In this week’s episode, Steph sits down with Sold Out Group Programs client and professional violinist & educator Dr. Renée-Paule Gauthier (@mindoverfinger), who completely turned her group program around in the middle of one of her busiest seasons ever. Renee runs Music Mastery Experience, a group program helping musicians master performance and mindset. Before joining the mastermind, her launches had stalled despite her deep experience and strong client results. With Steph’s ...
In part two of The New Rules of Launching series, Steph is showing you exactly how to plan your entire six-week launch in one sitting (without the stress, chaos, or burnout that most entrepreneurs associate with selling). If you’ve ever wished launching could feel calm, strategic, and even fun, this episode is going to change the way you approach it forever. You’ll learn: ✨ The mindset shift that transforms launching from frantic to flowy ✨ The 4 phases of a high-converting six-week launch (a...
If the word “launch” makes you cringe a little, this one's for you. In this episode, Steph kicks off a brand-new three-part series all about the new rules of launching — starting with how to fall in love with launching again (or maybe for the first time). You’ll learn: Why your old launch strategy doesn’t work anymoreWhat’s really behind launch burnoutHow to bring curiosity and creativity back into your sales processPlus, Steph shares details about her free live class, Double Your Launch, hap...
It’s time to stop winging it and start building a 90-day plan that actually works. In this episode, Steph shares the cornerstone tool she uses with every client inside her Sold Out Group Programs mastermind: the 90-day plan. Whether you’re listening now or in the future, this framework is what keeps entrepreneurs clear, focused, and moving forward any time of year. You’ll learn: Why the final 90 days of the year shape your success in Q1The two biggest mistakes most people make when planningTh...
This weekend I had an experience that completely flipped my perspective on sales. John and I went car shopping (hello, minivan life 🫣) and walked away shocked — not by the cars, but by the salespeople. Both dealerships completely dropped the ball, and we literally looked at each other and said: “I wish they’d sold us harder.” Wild, right? But here’s the thing: that moment crystallized for me a truth I’ve been teaching my clients for years. Our prospects don’t want us to tiptoe around. They do...
Keeping clients engaged in a long-term program isn’t always easy. Excitement fades, distractions pop up, and even your most motivated students can lose momentum. That’s why Steph built a brand-new 30-day “fast track” challenge inside her mastermind. In this episode, she takes you behind the scenes of how it works. You’ll hear why adding a challenge can re-energize your program, fill curriculum gaps, and create quick wins that boost confidence and motivation. Whether you run a course, group pr...
Flying by the seat of your pants can get you through a launch. But if you want to move from chaotic and exhausting to confident and repeatable, it’s time to raise the bar. In this episode, Steph shares her “Next Level Launch” Checklist: six standards she's holding herself to this year that separate messy launches from high-performing ones. From preparing your assets ahead of time to locking in a sales event and protecting your energy, these are the non-negotiables that make launches feel ligh...
Most business owners have a hundred things on their to-do list, but only a handful of those tasks really create sales momentum. In this episode, Steph simplifies it to the three levers that actually make you money: demand, trust, and conversion skill. She’ll show you how to tell the difference between busywork and true money-making activities so you can finally stop spinning your wheels and start moving your business forward. Learn how to convert inside of Same Day Sales: https://stephcrowde...
Fall is right around the corner, and you know what that means: launches are everywhere. From group programs to memberships to masterminds, your feed is about to light up with promos. If you’re like most entrepreneurs, you’re probably asking yourself: Should I be launching too? In this episode, Steph shares three gut checks to help you decide if launching is your next best step or just a shiny distraction. You’ll learn how to spot “productive procrastination,” avoid the ego trap, a...
Most entrepreneurs treat this season like the start of the wind-down. But the truth? The work you do right now could make January your easiest, most profitable month of the year. In this episode, Steph shares how to use this ‘back to business’ energy to reset your sales momentum and set the table for a strong start to 2026. Whether you’re gearing up for a group program launch or filling your 1:1 roster, you’ll learn how to: Set a clear January 1 goal and reverse engineer Q4 to rea...
Let’s talk about something no one really prepares you for in business… What happens when you don’t feel excited to launch? You’re showing up. You’ve got a plan. But you’re just… not buzzing with energy. It’s not dread, but it’s not that hyped-up, rooftop-shouting launch energy either. In this episode, Steph shares a powerful reframe that came up in a coaching call inside Sold Out Group Programs. It flips the script on “excitement = success” and opens the door to something even more magnetic. ...
We're back for Part 2 of the launch debrief and it's time to get into the details. If you caught Part 1, you know this was one of my boldest launches to date. In this follow-up episode, I’m joined again by my friend and Facebook ads expert Claire Pells to unpack the second half of the story. We’re diving into the exact strategies, mindset shifts, and experiments that defined this launch. You will hear: The mindset shift that changed everything mid-launchWhy I finally ran Facebook adsWha...
Launch debrief lovers, this one is for you! In Part 1 of this two-part series, I’m pulling back the curtain on my boldest (and highest cash) launch yet: the latest round of my Sold Out Group Programs Mastermind. I’m joined by my brilliant friend and Facebook ads expert, Claire Pells, for an honest, behind-the-scenes conversation that covers the messy middle, the mindset shifts, and the strategic moves that made this launch a wild success. Together, we dive into: Why launch debriefs are non-ne...
If you feel your sales have plateaued or you're just not selling the way you'd like, there's one big reason why. Whether you’re selling group programs, 1:1 offers, or anything in between—there’s a reason you’re not getting the results you want. And it’s probably NOT because your offer sucks. In this episode, I’m telling the (somewhat painful) story of how I—someone with 15 years of sales experience—skipped steps in my own selling and ended up with one-tenth of the results I expected. We’re ta...
Feeling like the "responsible thing" is to save your money & figure it all out on your own? In this episode, we’re breaking down the hidden cost of waiting, second-guessing, and staying stuck in almost-there mode. If you’ve been saying things like: "Things are fine…""I’m making some sales…""I’ll figure this out on my own…""I want to be a good steward of my money…"This one’s for you. We’ll talk about: Why it’s so tempting to stay the course when it’s not a full-blown emergencyThe real risk...
Fill your group program in 5 weeks: A 3-part roadmap to consistently sell out your offer (even in the summer, when you're busy & distracted!) In this action-packed replay of Steph's most recent training, you will learn how to: 1) Pinpoint exactly what’s going wrong for you right now if you aren’t enrolling clients at the level you desire 2) Identify the only shift you must make to clear the clutter in your business and fill up your programs simply – then put it on repeat 3) Imp...
Melody Wilding launched her group program back in 2020 using Steph’s (now retired course), Crickets to Customers. Since then, over 500 people have joined her group program. But after a few years of full cohorts and overflowing interest… things started to slow down. Getting people to join suddenly felt harder. Melody realized she needed a new approach to selling. One that embraced objections, spoke directly to the transformation people wanted, and brought real connection back into her launches...
In this episode, Steph pulls back the curtain on how group programs have given her the flexibility to actually enjoy summer with her kids (without sacrificing client results). You’ll hear: How Steph supports nearly 100 clients in under 10 hours/weekWhy your live time isn't the only way clients get resultsThe key mindset shift that took her out of the “I have to do it all” trapA life-changing visualization exercise you can do todayIf you want to build a business that gives you both impac...
Jennet Ingle is a professional oboist and coach for musician entrepreneurs. She had a proven offer, a program she knew could change lives...but after a few strong launches during the pandemic, things slowed. A lot. "It was working, until it wasn't." She tried reinventing the wheel. Throwing together quick offers. Hoping for the best. And she was starting to wonder...was her audience just tapped out? Inside Sold Out Group Programs, Jennet learned to slow down, stretch her launch ti...
Ever launched a group that didn’t fill… or filled but flopped? Or maybe you haven’t launched one at all because it feels like there’s just so much to figure out. In this episode, I’m walking you through the 5 biggest detours I see entrepreneurs hit when it comes to group programs. Things like overbuilding (hi, 80-page workbook), underpricing, teaching too much (inside and outside the program), and something I call “support tunnel vision.” Whether you’ve run a group before or you’re just...
Kat Simpson
I love this episode. great information!
Charlie G. Cummings
wow I can't even believe how useful and we'll timed this convo was for me!
Charlie G. Cummings
Wow I learned so much from Steph and her guest on this episode. There's no fluff at all, just two pros cutting to the chase and offering helpful advice. I gotta admit that I haven't listened to the Courage and Clarity podcast before because I thought that it was for women and wouldn't speak to me, but I'm glad I gave it a go because my assumption was very incorrect.