Welcome to CultivatED Marketer …







In this 16th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, chat with Eric Hughey. Eric is the founder of the GenWhy Leaders Podcast, which he started to inspire fellow millennials to become the next generation of business leaders and entrepreneurs. Eric is also the owner of Vessel Media, which guides publishers and media brands to new revenue streams through the monetization of new digital products, as well as Leverage Lab, a first-party data consultancy that specializes in creative data and technology solutions. With Eric, we discuss millennial leadership and networking. 













CultivatED Marketer Ep. 16 — Eric Hughey Show Notes







Brent and Matt talk with Eric Hughey, founder of the GenWhy Leaders Podcast.









* Brent and Matt spend some time discussing the important of mentorship and networking. They reflect on the recent passing of local Kansas City marketing giant, Howie Boasberg, who had been a teacher and role model to Matt. Matt mentions how Howie worked to help young people in marketing see that they didn’t need to go out to the coast — you could find great opportunities right here in Kansas City.

* In fact, two of Cultivated Marketer’s previous guests — Mike Swenson (Ep. 6 and Ep. 7) as well as Kristen Majdanics (Ep. 11 and Ep. 12) had worked for Howie at points during their careers.

* Brent and Matt introduce Eric Hughey as the guest for Episode 16. They’re excited to learn from Eric about millennial leaders, what keeps them motivated, and how they can succeed in a competitive marketplace.

* Matt asks Eric to share more about his podcast, GenWhy Leaders — why did he start it and what is its mission? Eric says he’s always had an entrepreneurial spirit, and he decided to start with what he knew: interviewing people about leadership, which he is passionate about.

* Eric mentions the stereotype of millennials — his generation — being looked upon negatively. But as 10,000 baby boomers retire per day through 2030, there are going to be many opportunities for millennials to step into bigger leadership roles. He wanted to interview some of those who had “made it” and had advice for others.



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* The group discusses the “Great Resignation” or the “Great Retirement” which has come as a result of the pandemic, but Eric started his show before the pandemic and has been consistent over the past few years. Matt asks Eric about any of the most memorable moments from his podcast over the years and how many episodes he’s done. Eric says that he’s done about 90 episodes, and he can think of five main tips he’s learned about starting a podcast as well as five general tips to share.

* When it comes to podcasting, Eric says it’s important to stay within the realm of why you started the podcast and use it as a marketing tool. Next,