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Coffees & Content: No-Fluff Social Media & Marketing Insights
If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place.
I’m Loren Tomlinson — founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space.
In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you.
Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable.
So grab a coffee, hit play, and let’s dive in.
☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective
69 Episodes
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Welcome to 'Coffees and Content' your go-to, bite-sized podcast for all things social media and digital marketing. This podcast is all about cutting through the noise to bring you unfiltered advice, the latest trends, and those must-know tricks that make all the difference in the social media and digital marketing world — all delivered in bite-sized weekly episodes. I’m your host, Loren, owner of The Social Collective, a multi-six figure digital marketing agency, international speaker, and yo...
Welcome to 'Coffees and Content.' Imagine this as your go-to spot for all things social media and digital marketing - a place where we spill the beans on the latest trends, share some straight-shooting advice, and uncover those genius tricks that everyone should have up their sleeve. I’m Loren, the founder of The Social Collective and your host. I’ve been around the digital marketing block, and now, I’m here to share the journey with you. For our very first episode, we’re laying down the gr...
Holistic digital marketing isn't just about promoting your brand—it's about creating an immersive experience across all touchpoints, ensuring your message resonates far and wide. In this week’s episode we'll dive deep into the core strategies of holistic social media and digital marketing, including the game-changing Omni Channel Marketing approach and the Rule of 7. Find out why being seen in more ways than one is critical for brand visibility and customer engagement in today's competitive...
In this week’s episode I'm sharing with you the latest updates shaping the landscape of social media marketing. We'll dive into what they all mean, why you should care about them, and how you can use them to your advantage. You will learn about: Polls on stories: Why this feature is essential for increasing engagementInstagram's 'Notify' feature: How it can benefit your social media strategyApple’s new service charge: How to navigate it and save yourself moneyPromo code integration: What th...
This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience. I have an easy to follow Content Planning Workbook for you that you can download here if you wish to go through it alongside the episode. Alternatively, if you’re not somewhere where you ca...
Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media. From organic content creation to engaging with user-generated content and collaborations, I share actionable insights to maintain brand visibility, releva...
This week I am sharing some hard truths about content marketing and tackling some tough listeners' questions. I discuss things such as the importance of creating authentic brand stories on Instagram, strategies for improving content to reach your ideal audience, and HAVE YOU REALLY BEEN SHADOW BANNED?! By tuning in to this episode, you can expect practical advice and honest revelations to help you navigate the ever-evolving landscape of digital marketing. In this episode you will learn: Wh...
Today I am coming to you from Melbourne, recording in my hotel room and sharing all the juicy takeaways from the Digital Marketers Australia conference! I am going to tell you what this conference was all about, why it’s been so amazing, and what I talked about when I got up on stage. I’ll also cover the essential topics that were discussed such as AI, advertising, and SEO, giving you some really great insider tips and tricks. In this episode you will learn: How you can use AI ...
I am pumped about this episode of Coffees and Content because this week, I'm answering YOUR questions about social media and digital marketing! We’re diving into why it’s crucial to focus on platforms you actually enjoy, how to adapt your strategies to keep up with changing consumer behaviors, and exploring some alternative marketing approaches. I’ll also be sharing insights on effective Facebook advertising, the magic of authentic content in building trust, and the importance of staying up...
Despite rumours, Instagram is still thriving, but adapting content strategies is crucial to navigate the changes. So this week I am sharing Instagram updates and trends with you – such as algorithm changes, the introduction of new features like 'direct replace' to combat copied content, the importance of shares and saves as engagement metrics, and Meta Verified. I also talk about Instagram's focus on video content and the updates to its hashtag system to diversify ‘explore’ page content. ...
This week we're talking about how to cultivate an engaged online community through social media platforms. Drawing from personal experiences and case studies, I'm sharing a few tangible tips and tricks on how to effectively connect with your audience, increase your reach, and ultimately turn online connections into real-world clients. From the importance of engaging with comments and utilising interactive features to sending personalised messages and avoiding common pitfalls, this epi...
In this week’s episode I talk about the power of user-generated content (UGC) and how it can be a game-changer for businesses looking to connect with their audience on social media. I discuss how UGC is revolutionising the marketing landscape by providing authentic and trustworthy content created by smaller content creators, which can be more effective than traditional influencer marketing. I also touch on how UGC encourages active audience participation, enhances social proof, and builds tru...
Struggling to show up authentically on social media? Feeling like a lack of self-confidence is holding you back? This episode is here to give you the confidence boost you need! I'll be sharing my own journey with social media and providing practical tips for overcoming those pesky fears. We’ll start with small steps like posting without your face and gradually work up to stories and reels. Plus, we’ll talk about the importance of planning content in advance, embracing imperfection, and genuin...
We are all facing challenges during this economic downturn, which is why the resilience and efforts of business owners right now is crucial – so this week I talk about the importance of consistently showing up and marketing your business during a recession, and how you can stand out in a competitive market. I discuss the value of providing tangible, actionable content to support businesses and the need to go beyond just sharing personal stories. I also explore the difference between sales a...
This week on the podcast I am normalising difficult conversations and breaking down key business metrics like Return on Investment (ROI) and Return on Ad Spend (ROAS) in the social media realm. I explain how these concepts differ and why understanding them can revolutionise your business strategies. By sharing personal experiences, like how outsourcing tasks such as podcast editing has transformed my workflow, I highlight the substantial, sometimes non-monetary, benefits of investing ...
Hey everyone, this week I am so excited to introduce you to the Social Collective’s new marketing toolkit designed to support business owners and marketing managers without the need for long-term agency commitments. After chatting to you about what this amazing new offering includes, I then dive into the importance of adapting to changes in social media algorithms to enhance reach and engagement. I also discuss self-audits for your social media strategy, genuine audience engagements, and how ...
This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach. Get ready to transform your advertising game and boost your busines...
In this week’s updates episode I talk about Instagram's intentional focus on short-form videos rather than long-form content; the vital role of patience in social media success with a reminder about the silent followers who contribute significantly to your reach; and discuss a new feature on Spotify that allows comments on podcast episodes, which is a game-changer for direct listener feedback! I also highlight LinkedIn’s potential for business growth through its underrated features li...
In this final episode of the season, I talk about why showing up consistently is crucial, especially for Kiwi business owners navigating New Zealand's temporary economic decline. Despite the recession’s challenges, I highlight the significance of maintaining marketing efforts and creating tailored content for your 1% ideal client. I discuss the positive outlook from financial experts, the importance of building community, and how sharing your growth journey can inspire and engage your...
Use code 'PODCAST' for 10% off your Marketing Starter Kits While on break, we're rerunning a few of our top hitting episodes - starting with how to survive the recession and win with your marketing. -- Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging t...
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