Words That Work: Strategic Writing with Carmine Montalto
Update: 2025-05-13
Description
Copywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn’t converting, this episode’s your wake-up call.
We'll talk about:
- Why your consumer, not your brand, is the main character
- The difference between nice copy and copy that sells
- What agencies get wrong about brand voice (and how to fix it)
- From emails to packaging: how to write with consistency
- Why every content piece needs a clear intention
- Using AI like a pro
- The underrated power of direct response copy
For more information, visit Carmine Montalto's LinkedIn.
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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
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