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Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing's past to understand how we got to where we are today, and see where we're headed in the future.
Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.
Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.
26 Episodes
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From rugby to rowing, sport is a way of life for Kiwis, and the New Zealand Olympic Team has harnessed that passion. Tom Hern finds out how the Silver Fern is bringing elite athletes to the world, with NZ Olympic Committee Commercial Director Sharon van Gulik, and Saatchi & Saatchi New Zealand’s Chief Creative Officer Toby Talbot.
1In 2016, The Warehouse Group’s profits dropped 75%. Now, they’re growing rapidly. Tom Hern goes behind the scenes with Chief Marketing Officer Jonathan Waecker, and OMD CEO Nigel Douglas, to find out how they turned this massive ship back from the brink.
Whittaker’s has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM Business Director Hannah Eastwood to find out how a beloved soft drink and Nigella Lawson have helped them build on generations of customer love in a digital age.
We can learn many things from other places, but it’s the different approaches to creativity that are really interesting.Regular host Jules Lund introduces our local guide Tom Hern as we head to New Zealand to pick the brains of some of Aoteroa’s finest creative minds, to unearth ideas that thrive in a connected world.
We all want to try new things, but what happens when the gamble doesn’t pay off? Jules Lund learns lessons in telling stories that match your brand with Vinomofo’s Justin Dry and TBWA Melbourne’s Paul Arena.
Sometimes the idea you scrawl on a napkin turns out to be the best you’ve ever had. For Sam Dickson and Cam Bell, Creative Directors at CHE Proximity, that scribble became the script that launched a trillion car ads. Jules Lund goes behind the scenes to find out how they made it happen.
Giving back isn’t just for individuals anymore. Brands are also stepping up to do their bit for a better, safer world. Jules Lund chats to Chris Freel (UnLtd) and Camilla Cooke (Xinja) to find out what’s changed, with a little inspiration from Afdhel Aziz (Conspiracy of Love).
Customers aren’t just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doing a lap of Australia, to drive business outcomes. Jules Lund heads beyond the store with Clemenger BBDO’s Gayle While and Kathmandu’s John Sette.
We do things better when we feel them in our heart – and so do brands. Jules Lund joins Telstra’s Jeremy Nicholas and Sherilyn Shackell of The Marketing Academy, and discovers it’s not just WHAT you do, it’s WHY you do it.
From finally conceding McDonald’s is ‘Macca’s to KFC’s naked wrestling, customers reward brands that try something “bold”. Jules Lund talks to Mark Lollback (GroupM) and David Fox (Ogilvy Group) about how to break the mould without losing a brand’s soul.
With so much on their plate, marketers can feel pretty stressed out. In this special episode, Facebook’s Catherine Bowe finds out how we can all be empowered to take control of our mental health and kick career goals.This episode discusses issues that may be difficult for some listeners. If you need support, get in touch with Beyond Blue at http://www.beyondblue.org.au. If you're in an emergency or at immediate risk of harm to yourself or others, please contact emergency services on triple zero, or emergency services in your country. For support services outside of Australia, please visit http://checkpointorg.com/global.
The January lamb ads are a beloved Aussie institution. But what happens when New Zealand turns the joke into a new tourism campaign? Jules Lund bridges the Tasman with Mark Green from The Monkeys and Andrew Waddel of Tourism New Zealand.
Customers want to feel understood. They expect brands to connect with them one-on-one. Jules Lund discovers how Spotify’s Serena Leith, We Are Social’s Suzie Shaw and Facebook’s Jason Juma-Ross, do it.
From watching the Melbourne Cup on our phones to sharing terrifying fail videos, audiences are using digital to connect. Jules Lund joins DDB Sydney’s Tara Ford and Optus’ Clive Dickens to find out how they use social, mobile and online video channels to tell stories for established brands.
If you want your business to start conversations, grow communities or unleash that big idea, Face 2 Face is for you. Jules Lund talks to marketers to unearth ideas that thrive in a connected world.
Are call centres a thing of the past? Join Dan and his guests as they explore how brands are jumping on board with messaging apps to go above and beyond for customers – and why almost everyone prefers it that way.
Do young people really hate the phone? Dan heads back to the beginning to uncover why we still love messaging more than any other digital communication tool, and why we’re keener than ever to use the platforms we know best.
If your ad appears but nobody notices it, did it even exist? In this episode, Dan gets the experts' view to understand attention: what it is, how to get it from your audience, how to keep it, and how science has evolved to measure it.
How well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how brands are adapting for a more transparent future. People want a personalised experience – but what data are they prepared to give in return?
When 90s super-nerds created the first internet banner ads, they weren’t even sure what to do with them. Dan and his special guests explore the rise of online ads, from their humble beginnings in a San Francisco basement to the sophisticated targeting tools we have today.
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