Michelle Coyle went from being a broke MBA graduate in 2009 (thanks, recession) to building a multiple-seven-figure coaching business - and her path was anything but typical. Starting as a political field organizer (talk about rejection training!), Michelle eventually found her way to business consulting, then discovered the power of high-ticket group programs when we worked together. In this candid conversation, Michelle reveals: How knocking on doors for politicians prepared her for sales (seriously) The mindset shift from consultant to coach that changed everything Why her clients started forming lifelong friendships (and even getting married!) The real reason most coaches stay stuck at $10K months How to have 5-figure sales conversations that feel authentic and ethical Michelle's transparency about her journey - including the tough moments and breakthrough realizations - makes this essential viewing for any expert ready to scale their impact and income. Ready to turn your expertise into a leveraged business? Book your Breakthrough call with us: https://www.clientsondemand.com/apply Follow Michelle Coyle: https://www.facebook.com/michellelaree Follow Russ Ruffino: https://www.instagram.com/russruffino #EntrepreneurStory #CoachingBusiness #BusinessTransformation
Today I'm going to share something that completely surprised me. We tested a funnel that generated $13 for every $1 we spent on ads - but here's the thing, it goes against everything most coaches think they know about webinars. In this episode, I break down exactly what we did and why I think it worked so well. Fair warning: your results may be totally different, but I believe you deserve to know what's working for us right now. What I Cover in This Episode: 🔥 The trust problem I'm seeing everywhere in the coaching space (and my theory on why it's happening) 💰 Real numbers from our test - I'll show you exactly what we spent and what we made back (no BS) 🎯 The webinar strategy that got us 90% show rates when our free ones were getting 30% ⚡ The psychology shift I noticed when people invested $27 vs getting it free 📈 Complete funnel breakdown - every step from Facebook ad to high-ticket enrollment Why I Think This Works (You'll Have to Listen for the Details): I dive deep into what I call the "trust recession" and why I believe prospects are more skeptical than ever. I also share my formula for building trust quickly - it's simple but powerful. Plus, I walk through our exact webinar structure and why we charge $27 for something most coaches give away free. The psychology behind this might surprise you. And here's something cool - 65% of people who bought the $27 ticket also upgraded to our $27 VIP option. I'll explain exactly what that includes and why I think it works so well. The Real Numbers (What Actually Happened): We spent: $10,000 on ads We made back immediately: $5,000 from ticket sales Final result: $65,000 in high-ticket sales Net return: About 13x our investment Important: These are our specific results from one test. Your results will likely be different based on your market, offer, and execution. I'm not suggesting you'll get the same outcomes. Perfect If You're: ✓ Struggling with low webinar attendance ✓ Having trouble converting cold traffic ✓ Tired of attracting people who aren't serious ✓ Looking for a more predictable way to get clients Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino Apply to Work With Russ Ruffino & Clients on Demand 👉 https://www.clientsondemand.com/apply #highticketcoaching #businesscoaching #coachingbusiness
Meet Iddo Tal – a coach who went from struggling to enroll clients to consistently signing $5K+ premium clients with confidence. Look, I get it. You're probably grinding it out for pennies on the dollar while watching other coaches land those big-ticket clients. Iddo was EXACTLY where you are right now. Undercharging. Overdelivering. Hustling his ass off just to scrape together enough clients to pay the bills. But then something clicked. Iddo made ONE simple shift that changed his entire business overnight. He stopped playing small. He packaged his expertise into a high-ticket program. And he started charging what he was actually worth - $5K+ per client. The result? Everything transformed. His confidence skyrocketed. His clients started getting BETTER results. And his business finally became predictable and profitable. In this raw, unfiltered 34-minute conversation, Iddo pulls back the curtain on EXACTLY how he did it: ✅ The mindset breakthrough that shattered his scarcity thinking forever ✅ Why charging premium prices actually made his clients MORE successful ✅ How he conquered the fear and self-doubt that was keeping him stuck ✅ The exact system he uses to attract dream clients on autopilot ✅ His no-BS advice for coaches still trapped in the "time-for-dollars" hamster wheel If you've been telling yourself that high-ticket coaching "isn't for you" or that your clients "can't afford it," Iddo's story is going to destroy every limiting belief you have. This is proof of what happens when you stop playing it safe and start building the business you actually deserve. TIMESTAMPS: 00:00 - Meet Iddo Tal 03:45 - The struggle before high-ticket coaching 09:20 - The breakthrough moment that changed everything 15:30 - Building a transformational $5K+ program 22:40 - How Iddo consistently attracts dream clients 30:00 - Iddo's advice for coaches still stuck in low-ticket Learn more about Iddo's program here: https://raisetheround.com/ Follow Russ Ruffino on Instagram: https://www.instagram.com/russruffino Ready to scale your own expertise? Let my team help you build a client-getting machine. Book your call here: www.clientsondemand.com/apply Disclaimer: The client results featured are extraordinary and not guaranteed. Success requires dedication, a valuable skill set, and consistent effort. This content is educational only. #HighTicketCoaching #CoachingBusiness #ClientSuccess #ClientsOnDemand
How did my company, Clients on Demand, generate over $100 million in high-ticket coaching sales? It all comes down to one powerful, 30-minute presentation. In this episode, I'm breaking down the exact structure of the masterclass that does all the heavy lifting for our client attraction. This isn't about posting 400 pieces of content a week. It's about having one core asset that takes someone from a cold ad-click to an enrolled high-ticket client in 24-48 hours. I'll walk you through the entire framework, from the initial hook to the final invitation, so you can apply these principles to your own business. In This Episode, We Discuss: 01:45 The simple, two-page funnel that powers our entire business. 04:30 Why most people fail when they try to copy this model (Hint: they mess up the video). 07:15 The "Outcome + Curiosity Hook" formula for an irresistible title. 12:00 How to describe your audience's problems so vividly they automatically assume you have the solution. 17:30 The "Big Reframe": Turning their problems into symptoms of a bigger issue only you can solve. 22:10 The Five Core Belief Shifts your presentation MUST create (and why you should never "teach"). 26:45 The "Old Way vs. New Way" technique to eliminate all your competition. Important Disclaimers: * Results mentioned are not typical and individual results will vary. * This content is for educational purposes only and not financial advice. Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino #highticketcoaching #businesscoaching #clientattraction #coachingbusiness
What’s the fastest way to hit your goals in business? My client, Vincent Holthouse, will tell you it’s not trial and error. It’s not grinding away for years hoping something clicks. It’s simple: find the people who already have the results you want—and model what works. In this 30-minute episode, Vincent breaks down how he applied that exact philosophy. He runs a thriving high-ticket coaching program in real estate, and once he decided to invest in mentoring instead of trying to figure it all out alone, his business scaled fast. This conversation is for anyone who’s sick of spinning their wheels, tired of “figuring it out,” and ready to shortcut years of frustration by following a proven path. Follow Vincent Holthouse: https://www.instagram.com/vincent.holthouse/ Key moments: 00:00 Get to know Vincent Holthouse 04:10 Vincent's Philosophy: Replicate, Don't Reinvent 09:15 Why Investing in Coaching is the Ultimate Shortcut 13:30 Finding a Mentor Who Can Actually Teach 17:50 The Power of a Higher Purpose in Business 22:10 Money as a Scorecard for Value Creation 26:45 Vincent's Advice for People on the Fence Want to work together? DM me SECRET on Instagram https://www.instagram.com/russruffino DISCLAIMER: Results not typical. Individual results may vary. Success requires dedication and proper application of strategies. This content is educational only. Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino
Most entrepreneurs fail not because they lack business knowledge, but because they're psychologically unprepared for the journey. Trust me, I learned this the hard way. After building my $100 million coaching company, I'm sharing the 20 books that provided the mental framework for my success. Out of over 1,000 books I consumed during my entrepreneurial journey, these are the only ones that actually moved the needle. In this deep-dive episode, I'm giving you my complete ranking system and explaining why mindset work isn't just "nice to have" – it's the difference between entrepreneurs who scale and those who sabotage themselves. What Makes This Different: Real rankings based on my 9-figure business results, not theoretical advice Insights from working with 6,000+ coaching clients across all revenue levels My honest assessment of which books are life-changing vs. just "really good" Specific examples of how each book category applies to business challenges I've faced The psychology behind why I think successful entrepreneurs think differently Key Topics I Cover: The map of consciousness and how I discovered emotional states affect business output Why I learned negative emotions are messengers (not enemies) in entrepreneurship My scientific approach to manifestation and goal achievement Copywriting fundamentals that convert cold traffic (I still use these) Ancient leadership principles I apply to modern business challenges How I create systems that generate profit automatically The difference between attachment and awareness in business building Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino
What if your greatest professional skill is one you don't even recognize? Dr. Becky Troy had a life-changing ability to help children with dyslexia but didn't see it as a business—until she had to. In this 30-minute episode, you'll hear Becky's incredible story of going from a full-time teacher and mom of two to building a powerful online business in just 8 weeks. We break down the exact moment she realized her expertise was her ticket to making a massive income and impact. Listen to learn how she helps kids achieve an average 49.6 percentile point growth in reading ability in just four months, and how she built the client-attraction system to find the families who desperately need her help. In This Episode, We Discuss: ✅ The hidden neurology of the dyslexic brain and why traditional schooling fails. ✅ Becky's "Aha!" moment: Realizing her most valuable skill was right in front of her. ✅ The 8-week sprint: Building a business from scratch with only a few hours to work each day. ✅ Overcoming the "educator's guilt" of charging premium prices for life-changing results. ✅ The staggering results: How Becky's students achieve triple the progress of a normal school year. Think your child might be struggling with dyslexia? Get clarity and find help on Dr. Becki's website: https://www.drrebeccatroy.com Or follow her on Instagram: https://www.instagram.com/drrebeccatroy/ Ready to scale your own expertise? Let my team help you build a client-getting machine. Book your call here: www.clientsondemand.com/apply Disclaimer: The client results featured are extraordinary and not guaranteed. Success requires dedication, a valuable skill set, and consistent effort. This content is educational only.
In this episode, I'm giving you the exact blueprint for what I'd do to build a multi-million dollar coaching business from scratch in 12 months. I'll explain how my high-ticket model has generated over nine figures in sales and why charging premium prices gets you better, more committed clients. This is the fastest path to maximizing your income, freedom, and impact. What I'll Cover: * My step-by-step plan to build a multi-million dollar business in one year. * How to structure and sell a high-ticket offer for $5,000-$15,000. * The simple "Book a Call" funnel that turns strangers into clients in 48 hours. * My 3-tier ascension model for scaling revenue: from a front-end offer to a $100K elite program. * How to get started even with a small budget. Important Disclaimers: * Results mentioned are not typical and individual results will vary. * This content is for educational purposes only and not financial advice. Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino #highticketcoaching #businesscoaching #clientattraction #coachingbusiness #salestips
Apply to Work With Russ Ruffino & Clients on Demand 👉 https://www.clientsondemand.com/apply See Real Client Results & Success Stories 👉 https://www.trustpilot.com/review/clientsondemand.com https://www.youtube.com/@UCuxPtZqqPQEiBLR_vXJlz5g In this interview, our client Alexei breaks down his wealth management coaching business that starts with high-ticket and goes to SUPER high-ticket. No $297 courses. No low-ticket nonsense. Just premium transformation for serious clients. Here's what Alexi reveals: • His 3-tier ascension model (TMS Elite → Quantum Mastermind → Quantum Community) • Why starting with high-ticket actually makes transformation easier • The "psychological profiling" process that sets clients up for success • How to create invite-only programs that clients fight to get into • The real reason most trading education fails (and how to fix it) Alexei didn't build this overnight. His business partner has 12 years of experience, and Alexei has been refining this approach for 5+ years. These results are not typical of most coaching businesses. But if you're tired of competing on price and want to build a business that actually transforms lives, this interview shows you exactly how it's done. IMPORTANT: The success story shared represents one client's experience and is not typical. Most coaching businesses do not achieve these results. This content is educational only and not personalized business advice. Work with Alexei: https://www.tradingsystems.com Follow Russ Ruffino on Instagram: https://www.instagram.com/russruffino
In this episode, I'm pulling back the curtain on exactly how we've generated over nine figures in high-ticket coaching sales by getting clients to invest $300K, $500K, even $800K with us over the course of our relationship. I'll break down the lifetime value (LTV) strategy that changed everything for my business and show you why charging premium prices actually gets you BETTER clients who show up more committed and get better results. What You'll Learn: The #1 metric that determines how much you can spend to acquire new clients Why my $100/session hypnotherapist was leaving $ on the table (and how you might be too) The exact 3-tier ascension model we use: $5K-15K front-end → $20K-50K mastermind → $60K-100K elite program How to overcome the fear of hearing "no" when charging premium prices Why our mastermind retention is 14-15 months vs. industry average of 4 months Important Disclaimers: Results mentioned are not typical and individual results will vary Past performance does not guarantee future results This content is for educational purposes only and not financial advice Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino #highticketcoaching #businesscoaching #lifetimevalue #clientsuccess #clientretentionstrategies
👉 Apply to work with us: clientsondemand.com/apply Meet Ezra Dewolfe - one of the leading experts helping ADHD business owners turn their challenges into competitive advantages. As someone with ADHD himself, Ezra understands exactly what ADHD entrepreneurs face: the overwhelm, the inconsistent follow-through, and the feeling of always being behind. That's why he's dedicated his career to creating solutions that actually work. Ezra's Unique Approach: ✅ Specializes exclusively in ADHD business owners (he's one himself) ✅ Created a systematic method to eliminate ADHD-related business challenges ✅ Helps clients leverage ADHD traits as business superpowers ✅ Uses group coaching to create peer support and accountability Ezra's Business Transformation: • Started with traditional one-on-one hourly coaching • Realized his clients needed more intensive, transformational support • Developed a high-ticket group program specifically for ADHD entrepreneurs • Now runs a thriving practice with clients who get remarkable results What Ezra Shares: • How ADHD entrepreneurs can build successful businesses by working WITH their brain • Why traditional business advice often fails for people with ADHD • The specific systems and strategies that work for ADHD business owners • How to turn ADHD "symptoms" into business advantages • Why group coaching is particularly effective for ADHD entrepreneurs Work with Ezra and his team: https://www.theadhdtools.com/ Follow Ezra Dewolfe on Instagram: https://www.instagram.com/theadhdtools/ TIMESTAMPS: 00:00 - Meet Ezra Dewolfe, ADHD business expert 02:00 - Ezra's personal ADHD entrepreneurship journey 06:00 - Why traditional business coaching fails ADHD entrepreneurs 12:00 - Ezra's unique approach to ADHD business coaching 18:00 - How Ezra transformed his own coaching practice 23:00 - The power of group coaching for ADHD entrepreneurs 28:00 - Success stories from Ezra's ADHD clients 32:00 - How to connect with Ezra DISCLAIMER: Results not typical. Individual results may vary. Success requires dedication and proper application of strategies. This content is educational only. #ADHDCoaching #ADHDBusinessOwners #ADHDEntrepreneurs #BusinessCoaching #ADHD #ClientsonDemand Clients on Demand: https://www.clientsondemand.com Follow Russ Ruffino on Instagram: https://www.instagram.com/russruffino
Most manifestation techniques don't work because they're incomplete. After doing over nine figures in high-ticket coaching sales, I've learned that mindset is everything. Today I'm talking with our client David Strickel, creator of the TYA Practice - advanced manifestation techniques that go way beyond traditional law of attraction. Why Most Manifestation Fails: ❌ Only focuses on positive thinking ❌ Ignores negative emotions completely ❌ No systematic approach to limiting beliefs ❌ Gives power away to external circumstances David's Advanced Techniques: ✅ The 4-pillar TYA system (appreciation, source, polarity, intention) ✅ How to "d-tune" limiting beliefs systematically ✅ Using negative emotions as fuel for manifestation ✅ Taking complete responsibility for your reality What You'll Learn: • Advanced manifestation techniques beyond basic law of attraction • How to manifest consistently even when traditional methods fail • The TYA Practice 4-pillar system explained step-by-step • How to use negative emotions to accelerate manifestation • Why taking responsibility is the key to manifesting success • Real client stories of extreme manifestation breakthroughs Ready to manifest your high-ticket coaching business? Book a strategy call: www.clientsondemand.com/apply TIMESTAMPS: 00:00 - Why most manifestation techniques fail 03:00 - David's journey to advanced manifestation 08:00 - Beyond traditional law of attraction 15:00 - The TYA Practice 4 pillars explained 25:00 - How to "d-tune" limiting beliefs 32:00 - Using negative emotions for manifestation 38:00 - Taking responsibility for your reality 40:00 - Where to learn the TYA Practice 👉 Apply to work with us: clientsondemand.com/apply Learn more about David Strickel: https://highstakeschange.com/ Follow Russ Ruffino on Instagram: https://www.instagram.com/russruffino #ManifestationTechniques #LawOfAttraction #Mindset #CoachingBusiness #TYAPractice #Manifestation #PersonalDevelopment
Ready to stop chasing followers and start attracting high-ticket clients? Everyone's obsessed with follower count. They're missing the point. Betsy Pake had 4,000 Instagram followers when she started her coaching business. Today, she regularly gets millions of views and runs a high-ticket program with 15-20 clients. This episode destroys the myth that you need a massive following to build a successful coaching business. What Betsy Focused On Instead of Followers: Solving one specific, painful problem (helping women decide: stay or leave their marriage) Creating authentic content that resonates deeply with her ideal clients Building a high-ticket offer that actually transforms lives Developing a leveraged delivery model that doesn't require 60-hour work weeks You'll Learn: Why chasing follower count keeps coaches broke and busy The exact strategy Betsy used to go viral without paid ads How to identify and niche down to a profitable problem The psychology behind content that converts viewers into high-ticket clients Why vulnerability and authenticity outperform polished marketing How to structure a coaching program for maximum impact and leverage The Big Insight: When you focus on transformation over popularity, income over influence, the business follows. Betsy's journey from "mediocre coach" to marriage coaching expert proves that success isn't about having the most followers – it's about having the right followers who desperately need what you offer. Her coaching business doesn't just help women make decisions about their relationships. It transforms their entire approach to life, relationships, and decision-making. If you're tired of playing the follower game and ready to build a coaching business based on real results and real revenue, this episode will show you exactly how to do it. 👉 Apply to work with us: clientsondemand.com/apply Follow Betsy Pake on Instagram: https://www.instagram.com/betsypake/ Follow Russ Ruffino on Instagram: https://www.instagram.com/russruffino #Instagram #MarketingOnline #CoachingforWomen #MarriageCounseling #Empowerment
People always ask me “What’s the one thing I need to do that will guarantee my success?” The most successful clients we’ve had in CoD, whether they were dating coaches, doctors, marriage coaches, real estate agents, financial coaches or handstand coaches… All had one thing in common: a rock-solid mindset about their business. So if you want to know a few of the inside mindset secrets we teach our clients so you can create the income, freedom and impact you want in your business… Tune in.
Got problems in your business? Good. When you’re trying to do big things, you're going to run into problems along the way. Like trying to build a coaching business that gives you a great income, the freedom to work from anywhere and makes an IMPACT in the world. The bigger the problems you can solve the more money you're going to make If you want to know what we teach our clients that helps them turn every problem into a golden opportunity for success... Tune in.
If you’re looking to build a high-ticket coaching business and grow it to 6 and 7-figures… And your offer is a little off beat or simply different from most of what you see out there... You’re probably buying into “The Big Lie.” And it’s not only killing how quickly you grow and attract clients… But it’s also crushing your spirit as an entrepreneur. So if you have an offer that’s a little different, and you want to hear one of our amazing clients tell you exactly how grew his offbeat offer over 6-figures this past year… step-by-step… Tune in.
Do you want to change the world but you’re afraid? Do you want to build a 6 or 7-figure business online, helping people and making an impact… but you’re stuck in fear? Anytime you get out of your comfort zone, you’re going to experience fear. The most successful people are the ones who have a strategy to deal with it. Bottom line is, you can’t be successful if fear is holding you back... no matter how good your offer or your idea is. At Clients on Demand we teach our clients simple strategies to turn fear into their biggest asset. So they can go out and change the world. And they do. If you want to learn simple strategies so you can crush your fear and start to stand in your greatness... Tune in
What’s more effective, using a 1 call close or 2? After months of research we now know if it’s better to use a 2-call process where you evaluate prospects on a ‘set up call’ and then try to close them on the follow up. Or… The CoD model. Where you close clients the very first time you speak to them after they’ve watched your video and booked a call. So if you want to know the proven best way for you to boost your enrollment rate and your income… And do it while you always act in your client’s best interest… Tune in.
What if you could make $25k instantly and jumpstart your business? Even if you haven’t started your business yet. This is a game changer. On this episode, I pull back the curtain and reveal a simple, a proven system you can use to make $25k immediately. Not only that, it also gives you an inside look into the mind of your clients, what problem they want to solve most and you’ll even windup with a handful of stellar testimonials. Sound too good to be true? Tune in
If you’ve been thinking about coaching and starting an online business… but you’ve been sitting on the sidelines because you’re worried about all the famous people already in your niche… Think again. None of that stuff matters. If you market yourself properly, you can out earn all those famous people. If you want to know the simple process you can use to create instant authority in any niche, so you can build a 6 or 7-figure online business that changes lives and gives you freedom... Tune in
Gabriel 2.0
so glad you guys are bk to longer podcasts. thank you for your wisdom again.
Gabriel 2.0
such a great story a cuzzy from auzzy is smashin it. wohoo
Gabriel 2.0
Thanks fellaz
Caleb
Thank you guys for this. I've thought these things for so long but rarely find people consistently articulating it!
tamara patton
11 min into Facebook ads, still not sure where this episode is going.