Black Friday brings a wave of pressure for service providers and coaches to participate in the frenzy. Many feel compelled to slash prices, create low-ticket offers, or rush to piece together a quick sale. But is this really the best move for your business?

In this episode, I break down the reality of Black Friday deals for coaches and service providers and why they often lead to more frustration than results. I’ll explain the pitfalls of discounting premium offers or creating impulse-buy products and why these efforts can feel like wasted time and energy.

Instead, we’ll explore the concept of Black Friday Energy—how to tap into the mindset of buyers who are ready to spend without resorting to discounts or distractions. You’ll learn how to harness the season’s momentum to confidently position your premium services and focus on what truly drives revenue in your business.

If you’ve ever wondered whether Black Friday is worth the effort—or how to participate in a way that aligns with your goals—this episode will help you make a plan that works.

What You’ll Learn in This Episode:

• Why Black Friday can be a powerful time to sell—if done correctly.
• The hidden downsides of low-ticket offers and discounts.
• How to leverage Black Friday energy to sell your high-ticket services.
• Practical tips for making your offers compelling without sacrificing value.

This is a must-listen if you’re feeling the Black Friday pressure and want a clear, focused strategy that aligns with your business goals.