Claim OwnershipCoffee N° 5 with Lara Schmoisman
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Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.
216 Episodes
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Send us a text Susanah Zeffiro, Brand Partnerships Lead at BeReal and former Spotify and Epic Games exec, joins Lara Schmoisman to explore the future of social media, authenticity vs. AI, and how brands can win with Gen Z by leaning into raw, unfiltered connection instead of glossy campaigns. We'll talk about: Why Gen Z is rejecting filtered perfection and demanding authenticityThe throughline of Susanah’s career: spotting what’s next before it hits the mainstreamLessons from Spotify, gamin...
Send us a text Steven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling. We'll talk about: Why pricing strategy must start with your audience—not just your ingredientsThe real margin rules that make or break a brandThe hidden costs in supply chain and trade sho...
Send us a text Henry Barton, Global Head of Network & Community at Duel Tech, joins Lara Schmoisman to reveal how the smartest fashion, beauty, and lifestyle brands turn their most passionate customers into unstoppable advocates—and why community is your ultimate growth engine. We'll talk about: Why your most loyal customers are your most powerful marketing channel—and how to activate themThe difference between brand “fans” and true “advocates” (and why it matters)How to find and nurtur...
Send us a text Ken Hughes, known as The King of Customer Experience, joins Lara Schmoisman to share why connection—not product—is the ultimate differentiator in today’s AI-driven world, and how brands can design loyalty that lasts. We'll talk about: Why products and services are now commodities—and why connection is your only real differentiatorThe “goldfish moment” every brand should be creating (and how to scale it)How Taylor Swift built one of the most loyal fandoms on earth—and what bra...
Send us a text Nader Naeymi-Rad, Founder and Publisher of Beauty Independent, joins Lara Schmoisman to unpack the evolution of the beauty industry—from the death of indie beauty to the rise of professional founders, and what it really takes to build a brand that lasts. We'll talk about: Why the “indie beauty” label is outdated—and what founders need to focus on insteadThe harsh truth about brand exits, celebrity equity, and investor-backed hypeHow Nader accidentally launched a movement that...
Send us a text Daniel Scharff, Founder & CEO of Startup CPG and host of a top 0.5% global podcast, joins Lara Schmoisman to talk brand-building, retail truth bombs, and what it really takes to grow in the crowded CPG space. We'll talk about: How Daniel scaled Startup CPG into the most trusted brand community in the industry.What most CPG founders get wrong when pitching to retailers.The surprising reason brand story is more important than ever (and how to actually tell it).Why “overnight ...
Send us a text Lara Schmoisman and Don Allen, CIO/CISO of Moda Operandi, discuss the evolution of e-commerce, the impact of AI on user experience and SEO, and strategic technology adoption for competitive advantage. We'll talk about: The surprising truth about SEO today—and why organic reach is (almost) a myth.Why a "compelling website" is now just "table stakes" in e-commerce.The strategic shift: when to build bespoke tech and when to buy off-the-shelf solutions.How AI is revolutionizing p...
Send us a text Lara Schmoisman and Mimi Banks of MB Social dive into real talk about social media strategy, content that converts, and the future of the creator economy—from beauty brands to medical experts. We'll talk about: How Mimi helped turn nail art UGC into one of L'Oréal’s earliest creator strategies.The three types of creators you need to understand—and why the labels matter.Why good content alone isn’t enough without strategy and storytelling.The dangers of AI in influencer market...
Send us a text Blair Enns joins Lara Schmoisman to unpack what actually works when experts sell their services. From value-based pricing to client alignment, this episode breaks down smart, integrity-driven growth. We'll talk about: The mindset shift that helped Blair move from chasing clients to choosing them.What not to include in a proposal—and how to avoid giving strategy away too soon.When your sales process is actually shaping the entire client relationship.Why real authority isn’t lo...
Send us a text Board leader and former CEO Chelsea Grayson joins Lara Schmoisman on Coffee Nº5 to break down what actually drives business growth. From managing iconic brands to scaling through economic turbulence, this episode is packed with insights on strategy, governance, and real leadership. We'll talk about: Why hiring too fast after one "good season" could tank your brand.The real cost of expanding your footprint—and how to avoid lease regret.What founders must understand about conte...
Send us a text eCommerce connector and community builder Sara Pereda joins Lara Schmoisman on Coffee Nº5 to unpack how Smarterships became a global force, what makes partnerships actually work, and how to scale with strategy, integrity, and connection. We'll talk about: Why Sara built a global Slack community—and made it paid on purpose.The real difference between connecting and collecting contacts.How to tell if your partners are helping you grow—or slowing you down.The #1 rule of being a ...
Send us a text Beauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better. We'll talk about: Why building a show like Cosmoprof takes strategy—not just sparkle.What most beauty brands get wrong about trade shows.The mindset shift every founder needs before exhibiting.What Beauty New York is—and why it’s being called the Fashi...
Send us a text Lara Schmoisman sits down with Elizabeth Robillard, eTail Portfolio Director, to talk retail strategy, evolving search trends, content that connects, and how to avoid falling for industry buzz. This episode of Coffee Nº 5 is packed with insight for retail marketers, brand leaders, and founders navigating the future of omnichannel commerce. We'll talk about: Why AI fatigue is real—and how to shift the conversation.What consumers are actually searching for (and what they’re ign...
Send us a text Communications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand trust, adapt messaging across platforms, and lead with clarity in a noisy, fast-moving media landscape. We'll talk about: Why consistency across platforms is make-or-break for brand trustCrisis comms vs. PR: What’s the difference and why ...
Send us a text Leadership expert Kevin Eikenberry joins Lara Schmoisman on Coffee N° 5 to unpack what real leadership looks like: responsibility, adaptability, and learning as you go. If you’re building a team—or building yourself as a leader—this one’s for you. We'll talk about: Why leadership is not the same as being the bossThe hardest shift: from doing the work to leading the peopleWhat “leading by example” really means—and when it backfiresHow to stay strategic without losing sight of ...
Send us a text Copywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn’t converting, this episode’s your wake-up call. We'll talk about: Why your consumer, not your brand, is the main characterThe difference between nice copy and copy that sellsWhat agencies get wrong about brand voice (and how to fix it)From emai...
Send us a text Andrea Moore joins Lara Schmoisman on Coffee N° 5 to talk real leadership, smart hiring, and the strategy behind a truly connected omnichannel brand. If you're tired of chaos and ready to lead with clarity, this episode delivers. We'll talk about: Boss vs. leader: Why the title means nothing without visionHow Andrea scaled omnichannel from the ground upHiring for growth: Skill, grit, and long-game thinkingWhat mentorship really means—and what it doesn’tBuilding strateg...
Send us a text Publishing a book? Learn the truth behind self-publishing, hybrid models, and traditional book deals with expert Meghan Stevenson. From securing an agent to building your platform, get industry-level insight in this episode of Coffee N° 5. We'll talk about: Meghan’s journey from Big Five publishing to independent author advocacyThe three paths to publishing: self-publishing, hybrid, and traditionalWhy audience size and platform are non-negotiables in traditional publish...
Send us a text Join Lara Schmoisman on Coffee N° 5 as she chats with global event strategist Christian Muche, co-founder of POSSIBLE. Discover how this Miami-based event is redefining the future of marketing conferences through real connections, AI integration, and powerful brand collaboration. Tune in for insight into event innovation, the creator economy, and the art of curating meaningful moments. We'll talk about: Why in-person events still matter in a tech-heavy worldThe story behind la...
Send us a text Discover the intersection of creativity and business in this episode of Coffee N° 5 with designer and entrepreneur Patrick. Learn about brand-building, storytelling in fashion, and the keys to long-term success in the industry. Tune in for a stylishly insightful conversation! We'll talk about: Patrick’s journey from designer to entrepreneurThe role of storytelling in building a fashion brandChallenges and strategies for success in the fashion industryBalancing creativity with ...
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