This week we're talking about how to cultivate an engaged online community through social media platforms. Drawing from personal experiences and case studies, I'm sharing a few tangible tips and tricks on how to effectively connect with your audience, increase your reach, and ultimately turn online connections into real-world clients. 

From the importance of engaging with comments and utilising interactive features to sending personalised messages and avoiding common pitfalls, this episode provides valuable insights for anyone looking to build a thriving online presence, whether you are new to the game or a seasoned professional.

In this episode you'll learn:

• Tips and tricks for cultivating an engaged online community
• The importance of earned media opportunities and how they relate to PR work
• How an engaged community on social media can lead to real-world clients
• Insights into effectively engaging with comments to increase reach and connect with your audience
• How you can use interactive features like polls and quizzes to build a connected community
• The benefits of sending personalised messages instead of automated responses
• Advice on being genuine, responsive, and avoiding spammy behaviour on social media

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What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

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Resources mentioned:

NZ Business Interview - click here to read the full article

Q&A about Loren - click here to read the full article

Episode “Secrets of Winning With Holistic Digital Marketing”, shared on the NZ Business Website - click here to listen to the full episode

Get in touch:

Instagram - @thesocialcollective_nz and

Have a question? Click here to send it to me!

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