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Culture of Code Podcast - The Podcast for Indie Hackers

Culture of Code Podcast - The Podcast for Indie Hackers
Author: Felix Thea
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Welcome to the Culture of Code Podcast! Each week, we interview successful solo SaaS founders and indie hackers who share their journeys, insights, and strategies for building thriving businesses in the tech industry. Join us as we uncover the secrets to their success and inspire your own journey!
42 Episodes
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In this episode, we sit down with Deven, the founder of SuperGrow, an AI-powered LinkedIn content tool that went from a 48-hour MVP to $220K+ ARR—all without the usual indie hacker playbook.CONNECT WITH DEVEN👔 LinkedIn: https://linkedin.com/in/devenbhooshan🐦 X (formerly Twitter): https://twitter.com/devenbhooshan🌐 Personal Website: https://devenbhooshan.in✍️ SuperGrow Blog: https://supergrow.ai/blog/author/devenbhooshan🚀 Product Hunt Profile: https://producthunt.com/@devenbhooshanFollow Culture of Code➡️ Twitter - https://twitter.com/cultureofcode➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtPTIMESTAMPS:00:00 Introduction to the Journey00:11 Early Career and First Venture01:43 Lessons from Industry Leaders02:57 Building Honeypot and Challenges04:09 The Birth of Super Grow04:28 Finding the Right Market06:43 Marketing Strategies and Influencer Partnerships11:03 Managing Customer Feedback and Churn22:04 Final Thoughts and Advice
In this episode, we have Elston Baretto sharing how he turned his side project, Tiny Host—a simple and fast hosting solution for non-technical users—into a thriving SaaS business. He reveals the strategies and key pivots that led to sustainable growth of over $300,000 in annual recurring revenue.CONNECT WITH ELSTON BARETTO#️⃣ X - https://x.com/_baretto🌐 Tiiny.Host - https://tiiny.hostRESOURCES MENTIONED📖 Traction by Gabriel Weinberg: https://www.tractionbook.com🌐 Indie Hackers: https://www.indiehackers.com🤝 Indie London: https://www.meetup.com/indielondon🚀 Product Hunt: https://www.producthunt.com🔍 SEMrush: https://www.semrush.com📊 Ahrefs: https://ahrefs.com💼 Reddit Entrepreneur Subreddit: https://www.reddit.com/r/Entrepreneur💡 Reddit Side Hustle Subreddit: https://www.reddit.com/r/SideProject🎨 Fiverr: https://www.fiverr.com💻 Upwork: https://www.upwork.com🤖 Claude AI: https://claude.ai🧠 GPT-4 & GPT Store: https://openai.com/gpt-4Follow Culture of Code➡️ Twitter - https://twitter.com/FelixThea➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP#saas #podcast #indiehacker
In this video, Aditya shares how he built a suite of Shopify apps, and grew to over $12,000 in monthly recurring revenue within a year as an indiehacker.
Connect with Adi
🌐 Website: https://www.speedysquirrel.xyz
❌ Twitter: https://x.com/AdityaPMalani
Follow Culture of Code
➡️ Twitter - https://x.com/cultureofcode
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
Timestamps:
00:00 🙏 Meet Adi
00:29 💼 Adi's Journey from Software Engineer to Entrepreneur
01:56 💡 The Clever Strategy Adi Used to Discover Profitable App Ideas
02:43 🆓 How This Stragtegy Revealed Merchant Needs
03:34 🚀 Adi Builds His First Money-Making Shopify App
05:14 🔍 Why Adi Chose the Shopify App Store plus Optimization Tactics
08:49 📈 Adi's Path from $0 to $12,000 in Monthly Revenue
10:54 📣 The Marketing Approach Adi Used to Drive App Installs
12:22 🧠 Lessons Adi Learned and Mistakes to Avoid
13:35 ⚙️ How Adi Put His Business on Semi-Autopilot
16:11 🌟 Adi's Next Steps in His Entrepreneurial Journey
#saas #indiehackers #shopify
In this episode, we have Siya, the 18-year-old founder who skyrocketed his AI presentation startup called GenPPT to 20,000 users in just six months. He shares his incredible journey from coding at age 11 to launching a successful SaaS platform, revealing the secrets behind his rapid growth and the lessons learned along the way. Join us as we explore the world of solo founders, indie hackers, and SaaS startups!
CONNECT WITH SIYA
📋 GenPPT (Siya's Startup) - https://genppt.com
💻 Siya's Website - https://www.siya.digital
🐦 Siya's X - https://x.com/siyabuilt
SUBSCRIBE TO OUR NEWSLETTER TO RECEIVE:
🚀 Episode Summaries: Get the latest episode in a digestible format
💡 Coding Tips & Tricks: Level up your skills with practical advice from industry experts.
🔮 Tech Trends: Stay ahead of the curve with our curated digest of emerging technologies.
🎁 Special Offers: Be the first to know about upcoming events, courses, and podcast merchandise.
👥 Community Spotlights: Connect with fellow coders and see what our listeners are building.
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WANT TO SHARE YOUR INDIE HACKER JOURNEY?
📒 https://forms.gle/jD8QMJKCMux7y82E9
LET'S CONNECT
💬 Discord - https://discord.gg/EWRHcZA24k
📄 LinkedIn Page - https://www.linkedin.com/company/102845596
🐦 Twitter - https://twitter.com/FelixThea
🎤 Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
🎧 Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
- - -
⏲️ Timestamps
00:00 🙏 Meet Siya
01:02 💻 Siya's Early Coding Journey
01:21 💪 Overcoming Failures and Finding Motivation
03:03 🚀 The Birth of GenPPT
04:23 ⚡ Shipping Fast and Gathering Feedback
06:40 📈 Initial Feedback and User Growth
07:38 ✅ Validating Ideas and Measuring Success
09:34 🔄 Transferring Knowledge and Brute Forcing Success
10:34 🎯 Identifying and Targeting the Right Market
15:00 📣 Marketing Strategies and Organic Growth
20:43 🤖 Customer Support and Using AI
22:32 💰 Monetization and Pricing Strategies
27:04 ⚖️ Work-Life Balance and Sustaining Productivity
28:10 🌟 Advice for Aspiring Entrepreneurs
#solodev #indiehackers #saas
In this episode, we have Leandro, the founder of Sync2Sheets, a Google Workplace add-on that keeps Notion databases automatically in sync with Google Sheets. Leandro shares his journey of building a successful product, from identifying a problem he personally faced to creating a SaaS that now generates $9,000 in monthly recurring revenue.
MENTIONED IN THE VIDEO
🤖 F5 Bot - https://f5bot.com
📊 Mixpanel - https://mixpanel.com
💬 Tidio - https://www.tidio.com
🔥 Firebase - https://firebase.google.com
📝 Notion - https://www.notion.so
💻 Javascript - https://developer.mozilla.org/en-US/docs/Learn/Getting_started_with_the_web/JavaScript_basics
CONNECT WITH LEANDRO
📈 Sync2Sheets - https://sync2sheets.com
👥 Leandro's LinkedIn - https://www.linkedin.com/in/leandrozubrezki/
🐦 Leandro's Twitter (X) - https://x.com/LeanZubrezki
TIMESTAMPS 🕒
00:00 🤝 Meet Leandro
00:43 📚 Leandro's Background and Freelancing Journey
02:39 🚀 Transition from Freelancing to Building Sync2Sheets
04:49 🤔 Challenges and Decisions in Building Sync2Sheets
08:35 💡 Developing and Iterating the MVP
17:28 💰 Insights on Charging and Customer Feedback
21:09 📈 Understanding User Convenience
21:54 📊 The Importance of Analytics
23:02 💬 Gathering Initial Feedback
25:26 📈 Improving User Onboarding
26:49 🚀 Effective Product Launch Strategies
31:16 🤔 Is ProductHunt Still Relevant For Launching Your SaaS?
32:44 💸 Pricing Strategies and Evolution
40:25 🔮 Future Plans and Vision
#saas #mvp #solodev #techcareers
In this video, we have Julien Nahum, founder of NoteForms, a form builder for Notion users that generates $37,000 in monthly recurring revenue. Julien shares his journey from AWS employee to successful solopreneur, including his early failures, the strategies that led to NoteForms' success, and how he's navigating the evolving SaaS landscape.
---
SUBSCRIBE TO OUR NEWSLETTER TO RECEIVE:
🚀 Episode Summaries: Get the latest episode in a digestible format
💡 Coding Tips & Tricks: Level up your skills with practical advice from industry experts.
🔮 Tech Trends: Stay ahead of the curve with our curated digest of emerging technologies.
🎁 Special Offers: Be the first to know about upcoming events, courses, and podcast merchandise.
👥 Community Spotlights: Connect with fellow coders and see what our listeners are building.
✉️ https://newsletter-signup-form-cf0560.zapier.app
WANT TO SHARE YOUR TECH JOURNEY?
📒 https://forms.gle/jD8QMJKCMux7y82E9
---
⏲️Timestamps
00:00 Meet Julien
00:31 Julien's Early Career and Initial Ventures
01:46 Lessons from Failed Startups
04:45 Challenges in the Restaurant Industry
06:46 Choosing the Right Industry and Problem
09:45 Knowing When to Move On
11:27 Building and Testing MVPs
14:31 Julien's Tech Stack and Efficiency
16:56 Launching Multiple Ideas
17:21 The Birth of NoteForms
19:08 Building and Launching the MVP
20:36 Gathering Feedback and Iterating
24:04 Monetizing the Product
25:28 Challenges and Platform Risks
25:28 Skills and Growth
28:48 Future Plans for NoteForms
#saas #coding #software
In this episode, Jason shares his inspiring journey transitioning from teaching to becoming a software engineer in the midst of the pandemic. He discusses the challenges he faced, including self-doubt, imposter syndrome, and discovering he has ADHD, and how he overcame them to land his first software engineer job and transform his life.
---
SUBSCRIBE TO OUR NEWSLETTER TO RECEIVE:
🚀 Episode Summaries: Get the latest episode in a digestible format
💡 Coding Tips & Tricks: Level up your skills with practical advice from industry experts.
🔮 Tech Trends: Stay ahead of the curve with our curated digest of emerging technologies.
🎁 Special Offers: Be the first to know about upcoming events, courses, and podcast merchandise.
👥 Community Spotlights: Connect with fellow coders and see what our listeners are building.
✉️ https://newsletter-signup-form-cf0560.zapier.app
WANT TO SHARE YOUR TECH JOURNEY?
📒 https://forms.gle/jD8QMJKCMux7y82E9
---
Follow Culture of Code
💬 Discord - https://discord.gg/EWRHcZA24k
📄 LinkedIn Page - https://www.linkedin.com/company/102845596
🐦 Twitter - https://twitter.com/FelixThea
🎤 Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
🎧 Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
---
⏳Timestamp
00:00 🙏 Meet Jason
01:00 🍎 Jason's Teaching Journey
02:05 💻 Discovering Coding and Initial Struggles
03:02 🔄 The Decision to Change Careers
03:39 🚀 Starting the Coding Bootcamp Journey
04:22 📝 Preparing for the Entrance Exam
05:45 🤐 Keeping the Career Change Private
10:21 🔍 Navigating the Job Search Post-Bootcamp
11:36 🤝 The Importance of Networking and Referrals
13:38 🎉 Landing the First Job
18:06 👨💻 Transitioning to a Software Engineer Role
19:41 🧠 Discovering ADHD and Its Impact
24:42 💰 Life Changes and Financial Stability
27:14 💡 Advice for Aspiring Software Engineer
In this episode, Dilyan shares his inspiring journey of transitioning from finance to a fulfilling data science career at 36, revealing the unexpected challenges and surprising rewards he encountered along the way.
---
SUBSCRIBE TO OUR NEWSLETTER TO RECEIVE:
🚀 Episode Summaries: Get the latest episode in a digestible format
💡 Coding Tips & Tricks: Level up your skills with practical advice from industry experts.
🔮 Tech Trends: Stay ahead of the curve with our curated digest of emerging technologies.
🎁 Special Offers: Be the first to know about upcoming events, courses, and podcast merchandise.
👥 Community Spotlights: Connect with fellow coders and see what our listeners are building.
✉️ https://newsletter-signup-form-cf0560.zapier.app
WANT TO SHARE YOUR TECH JOURNEY?
📒 https://forms.gle/jD8QMJKCMux7y82E9
---
Follow Culture of Code
💬 Discord - https://discord.gg/EWRHcZA24k
📄 LinkedIn Page - https://www.linkedin.com/company/102845596
🐦 Twitter - https://twitter.com/FelixThea
🎤 Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
🎧 Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
---
⏳Timestamp
00:00 🙏Meet Dilyan
00:58 📈 His Natural Progression to Data Science
01:34 💡 The Turning Point: Embracing Technology
02:38 😰 Overcoming Fears and Doubts
03:05 📝 Planning the Career Switch
03:43 🏫 His Flatiron School Experience
05:01 🤝 Support Systems and Skepticism
06:17 ⏱️ Timing and Market Conditions
07:42 🔬 Specialization in Data Science
09:50 🔍 The Job Search Journey
14:29 💼 Navigating Job Interviews
18:53 🎉 Receiving Multiple Job Offers
20:23 🏠 The Impact of Remote Work
24:19 🤔 Reflecting on the Career Change
In this episode, we have Joelle, a former struggling single mom who shares her inspiring journey from working dead-end retail jobs to becoming a thriving software engineer after taking the coding bootcamp path. Joelle opens up about the sacrifices, doubts, and ultimate rewarding payoff of teaching herself to code to completely transform her life and financial situation.
---
SUBSCRIBE TO OUR NEWSLETTER TO RECEIVE:
🚀 Episode Summaries: Get the latest episode in a digestible format
💡 Coding Tips & Tricks: Level up your skills with practical advice from industry experts.
🔮 Tech Trends: Stay ahead of the curve with our curated digest of emerging technologies.
🎁 Special Offers: Be the first to know about upcoming events, courses, and podcast merchandise.
👥 Community Spotlights: Connect with fellow coders and see what our listeners are building.
✉️ https://newsletter-signup-form-cf0560.zapier.app
WANT TO SHARE YOUR TECH JOURNEY?
📒 https://forms.gle/jD8QMJKCMux7y82E9
---
Follow Culture of Code
💬 Discord - https://discord.gg/qwExDjUE
📄 LinkedIn Page - https://www.linkedin.com/company/102845596
🐦 Twitter - https://twitter.com/FelixThea
🎤 Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
🎧 Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
Timestamp
00:00 Meet Joelle
00:49 The Turning Point in Joelle's Career
01:57 College vs. Bootcamp
04:39 Joelle's Bootcamp Experience
05:50 Balancing Act: Motherhood and Career Change
07:50 The Job Hunt Experience
11:52 Life After Bootcamp
17:59 Contract Work: Navigating the Freelance World
26:22 Advice on Contract Work
31:07 Closing Thoughts
#techcareers #softwareengineer #podcast
In this episode, we have Alison, a Senior Manager at Salesforce. She shares her unconventional journey into the sales engineering field with no technical expertise.
Follow Culture of Code
➡️ Twitter - https://twitter.com/FelixThea
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
Timestamps:
00:00 Meet Allison
01:01 Transition into Sales Engineering
02:39 Understanding Pre-Sales and Sales Engineering
04:08 Developing Skills for Sales Engineering
05:14 Overcoming Challenges in Sales Engineering
06:08 Improving Storytelling Skills
08:45 Understanding the Customer's Needs
08:53 The Role of Discovery in Sales Engineering
10:59 Navigating Difficult Conversations
13:24 The Partnership between Sales and Sales Engineering
14:31 The Importance of Internal Discovery and Account Planning
15:17 The Day-to-Day Life of a Sales Engineer
21:41 Career Progression in Sales Engineering
26:43 The Power of Storytelling in Technical Selling
29:16 Closing Remarks and Appreciation
#podcast #softwareengineer #techcareers
In this episode, an experienced technical coach and software engineer, Lanna, shares her career journey—from various roles including chef, flower shop maintenance employee, and construction director to software engineer.
Follow Culture of Code
➡️ Twitter - https://twitter.com/FelixThea
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
Connect with Lanna
🤳 LinkedIn - https://linkedin.com/in/lanna-brasure
TIMESTAMP
00:00 Meet Lanna
00:19 Journey Before Becoming a Software Engineer
01:36 Transitioning into Tech
02:30 Advice for Aspiring Software Engineers
03:33 Self-Learning and Coding Bootcamp Experience
06:39 First Job as a Software Engineer
08:56 Navigating Career Changes and Challenges
10:27 Advice on Job Interviews and Networking
14:13 Experiences in Different Job Environments
18:55 Advice on Continuous Learning and Career Decisions
22:18 Conclusion and Final Thoughts
#podcast #softwareengineer #techcareers
In this week's episode, software engineer Julia discusses her transition from a design background into software engineering, triggered by frustration with her career and a lifelong interest in programming. She shares her experiences with a coding bootcamp, her rapid salary growth after transitioning to companies paying in dollars, and her thoughts on online networking, written communication skills, the interview process, and the potential impacts of AI on the software development industry.
Follow Culture of Code
➡️ Twitter - https://twitter.com/FelixThea
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
Timestamps
00:00 Introduction
00:18 Julia's Journey into Software Engineering
00:28 Transitioning from Design to Software Engineering
03:24 Choosing a Coding Bootcamp
05:45 Challenges and Learnings from the Bootcamp
07:55 Landing the First Software Engineering Job
10:30 Exponential Salary Growth
12:53 Advice for Aspiring Software Engineers
13:35 The Role of AI in Software Engineering
14:57 Hot Takes on the Software Engineering Industry
16:13 Conclusion
#podcast #softwareengineer #techcareers
Jeremy shares his personal journey of transitioning from a backend developer role to a successful Senior Solutions Engineer at HubSpot.
Follow Culture of Code
➡️ Twitter - https://twitter.com/FelixThea
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
In this episode of Culture of Code, we sit down with Tristan, a Senior Product Manager at Amazon and an alum of Product School.
Follow Culture of Code
➡️ Twitter - https://twitter.com/FelixThea
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
Timestamp
00:00 - Meet Tristan
00:32 - Tristan's Early Career and Startup Experience
01:19 - Discovering Product Management
01:49 - Advice on Breaking into Product Management
03:14 - Effective Networking and Mentorship
05:15 - Understanding the Role of a Product Manager
06:36 - The Journey to Product School and Beyond
07:43 - The Reality of Job Market After Bootcamp
09:21 - Income Trajectory After Product School
12:04 - Job Market Insights and Networking Strategies
17:11 - The Role of AI in Product Management
19:34 - Controversial Take on Product Management
21:29 - Final Thoughts
In this episode, we have Deepti Tadala, a senior product manager at PayPal and alumni of Product School - a product management bootcamp. She talks about her career journey, the transition from consulting to product management, the importance of building a portfolio, and many more. She also discusses the impact of the bootcamp on her salary and career as a product manager. Let's dive in.
Follow Culture of Code
➡️ Twitter - https://twitter.com/FelixThea
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
In this week's episode, David, software engineer and alumni of App Academy, shares his journey from working two jobs merely making ends meet to becoming a successful software engineer earning six figures. Starting from a non-technical background, David shares how he overcame challenges, drawing upon his personal and professional experiences. If you're considering a career switch or looking for inspiration, this video is a must-watch.
Follow Culture of Code
➡️ Twitter - https://twitter.com/FelixThea
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
In this episode, Richard Jang, Senior Product Manager of AIOps at Cisco Wireless, and Alumni of Product School, shares his professional transition from software engineering to product management. He opens up about the advantages of being a product manager and distinguishes the roles of a product manager and a software engineer.
Follow Culture of Code
➡️ Twitter - https://twitter.com/FelixThea
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
Are you a software engineer who’s concerned about job security in the ever-changing tech landscape? You're not alone. In this video, we've gathered insights from industry leaders to help you future-proof your career, how to avoid and survive layoffs.
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➡️ Twitter - https://twitter.com/FelixThea
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
In this episode of Culture of Code, we sit down with Alessandro Zanardi, the co-founder and CEO of CodeWorks, a leading coding academy offering both remote and onsite programs. Alessandro shares his unique journey from studying political science to becoming a tech CEO, and his experiences working in various roles within the tech industry.
Follow Culture of Code
➡️ Twitter - https://twitter.com/FelixThea
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP
Have you ever considered changing your job as a Software Engineer, especially during layoffs and hiring freezes? In this video, we ask five people in the tech industry about changing jobs - from how they transitioned from being a software engineers into other roles like becoming a product manager or engineering manager, or to go from being a software engineer into entrepreneurship.
And if you are thinking about changing companies… what to look out for when you are changing jobs during hiring freezes and layoffs.
Follow Culture of Code
➡️ Twitter - https://twitter.com/FelixThea
➡️ Apple Podcast - https://podcasts.apple.com/ie/podcast/culture-of-code-podcast/id1563271780
➡️ Spotify - https://open.spotify.com/show/0fqIsZcqFeB6NTdKaHSJtP