Deconstructing Data

Bob Audet is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries.    He is a strategic thinker and expert in delivering high-quality results, with a focus on helping organizations extract value from their data assets and establish effective data management capabilities.    Bob has been actively involved in leading data-related efforts across the Federal Government and has spoken at MIT CDO Symposium on the Federal Data Strategy and the OPEN Government Data Act.    Join Bob Audet, a renowned data management expert and Partner at Guidehouse, at Deconstructing Data, as he explores the crucial topic of "Enabling Timely Access to Trusted Data."    In this session, Bob will delve into the latest approaches of data mesh and data fabric in a distributed data architecture and provide data leaders with valuable insights on how to effectively enable timely access to trusted data.    He will also discuss the pressing challenges in identity resolution and data enrichment, and provide solutions to help organizations navigate this complex landscape.    Don't miss this opportunity to learn from the best and stay ahead in the rapidly evolving world of data management.    Get ready for a thought-provoking and educational session!   Connect With Bob Audet  LinkedIn: https://www.linkedin.com/in/robertaudet/   Connect With Guidehouse  LinkedIn: https://www.linkedin.com/company/guidehouse/ Web: https://www.guidehouse.com  Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/login  Timestamps: 0:00 Intro Music 0:43 Introducing Bob Audet, Partner at Guidehouse 4:54 How Data Leaders Enable Access To Trusted Data 14:05 Key Data Management Capabilities  26:17 Success Factors For Data Mesh & Data Fabric 31:37 What's In Your Tech Stack? 34:34 What Would You Tell Your Younger Self? 42:38 Connect with Bob Audet 43:29 Check Out Omni IQ   Connect with BDEX:  Web: https://www.bdex.com LinkedIn: https://www.linkedin.com/company/bdex/ Twitter: https://twitter.com/BDEX Instagram: https://www.instagram.com/bdex_llc/ TikTok: https://www.tiktok.com/@bdex_llc Spotify: https://open.spotify.com/show/2kwq8e3PurHw29VFkzwUpY?si=3496c487c6364985  #DeconstructingData #Technology #Data

This week we’re going deep into the critical topics shaping the future of AI and data. We’re thrilled to welcome Stephen Zisk of Redpoint Gobal. Steve is an expert with a wealth of knowledge about data integrity, quality, and consumer perspectives. His insights are sure to shed light on some of the most pressing questions facing businesses and individuals alike. Here’s what we’ll explore: AI and Data Integrity The Future of Data Quality Consumer Hopes and Fears for AI Whether you’re a data enthusiast, an AI professional, or simply curious about these transformative topics, this episode promises thought-provoking conversations that matter.

In this episode of Deconstructing Data, we welcome Chris Sorensen, CEO of PhoneBurner. Outbound calling is experiencing a renaissance, with quality over quantity being the key to success. Ensuring your phone number displays properly, having no delays, and having well-trained reps are critical to boosting connections and driving meaningful conversations. Join us as we discuss how organizations can optimize their outbound calling strategies using data and analytics. Topics: - Redefining Outbound Calling: Quality Over Quantity - Smarter Calling: Use Data to Boost Connections - Optimizing Call Strategies with Analytics - Tech Stack

In this episode, we'll welcome Daniel Cmejla. The companies he has joined ended up growing by 300% so we are looking forward to hearing what we can learn from him. Here are the discussion topics we'll cover: - Attribution - Is It Real? - Relationship Between Organic Social and Web Traffic and Conversions - Over Saturation of Outbound to a Finite List of Contacts - Tech Stack Join us for a smart, tactical session that will leave you armed with new knowledge on proving and improving your marketing ROI. Expect some great takeaways from this episode including: 1. Focusing on building authentic relationships with customers and allowing them to organically advocate for your product can be more effective than relying solely on trackable marketing tactics. 2. Understanding where your target audience is consuming content and information (e.g. podcasts, social media, news sources) can help you strategically position your marketing to reach them more effectively. 3. Overreliance on outbound marketing tactics to a finite list of contacts can lead to oversaturation and diminishing returns. It's important to deeply understand your ideal customer profile and use tools that can help you identify and target the right prospects.

Want to know the secret to using data, analytics, and AI to improve customer experience (CX), marketing, and business operations? 1. Having clean, integrated data to effectively leverage AI and predictive analytics. 2. Understanding your true ICP through data analysis, rather than relying on assumptions. 3. Taking a strategic, holistic approach to customer experience (CX) that integrates data, sentiment analysis, and predictive capabilities across the entire customer lifecycle - from acquisition to retention. Tune in to this week's Deconstructing Data podcast with Craig Crisler, CEO of SupportNinja to learn more!

There are 3 things that will help you revolutionize your data strategy and marketing approach. Wanna know what they are? Here you go... 1 - **𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐭𝐨 𝐓𝐞𝐥𝐥 𝐁𝐫𝐚𝐧𝐝 𝐋𝐞𝐯𝐞𝐥 𝐒𝐭𝐨𝐫𝐢𝐞𝐬** Transform raw numbers into compelling narratives that resonate with your audience, showcasing your brand's unique value proposition and driving deeper emotional connections. 2 - **𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠** Harness the power of analytics to understand developer needs, preferences, and behaviors, enabling you to create targeted campaigns that speak directly to this tech-savvy audience and boost adoption of your tools or platforms. 3 - **𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬** Unlock hidden revenue streams by turning your data assets into valuable insights, products, or services that customers are willing to pay for, maximizing the ROI of your data collection efforts. If you want to know exactly how to do these 3 things, don't miss this episode of the Deconstructing Data podcast with Kaitlin Pike, VP of Corporate Marketing at Sigma Computing Discover strategies to transform your data into compelling stories, engage developers effectively, and create new revenue streams through advanced analytics.

This week we welcome Lindsey Carnett, CEO and President of Marketing Maven to the podcast. There are 3 things that will help you master your digital presence and data strategy. 𝗪𝗮𝗻𝗻𝗮 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲? Here you go... 1 - 𝗗𝗮𝘁𝗮 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 - Uncover powerful insights by analyzing sentiments, trends, and keywords in your data to craft compelling narratives that drive action. 2 - 𝗢𝗻𝗹𝗶𝗻𝗲 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 - Take control of your digital footprint by regularly auditing and curating your online presence to build a strong personal brand. 3 - 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗥𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 - Connect the dots between customer touchpoints to gain a 360-degree view, improve campaign tracking, and maximize ROI. If you want to know exactly how to do these 3 things, tune in to this week's episode!

In this episode, we welcome Nash Bober, Head of Analytics, AI, & Data Advisory at BJSS, for an insightful discussion on the practical realities of AI and data culture. In this episode we discussed the importance of maintaining a healthy skepticism and understanding the implications of using AI technology, particularly when it comes to data privacy and security. The conversation covers topics such as the cost-benefit analysis of implementing AI, the need for a strong data and AI culture within organizations, and the potential risks of technologies like deepfakes and voice cloning. We also touch on the challenges of keeping up with the rapid pace of AI advancements and the importance of continuous monitoring and education to stay ahead of potential misuse. Overall, the discussion highlights the need for a balanced and responsible approach to AI adoption, focusing on the ethical and practical considerations for businesses and individuals. Topics: - Keeping a Grip on AI - Do you really want AI? - Data and AI Culture - Tech Stack

On this episode of Deconstructing Data, we welcome Chris Sell, Co-Founder of ⁠GrowthLoop⁠ and an expert on bringing marketing and data teams together to drive business growth. Chris discusses the challenges of siloed data and the importance of building trust between marketing and data teams. He highlights the impact of fragmented data on marketing strategies and emphasizes the need for a unified data layer. This unified approach enables effective AI implementation and data-driven decision-making. Chris also advocates for a phased approach to building a first-party data plan. Finally, he explores the tools that can empower marketing and data teams to work more efficiently together. Topics: - Effective Teamwork Between Marketing and Data Teams - What’s the True Impact of Siloed Data? - Building Trust with Data: First-Party Data Plan - Tech Stack Tune in to learn the key steps your company can take to maximize revenue and accelerate growth by bringing data and marketing together.

Join us for an insightful conversation with Amanda Sherry, Director of Marketing at Western Computer. Amanda discusses the importance of data-driven marketing, particularly in the Microsoft ecosystem. She highlights the challenges of attribution and the need for a holistic approach to marketing measurement. Amanda also shares insights on how her team at Western Computer leverages tools like Power BI, Uber Flip, and account intelligence to drive marketing success. Topics: 1. Future Trends in Data Analytics and Marketing 2. Polarizing Beliefs in Marketing: The Power of SEO 3. Data-Driven Marketing in the Microsoft Space 4. Tech Stack You'll come away with fresh ideas to improve your strategy, save money, and accomplish more with the data you already have.

Join us for an insightful conversation with Kamal🚀 Maheshwari , Co-Founder of Decube. Kamal explains that data trust encompasses not just data quality, but also data discovery, governance, and observability, and he emphasizes the need for a unified platform that can address these various aspects of data trust. The conversation also touches on the challenges of data management, the rise of data marketplaces, and the importance of establishing data contracts and Kafka observability in the context of building trust in data. Discussion Topics: - Building Trust Through Data Quality: Modern Enterprises - Solving Data Management Challenges: Unified Approach of Decube - Trends in Streaming: Data Mesh, Data Contracts, and Kafka Observability - Tech Stack As enterprises strive to become more data-driven, trust in data quality is essential.

This week we welcome Jeremy Ryan Slate , CEO of Command Your Brand on Deconstructing Data. If you want more listeners, less production headaches, and new revenue streams, you won't want to miss this episode!! Jeremy covers strategies to fuel podcast growth on YouTube, the use of AI tools to streamline podcast production, and various monetization strategies for podcasts. The key points include: 1. Focusing on YouTube as a platform for podcasts is crucial for discoverability and growth, with tips on optimizing titles, thumbnails, and viewer engagement. 2. Leveraging AI tools like Riverside FM, VidIQ, and Krisp.ai dramatically reduce podcast production time by automating editing, audio processing, and chapter creation. 3. Monetization strategies including traditional advertising (CPM model), affiliate marketing, and sponsorships, with the emphasis on building trust and providing value to the audience rather than solely focusing on revenue. 4. Jeremy also shares insights on his own experience with podcasting, book writing, and the importance of simplicity and predictability in podcast equipment and workflows.

This week we're thrilled to welcome Collin Graves, CEO of North Labs, to Deconstructing Data! In this insightful discussion, we covered topics such as: - The importance of having quality, trusted data as a foundation before trying to implement AI/ML tools - Taking an incremental, value-driven approach to building a data program, starting with the biggest constraints/problems in the business - Uniting data across silos in an organization to get a more complete picture and make better decisions - Leveraging data and automation to drive growth and operational efficiencies Don't miss this great conversation as Collin shares so many great analogies to help make tackling your toughest data problems make sense to everyone.

In this week's episode of Deconstructing Data, we welcome Bob Audet, Partner at Guidehouse, to discuss the rapidly evolving landscape of generative artificial intelligence in 2024. We covered the importance of education to stay ahead of the AI curve, how AI can drive major productivity and efficiency gains, implementation challenges like ethical considerations and fast pace of change, as well as management struggles around governance to ensure AI systems are safe and aligned with regulations. Topics: 1. Gen AI Adoption: Investment Risks Widening Disparities 2. Substantial Gains in Productivity, Automation, and Efficiency 3. Governance and Management Struggles with AI 4. Tech Stack Join us for an eye-opening discussion on the opportunities and challenges presented by the emergence of generative AI in 2024.

On this episode of Deconstructing Data, we welcome Aaron Dix, Founder and CEO of BettrData.io. Aaron shares his extensive experience working with marketing data and the challenges of ingesting, cleaning, and validating data from disparate sources. He explains how his company, BettrData, builds software to help streamline these processes so companies can organize and make sense of data. We discussed the importance of data accuracy, especially when sources provide conflicting reports. Topics: - Turning Raw Data into Valuable Insights: The Power and Practice of Data Enrichment - Key Benefits and Real-World Applications of Data Enrichment - Navigating the Future: Overcoming Challenges and Exploring Trends in Data Enrichment - Tech Stack With the right strategy and tools, raw data can be transformed into business breakthroughs.

Join us for an insightful discussion on data integrations with our special guest Taylor 🌹 Gobar, User Privacy Advocate and Mobile Marketing Growth Leader. Taylor shared her deep expertise in mobile marketing, gained from 14 years in the industry. She provided thoughtful perspectives on dealing with reduced targeting capabilities and loss of control due to changes in mobile tracking policies. We also discussed the importance of cross-functional collaboration and comprehensive documentation when building data models to avoid issues down the road. Topics: - Maximizing Mobile Marketing: UA Data Potential - Data Models: Effective Conventions and Integrations - Data Latency Effects on CRM Campaigns - Tech Stack

We're thrilled to welcome Paul Boynton, Co-Founder of Company Search Incorporated, to Deconstructing Data. Paul discusses how his company provides in-depth global business intelligence from thousands of data sources. We covered topics like data enrichment, supply chain analysis, and the importance of local partnerships for gaining insights that static data lacks. Topics: 1. Sourcing Data: Obtaining Information Categories 2. Enriching Data: Industry and Research 3. Trade Data Usage: Relevance and Compatibility 4. Tech Stack If you want to decode the trends, challenges, and opportunities in your niche, you won't want to miss this episode.

This week we welcome Pat LaCroix, Executive Vice President at Seekr Technologies. We discussed Seeker's approach to developing reliable and transparent AI models by training them on verified data that aligns with principles like journalistic standards. We talked about the problem of misinformation spreading due to models being trained on inaccurate data from popular yet unreliable sources, and how Seeker's methodology can help address this issue and expand opportunities for ethical advertising and publishing. Topics: - Government Grade AI: Software and Technology - Podcast Sponsorships: Brand Alignment Before Promotion - Podcast Evaluation: Assessing Podcasts for Brand Suitability - Tech Stack What metrics indicate a podcast's value for potential brand partners? Come and learn insights from this episode.

This week we welcome multi-passionate entrepreneur DJ Kim, Founder of Cherry Assistant. In this episode, DJ shared his experiences founding and selling several successful companies, offering tips on validation, automation, and adopting B2C strategies. DJ provides aspiring founders with advice on getting started and avoiding common mistakes based on his own entrepreneurial journey over the past decade.

In this episode of the Deconstructing Data podcast, we hosted Rocco Baldassarre, CEO of Zebra Advertisement and Human Data Intelligence. As a Forbes 30 Under 30 honoree, Rocco brought a wealth of digital marketing expertise to the conversation around leveraging first party data, AI, and consumer behavior tactics. Some key takeaways: - Companies must better utilize their own customer data for personalized experiences. - AI and machine learning are revolutionizing data analysis and decision making. - Understanding consumer behavior means thinking like a customer and providing value, not just constant sales pitches.