. When to offer premium programs vs. fixing your sales skills first - Before raising your prices or niching into high-ticket clients, make sure you can convert at 40%+ consistently. Nervin gets coached on targeting wealthier clients while Carter learns about positioning testosterone optimization. How to optimize client check-ins when you're drowning - Simple application form fixes that increased conversion, and strategies for keeping check-ins efficient as you scale without sacrificing quality. Top Quotes: "The entire purpose of the message is to re-engage them so that they see your content when you launch an offer." - Brian (2:03) "Just push 1% further than you usually would. A lot of you guys give up on objections as soon as you get one." - Brian (30:01) "Before I changed my whole offer to target premium clients, what if your sales skills just aren't good yet?" - Brian (38:36) "Hard work will make you more successful in life regardless of the path you're trying to chase." - Cole (implied coaching philosophy) CHAPTERS: 00:00 - Intro 00:22 - Dana's Strategic Re-Engagement Framework 03:13 - Katie's Scaling Decision: $15K to $30K+ 13:17 - Courtney's Challenge Signup Struggles 17:13 - Nervin's Premium Positioning Strategy 23:32 - Kayla's Sales Breakdown: Leaving $7K on the Table 30:01 - The 1% Push: Role Play Session 33:31 - Carter's Niche Strategy: Testosterone & Men Over 40 41:33 - Quincy's 4/5 Close Rate & Facebook Disable Story 49:05 - Marilyn's Promotional Launch Timeline Strategy 53:16 - Chris & Candace's Application Form Optimization -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

This isn't another "AI is coming for your job" fear-mongering video. This is what's ACTUALLY happening with AI, social media, and the fitness industry... and why most coaches are completely missing the point. Brian and Cole break down the real threat (spoiler: it's not AI), why hard work still matters more than ever, and how fear-mongering is being weaponized to sell you courses you don't need. Here's what we break down: Why the "AI will ruin social media" narrative is bullshit. There are 2 billion people on Instagram. Most have no idea who Alex Hormozi is and aren't worried about AI taking over their cooking videos. The fitness industry will generate $70 billion in the next few years. It's not dying. The real problem with AI content right now. Coaches using ChatGPT to write their captions sound like robots. One creator even used AI to write about losing a family member. When you stop being authentic, you've already lost. Why hard work beats "smart work" every single time. The construction worker argument, the lever analogy, and why arrogance (not laziness or stupidity) is what's actually keeping you broke. How fear-mongering is being used to sell you programs. Watch how influencers create urgency around AI, paid ads, or "the fitness industry dying" to get you to buy their coaching. It's a playbook, and you're falling for it. The only people who will lose to AI. It's not AI that'll take your job. It's someone who knows how to use AI 100x better than you while also working harder than you.   Top Quotes: "There's 8 billion people on the planet. 2 billion use Instagram. Thinking AI is going to take over everybody's lives is ignorant." - Cole (4:09) "AI is a tool. Someone who knows how to use AI 100 times better than you is gonna take your job. Not the tool itself." - Cole (14:29) "Hard work by itself might not make you rich, but hard work as a principle needs to be the thing you embody with anything you do." - Brian (19:16) "Everything you do is a testament to someone who won. Either become the winner or shut the fuck up and buy their shit." - Cole (25:35) CHAPTERS: 00:00 - Intro: The AI Fear-Mongering Problem 02:51 - Why Social Media Isn't Dying 07:26 - The ChatGPT Caption Disaster 12:32 - AI Can't Replace Authenticity 14:29 - Who Will Actually Lose to AI 16:19 - Hard Work vs. "Smart Work" 19:16 - The Hard Work Principle 22:38 - Real Examples: Nicholas Crystal's Course 25:13 - Stop Glorifying Failure 28:12 - Wrap Up & Send Off Ready to scale your online fitness business to $10K/month and beyond? DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow. -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Black Friday is here. Most coaches will panic-discount their way into poverty. You're about to learn how to do it right. This isn't another generic "run a Black Friday sale" episode. I'm giving away the exact frameworks for pricing, renewals, offer structure, and client communication that actually work during the biggest revenue opportunity of the year... without devaluing your brand or attracting broke clients. You're getting real-time coaching with coaches at every level: from Danny hitting $10K in 12 days with boosted posts, to Felix closing at 100% for 7 weeks straight (yes, 100%), to Lucy learning how to balance business growth with actual life. Here's what we break down: How to handle Black Friday discounts without pissing off recent clients. Dana's framework for offering discounts off current rates vs. grandfathering existing clients. This prevents the "I just paid full price last week" nightmare. The DM renewal strategy that's converting 95%+ of current clients. Felix gets the exact messaging sequence for re-signing clients through DMs instead of calls. Most Millionaire Mastermind coaches do this because trust is already established. When to raise your prices (and when you're full of shit). Nervin wants to increase from $300/month but is only closing 37%. Felix is closing at 100% and worried about adding more to his offer. The market tells you when you're undercharging. Why boosted posts work better than organic when done right. Danny spent $400, made $8K. Spent another $450, made $8.5K. The exact troubleshooting for when Meta randomly stops running your ads. The partnership trap most coaches fall into. Elliot gets the brutal truth about equity partnerships and why the 90-day termination clause could save his business. How to filter out broke international leads without wasting hours.  Halal's attracting 50K+ followers but booking calls with people from countries who can't afford his program. The simple DM filter that saves hours. Top Quotes: "The discount will always apply to current rates. You can't discount a rate they already have or you'll put yourself out of business." - Brian (3:09) "When you go viral, you're always going to have people from countries that can't afford you. We just need to get better at filtering." - Brian (44:29) "Every time you grow to the next level, there's going to be a part of you that you have to leave behind." - Brian (1:10:35) "Usually when my business is stressing me out and I detach completely - go golfing for 5 hours - I come back and we just made a bunch of money." - Brian (1:07:13) CHAPTERS: 00:00 - Intro: The BOOM Challenge Announcement 01:13 - Dana's Black Friday Discount Strategy 04:49 - Elliot's Partnership Question (Equity Warning) 09:18 - Danny's $8K from $400 Boosted Post Strategy 11:22 - Nermin's Pricing Dilemma: 100% Close Rate 16:39 - Felix's Black Friday DM Renewal Framework 28:39 - Carter's Content Audit & Sales Call Strategy 37:08 - Halal's International Lead Filtering Problem 46:45 - Stevie's Opener Optimization & $3K Week 51:09 - Katie's $6,540 Sales Day & Meta Verification 56:01 - Lucy's Recurring Client Strategy & Life Balance 1:10:35 - Percy's Growth Dilemma: In-Person to Online Transition ----- For more information on working with me, fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

What happens when you put four coaches making $20K-$35K/month in the same room? Pure gold.   In this episode, I brought on four of my Million Dollar Mastermind students who've absolutely crushed it in their businesses.   We're talking Ragnar (25K/month), Dan Lamb (23K/month), Sammy (20-30K/month consistently), and Max (tripled his income in 3 months).   These aren't beginners.   These are coaches who graduated from the 10K Mastermind and scaled to levels most people don't think are possible.   Here's what we break down: The real struggles that kept them stuck at $5-10K/month before breaking through to $20K+. Spoiler: it wasn't about working harder. Why content is still king. Ragnar books 77 sales calls per month with boosted posts while getting only 1-2K views per reel. Max went completely organic. Both work. The mindset shifts that separate $3K months from $13K months. Max talks about his vision video and why 75% of his "impossible" goals have already happened. How to actually know your avatar intimately enough that your content converts (not just entertains). Ragnar breaks down his exact process. Building your first team. When to hire, who to hire first, and how to train them without the MDM resources. CHAPTERS: 00:00 - Intro & Meet the MDM Students 04:37 - Ragnar's Biggest Struggle: Content & Marketing 08:05 - How to Know Your Avatar Intimately 12:43 - Max on Mindset & Vision Videos 17:45 - Sammy's Brick-by-Brick Approach 21:59 - The Power of Consistency Over Emotion 25:10 - Dan Lamb's Journey from Burnout to Freedom 32:02 - 10K Mastermind vs Million Dollar Mastermind 43:46 - Managing Check-Ins at Scale 51:06 - Content Strategy: What Actually Converts 1:00:27 - Time Management & Avoiding Overwhelm 1:08:27 - Systems & Automations That Actually Work 1:14:00 - Stevie's Time Blindness & Limiting Beliefs 1:19:16 - Overcoming Imposter Syndrome at $10K/Month Top Quotes:   "I don't give a shit about going viral. I don't give a shit about views. I care about conversions and money." - Ragnar (7:42)   "Your mind doesn't have the ability to depict between external and internal realities. So why not create the reality you want?" - Max (15:46)   "My goals are more important to me than any excuse I could possibly come up with to not do it." - Sammy (22:50)   "Let the little fires burn. Marketing, sales, and delivering to your clients is the only thing that matters." - Dan Lamb (1:03:30)   Ready to scale your online fitness business to $10K/month and beyond?   DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow.

Raw, unfiltered coaching with real fitness coaches building real businesses.   You're about to hear real coaches share their wins, their struggles, and get coached through objections, content blocks, pricing anxiety, and everything in between.   From Daniel hitting his first $17K month (started at $400/month a year ago) to Lucy getting brutally honest feedback on her sales calls.   Here's what we break down: How to optimize check-ins when you're drowning in clients - Daniel's spending 8-10 hours on check-ins for 35 clients. I show him how to cut that in half while improving retention. The exact sales framework for handling price objections - Lucy gets real-time role play on staying calm in the "buying pocket" instead of sounding desperate. This alone is worth the entire episode. Why posting for virality is killing your passion - Multiple coaches stuck in "value mode" learn how to just be authentic instead of creating content that feels forced. Boosted posts that actually convert - Real numbers: Ragnar books 77 sales calls per month with only 1-2K views per reel. The strategy isn't about going viral. How to partner without giving away equity - Elliot gets the exact framework for exploring business partnerships without getting screwed. Gina hit $12K+ this month after raising her prices and selling six-month packages. Marilyn's signing clients weekly. McKinnon grew from 800 to 11,000+ followers using content mastery. These aren't overnight successes - they're coaches who show up every single day and execute.   This is what real coaching looks like when you're in the trenches building a business.   CHAPTERS: 00:00 - Intro & Program Overview 00:56 - Elliot's Business Partnership Question 06:10 - Marilyn's Black Friday Challenge Strategy 09:23 - Daniel's Record Month: $400 to $17K in 12 Months 11:15 - Optimizing Check-Ins at Scale 18:13 - Gina's $12K Month & Bi-Weekly Check-In Strategy 18:38 - Aaron's Conversion Content Question 26:46 - Stevie's Lead Response Rate Problem 33:17 - Carolina's Urgency Creation on Sales Calls 40:53 - McKinnon's Viral Post & Niche Strategy 45:33 - Lucy's Price Objection Masterclass 58:33 - Sales Role Play: Staying Calm in the Buying Pocket 1:03:37 - Dana's Authenticity vs Value Content Struggle 1:06:16 - Yadira's Storytelling Framework 1:10:42 - Abe's Boosted Post Targeting Issue 1:13:02 - Carter & Brittany's Five Content Pillars Top Quotes:   "You have to focus on the things you can control. Right now, the only thing you can control is your skill." - Brian (46:54)   "Stay in the buying pocket. Calm. As soon as you drop the price, the game is on." - Brian (58:41)   "Stop trying to go viral. Stop trying to give value. Just fucking express yourself." - Brian (1:00:06)   "If you can't create authenticity. We just have to be." - Brian (1:01:05)   Ready to scale your online fitness business to $10K/month and beyond?   DM me "10K" on Instagram @therealbrianmark and let's see if I can help you grow.

The Ultimate Blueprint: How to Add $1-2K Per Week to Your Coaching Business 💰 In today's masterclass, I'm breaking down the exact system I've given to over 11,868 coaches that they've used to add an extra $1-2K per week in revenue to their coaching business. This isn't theory - this is the proven blueprint that's helped my clients go from struggling with a few hundred followers to making $10K, $60K, even $200K+ per month. Real quick - I run a company called PT Domination where I help coaches start and scale successful online businesses. My biggest flex? I've helped 11,865 coaches build real businesses, and we maintain a 1% dispute rate because 99% of our clients are satisfied with the service. That's fucking insane when you think about it. I'm going to show you exactly why views don't equal clients, how to use hyper-specific messaging to stand out in a saturated market, and how to capitalize on the holidays (November and December should be your record-breaking months, not slow months). Plus, I'm breaking down the exact follower ad strategy that's getting my clients 50 cents to $1 per follower while they book 1-2 sales calls every single day. Top Quotes: "Views do not equal clients. That's a super fucking important distinction to make. So many fitness coaches are posting on social media, trying to get more views. But views do not equal clients." (4:59) "The holidays are not a slow time for fitness coaches. The holidays are the busiest time of the year. November and December should be your record-breaking months. Black Friday every year is a record-breaking month across all coaching programs." (20:27) "You guys think that people are gonna line up and send you cash just because they're following you or engaging with your content.,, Your only intention as an online coach who wants to make an extra 1-2k a week is to get more conversations in the inbox." (29:03) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

If you're selling my content as your own, you're getting kicked out immediately 🚫 In this raw episode of podchats, I'm setting the record straight on something that recently happened inside my 10K mastermind - and it's not pretty. Because I just had to remove someone from the program for stealing and reselling my content. Look, I've spent years building this knowledge, testing these strategies, and dialing in what actually works. So if you think you can just take what I teach and package it as your own, you're about to get a reality check. And yeah, I'm calling this shit out publicly because it needs to be said. But beyond that? This episode is packed with real coaching calls where I help my clients break through their biggest obstacles - from closing 4 clients out of a 10-person challenge, to dealing with buyer's remorse, to finally cracking the content code that gets results. If you're serious about building a real coaching business with integrity, this one's for you. 💯 Top Quotes: "If I ever find out that any of you guys are doing that, you'll be blacklisted immediately. This is taking me a long fucking time to learn the shit myself and dial this in and hone it in. So if I find out that you're taking my shit and selling my shit, I will be fucking booting you out immediately." (0:40) "So if I'm on a call with the prospect and they're super hesitant or super nervous... I'm like, 'Can I be real with you for a second? I'm 100% confident that your life is going to be drastically different in 16 weeks time from now.'" (3:37) "I think you should treat all of them like they want to buy your stuff until they tell you otherwise. And so, all of them get run through the same process." (17:01) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

You're expecting results way too fast... and that's why you're failing 😤 In this unfiltered episode with my business partner and best friend, we're calling out the biggest problem plaguing every entrepreneur trying to make it online - your timeline expectations are completely fucked. Want to know what it actually takes to build something real? I spent $344,500 on my media team over 13 months before we started seeing any return. That's right - over a quarter million dollars just set on fire while I waited for the results to show up. And you're over here, scared to buy a fucking camera or invest in a course because you might not see ROI in 30 days. We're breaking down why effort without expectation is the secret sauce, why most of you will quit before you ever pop off, and why releasing your timeline is the only way you'll actually achieve the goals you claim to want. If you think you're going to hit a million in six months because you have a laptop and "like to talk," you need to hear this. 💯 Top Quotes: "I share that number, $344,500, which makes me literally - ice pick in my neck a couple times when I fucking hear that number. But I share that because if I had the expectation of instant return, we would not be where we are right now." (3:41) "Hard work by itself does not equal success. Let's just have that conversation because if you're working hard at the wrong strategy, you're just doing the wrong thing. Yes, you need to work hard, but you also need to acquire new information." (7:17) "I'm absolutely certain it's going to happen. It's just a matter of time, dude. And because I don't have a single doubt in my mind about the outcome that I'm going to achieve, I've completely released the timeline in which that outcome will come to me." (10:58) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Struggling to make content that actually converts? Here's what you're doing wrong 🎯 In this episode, I'm hosting another live coaching session with my clients, and we're diving deep into the exact mechanics of creating content that doesn't just get views—but actually signs clients. From understanding the difference between awareness content and conversion content to mastering the psychology of viral hooks, I'm breaking down why most coaches are posting surface-level value that goes nowhere. You'll hear me work with multiple clients on transforming their content strategy, fixing their DM game, and understanding what really makes people stop scrolling and take action. And here's the truth: most of you are creating content that makes you look like a fitness influencer instead of a coach who can actually solve their problems. 💥 So if you're posting consistently but not booking calls, getting engagement but no conversions, or wondering why your "value content" isn't moving the needle... this episode is going to completely shift how you approach content creation. Because when you nail the fundamentals of conversion-focused content, everything changes. 🔥 Top Quotes: "This is surface level value. It's surface level and I'll tell you why it's surface level because you're not speaking to your ideal client." (4:04) "Typically speaking, awareness content will perform better because it's more widely relatable. But the goal with awareness content is they follow you, and then they will still see your conversion content. Not everyone's gonna engage with it, but they'll still see it." (8:22) "The assumption that you have to make is that when people are scrolling through social media, in the first three seconds, you need to tell them why they should watch your video." (38:27) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Looking to close more sales but struggling with the basics? Here's what you're missing 📞 In this episode, I'm hosting a group coaching session inside my high-level coaching container for coaches making $5K-$20K/month, and I'm breaking down the real fundamentals that actually move the needle in your fitness business. From presenting paid-in-full offers to running profitable challenges, we're covering everything you need to know to scale past your current plateau. You'll hear me dive deep with multiple clients on the exact scripts, strategies, and psychology behind closing more deals, increasing retention, and building unstoppable momentum. And here's the truth most coaches miss: it's not about having more strategies. It's about executing the fundamentals at a level most people never reach. 💪 So if you're booking calls but struggling to close, running challenges that flop, or wondering why your group coaching calls feel empty... this episode is going to give you the exact playbook to fix it. Because when you nail the basics and execute them relentlessly, scaling to $25K-$30K months becomes inevitable. 🔥 Top Quotes: "People are going to buy whatever you put in front of them. So if you want to sell more paid-in-fulls when you price-present your offer, just present it and be a little hesitant on the payment plan." (1:25) "You could be doing $25,000 to $30,000 a month seriously within the next 60 days. Because when you get the influx of people to take you up on your coaching offer, your business is doing $25,000 to $30,000 a month." (10:10) "In my opinion, you can never do too much social proof. There's only not enough. The reason people aren't pulling the trigger on sales calls is because they just haven't seen enough clients you're working with. That's it." (34:22) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Are you actually messaging every single follower that comes in? 🤔 In this episode, I'm pulling back the curtain on a live 10k Mastermind coaching call where I help my clients (who are making anywhere from $5k to $20k per month) solve their biggest problems in real time. From boosted posts to Black Friday prep, from hiring VAs to running challenges that actually convert—we're covering it all. You'll hear me break down the exact metrics that matter when running paid ads (hint: it's not what you think), the psychology behind magnetic giveaways, and why 99.9% of you should NOT hire a virtual assistant right now. Plus, I'm calling out the mistakes that are costing you sales and showing you exactly how to fix them. If you're stuck at your current income level and wondering what's actually holding you back from scaling to $10k, $15k, or even $25k per month, this episode will give you the blueprint. Because the difference between where you are and where you want to be isn't another strategy—it's executing the fundamentals with precision. 💰 Top Quotes: "The number one leading indicator that you're looking for is how much money did you spend versus how much money did you make back." (10:18) "You never, ever, ever book more than 48 hours out. If you do, your show rates will decrease dramatically." (46:10) "I think you guys have the potential to be doing $100,000 a month with your own fitness coaching offer. You guys have the audience, you have the operation, you have all the intangibles. You just have to ask yourself what's important to you." (50:51) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Allow me to reintroduce myself: why I disappeared and what I'm doing differently now 🎙️ In this episode, I'm back after months away from solo podcasting, and I'm pulling back the curtain on why I stopped, what's changed, and where we're going from here. Because the truth is, I got bored talking about the same beginner shit when it became second nature, lost my live streaming in March, and watched my podcast downloads drop from 100k to 33k a month. Ouch.  But here's what brought me back: I'm on a mission to scale from one million to two million dollars a month, and that journey required me to make some of the hardest decisions of my life - including letting go of 15 team members, some who'd been with me for years. And I realized I needed to start talking about what I'm actually learning and working on right now, not recycling the same old content. So if you're stuck at a plateau and wondering why you can't break through to the next level... tune into this episode 🔥 Top Quotes: "You only have 16 waking hours. And in those 16 waking hours, the people, places, circumstances, and things that you spend your time on are going to determine your success or failure in life." (6:40) "Some people are in your life for a season, and that season, if you just continue to hold onto it, can become your entire life." (6:06) "I know what I'm capable of. I know what I deserve. I know that I am worthy. And I'm not willing to accept anything less than excellence in my life. In every area." (8:08) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Your friends right now won't be there when you make it to the top (and that's okay) 💔 In this episode, Cole and I are diving into one of the most painful truths about success that nobody wants to talk about: the people in your life right now probably won't be there when you reach your goals. And before you get defensive, hear us out - because this isn't about being a shitty friend or thinking you're better than everyone else. The reality is, you can't grow into the person you want to become while hanging around people who keep you stuck as who you were. We break down the difference between givers and takers, why some people hide their laziness behind false ambition, and the heartbreaking moment when you realize someone you care about is actually slowing you down - even if they're a good person. We also get real about the "lonely chapter" every entrepreneur goes through, where you don't fit in with your old crew anymore but haven't quite leveled up enough to connect with the people where you're trying to go. It's uncomfortable as f*ck, but it's the price you pay for transformation. So if you're holding onto friendships that are dragging you down because you're afraid of being alone or you feel guilty... this one's for you.  Top Quotes: "I'm not willing to compromise the place that I'm trying to get to, or the destination I'd like to reach, or my own quality of life, to keep somebody in my life that isn't willing to walk that fucking path with me." (2:33) "You are currently sitting in quicksand with just my nose and my mouth sticking out of the fucking sand itself. That's how it feels trying to grow and scale in business, trying to grow and scale on social media, trying to break free of old identity to become the new version of you." (14:27) "Trees don't hang out with the grass even though they started at the same place. They continue to grow to become what they were meant to be instead of sticking around with the thing that they started with." (20:42) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Stop waiting for perfect conditions and just go to fucking work! 💪 In this episode, I'm jumping on podchats with my clients and delivering exactly what they need to hear - whether they want to hear it or not. Because here's the thing: most of you are overthinking the shit out of everything instead of just taking action. We're covering boosted posts (seriously, this turned into a masterclass), how to actually use client transformations to attract more clients, why you need to stop hiding behind perfectionism, and the real mindset shifts required when you're operating from scarcity versus abundance. I'm also calling out the coaches who know exactly what they need to do but aren't fucking doing it. The best part? Watching my clients have breakthroughs in real-time when I give them permission to stop overthinking and just execute. From the guy making 8K a month who's terrified of losing it, to the coach spending hours editing one video because she's stuck in perfectionism - this episode is packed with real problems and real solutions that you can implement today. 🔥 Top Quotes: "If you know that creating boundaries will benefit your life, I'm going to invite you to start creating them. That's like saying you can eat healthy but you eat like shit - it doesn't fucking make sense." (57:21) "You don't have to be inspired to do the thing. You just have to put forth your very best effort. And I feel like the reason that you're coming to this call and having this conversation with me is because deep down, you know that you're not giving your very best effort right now." (40:44) "Parkinson's law states that the work that we do will fill the time that we allot to it. Right now, you haven't given yourself a constraint, which is why content is taking you so much time. Once we identify how long it takes, then we can give ourselves that constraint and you'll do it in two hours." (48:54) -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Are you secretly building your empire while everyone else watches Netflix? 💪 In this raw client coaching session, I'm diving deep with my top performers who are quietly stacking wins while the rest of the world makes excuses. From a coach hitting 5K weeks to someone landing a 500-employee corporate deal, these aren't your average fitness coaches - they're straight-up business savages. But here's what most people don't see: the real work happens in the messy middle. When you're stuck at 9.8K recurring but dreaming of that first 10K month. When you're getting DMs but afraid to ask for the sale. When you're hitting those inevitable dips that make you question everything. The difference between the coaches who make it and those who quit? They show up to calls like this, ask the hard questions, and implement immediately. No excuses, no delays, just pure execution. So if you're tired of being stuck in the same place while watching others level up around you, maybe it's time to stop playing small and start taking this shit seriously. 🔥 Top Quotes: "Focus on the activities that are going to generate the outcome that you want, not the outcome itself. Don't stress about the outcome or the target that you're trying to acquire." (58:54) "I don't give a fuck how many followers you have. If you have an audience where people are messaging you and DMing you and following you, that's what matters." (1:05:08) "Business is like peaks and dips. Peak, and dip. Peak, and dip. That's business. If anybody has the recipe for a rocket ship straight to the moon, I would fucking love that." (56:02) ___ Get a FREE customized blueprint to grow your online fitness business: https://pt-domination.com/clmm-results  ____ ⏯ See the Life of a 7-Figure Entrepreneur on My YouTube Channel:  https://www.youtube.com/@therealbrianmark   —— LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

https://bit.ly/The10MInstaBlueprint -------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark