#223: ChefPK – How this YouTuber makes merch people actually buy
Description
Chef PK is a cooking YouTuber whose anime food channel has done 67,000,000 views. But that's not what we're talking about today. We're talking about physical products.
At a 100,000 subscribers he launched his first book, and did about 40,000 in revenue.
In this episode, you'll learn how to brainstorm product ideas, how to find product audience fit, and how to bring an idea into reality.
Full transcript and show notes
Chef PK's Website / Twitter / Instagram / YouTube
***
TIMESTAMPS
(00:00 ) What Happens When an Anime Chef Makes Merch?
(01:05 ) ChefPK’s Product Rundown
(02:11 ) Revenue Breakdown
(03:37 ) Evolving from Channel to Business
(07:07 ) Using Patreon as a YouTuber
(13:09 ) Evolving from Channel to Business II
(16:30 ) Figuring Out How to Make a Physical Product
(19:56 ) Figuring Out What Your Audience Really Wants
(24:32 ) Why You Should Sponsor Your Own Videos
(28:50 ) Evolving from Channel to Business III
(35:13 ) CCN Framework for Product Development
(38:27 ) Getting Over Limiting Beliefs
(40:02 ) Time and Cost of Product Development
(42:54 ) Balancing Running Your Channel and Building a Business
(45:52 ) Evolving from Channel to Business IV
(47:31 ) The Advice You Need to Hear
***
RECOMMENDED NEXT EPISODE
→ #130: Sarah Renae Clark – How This YouTuber Built A $200K/mo Coloring Book Empire
***
ASK CREATOR SCIENCE
***
WHEN YOU'RE READY
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
***
CONNECT
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
![#227: Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science]](https://s3.castbox.fm/e7/96/50/b1898b7fcdb4a7d461264a39a957a57a1c_scaled_v1_400.jpg "#227: Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science]")
![#226: The number one thing getting in my way [Voice Memo]](https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/c9/9b/fb/c99bfba9-096e-2b57-dae7-2ae968beaad2/mza_12004004827141093514.jpg/400x400bb.jpg "#226: The number one thing getting in my way [Voice Memo]")
![#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]](https://s3.castbox.fm/44/fc/48/e7a30aeb2ca3d406a4fe71877b88567224_scaled_v1_400.jpg "#168: Alexandra Watkins – How to invent a GREAT brand name. [Greatest Hits]")
United States
