Rethinking content: From supply chain efficiency to demand-driven growth
Update: 2025-11-04
Description
Is your content strategy all supply and no demand? This episode breaks down the "Content Demand Chain," a new model from Cognizant Netcentric. We explore why traditional content supply chains lead to "creative waste" and how shifting to an "outside-in" philosophy—driven by real-time market signals—can turn your content into a powerful revenue engine.
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