Strategy in Motion: AI, ML, First-Party and B2C Data with Rocco Baldassarre, CEO of Zebra Advertisement and Human Data Intelligence
Update: 2024-05-26
Description
In this episode of the Deconstructing Data podcast, we hosted Rocco Baldassarre, CEO of Zebra Advertisement and Human Data Intelligence. As a Forbes 30 Under 30 honoree, Rocco brought a wealth of digital marketing expertise to the conversation around leveraging first party data, AI, and consumer behavior tactics.
Some key takeaways:
- Companies must better utilize their own customer data for personalized experiences.
- AI and machine learning are revolutionizing data analysis and decision making.
- Understanding consumer behavior means thinking like a customer and providing value, not just constant sales pitches.
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