In this episode, Hayley Mears sits down with Vince Saunders, owner and founder of Bonce Hair Boutique in regional South Australia — a salon known for its sharp branding, strong culture, and clever community-led marketing.Vince opens up about the recruitment crisis facing salon owners, why fewer stylists want to work in traditional teams, and how shifting expectations around work–life balance are reshaping the industry. He shares how buying a salon in a town of 8,000 became a strategic advantage, and why standing out in a regional market requires a totally different approach than competing in a capital city.Hayley and Vince also unpack Bonce Hair Boutique’s unique marketing strategy — using local community engagement, SEO, and blog content to drive new clients. For Vince, social media is last on the list. Instead, he focuses on building a digital presence that works when people search, not scroll.The conversation dives into Vince’s leadership philosophy, the importance of nurturing a unified team culture, and the mindset shift required to stop “wearing too many hats” as a salon owner. Vince also reveals his next big move: expanding into the booming pet industry with a dog daycare and grooming facility, leveraging his existing salon audience to diversify revenue.A grounded, insightful episode for salon owners navigating growth, leadership, and the realities of running a modern business.Key Topics CoveredWhy salon recruitment is harder than ever — and how to attract team-minded stylistsThe advantage of owning a salon in a regional townBranding that cuts through: how Bonce Hair Boutique positioned itself against local competitorsUsing local events, blogs, and SEO to generate new clients organicallyThe declining role of social media in client acquisitionLeadership lessons: setting the “weather” in your salonStaff expectations, work–life balance, and evolving employment modelsDiversifying beyond hair: launching a dog daycare and grooming businessImproving delegation and letting go of too many rolesPodcasts and resources Vince uses to stay aheadUseful Linkshttps://boncehairboutique.com/https://www.instagram.com/boncehairboutique/
In this episode of Cutting Through the Noise, Hayley Mears sits down with Chrystofer Benson and Hannah Benson — the creative forces behind CBC Productions — for an honest conversation about purpose, partnership, and the power of intention.The discussion opens with a shared appreciation for authenticity in podcasting — a natural, unfiltered flow where real stories of success and struggle connect deeper than scripted soundbites ever could.Chrystofer, a third-generation hairdresser with over 30 years in the industry, shares how a single “non-win” at a competition became the turning point that fuelled his global career. He reflects on the evolution of CBC Productions, founded in 2015, and how it became a creative space designed to help other artists thrive in a rapidly shifting, social-media-driven landscape.Hannah, who began as a model in one of Chrystofer’s shows before transitioning into a creative partnership, shares her journey from beauty school to full-time production director. Her intentionality — from diagramming cuts backstage to producing cinematic-level videos — caught Chrystofer’s attention and ultimately led to a dynamic collaboration that has accelerated both their careers.Together, they’ve built a brand known for its signature aesthetic, creative integrity, and high-value educational content. Their chemistry, built on trust and shared values, has made CBC Productions synonymous with quality and innovation in the global hair community.The conversation also explores the deeper side of leadership and creativity — wellness, boundaries, and surrounding yourself with the right people. Chrystofer shares his biggest career lesson: learning to be “less loyal to a fault”, while Hannah highlights the importance of “making the most of every opportunity.”Both emphasise that intention drives everything they do — from creative direction to client relationships — guided by the mantra: “Intent. Plan. Action. Outcome.This episode is a masterclass in authenticity, creative discipline, and how intention shapes every part of your journey.💡 HighlightsThe evolution of CBC Productions and creative synergy between Chrystofer & HannahBuilding a business grounded in intention, integrity, and energyChrystofer’s biggest career lesson: being less loyal to a faultHannah’s biggest takeaway: make the most of every opportunity“Not all money is good money” — setting values-based boundaries in businessWhy wellness, planning, and clear intention are vital for creative longevityThe mantra: Intent. Plan. Action. Outcome.Elevating education and production in the global hair industryThe importance of surrounding yourself with the right people🔗 Connect & Followhttps://www.instagram.com/cbensonhairhttps://www.instagram.com/collectiveinkdhttps://www.instagram.com/haircbc_prohttps://www.instagram.com/hannah.patricia.bensonhttps://weteachme.com/classes/1044785-the-salon-forum-2026-tasmania?srsltid=AfmBOoretLn7ajpvjFS-25-U-jkxtXXIRIJ4v7h0aKw80tj46BvHOpKP
In this episode of Cutting Through the Noise, Hayley Mears and Stephanie Mason finally reconnect after a whirlwind year of global events, career milestones, and industry evolution.Steph shares her journey stepping into her new role as Global Managing Director of Cloud Nine, reflecting on leadership, brand integrity, and what it’s like to run a family-owned powerhouse from Europe. She gives a behind-the-scenes look at how Cloud Nine’s founders continue to build smart, intentional growth — and what that’s teaching her about running a global business with purpose.The two dive into the energy of HairCon and Hair Festival, calling HairCon “Coachella for hair” — a raw, authentic, and immersive experience that’s setting a new benchmark for how industry events should feel. From meeting the CEO of K18 on the floor to celebrating Aussie talent like Cain Mackay, it’s clear these events have redefined connection and creativity in the salon space.Their chat moves into the deep end with a real talk on AI and the business of hair. Steph and Hayley explore how automation and AI will reshape the salon landscape — from admin and marketing to education and efficiency. They discuss how salon owners can upskill fast, get ahead of the curve, and use AI tools to work smarter, not harder.They also reflect on post-COVID business realities — the salon closures, sole trader boom, and the evolving definition of success in today’s economy. Both agree: the future belongs to those who adapt.This episode is raw, unfiltered, and filled with valuable insight on leadership, innovation, and what’s next for the global beauty industry.💡 HighlightsSteph Mason’s transition to Global MD at Cloud NineKey lessons from working with founders Gavin and MartinReflections on HairCon and Hair Festival — redefining industry eventsThe changing face of the UK and Australian salon marketsPost-COVID business realities: closures, resilience, and reinventionAI in the salon industry — efficiency, education, and empowermentWhy upskilling in AI is now a must, not a maybe🔗 Useful LinksConnect with Hayley Mears:Instagram: @haylsmearsConnect with Stephanie Mason:Instagram: @stephaniemason
In this episode, Hayley Mears sits down with Shakira Dickinson, the founder of Hair Candy, an award-winning hair extensions business with three salons across Queensland and an e-commerce education brand. Shakira shares her 18-year journey from working out of a spare bedroom to building one of Australia’s leading hair extension empires.She opens up about the power of consistency, adapting to change, and learning on the job — even when faced with challenges like team turnover, economic downturns, and the constant evolution of digital marketing.From surviving the chaos of COVID-19 to mastering Meta ads and embracing AI in creative development, Shakira’s story is a masterclass in entrepreneurial resilience and reinvention.✂️ Highlights from the EpisodeThe 18-Year Journey of Hair CandyShakira shares how she started Hair Candy at just 20 years old, working from home and slowly building her client base. What began as a single-person operation has grown into three salons across Brisbane and the Gold Coast — plus a thriving wholesale and education business.Consistency, Persistence & GrowthShakira believes consistency is the real key to success — choosing one thing, sticking to it, and growing within it rather than constantly chasing new ideas. She reveals how this focus allowed Hair Candy to expand sustainably, even during uncertain times.Adapting to Change in Business & MarketingFrom industry shifts to the rise of rent-a-chair models and changing consumer behaviour, Shakira explains how she keeps Hair Candy relevant. She also discusses how authenticity on social media now outperforms polished marketing.Mastering Meta AdsAs the upcoming speaker for Salon Forum 2026, Shakira will share her talk “Meta Moves” — diving into how salon owners can take control of their business growth through Meta advertising. She discusses how ads can act like a “tap” for client flow — and why personally managing ad campaigns can make all the difference.AI, Canva & Creative InnovationShakira and her team use AI and Canva to streamline their creative process, from quick content editing to adding realistic elements to brand visuals. She highlights how AI is reshaping creative work for salon businesses by making design faster and more intuitive.Overcoming Setbacks & Rebuilding LeadershipShakira reflects on one of her biggest challenges — when her entire team left during COVID-19. Instead of folding, she rebuilt stronger, using the moment to refine her leadership style and align her team with Hair Candy’s long-term vision.Learning by DoingShakira embodies the philosophy that “everything is figureoutable.” She shares how on-the-job learning and failure have been her best teachers — and how embracing uncertainty has allowed her to evolve alongside her business.🔗 Useful LinksConnect with Shakira Dickinson & Hair Candy:@haircandyextensions@haircandyaustralia@_shakirajadeListen to The Success Club Podcast:Apple PodcastsSpotify
In this episode, Hayley Mears chats with Sonia Thomas, also known as The Salon Dr, who brings over 37 years of experience in the salon industry. From salon owner to corporate sales leader, Sonia shares the mindset, strategies, and communication skills that help salon professionals elevate their businesses — not through discounts or gimmicks, but through authentic client education, value-driven service, and confidence in their worth.✂️ Highlights from the EpisodeSonia’s Career Journey & Passion for SalesSonia shares her evolution from salon owner to corporate sales professional, where she generated over $2.6 million in new business in her first year. Her time in corporate selling gave her a fresh perspective on the power of understanding customer pain points — a skill she now teaches salon owners to apply in their consultations.The State of the IndustrySonia discusses the changing salon landscape, noting that nearly 29% of salons closed last year, while 70% of hairdressers now work from home. She stresses that the future of the industry depends on mindset — valuing skill, professionalism, and education just as highly as any other trade.Selling Through Education, Not PressureRather than focusing on “selling,” Sonia reframes consultations as opportunities to educate clients. She explains how to build trust by speaking simply, asking questions, and securing permission before recommending aftercare, so conversations feel collaborative, not transactional.Understanding Pain Points & Reading the RoomSonia breaks down how to uncover a client’s real needs through active listening, open-ended questions, and body language awareness. When clients understand why a product or treatment is necessary, they feel empowered — turning the sales moment into a shared decision.Reframing Client ObjectionsSonia shares strategies for responding when clients mention cheaper online products. Instead of defensiveness, she advises empathy — understanding their reasoning and gently educating them about the risks of poor-quality alternatives. Confidence and belief in what you’re recommending are the real game-changers.It’s About Value, Not PriceDrawing parallels to luxury experiences, Sonia explains that clients don’t mind paying premium prices when the service feels exceptional. Price resistance only arises when the perceived value drops — meaning small details and consistency are everything.Growing Profit with Existing ClientsSonia reveals how focusing on your current client base can transform profitability. One salon she mentored increased revenue by $57,000 in three months by applying her “high-ticket” and “accelerator” strategies — built on leadership, stock control, and clear financial understanding.Overcoming Limiting BeliefsSonia challenges the common mindset that “clients can’t afford it.” She reminds stylists that clients often invest in what they want, not just what they need, and that confidence in your pricing and service creates trust. Stepping into the “unknown zone,” she says, is where real growth happens.🔗 Useful Links https://www.thesalondr.com.au/https://www.instagram.com/thesalondr/thesalondr@gmail.comhttps://www.the-circle.cprhair.com/the-salon-forum
In this episode, Hayley Mears chats with Emily Ciardiello, entrepreneur and founder of Foil Me, the Australian brand that revolutionised pre-cut foils for hairdressers. Emily shares her journey from being a school teacher to launching Foil Me alongside her husband, growing it into an internationally recognised brand — all while navigating business, family, and well-being.✂️ Highlights from the EpisodeFrom Teacher to Entrepreneur:Emily opens up about her career beginnings in education, teaching in Mount Gambier before moving back to Adelaide to raise her family. After becoming a mother of two, she decided to take the leap into entrepreneurship — founding Foil Me from her kitchen table.The Birth of Foil Me:Foil Me began during a hair appointment when Emily’s husband questioned why hair foils weren’t pre-cut — an idea borrowed from his experience in the food industry. After testing prototypes with local hairdressers, Foil Me launched “The Originals,” setting new standards for malleability, grip, and tear resistance.Overcoming Early Challenges:From visiting salons twice a week to gather feedback to refining the product’s unique alloy, Emily built the brand through persistence and genuine connection. Her focus on listening to stylists shaped Foil Me’s reputation for innovation and quality.Global Growth & the US Expansion:Emily shares the highs and lows of taking Foil Me global — from tackling US tariffs to the decision to establish their own American branch for better control and customer connection. Despite challenges, Foil Me’s commitment to quality continues to win over stylists worldwide.Balancing Business & Family:Emily reflects on the reality of running a business while raising a family, emphasising the importance of prioritising children’s well-being while accepting the moments she’s missed. Transcendental meditation has been key to maintaining focus, calm, and clarity throughout her entrepreneurial journey.Well-being, Fitness & Boundaries:From yoga and strength training to meditation and sauna therapy, Emily discusses how her personal health practices have become essential tools for longevity — both in business and life.The Dressing Gown CEO Podcast:Emily talks about her podcast The Dressing Gown CEO, which celebrates authenticity, comfort, and realness in business — encouraging listeners to show up as they are and share knowledge without the gloss.Advice for Entrepreneurs:Emily’s message to aspiring founders: back yourself and just start. Don’t wait for perfection or a detailed business plan — focus on solving a real problem, stay authentic, and reflect on how far you’ve come.🔗 Useful LinksFoil MeFoil Me on InstagramEmily Ciardiello
In this episode of Cutting Through the Noise, Hayley Mears sits down with Gavin Hinton, co-founder of Freedom Suites and long-time contributor to the Australian Hairdressing Council (AHC), to explore the changing landscape of the hair and beauty industry.With 25 years of experience spanning software, sustainability, and distribution, Gavin has played a pivotal role in shaping the business side of hairdressing. From his early career with Ketrastase and Shortcut Software to founding Orb Distribution and now Freedom Suites, his passion for creating innovative solutions has always been driven by supporting hair professionals.Together, Hayley and Gavin cover:✨ The Freedom Suites model — private, fully equipped co-working suites for freelancers, designed with both style and functionality in mind.🌏 International perspective — why salon suites dominate the US market and how Australian design is taking it further.💼 The role of the AHC — elevating professional standards, advocating for the industry, and shaping government perception.💇 Diverse career pathways — from salons and franchises to chair rentals and suites, and why flexibility makes hairdressing a future-proof career.🔑 Advice for going solo — practical tips for professionals considering the leap into a salon suite.🤝 Collaboration over competition — why unity within the industry is key to thriving in the face of external competition.Whether you’re a salon owner, freelancer, or considering your next move, Gavin’s insights offer inspiration and practical knowledge on building a sustainable and independent future in the hairdressing industry.🔗 Useful Linkshttps://www.instagram.com/gavinhinton/https://www.instagram.com/freedomsuites/https://www.freedomsuites.com.au/https://www.instagram.com/aushaircouncil/
In this episode, Hayley Mears welcomes Sophia Hilton, who discusses her business's transformation from a salon owner to a holistic business and life coach with "Not Another Club," already boasting 320 members and aiming for 1,000 within two years. They delve into Sophia's organisational strategies for a "disorganised brain," their shared use of AI for efficiency, and the unexpected value of mundane tasks. PLUS..Sophia's upcoming appearance at CPR's 2026 Salon Forum in Tasmania, focusing on courage and embracing a digital nomad lifestyle.Sophia Hilton's Instagram: https://www.instagram.com/hiltonsophia/Not Another Club Website: https://www.notanotherclub.com/Sophia Hilton's Linktree: https://linktr.ee/sophiahiltonNot Another Salon Instagram: https://www.instagram.com/notanothersalon/Book Your Ticket to See Sophia at Salon Forum: https://www.the-circle.cprhair.com/the-salon-forum
In this episode of Cutting Through the Noise, host Hayley Mears is joined by Simon Pitt and Megan Pitt to discuss their shared mission of bringing cutting-edge innovation to both hair and skin. Together, they unpack the stories behind two standout brands—Goddess, a dual-peptide hair repair and protection product, and Matter of Fact, a Korean-inspired skincare line designed to simplify and elevate consumer routines.Simon Pitt, with over 40 years in the hairdressing industry, reflects on a career that’s taken him from Steiner in the UK through to global names like Wella, Sebastian, and Schwarzkopf. His years at Oz Hair saw him play a major role in launching the cult brand Eleven and later K18 during the height of COVID. Today, he’s driving the next evolution of professional haircare with Goddess—a biotech-powered innovation that rebuilds and protects hair against the biggest modern culprit: heat damage.Megan Pitt introduces Matter of Fact, a skincare line born out of founder Paul Beck’s personal journey with acne and his passion for developing stable, effective products. With just seven multi-functional products—split into a nourishing “white range” and a targeted “blue range”—Matter of Fact makes advanced skincare accessible without overwhelming clients. Megan highlights the breakthrough technology of waterless Vitamin C, which maintains potency and tackles concerns from pigmentation to rosacea.Throughout the conversation, Simon and Megan stress their commitment to accessibility. Goddess and Matter of Fact aren’t exclusive to high-end salons—they’re designed to be adopted across the industry, with simple education and consumer-friendly resources that empower stylists and salon owners to recommend with confidence.🔑 Key Highlights from the Episode:The major objectives: Increasing stockists and building brand awareness for both hair and skincare lines.Simon’s career journey: Four decades in hairdressing, global education, and product launches that shaped the industry.Goddess innovation: Dual-action peptides that repair hair internally and protect externally—plus the biotech blowout that extends blow dry life.Matter of Fact skincare: A Korean-inspired line with stability at its core, offering simplicity and efficacy with only seven products.Consumer education: Why clients are more interested than ever in the “why” behind products—and how brands can meet that demand.Accessibility for all salons: Both ranges are designed to align with market needs and fit seamlessly into any salon environment.Future plans: Global launches, travel, and connecting with key innovators driving these brands forward.🎧 If you’re a salon owner, stylist, or beauty professional looking for the next wave of innovation in both hair and skin, this episode is packed with insights, education, and inspiration.🔗 Useful Linkshttps://salonproaus.com.au/https://www.instagram.com/salonproaus/https://www.instagram.com/matteroffact/
In this special episode recorded live at HairCon in Manchester, Hayley sits down with Jason and Charity from Vagaro—the tech company making serious waves in salon software. With a stand that stole the show (think Coachella meets hair tech), Vagaro didn’t just bring innovation—they brought vibe.This conversation explores:Why Vagaro returned to HairCon with an even bigger impact in 2025How the brand brought California flair to the UK festival sceneTheir unique customer-first product strategy using “User Voice”What sets Vagaro apart in the competitive salon tech landscapeWhy they’ve got their eyes set on Australia for future expansion💡 Customer-Centric InnovationVagaro’s journey began over 16 years ago, catering to solo hairdressers. Today, the platform supports multi-location salons with dozens of staff, thanks to its commitment to listening, evolving, and innovating. With tools like automated websites, e-marketing powered by AI, and seamless booking via Instagram, Vagaro empowers salon owners to streamline operations and focus on what they do best—serving clients.🌏 A Global Vision with Aussie AppealWhile already successful in the UK and US, Vagaro has its sights firmly set on Australia. The team believes Aussie salon culture is perfectly aligned with their user base: creative, community-driven, and tech-embracing. And with their responsive software and robust education tools, they’re eager to help Australian salon businesses thrive.🤖 The Role of AI in Everyday Salon LifeForget gimmicks—Vagaro is weaving AI into everyday salon operations like spell-checking marketing emails, generating on-brand content, and syncing business tools in real time. For them, AI isn’t a feature—it’s the future. As Charity explains, “In the future, AI will be like electricity. It just works in the background. You won’t even realise you’re using it.”🎯 Why Small Business Owners Inspire the Tech TeamCharity highlights that her biggest inspiration isn’t a Silicon Valley guru—it’s the salon owners themselves. From solopreneurs to multi-salon operators, these are the people navigating creativity, business, and leadership every day. Vagaro’s mission is to support them with tools that save time, generate income, and simplify the business side of beauty.💬 From the Episode:“Everything we build is about our customers. From features to visuals, we use real user feedback to shape the roadmap.” — Jason“Salon owners wear so many hats. We want to be the tool that makes it easier to juggle them all.” — Charity📲 Don’t miss the social content from this episode—Hayley captured the full Vagaro HairCon experience, from stage design to behind-the-scenes moments. It’s a visual treat and a lesson in branded storytelling.Connect with Jason and Charity📸 @jasonjdownes📸 @charity_hudnallConnect with Vagaro:🔗 Visit Vagaro https://www.vagaro.com/en-au/pro 📸 @vagaropro on Instagram
In this exciting live episode from Manchester, we sit down with industry veteran and entrepreneur John Gillespie, whose work with Phenix Salon Suites is shaking up the UK hair and beauty scene. A hairdresser by trade with deep roots in the industry, John has gone from sweeping floors in his parents’ salon to performing in over 60 countries and launching a game-changing business model that empowers stylists across the globe.Highlights from the Episode:From Salon Owner to Global Educator: John shares his journey from a small salon in Scotland to stages across Asia, Australia, and the U.S., and how he learned every facet of the hairdressing world—from technical education to live QVC appearances.Discovering Phenix in the U.S.: During a trip to Dallas, John encountered the salon suite model for the first time—and immediately knew it had the potential to transform the UK industry. His reaction? “I need to get into this.”The Phenix Salon Suite Model: Unlike traditional salon rentals, Phenix offers stylists:Fully equipped, customisable private suites24/7 access and complete autonomyNo long-term contracts—just a 45-day notice periodAll-inclusive weekly rent (starting around £250)Built-in business, social media, and pricing supportA community culture with connection events and mentoringAdapting to a Post-COVID Industry: COVID accelerated the demand for 1:1 beauty services, wellness, and work-life balance—values at the core of Phenix Salon Suite’s model. John calls it “true independence, on your terms.”Massive UK Expansion (and Beyond): With six UK locations and counting—including their flagship in Manchester—Phenix is aiming for 25–30 locations nationwide, with global expansion also in motion (Australia, Japan, Europe).Why It’s Not Just About Renting a Room: Phenix isn’t just renting space—it’s about giving creatives the tools to thrive in business. John’s mission: “I want to see hairdressers doing well. I want to see them making the money they deserve.”🎧 Listen now for an honest, inspiring conversation about disrupting tradition, building community, and empowering beauty professionals to truly take control of their careers.🔗 Useful Links:Phenix Salon Suites UK: https://phenixsalonsuitesuk.com/ Instagram – Phenix UK: @phenixsalonsuitesukFacebook - Phenix UK: Phenix Salon Suites UKInstagram – John Gillespie: @jgcreativegroup
In this special episode, Hayley welcomes back the inspiring Josie Bryce Smith—founder of Original & Mineral (O&M)—alongside creative powerhouse Jay Edwards and international educator Kindale Godbee from the United States. Together, they take us behind the scenes of one of the most anticipated events on the hairdressing calendar: Made for Originals 2024.Now in its third year, Made for Originals has evolved into a truly immersive and globally recognised event, celebrating innovation, individuality, and artistry in the hair industry. With major brand partners like TikTok, Dyson, and Timely, and an impressive lineup of 24 industry talents, this is not just an education event—it’s a full-blown hair experience.💡 The Vision Behind Made for Originals Josie shares the origin story of the event—born out of a desire to disrupt traditional education formats and create something experiential, mobile, and artistic. Inspired by Refinery29’s 29Rooms, Josie envisioned an event where hairdressers could explore, create, and connect without limits. What started as a concept for a small in-office activation now attracts over 700 attendees and has a national reputation.🌏 Global Talent, Local Impact Jay and Kindale reflect on their journeys with O&M—what drew them to the brand, how their roles have evolved, and what they’ll be bringing to this year’s event. From express colour services that deliver maximum impact in minimum time, to curl-focused education that empowers stylists and clients alike, both educators are committed to offering practical, high-impact insights that reflect global trends and client behaviour.✨ What to Expect This Year:A stunning venue at White Bay Terminal with panoramic natural lightExclusive product launches, including O&M’s new Curl RangeA sneak peek at a new science-backed range launching in OctoberBusiness education, interactive installations, and hands-on sessionsA replica of Josie’s home for intimate podcast-style interviewsA commitment to supporting apprentices and emerging stylists📊 Education That Reflects Today’s Salon Reality Jay breaks down his decision to focus on simplified, luxurious colour services that speak to current client demands—lower-maintenance, higher-value services that support salon sustainability. Kendall highlights a global shift toward texture celebration, colour confidence, and curl freedom—sharing how she plans to bring this energy to Australian audiences.🎟️ Made for Originals is a once-a-year chance to experience education, community, and culture in a way Australia has never seen before. Whether you’re a seasoned stylist or an apprentice just getting started, this event is your invitation to evolve, connect, and be inspired.🎫 Secure Your Spot & Stay Connected:Tickets https://originalmineralpro.com/pages/mfo-2025Limited apprentice tickets available—DM O&M for accessInstagram: @originalmineral
In this special HairCon edition of Cutting Through the Noise, Hayley Mears sits down with the vibrant and passionate Demetri Deacon-Jones, EMEA Beauty Experience Training Manager at Dyson, for an energetic chat on the intersection of engineering and creativity in professional hairdressing.Set against the buzzing, festival-style backdrop of HairCon—a venue filled with exposed beams, music, and hairdressing's best minds—this episode captures the magic of the event while diving deep into how Dyson is changing the hair game with tools designed for both professionals and consumers.💡 Key Topics Covered:What makes HairCon such a unique and inclusive eventHow Dyson’s professional tools—including the Supersonic r™ and Corrale™—are built with stylists in mindDemetri’s journey from salon stylist to global beauty educatorWhy authenticity and innovation are central to Dyson’s product developmentThe experience of working at a globally recognised brand that’s deeply rooted in technology and designHow Dyson bridges the gap between scientific engineering and creative stylingCultural differences and similarities in hairdressing across international marketsDemetri’s favourite tools and the hair looks he’s most passionate aboutIndustry icons that inspire Demetri—including Trevor Sorbie and Sam McKnightDemetri shares what it’s like being at the forefront of Dyson’s pro-education initiatives and how he helps translate technical innovation into real-world creativity. Whether he’s on set with stylists or collaborating with engineers behind the scenes, Demetri’s mission is clear: empower hair professionals with tools that are powerful, intuitive, and truly pro-first.Expect candid moments, laughs, and thoughtful reflections on where the hair industry is heading—and what it means to work for a brand that’s leading with purpose.🔗 Guest Link: @demetrideaconjonesBio:Demetri Deacon-Jones is the EMEA Beauty Experience Training Manager at Dyson. With over 15 years of experience in the beauty and wellness industry, Demetri is passionate about enhancing customer experiences, fostering talent development, and driving business growth through cutting-edge training initiatives.🔗 Connect with Dyson🌐 Dyson Professional Hair Tools📸 Instagram: @dysonhairpro📸 Instagram: @dysonbeautyEngineered for stylists, Dyson’s tools are built for maximum control, comfort, and performance. Featuring the Dyson Supersonic™ r™ Professional hair dryer, Supersonic™, and the Corrale™ Straightener, this professional range is designed to deliver stunning results while maintaining hair health.
In this episode, host Hayley Mears sits down with ADHD coach Caroline Beresford to explore the fascinating links between ADHD and the hairdressing industry. With a background in science and business, Caroline now works with clients to better understand and manage the unique ways ADHD shows up in their lives. And in this conversation, she brings powerful insights—particularly for creatives in service-based industries.Together, Hayley and Caroline unpack why so many hairdressers resonate with ADHD traits. From thriving in client-facing environments to navigating fast-paced, hands-on work, the industry naturally attracts neurodivergent individuals who often excel in intuitive and creative settings. Caroline shares her perspective on reframing ADHD—not as a disorder, but as a “deficit of interest,” where motivation hinges on stimulation and engagement rather than structure alone.They also dive into their personal experiences with career pivots and late diagnosis. Caroline was diagnosed with ADHD at 47, after years of navigating professional life without the language or tools to fully understand how her brain worked. That turning point brought clarity—and inspired her to support others through coaching.Other key topics covered:🔹 Why ADHD often shows up in industries like hairdressing🔹 How ADHD affects working memory and productivity🔹 The impact of perimenopause and hormonal shifts on ADHD symptoms in women🔹 The long and frustrating road to diagnosis and treatment🔹 The current state of medication availability in Australia🔹 Why coaching is critical in managing executive dysfunction—and how it complements therapyIf you’ve ever wondered why your brain works the way it does, why hairdressing seems to “fit” in all the right ways, or how to better support neurodivergent team members or clients—this episode is one to bookmark.🔗 Connect with Caroline Beresford:Website: The ADDvocacy ProjectLinkedIn: Caroline BeresfordInstagram: @carolineberesford_coach
In this episode, Hayley Mears chats with UK-based stylist, educator, and salon owner Luke Benson, who joins the podcast fresh off a 24-hour flight to Australia for Keune’s 30th anniversary event. Despite jet lag and timezone chaos, Luke dives into a high-energy, no-holds-barred conversation about the state of the hair industry, both in the UK and globally.With over 21 years in hairdressing, Luke has carved out a unique path—bridging the worlds of salon ownership, editorial styling, education, and celebrity grooming. A former London Hairdresser of the Year, Luke has built a career that spans award stages, international platforms, and red carpets.Luke opens up about how a bleach mishap in his teens sparked his interest in the salon space, eventually leading him to train under Terry Calvert at Clipso. From there, his career included time at HOB and stints across high-end salons in London, before launching into session styling full-time. His resume includes work with Billie Eilish, Liam Payne, Joe Jonas, Zayn Malik, and Michelle Keegan, along with editorials for Vogue, GQ, Vanity Fair, Elle, and brands like Dior, Paul Smith, Harrods, and Hugo Boss.He also discusses:The reality of being a Global Ambassador for Keune, prepping nine models for a major show in Sydney.The pressure (and joy) of building a salon brand while still managing red carpet work and education.His views on freelance models and the VAT system hitting UK salons hard.Why he’s focused on employing his staff instead of going hybrid—and what that means for the culture of his salon.Navigating AI in the industry—when it’s a tool for growth vs. when it’s a shortcut.The generational shift in education: why classic cutting might be missing from today’s trend-focused training.Using Instagram as a hiring and booking tool, and how marketing defines your client base before they walk in the door.Known for his beauty-focused yet fashion-forward style, Luke balances technical excellence with sharp creative direction. He shares what it’s like to go from hairdressing royalty to "starting again" in the editorial world—where his awards meant little and results meant everything.As he continues to grow “Brand Luke,” his goal is to build something sustainable—not just for himself, but for the next generation of stylists. With an eye on mentorship, education, and elevating the perception of hairdressing as a career, this episode is a goldmine for anyone in the industry looking to grow creatively and commercially.🎧 Listen now to hear:How Luke transitioned from apprentice to editorial powerhouseThe economics of owning a salon in the UK right nowHis advice for young hairdressers in a social-first worldWhere he thinks the future of the industry is heading🔗 Connect with Luke:Instagram:@lukebensonsalon@lukebensoncreative@keunehaircosmeticsWebsite: https://www.lukebensonsalon.com/
In this episode, we sit down with none other than Jules Tognini—a creative force in the hair industry whose career has taken unexpected turns and exciting pivots. Jules is known for being a fearless educator, an innovator in the salon space, and a dynamic presence behind the chair. But before the scissors and the stage lights, he was at a sewing machine in his parents’ garage building a fashion business.Yep—you read that right. Jules didn’t begin in hairdressing; he started in fashion design. After attending fashion school to learn sewing and pattern making, Jules launched his own clothing label, stocking stores across Australia and even a few in Asia. That early hustle taught him not just about design, but about what it takes to build a business from scratch.Eventually, the scissors called. Jules found his way into hair and quickly turned heads—not just as a stylist, but as an educator. While still a third-year apprentice, he was already working as an educator with Matrix. That drive to teach and inspire has never left him.Fast-forward to today: Jules and his brother Christian now run the family salon, having taken the reins from their parents about five years ago. But true to form, Jules isn’t standing still. He’s gearing up to launch a brand-new online education platform—Education—focused on hair cutting. The platform is designed to be accessible and real, and it’s launching in just six weeks. Jules is co-creating the project with longtime friend and fellow educator Lauren McCowan, and the pair will be debuting the program with a live show at Hair Fest.Beyond the big launches and business shifts, Jules gets candid about the reality of work-life balance. He shares how his perspective has changed over the years—from always grinding, to learning how to manage his time so he doesn’t miss his kids’ school plays or family milestones. He’s honest about the juggle, the guilt, and the growth it takes to create space for both family and ambition. His take? Success doesn’t follow a 9-to-5 schedule—and he’s OK with that.And if that wasn’t enough, Jules is also relocating his salon. He's moving into Gasworks, a more residential area of Brisbane with better parking and foot traffic. The move reflects a smart shift in strategy as he positions the business to better meet the needs of both clients and the team. Oh—and his former salon space? Recently snapped up by an accountancy firm for a cool $3.6 million. No big deal.Whether you're a salon owner, an aspiring educator, or someone navigating what it means to do work you love without burning out, this conversation is packed with honest insight, creative energy, and a few good laughs too.Tune in as Jules talks:🔹 Building a fashion business from his parents’ garage🔹 Becoming an educator while still an apprentice🔹 Taking over the family salon with his brother🔹 Launching Education, a new online haircutting platform🔹 Collaborating with Lauren McCowan at Hair Fest🔹 Reframing success and managing the work/life juggle🔹 The bold move to relocate his Brisbane salonThis one’s got heart, hustle, and a whole lot of real talk.🔗 Connect with Jules Tognini:https://liloffthetop.com/Email: jules@liloffthetop.comInstagram: @liloffthetop @heducation.hairTikTok@heducation.hair
In this episode, Hayley and Stephanie dive into what’s new behind the scenes and where you can find them next. From major industry events to candid conversations about what’s really happening in the hair and beauty world, this episode is all about staying visible and staying honest.Upcoming Events HairCon – Manchester, UK (June 2025)Stephanie and Hayley will be moderating panels, including a live discussion with Susan Powell, co-founder of GHDHayley and Stephanie will be reporting from the floor, curating content and coverage for the digital spaceExpect sharp insights, big conversations, and key takeaways for salon owners and stylists alikeHair Festival – Sydney, Australia (June 30, 2025)The Cutting Through the Noise team will be live on the education stageStephanie is set to speak on building a brand from the ground up and what it takes to go globalHayley will lead sessions focused on marketing strategy, digital trends, and connecting with today’s audienceIndustry Trends We’re WatchingThe solo operator surge and how brands need to respondThe disconnect between brand messaging and what stylists actually needWhy high-value education is outperforming traditional advertisingWhat We’ve Been Working OnUpcoming guest interviews and behind-the-scenes updatesTrends and challenges from Stephanie’s business coaching and consulting workMarketing insights from Hayley’s agency and client-side perspectiveIf you’re attending HairCon or Hair Festival, come find us. We’ll be sharing the real stories, having real conversations, and keeping things honest – as always.- HairCon Manchester: https://haircon.co.uk/- Hair Festival Sydney: https://hairfestival.com.au/
Get ready for a deep dive into the dazzling world of Joico! In this special episode, host Hayley Mears sits down with the incredible team from Joico to spill all the details about their highly anticipated Hair Festival show, "Illume." This year marks a momentous occasion as Joico celebrates a phenomenal 50 years of creating dynamic hair, and "Illume" is set to be a spectacular tribute to their legacy.Join Hayley as she uncovers what to expect from this must-see event. You'll hear about the show's dynamic hosts, Joico's Head of Education, Duncan Richards, and long-time Joico guest artist, Kerrie Di Mattia, who will be guiding us through this vibrant journey.Plus, we get a sneak peek behind the scenes with the brilliant creative team: Katy Reeve, Andrew Cobeldick, Mikelha Jade Riley, and Carolyn Gahan. They're crafting a show that will celebrate each of Joico's five decades, with a unique and stunning hair look representing every era.If you're an apprentice, a senior or editorial stylists you will love this celebration of creativity. Discover why "Illume" is the show everyone will be talking about at Hair Festival.Key Takeaways:Joico's "Illume" show at Hair Festival celebrates 50 years of Joico.Hosted by Duncan Richards (Joico's Head of Education) and Kerrie Di Mattia (Joico Guest Artist).Creative team includes Katy Reeve, Andrew Cobeldick, Mikelah-Jayde Riley, and Carolyn Gahan.The show will feature unique hair looks celebrating each of Joico's five decades.Don't Miss Out!Sunday 29 June 2025 | 3.00pm – 4.00pmRoom C2.2+C2.3Tickets for "Illume" are still available online, but they WILL sell out! Don't miss your chance to witness this incredible celebration of hair history and innovation. Download this episode now to learn more and secure your spot!Relevant Links:https://hairfestival.com.au/education-sessions/joico/https://www.instagram.com/joicoaustralianz/https://www.facebook.com/groups/sabrehaircareeducation/https://www.instagram.com/sabre_haircareKaty Reeve | @katyreevehairandlifeCarolyn Gahan | @carolynjayunAndrew Cobeldick | @andrew.cobeldickMikelah-Jayde Riley | @mikelah_jayde_studioKerrie Di Mattia | @kerriedimattiaDuncan Richards | @dunkrichards
In this episode, Hayley catches up with creative powerhouse, Nicole Kae. From editorial styling and education to AI tools and the organised chaos of mum life—nothing’s off the table.Nicole reflects on 20+ years in hairdressing—starting from learning every technique in the book, to now directing her own creative path across salon, education, and session work. She gets real about the grind, the joy of styling, and why having multiple creative communities keeps her grounded.We talk:Why freelancing isn’t for the faint-hearted (but worth it)The realities of working solo and what no one tells you about insurance, tax, or holidaysEvolving as a session stylist and educator—and doing it your own wayStaying inspired (hint: Pinterest, switching off socials, and weekend escapes)Using tools like fixer.ai and multiple Pinterest accounts to stay creatively sharpTouring education, building a career that fits your life, and supporting others in the processNicole also shares how she balances working with Evo as Global Creative Director, running her own business out of A.H Newtown, and being a Mum. MEET NICOLE KAENicole is the Global Creative Director for evo—an Australian haircare brand known for doing things differently. She also runs her own business across salon, education and session styling. With 20 years in the industry, Nicole’s travelled the world teaching, styling, and helping other stylists grow their craft and confidence.Her specialties:Cutting, commercial & editorial stylingEducation design & deliveryCreative direction & product innovationFreelance & session styling📍 Based at A.H Newtown, Sydney🎓 Touring a commercial/editorial course around Australia this year👩👧👦 Mum life in full swing with two kids under 7Find Nicole online:https://www.nicolekae.com/https://www.instagram.com/nicolekae_creativehttps://www.instagram.com/evoprohttps://www.facebook.com/nicolekaecreativehttps://www.nicolekae.com/education
In this powerful episode, Natalie Anne shares how she is changing the trends—not just in hair, but in how we learn, teach, and lead. She opens up about launching her mentor program, how she’s adapting to the new landscape of education, and the journey of growing a brand that’s deeply connected to community, creativity, and purpose.Key TakeawaysWhy Natalie started her mentorship programNatalie created the program to fill a gap she saw in the industry—one where emerging artists needed not just technical education, but also guidance, support, and honest conversations about business and growth.What makes her program differentIt’s not a one-size-fits-all formula. Natalie’s approach is built around real talk, tailored feedback, and empowering creatives to own their voice and value.Adapting to the new world of educationNatalie reflects on how education is shifting—from structured classroom settings to flexible, accessible, and engaging formats. She’s using digital platforms, on-demand content, and live mentoring to stay connected and relevant.Mindset and personal growthNatalie speaks candidly about the challenges, pivots, and mindset shifts that came with scaling a business and stepping into leadershipFinal ThoughtsThis episode is a must-listen for anyone navigating change in their career. Natalie’s story is a reminder that growth isn’t always linear—but with purpose, passion, and a willingness to pivot, you can build something that truly makes an impact.Social Links:https://natalieanne.com/@natalieannehair@natalieannehaircare