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CultivatED Marketer

Author: Cultivated Marketer

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CultivatED Marketer is a bi-weekly podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades evidenced by:



*Vibrant corporate communications groups

*Excellent (and a large number of) mid-size and large agencies

*Notable professional development organizations

*Growing start-up, entrepreneurial community of past 12-15 years has spurred need for more niche communication and solo practitioners



Our mission at CultivatED Marketer is to help grow brand YOU …
28 Episodes
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In this 27th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kim Clark, a consultant, speaker, and educator on DEI communications, as she shares how she transforms the way corporations approach DEI policies, making it more than just a buzzword. She also dives deep into the challenges, opportunities, and ROI that come with improving DEI efforts in the workplace.
In this 26th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Mark Schumann, IABC Fellow and renowned executive coach, as he shares his invaluable insights on leadership, communication, and the new challenges faced by leaders in a post-pandemic world.
In this 25th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Brooke Estell, Senior Copywriter at Conscious Minds Studios, about authentic marketing for Gen Z,the importance of storytelling, and the impact professional development had on her career.
In this 24th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Dr. Dani LaGree, Public Relations Professor at Kansas State University and Co-Founder of the Trajectory Project, about the Trajectory Project, the influence personal connections can have on a career, and what employees really want in a workplace.
In this 23rd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about the shifting demands of internal communications, and recommendations for young marketing professionals.
In this 22nd episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Katie Macaulay, Managing Director at AB, about her book and podcast about internal communications.
In this 21st episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk the importance of communication certifications in one's career.
In this 20th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk with Brad Whitworth, SCMP and IABC Fellow, from 2022 IABC World Conference. He shares how communication and marketing certifications can help you advance your career.
In this 19th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk leadership and career coach Darcy Eikenberg from 2022 IABC World Conference.
In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.
In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.
In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk millennial leadership and networking with Eric Hughey, founder of the GenWhy Leaders Podcast.
In this 15th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, talk IABC, professional development organizations, and assembling the right team with IABC Chair Danielle Bond.
In this 14th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, bring part two of their chat with Jessica Best, Vice President of Data-Driven Marketing at Barkley. In part two of a two-part discussion, we discuss tips Jessica has for becoming a speaker, her involvement in the Kansas City community, her work with KCUR, and what qualities she looks for in a teammate.
In this 13th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Jessica Best, VP of Data-Driven Marketing at Barkley. In part 1 of a two part discussion, we chat about email marketing and Jessica's experience as a speaker.
In this 12th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics -- part two of a two-part conversation. She'll share the attributes she looks for in a team member, as well as the differences between working in an agency or a larger organization. They close the discussion with a great case study: where your namesake earned you a free sandwich.
In this 11th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Kristen Majdanics, Senior VP of Marketing at Firehouse Subs. In part 1 of a two part discussion, we chat about cause marketing and how the pandemic impacted the business.
In this tenth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding -- part two of a two-part conversation. He’ll share his distinctive approach to hiring as well as his alignment with community and cause in part two of this interview.
In this ninth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Grant Gooding, CEO of PROOF Positioning. In part 1 of a two part discussion, we talk emotional data and the use of fear in marketing.
In this eighth episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, aren't interviewing a new guest. Instead, they decide to take a reset, reflect on the guests they've had over the past six episodes, and look forward to what's coming up next.
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