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Explore the cutting edge of digital transformation with Cognizant Netcentric. Powered by Notebook LM, our podcast brings you AI-generated insights from real client success stories—unpacking the strategies, innovations, and lessons that drive impact. From AI-driven marketing to system engineering, data layers, and beyond, we dive deep into the expertise shaping the future of digital experiences.
28 Episodes
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SEO is evolving. Learn about the next big thing: Generative Engine Optimization (GEO). This episode breaks down Adobe's new LLM Optimizer, a tool designed to help brands measure visibility, analyze sentiment, and optimize content for discovery by large language models.
Is your content strategy all supply and no demand? This episode breaks down the "Content Demand Chain," a new model from Cognizant Netcentric. We explore why traditional content supply chains lead to "creative waste" and how shifting to an "outside-in" philosophy—driven by real-time market signals—can turn your content into a powerful revenue engine.
How can brands deliver personalized experiences in the new age of AI? This fireside chat with Cognizant and Adobe tackles the challenge. We discuss how user expectations have radically changed and explore the new content strategies and high-performance tools, like Adobe's Edge Delivery Services, that are essential for survival.
In this podcast, we describe how Cognizant Netcentric partnered with Lufthansa Group to accelerate its digital transformation journey, focusing on enhancing the customer experience and enabling data-driven decisions. Lufthansa Group sought a partner to match its speed and vision, leading to Cognizant's role as a growth catalyst in scaling up their digital initiatives.
The European Accessibility Act (EAA) is here. As of late June 2025, businesses are required to make their digital services accessible to people with disabilities. While some see this as a regulatory burden, smart leaders see it for what it is: a competitive edge.So, how do you move beyond the checklist mentality and unlock the real value of digital accessibility?Drawing on a comprehensive guide from the experts at Cognizant Netcentric, this episode provides a strategic look at the EAA. We discuss how achieving compliance with WCAG 2.2 standards not only protects your business but also enhances brand reputation, drives SEO, and opens up new markets.This week's episode covers:A simple explanation of the European Accessibility Act and who it applies to.The tangible business benefits of an accessibility-first mindset.Common pitfalls to avoid in your journey to compliance.How to build a phased roadmap for lasting accessibility.Why an inclusive digital presence is the future of customer experience.Resources:Explore Cognizant Netcentric's EAA RoadmapDiscover more solutions from Cognizant Netcentric
Cognizant Netcentric, a part of Cognizant Moment™, has been recognized as Adobe's 2025 Digital Experience Partner of the Year for Central Europe.Source
At Adobe Summit, Sujit Menon (Cognizant Moment) and Giana Zelaya (MGM Resorts) explore how Adobe helps MGM personalize the guest experience. From breaking down data silos to real-time insights, discover how tools like Campaign, Analytics, and MMM are driving their digital transformation in hospitality.
Discover how Bimota’s iconic motorcycle brand was relaunched globally with the help of Adobe Edge Delivery Services. Sybrandt from Cognizant Moment and Aris from Kawasaki Motors Europe share how a small team built a fast, scalable, and engaging website—highlighting the power of speed, simplicity, and seamless integration within the Adobe ecosystem.
Cognizant's "New Minds, New Markets" study, examines the consumer perspective on artificial intelligence. The speakers emphasize how AI is poised to transform consumer engagement with brands, potentially more significantly than the internet's emergence. They highlight that consumers are already adopting AI for shopping and product experiences, necessitating companies to adapt. Cognizant Moment, their AI-centric approach, aims to help businesses navigate this shift by building personalized and dynamic customer journeys.
Cognizant Netcentric helped a global recreational vehicle leader overhaul their content supply chain to meet growing content demands. The client struggled with inefficient workflows, limited visibility, and slow asset approvals across disconnected systems. The solution expanded and integrated Adobe Workfront with Adobe Experience Manager Assets to automate workflows and centralize asset management. This included asset cleanup, metadata updates, improved tagging, and a governance model. Expected outcomes include faster asset creation and delivery, improved productivity, reduced duplication, and better collaboration, allowing the client to scale content operations effectively.
This episode explores the "Agentic Operating Model"—a new approach that combines human creativity with AI precision to boost efficiency, innovation, and adaptability. Learn how this model fosters seamless collaboration between humans and AI to drive sustainable growth and shape a preferable future.
This Podcast addresses the challenge modern marketers face: the increasing demand for content and broader responsibilities alongside shrinking budgets. It introduces Adobe's solution, Gen Studio, an integrated platform leveraging tools like Edge Delivery Services for efficient content delivery and Workfront for workflow management, enhanced by Generative AI through Adobe Firefly. Cognizant Netcentric, an Adobe partner, offers its expertise through OptiMax, a solution combining these technologies to optimize the content supply chain, improve efficiency, ensure compliance, and ultimately enable marketers to achieve more with fewer resources, as demonstrated by Volvo Trucks' successful migration. The text positions Gen Studio as the key to overcoming these marketing pressures by streamlining content creation, enhancing collaboration, and maximizing productivity.
Volvo Trucks North America and Mack Trucks partnered with Cognizant Netcentric to revolutionize their automotive content management system (CMS).
Volvo Trucks North America sought to modernize its content management system to achieve faster content delivery and enhance editorial efficiency. Choosing Adobe's AEM Edge Delivery Services, they aimed for a cloud-based solution capable of future technological advancements. An unexpected requirement arose in 2024: a digital-only launch for their new VNL truck, intended to set a new digital standard in the trucking industry. Cognizant Netcentric partnered with Volvo Trucks, utilizing an agile approach and AEM EDS to create an award-winning digital experience featuring an enhanced truck configurator that significantly increased user engagement. This successful launch not only positioned Volvo Trucks as a digital innovator, but also provided them with a streamlined content process, improved site performance, and greater marketing agility.
For this episode we’re joined by Carmelo La Mattina and Alejandro Bernad, who are both part of our Embrace group - Embrace ambassadors in our Diversity and Inclusion Holocratic circle. The Embrace group is focused on LGTBQ+ issues in the workplace and that’s what we discuss in this personal conversation. Tune in for honest conversations and actionable tips on creating a workplace where everyone can thrive.Like what you hear? Check out career opportunities at Cognizant Netcentric: https://www.netcentric.biz/careers.html
What’s it like to organize the Summit for over 1500 colleagues across the globe?Tune into an honest conversation about internal company events in the remote working era. Laura Jollit brings you behind the scenes to Cognizant Netcentric Summit. Legendary and ever-evolving, this event is a milestone in our annual calendar and we continued it virtually during these past years. Like what you hear? Check out what your career at Cognizant Netcentric could be: https://www.netcentric.biz/careers.html
Bringing together Head of Consulting Piotr Zabiello and Associate Director of Consulting Kwint van Dijck, with Senior Marketing & Communications Livia Nassius as moderator, this week’s episode tackles specific customer experience challenges facing brands today, the new Cognizant Netcentric portfolio and offering structured to solve those very challenges, and of course, and our favorite topic - the Adobe Experience Cloud.Discover more: Learn more about our offerings. Deep dive into how to master delivering content at scale.
Our leaders got together to talk about how we're expanding the business and hiring. Tap to listen to the latest Cognizant Netcentric Podcast episode, which discusses our company culture, plans for the future, and so much more.Curious to know more about how we empower the world's biggest brands transform their customer experiences? Discover our offerings. Are you looking for your next career opportunity? Discover open positions.
Katrin Weissenborn, Marketing Manager | Diversity & Inclusion Lead at Cognizant Netcentric, talks about how we embrace diversity and inclusion at Netcentric to create a safe space where everyone feels free to contribute and make a positive impact.
Recently, Clare Thornewill, Senior Web Performance Consultant & Product Manager @ Netcentric, joined us to talk about finding the right professional path, recognizing career opportunities, and following a path that allows her to do her best work and, at the same time, make an impact. Tap in to listen!
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