π Would You Like Surprise With That? How to be brave with your brand
Update: 2019-06-09
Description
From finally conceding McDonaldβs is βMaccaβs to KFCβs naked wrestling, customers reward brands that try something βboldβ. Jules Lund talks to Mark Lollback (GroupM) and David Fox (Ogilvy Group) about how to break the mould without losing a brandβs soul.
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