ChatGTM: Revolutionizing Restaurant Tech & Go-To-Market Strategies

In this episode of ChatGTM, I sit down with Angelo Esposito, CEO of Wisk AI, to explore how technology is transforming the restaurant industry. We discuss Wisk's mission to give restaurant owners their time and profits back through innovative inventory management solutions. Angelo shares insights on the challenges restaurateurs face, including inventory shrinkage and the complexities of cost control. We dive into Wisk's exciting developments, such as their audio inventory feature that allows users to count stock simply by speaking. This episode is packed with actionable strategies for restaurant owners aiming to streamline operations and boost profitability. Tune in to discover how Wisk AI is revolutionizing the way restaurants manage their inventory and costs.

In this episode of Chat GTM, Michael Beck and Chad Horn sit down with Peter Kellis, CEO and founder of Tray, a next-gen POS platform transforming the restaurant tech landscape. Peter shares how Tray evolved from a simple app built to solve long bar lines into a scalable enterprise-grade POS trusted by IHOP and other national brands. Learn how Tray: Reuses legacy hardware with Android OS Offers unmatched flexibility for enterprise brands Supports voice ordering, AI-powered development, and hybrid self-service experiences Plus, Peter dives into the power of AI in product development, customer data strategies, and what makes a “best-of-breed” brand stand out. Whether you're in restaurant tech, POS evaluation, or just love smart innovation — this episode is packed with insights! 📌 Connect with Peter Kellis & Tray 🔗 Peter Kellis LinkedIn: https://www.linkedin.com/in/peterkellis/ 🔗 Learn more about Tray: https://tray.com/ 🔗 Tray LinkedIn: https://www.linkedin.com/company/tray-pos/ Enjoyed the episode? Be sure to like, subscribe, and share it with a friend who might find it helpful!

What’s really happening in the restaurant industry in 2025? In this episode of the Chad GTM Podcast, Michael Beck and Chad Horn sit down with David Henkes, Senior Principal at Technomic, the leading research and insights firm in the foodservice space. If you’re in hospitality, foodservice, restaurant tech, or just love data-driven takes, this is a must-watch. 🎙️ What You’ll Learn: The truth behind flat traffic and rising menu prices How AI is impacting restaurant data and decision-making Why cold beverage innovation is leading growth What Chili’s got right and how Red Lobster can bounce back The overlooked power of general managers Restaurant tech that’s actually working C-store competition and the role of convenience in dining From consumer behavior and economic pressure to automation, loyalty apps, and the rise of Asian flavors, David shares insights based on Technomic’s proprietary data and 60+ years of experience in the industry. Whether you're a restaurant operator, tech vendor, or food enthusiast, this deep dive will help you understand where the industry is headed. 📌 Connect with David Henkes & Technomic 🔗 David Henkes LinkedIn: https://www.linkedin.com/in/henkes/ 🔗 Learn more about Technomic: https://www.technomic.com/ 🔗 Technomic LinkedIn: https://www.linkedin.com/company/technomic-inc-/ 📌 Connect with Michael Beck & Chad Horn 🔗 Learn more about ChatGTM: https://www.inctankgtm.com 🔗 Michael Beck's LinkedIn: https://www.linkedin.com/in/michaeltbeck/ 🔗 Chad Horn's LinkedIn: https://www.linkedin.com/in/chadhornboston/ If you enjoyed this episode, don’t forget to like, subscribe, and share with someone who’d find it valuable!

Join me on ChatGTM by Inc Tank GTM: Revolutionizing Restaurant Tech & Go-To-Market Strategies, as I dive into an insightful conversation with the restaurant rockstar, Roger Beaudoin. In this episode, we explore the transformative power of leadership, accountability, and systems in the restaurant industry. Roger shares his journey from running multiple successful restaurants to fostering a culture of empowerment and innovation. We discuss the importance of asking the right questions to uncover challenges and enhance productivity. Discover how creating a vision, involving team members, and recognizing their contributions can lead to a thriving business. Tune in to learn how Roger's unique approach to leadership and intrapreneurship can revolutionize your restaurant's success.

From Cyber Cafes to Smart Kitchens, This is a Masterclass in Hospitality Tech. In this powerhouse episode of Chat GTM, hosts Michael Beck and Chad Horn sit down with legendary restaurant tech exec Tom Seeker, known for his game-changing work with brands like 2J’s, Earl Enterprises, and now, Ziggi’s Coffee. Tom shares his journey from missile defense in the Navy to pioneering tech innovation in hospitality. He talks about re-architecting Ziggi’s tech stack, the role of RTN (Restaurant Technology Network), and his mission to turn data into operational gold. From tech stack audits to POS of the future, from IoT kitchens to interoperability standards, this is the definitive conversation for restaurant leaders, CIOs, and tech entrepreneurs. 💡 What You’ll Learn: Why data is the new king, not cash How Ziggi’s Coffee is scaling fast with tech transformation The role of MTech Innovation Labs in testing restaurant tech What RTN is doing to unify the industry's API standards Tom’s bold 90-day, 12-month, and 3-year roadmap for Ziggi’s The future of POS, edge computing, and real-time restaurant intelligence Why collaboration beats competition in hospitality IT How to bring legacy systems into the future through integration layers 📌 Connect with Tom Seeker & Ziggi’s Coffee 🔗 Connect with Tom Seeker on LinkedIn: https://www.linkedin.com/in/tomseeker/ 🔗 Learn more about Ziggi’s Coffee: https://www.ziggiscoffee.com/ 🔗 Connect with Michael Beck on LinkedIn: https://www.linkedin.com/in/michaeltbeck 🔗 Connect with Chad Horn on LinkedIn: https://www.linkedin.com/in/chadhornboston

Manual inventory counting is dead, and NomadGo is burying the sheet. In this eye-opening episode of Chat GTM, hosts Michael Beck and Chad Horn sit down with David Greschler, CEO of NomadGo, to unpack how edge-powered, computer vision technology is changing how restaurants and retailers count, manage, and optimize inventory. We’re talking 10x faster counts, 99% accuracy, no cloud delays, and no more playing hide-and-seek with bottles of ketchup. The result? Less waste, fewer stockouts, and more time back for teams to do what they actually care about. You’ll hear: • Why accuracy, not just speed, is the real unlock • How NomadGo works offline and on-device (hello, AR magic) • What it means to turn inventory into a competitive advantage • Why even your messiest back-of-house setups aren’t a problem • The unexpected culture and labor benefits of gamifying inventory This isn’t just another SaaS tool—it’s a full-blown ops revolution. ⸻ 🔗 Connect with Us: NomadGo: https://www.nomad-go.com NomadGo on Linkedin: https://www.linkedin.com/company/nomadgo/ David Greschler on Linkedin: https://www.linkedin.com/in/davidgreschler/ Inc Tank GTM on Linkedin: https://www.linkedin.com/company/inc-tank-gtm/ Michael Beck on Linkedin: https://www.linkedin.com/in/michaeltbeck/ Chad Horn on Linkedin: https://www.linkedin.com/in/chadhornboston ⸻ 🎧 Listen & Subscribe to Chat GTM David Greschler is a veteran tech entrepreneur with over two decades of experience building companies from the ground up. Known for founding and scaling high-impact startups, David’s ventures have led to successful acquisitions by major players like Microsoft and Dynamic Signal. With deep expertise in product strategy, market execution, and category creation, he’s always had a knack for identifying what’s next, and making it real. Holding six patents in virtualization and VR, David is now setting his sights on revolutionizing the supply chain. His latest venture, NomadGo, uses computer vision, spatial computing, and augmented reality to change how businesses track inventory, forever. NomadGo is transforming inventory management with a breakthrough AI solution that runs entirely on mobile devices. Using just an iPhone or iPad, NomadGo AI enables teams to track inventory at lightning speed and near-perfect accuracy, no cloud lag, no barcode scanners, no clunky hardware. With a simple wave of your device, you unlock real-time intelligence that helps reduce waste, stay stocked, optimize supply, and drive profitability. Whether you’re managing a restaurant, a QSR chain, or a retail operation, NomadGo empowers your team to work smarter, not harder. It’s fast, fun, and freakishly accurate. Inventory just got an upgrade. Chat GTM is the go-to podcast for builders, operators, and go-to-market leaders navigating the fast-moving world of hospitality and restaurant tech. Hosted by Michael Beck and Chad Horn, each episode brings unfiltered conversations with founders, execs, and innovators who are shaping the future of how brands grow, scale, and deliver unforgettable guest experiences. Whether you’re in ops, tech, or strategy, Chat GTM is where real talk meets real tactics, with plenty of laughs (and truth bombs) along the way. Subscribe to catch the latest on what’s working, what’s changing, and what’s next in GTM.

What happens when you bring together a seasoned SVP, a couple of GTM nerds, and a mic? Real talk on what actually works in marketing, sales, and operations. In this episode of Chat GTM, hosts Michael Beck and Chad Horn sit down with Kevin Jaskolka, SVP, Checkmate, to get tactical on: 🔸 Why CRM structure is make-or-break 🔸 Salesforce vs. HubSpot vs. Zoho: who should use what 🔸 Building data architecture for restaurant tech 🔸 Getting real ROI out of trade shows 🔸 What “marketing should do” when you’re still under $500k ARR 🔸 Why AI is only as smart as the human using it 🔸 Tips for driving adoption, cleaning up data, and personalizing at scale Plus: Kevin drops serious wisdom on using HubSpot’s custom objects, the pros and cons of sales-marketing alignment, and where too many companies get stuck with demand gen. 🎙️ Whether you’re a marketer, founder, sales leader, or ops pro—this episode will help you stop spinning your wheels and start scaling smarter. 👀 Watch to the end for Kevin’s favorite AI tools and trade show hacks. — 🧠 Hosted by Michael Beck & Chad Horn 🎧 Subscribe for more GTM deep dives, straight from the field Resources & Mentions • Checkmate: https://www.checkmate.com • Kevin Jaskolka on LinkedIn: https://www.linkedin.com/in/kevinwjaskolka/ • Inc Tank GTM: https://inctankgtm.com • Michael Beck on LinkedIn: https://www.linkedin.com/in/michaeltbeck • Chad Horn on LinkedIn: https://www.linkedin.com/in/chadhornboston • HubSpot, Zoho, Salesforce, Brizo, Chain Store Guide, Ignite, Apollo, ZoomInfo, Beautiful.ai, Synthesia, and more

Too much tech? Not enough real results? We sat down with Brock Weeks, CEO of Savi, to talk about why restaurant tech needs to serve the people who use it, not overwhelm them. This one’s packed with truth bombs for operators, vendors, and anyone trying to scale smart. We get into: - Why “people matter” isn’t just a motto, it’s a strategy - How to turn data into coaching (not chaos) - What AI can actually do in restaurants today - And the trap of throwing tools at problems without fixing systems Brock Weeks isn’t just building tech, he’s building better frontline experiences. As a father, faith-driven leader, and true operator advocate, Brock is the kind of CEO who listens more than he talks and puts people at the center of every decision. His approach to leadership and product is grounded in empathy, ownership, and delivering real value to real teams. Savi is the cloud-first video platform for modern distributed enterprise brands and operators, designed to streamline access to video, optimize physical operations, and grow profitability. Savi’s comprehensive product suite delivers a unified platform for emerging and established restaurants, convenience stores, and retail companies to save time, increase profitability, and ensure amazing customer experiences. Thousands of locations have switched to Savi to transform physical operations with future-proof cloud video, searchable data, and cutting-edge AI. Learn more about optimizing and growing a multi-site business at www.getsavi.com. Connect with us: Savi on Linkedin: https://www.linkedin.com/company/savi-solutions/ Brock Weeks on Linkedin: https://www.linkedin.com/in/brock-weeks-7b7471a/ Inc Tank GTM on LinkedIn: https://www.linkedin.com/company/inc-tank-gtm/ Michael Beck on Linkedin: https://www.linkedin.com/in/michaeltbeck Chad Horn on Linkedin: https://www.linkedin.com/in/chadhornboston About Chat GTM: Chat GTM is where growth operators and go-to-market leaders talk shop. We sit down with the people building and scaling the most innovative companies in restaurant, retail, and hospitality — to cut through the fluff and talk about what actually works. No scripts, no spin. Just honest conversations about the future of tech, teams, and tactics that move the needle.

In this episode of ChatGTM by Inc Tank GTM, I sit down with Jeremy Julian, the Chief Revenue Officer of CBS NorthStar, to uncover the secrets behind successful restaurant technology rollouts. Jeremy shares his insights on the common pitfalls that lead to failed tech projects in the restaurant industry and emphasizes the importance of having a clear roadmap, proper resource allocation, and effective communication. We also discuss the value of personal branding and how to leverage data-driven decisions in tech implementations. Join us as we explore how Jeremy's leadership and experience have shaped his approach to revolutionizing restaurant tech and go-to-market strategies. Whether you're a seasoned professional or new to the industry, Jeremy's wisdom is sure to provide valuable takeaways.

Join me on ChatGTM by Inc Tank GTM for an inspiring conversation with Noah Glass, founder of Olo, as we explore his 20-year journey in redefining restaurant technology. In this episode, Noah shares the evolution of Olo from a B2C service to a leading B2B platform, detailing how his early vision of mobile ordering transformed into a comprehensive guest data platform. Discover how Olo's innovative solutions have helped streamline restaurant operations and enhance customer experiences. Noah also discusses the importance of guest data in personalizing interactions and the company's rapid growth, including its successful IPO. Tune in to hear about the challenges and triumphs of revolutionizing the restaurant tech industry and gain insights into the future of digital ordering and guest engagement.

Join Michael Beck, on ChatGTM by Inc Tank GTM as he dives into an engaging conversation with the legendary Bill Oakley in Episode 15. Known for his work on The Simpsons, Bill shares insights into his creative journey, including his latest project, Space 1969, and its sequel, Space 1972. Discover how Bill transitioned from TV to Audible, creating a unique audio drama that blends comedy, history, and science fiction. We explore his influences, from growing up on a farm in Maryland to his love for Mad Magazine. Bill also discusses his writing process and the freedom he enjoys in the audio format. Tune in to learn more about this fascinating storyteller and his innovative work.

In Episode 13 of ChatGTM by Inc Tank GTM, I sit down with Danny Klein from QSR Magazine to delve into the evolving landscape of the restaurant industry. We explore the shifting dynamics between fast casual and QSR segments, highlighting the rise of chain and franchise growth while independent brands face challenges. Danny shares insights on the industry's consolidation and the impact of technology and rising costs. We also touch on his journey from sports writing to becoming an influential voice in the restaurant world. Join us for a thought-provoking discussion on the future of restaurant tech and go-to-market strategies.

In Episode 11 of ChatGTM by Inc Tank GTM, Beck & Chad dive into a fascinating conversation with Andy Freivogel from Science On Call, exploring how AI is transforming hospitality operations. We discuss Andy's journey from a tech-savvy kid in Chicago to co-founding Science On Call, a company dedicated to revolutionizing tech support for restaurants. Andy shares insights into the challenges restaurants face with tech support and how his company offers a unique solution that blends human expertise with AI. We also touch on the importance of authenticity and community in the restaurant tech space. Join us to discover how Science On Call is helping restaurants navigate the digital age efficiently.

In Episode 10 of ChatGTM by Inc Tank GTM, I sit down with Troy Hooper, CEO of Pepper Lunch, to explore the art of mastering restaurant inventory management for optimal efficiency. We dive into the unique dining experience offered by Pepper Lunch, a fast-casual Japanese teppanyaki restaurant, and discuss the challenges and triumphs of expanding the brand across North America. Troy shares insights into the importance of technology in restaurant operations, highlighting the role of seamless integrations and effective vendor partnerships. Join us as we uncover the secrets behind Pepper Lunch's rapid growth and the innovative strategies driving its success.

In this episode of ChatGTM by Inc Tank GTM, I sit down with Audrey Hogan from TimeForge to dive into the pressing issues facing restaurant management today. Audrey shares her insights on the top three challenges: labor costs, recruiting and retention, and the critical need for workforce policy improvements. We explore the findings from the 2025 Restaurant Industry Priority Report, revealing a surprising industry-wide focus on workforce issues. Audrey and I discuss the importance of career pathing and marketing the restaurant industry as an attractive career choice. We also touch on the evolving expectations of hourly workers, including the growing demand for earned wage access. Tune in to discover how these insights can revolutionize restaurant tech and go-to-market strategies.

In this episode of ChatGTM by Inc Tank GTM, I sit down with Lee Howley of Howley and Company to explore how he's revolutionizing his restaurant franchise operations using cutting-edge technology. Lee shares insights from his journey, starting with his unexpected entry into the restaurant industry and evolving into a tech-savvy franchise operator. We delve into the build versus buy debate, as Lee explains the benefits of creating custom solutions tailored to his business needs. Discover how his innovative tools, like a third-party aggregator reconciliation system, have streamlined operations and saved valuable time for his team. We also discuss the challenges of change management and the impact of in-house tech on team performance. Join us for an engaging conversation on leveraging technology to enhance restaurant operations.

Join me on ChatGTM by Inc Tank GTM as we dive into the world of franchise success with Sam Stanovich from Big Chicken. In Episode 7, we explore the dynamic atmosphere of the International Franchise Association's annual conference in Las Vegas. Sam shares insights on the power of franchising, highlighting the importance of community and collaboration among franchisors and franchisees. We discuss Big Chicken's unique culture and the role of Shaquille O'Neal in driving quality and innovation. Additionally, we delve into the evolving landscape of restaurant technology, covering topics like tech contracts, loyalty programs, and the critical role of ISPs. Don't miss this engaging conversation that blends franchise wisdom with the excitement of restaurant tech innovation.

In this episode of ChatGTM by Inc Tank GTM, I dive deep into the world of go-to-market (GTM) strategies with the insightful Seth Temko from Full-On Strategy. Seth, a seasoned expert in the hospitality tech industry, joins me to demystify the complexities of GTM by exploring the intersection of sales, marketing, and product efforts. We discuss the importance of targeting specific market segments and the challenges of aligning product development with sales and marketing strategies. Seth shares his journey from the early days of internet marketing to becoming a leader in GTM strategies, offering valuable insights for businesses looking to navigate the vast landscape of restaurant tech. Join us as we uncover the secrets to successful GTM execution.

In Episode 5 of ChatGTM by Inc Tank GTM, I dive into the exciting world of autonomous vehicles and their transformative impact on transportation, as seen at CES. Join me and Chad as we reflect on our experiences at the event, where cutting-edge technology like AI-driven branding and 3D printing took center stage. We discuss the potential of autonomous vehicles and robotics, including the agile Unitree quadrupeds and the charming Marokai by Enchanted Tools. These innovations promise to revolutionize industries beyond transportation, offering new possibilities for security and delivery. Tune in to explore how these advancements could shape the future of restaurants and hospitality.

In this episode of ChatGTM by Inc Tank GTM, I sit down with Chris Harrison, CEO of Secure Uptime, to explore the evolving landscape of restaurant technology and infrastructure. As we kick off the new year, Chris shares his journey from CTO to CEO, highlighting his passion for creating robust networking solutions that keep businesses connected. We delve into the critical importance of uptime for restaurants and retailers, especially in a post-COVID world where online ordering is a vital revenue stream. Chris discusses the challenges and strategies for maintaining high availability and the role of redundancy in ensuring seamless operations. Join us as we uncover the innovative approaches Secure Uptime is taking to revolutionize connectivity for multi-location businesses.