Creator Science – Learn from today's top content creators

Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice. She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, she earned $30,000 from her course launch. Then in 2013, she launched her podcast and really hit her stride. In 2013, Amy posted $915,000 in revenue. Amy has now built an online marketing machine. With 22 employees and millions of dollars in revenue each year, Amy has really nailed both evergreen sales and course launches. Her launch formula leverages the use of webinars. In this episode you'll learn The specific step by step strategy that Amy uses for her course launches How she builds her email list during the launch period How to be more successful in selling through those webinars even when you're sitting in the sale part of it And if you stick around towards the end, we even dig into how she's thought about building her team Full transcript and show notes Amy's Website / LinkedIn / TikTok / Instagram *** RECOMMENDED NEXT EPISODE → #158: Kieran Drew *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Bryan is the founder and CEO of Growth Tools. That's a coaching program that guarantees to help you grow your business. And I don't say that lightly because they actually guarantee that they will help you land 10 partnerships in 90 days. Bryan and I discuss how to grow through partnerships and collaborations, even if you have a small audience. This is the number one growth strategy that Brian helps his clients with, and it is truly effective. In typical Bryan fashion, this is a highly tactical, dense, and even surprising at times interview. He's a man who truly practices what he preaches, and this episode does not disappoint. Full transcript and show notes #121: Bryan Harris– How this sales master grew his business $100K/month GrowthTools Resources Bryan's Website / LinkedIn / Twitter / YouTube *** RECOMMENDED NEXT EPISODE → #121: Bryan Harris– How this sales master grew his business $100K/month *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating. He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works So in this episode, you'll learn The best YouTube advice no one has ever told you The 1st Frame rule How Jon packages his videos And where there is still a massive opportunity for creators to find success Full transcript and show notes Jon's Website / Facebook / YouTube / Twitter / LinkedIn / Instagram / Community *** TIMESTAMPS (00:00) The Smartest Creator on YouTube (01:07) Best YouTube Advice No One Ever Told You (04:11) How to Build Your Variety Show (08:14) 1st Frame Rule  (12:28) How to Find Your Niche (15:19) Age is ACTUALLY an Advantage on YouTube (17:10) The Dr. Mike-ification of YouTube (18:26) Jon’s Packaging Process (24:20) Why Content Formats are so Important (27:12) You Should Start with Shorts (28:54) Converting a Shorts Audience to Long Form (33:33) The Future of YouTube *** RECOMMENDED NEXT EPISODE → #152: Paddy Galloway *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

We are halfway through the year. We have passed the six-month mark of 2024, and I thought this was a perfect opportunity to reflect on the first six months of the year personally and encourage you to do the same. In this episode, you’ll learn, My overall progress on my goals as tracked in Creator HQ A breakdown of some of my numbers, mostly talking about revenue and how that breaks down this year compared to last year About audience growth across the different platforms And about some of my personal goals Full transcript and show notes More, Better, New essay Viral LinkedIn illustration *** RECOMMENDED NEXT EPISODE → #191: Breaking down my $60,723 product launch *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Zack Honarvar started managing YouTubers like Yes Theory and Airrack BEFORE they were the massive channels you know them as today. He also co-founded CreatorNow, a learning community that’s helped creators like Jenny Hoyos and Daniel Wall blow up their channels. Zack has worked with more than 10,000 creators since 2017, so I wanted to ask him: What separates the top .1% from the rest? In this episode, you’ll learn The traits of highly successful creators How you should measure growth Non-obvious pitfalls you need to avoid And how to set yourself up for long-term success Full transcript and show notes Zack's Website / Twitter / Instagram / YouTube / TikTok / LinkedIn The Danny Miranda podcast with Zack Honarvar *** TIMESTAMPS (00:00) What Separates the Top 0.1% of YouTubers? (01:12) What Makes Someone “Have It”? (06:24) Does Consistency Matter? (09:16) Why You Should Do Things the Hard Way (17:12) What Role Does Work Ethic Play? (22:40) Does Your Personality Matter? (27:48) Avoid These Mistakes At All Costs (31:22) How You Should Define Success (35:46) Not All Views Are Created Equal (39:41) Best Advice for Small Creators (43:05) Zack’s Hot Take (44:34) Is There Less Opportunity for Creators Today? *** RECOMMENDED NEXT EPISODE → #167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts) *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Nat Eliason is the author of Crypto Confidential, Winning and Losing Millions in the New Frontier of Finance. I’ve been following Nat online for a while now – he’s gone from marketing agency owner to business writer to book influencer and a bunch of stops in between. And the common thread through all these projects was Nat’s ability to write. In 2021, Nat dove deep into the world of crypto and Web3, as many of us did. But when Nat goes into something, he goes really deep into that thing – and he got MUCH deeper into crypto and Web3 than most. During that boom cycle, there were some big winners and big losers—Nat, at times, was both. He left that world on top, and applied his writing ability to tell the story of just how insane things really were at the highest levels of crypto. Full transcript and show notes Nat's Website / Twitter REFERENCES Buy Crypto Confidential How to Get Insanely Rich in the Creator Economy Traditional Publishing is Great, Actually How We Designed a FUN Nonfiction Book Cover *** RECOMMENDED NEXT EPISODE → #176: April Dunford – How self-publishing a book exploded her client service business. → #182: Noah Kagan — Behind the scenes of writing (and marketing) Million Dollar Weekend → #163: David Moldawer — Diving deep into book publishing with an industry insider *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Nathan Barry is the founder and CEO of ConvertKit, one of the largest email marketing platforms on the planet. It powers the newsletters of people like Tim Ferris, Ryan Holiday, Andrew Huberman, and Gretchen Rubin, just to name a few. But ConvertKit has evolved and does so much more than email—which is why the brand itself is evolving.  If you haven't heard, ConvertKit is rebranding. It will soon be known simply as Kit—a set of tools for professional creators. That includes an app store where anyone can develop and expand on Kit to bring in extra tools, a central hub for your data with enhanced reporting, and the biggest and best Creator Network to help you find collaboration partners.   So, in this episode, you'll learn About the rebrand The risks involved Their new app store And how the Creator Network is doing Full transcript and show notes Nathan's Website / Twitter / YouTube Sign up for ConvertKit Watch episode one of ConvertKit’s rebrand series Listen to Billion Dollar Creator *** RECOMMENDED NEXT EPISODE → #96: Nathan Barry – from $150K/yr in ebooks to $30M in ARR with ConvertKit → #151: Nathan Barry of ConvertKit — Acquiring SparkLoop and turning email into multiplayer mode with the Creator Network *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers.  Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team. And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew.  So in this episode, you'll learn Katelyn's approach to short form writing Why she treats her content like a chocolate covered almond The risk that comes with accounts getting too big And what she would do differently the next time she launches her cohort program Full transcript and show notes Katelyn's Twitter / Unignorable / LinkedIn *** RECOMMENDED NEXT EPISODE → #157: Phill Agnew *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy. Full transcript and show notes *** TIMESTAMPS (00:00) Here’s When You Should Quit (06:23) How Often You Should Upload (10:49) Making a Multi-Language Channel (15:18) Here’s When You Should Make a New Channel (19:10) When Viewers Watch Because of YOU (27:41) Making Content That You Like (34:36) How to Find New Content Formats (38:54) Deciding Which Platform to Create Content (40:57) Where to Find Leverage (44:43) The Hidden Opportunity in LinkedIn Video (49:18) The Easiest Thing About Growing a Podcast (52:11) “Are you happy?” *** RECOMMENDED NEXT EPISODE → #185: Listener Q&A Part 1 *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Last week, I spoke at ConvertKit's annual Craft and Commerce event in Boise, Idaho. It's one of my favorite events of the year, and this year may have been my favorite event ever. ConvertKit revealed that they are rebranding to Kit and making a whole slew of other product updates, including opening an in-person recording studio available to all ConvertKit customers, which is where today's recording took place. Today, I'm talking with two members of the lab who have become great friends. The first is Chenell Basilio, the writer of Growth in Reverse. Growth in Reverse is a newsletter that reverse-engineers the email growth strategies of today's top creators. Chenell has grown that subscriber base incredibly quickly because people absolutely love the deep research she does. My second guest is Becky Davidson. Becky has a background in both product and community design and now runs her own community agency called Affinity Collective. Before striking out on her own, Becky was the head of product at Boss Babe. These two women know a lot about serving audiences in a way that makes them genuinely love your work, and that's what I wanted to explore in this episode. If you wanna serve your audience in a way that is unique and memorable and remarkable, which I really think you should, then this episode is for you. Full transcript and show notes Chenell's Website / Twitter Becky's Website / Instagram *** RECOMMENDED NEXT EPISODE → #147: Chenell Basilio *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Aprilynne Alter is a YouTuber who abandoned her 20,000 subscriber channel to completely start over a year ago. Over that next 8 months, she tried everything. Nothing was working until she got 755,000 views on a video she posted with less than a 1,000 subscribers. In this episode, she'll take us through the process of how it happened from ideation to upload, so you can do it too. Full transcript and show notes Aprilynne's Website / Twitter / Instagram / YouTube *** TIMESTAMPS (00:00) The Formula for a Breakthrough Video (00:43) It All Starts With an Idea (05:23) Why Make a THAT Idea (07:41) Creating the Perfect Title and Thumbnail (14:46) The Packaging That Didn’t Make it (16:57) Gathering Good Feedback (19:40) The Most Thorough Research Process You’ve Ever Seen (33:04) Writing a Script for YouTube (36:50) What Influences High Retention? (39:28) How to Edit a Breakthrough Video (41:44) What You Didn’t Know About Uploading (44:06) Why Was This THE Video that Broke Through *** RECOMMENDED NEXT EPISODE → #162: George Blackman *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Subscribe to Podcast Marketing Trends Explained ↗ I was out for a run recently, and I was listening to a new podcast called Podcast Marketing Trends Explained. This show is co-hosted by my two friends, Jeremy Enns and Justin Jackson. Both of these guys are deep into the world of podcasting. Justin is the cofounder of Transistor, which is one of my favorite podcast hosting platforms. And Jeremy is the founder of Podcast Marketing Academy, as well as a member of The Lab. These guys are doing really great work with this podcast about podcasting. It's nerdy. It's data driven. It's everything I love about being creator and a podcaster all rolled into one. But these guys are taking a very rigorous data driven approach, and I love everything they are putting out. In particular, I loved this episode you're about to listen to. It's all about understanding why it's so hard to get your fans from other platforms to give a podcast a listen. Full transcript and show notes Justin's Twitter Jeremy's Twitter Watch this episode on YouTube *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic. We hosted a dinner on the 1st night for everyone, and we had a great time connecting, reconnecting in person, or getting to meet each other for the first time in some cases. It was also an opportunity for me to really catch up with my good friend, Justin Moore. Justin has been on the show a bunch of times, and I'll link to some of the past episodes with Justin in the show notes. He's the founder of Creator Wizard, and he is the guy to learn sponsorship strategy from. This is a super transparent look into our businesses and really our friendship. Full transcript and show notes Justin's Website / Twitter / Instagram / YouTube / TikTok Episode #179: Justin Moore Episode #178: Redesigning MY sponsorship strategy Episode #146: Justin Moore Episode #108: Justin Moore *** RECOMMENDED NEXT EPISODE → #191: Breaking down my $60,723 product launch *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles. In this episode, you'll learn, How to model titles The differences between education and entertainment channels What most creators are getting wrong And much, much more Full transcript and show notes Jake's Website / Twitter / LinkedIn *** TIMESTAMPS (00:00) Meet the Man Who Solved YouTube Titles (00:53) Title Expert Reveals What a Title Actually Does (02:34) You Should NEVER Do This With Titles… Unless (05:11) What Happens When You Write the Perfect Title (10:29) The Only 3 Emotions You Need for Better Titles (13:15) The Dark Side of YouTube Titles (and how to avoid it) (18:47) The Silent Hacks YouTubers Use To Hook You (21:31) Do NOT Make Your Titles Longer Than This (23:45) The Biggest Mistake YouTubers Make with Titles (25:51) How Pro YouTubers Actually Write Titles (34:58) Don’t Be Original *** RECOMMENDED NEXT EPISODE → #125: Jake Thomas *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experience. He was in the early stages of building his own membership community, coincidentally called Productivity Lab, and he wanted to ask me some questions. He suggested that we record the episode as a coaching call for his podcast Deep Dive, and I thought it was a great idea. So we spoke for a little bit over an hour, and I helped him think through how he was designing this new membership. Get $200 off Build A Beloved Membership Watch this episode on YouTube Subscribe to Deep Dive Full transcript and show notes *** RECOMMENDED NEXT EPISODE → My most recent Listener Q&A *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify