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The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.
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In this episode, Adam is joined by Brand Revolt’s creative director, Camden Bernatz, to discuss modern research—an approach that focuses on observing consumer behavior rather than relying on traditional surveys or focus groups. Because behavior is the most reliable indicator of a visitor's true intent, Adam argues that it has proven to be much more effective in predicting which content types will resonate with the target audience. They also talk about Camden’s new book, Stop Asking For Pitches: 10 Rules to Fix the Client-Agency Relationship, a thorough guide on how destinations and agencies can collaborate to find long-term solutions to their marketing challenges.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode, Stuart and Adam take the stage live at ESTO to tackle two provocative topics: whether DMO websites will be irrelevant in five years and if the ROI of paid media will continue to decline. With live audience polling, spirited debate, and plenty of humor, they explore how AI, better metrics, and smarter creative can keep destinations relevant. Plus, the crowd settles the great “Destie Nation” spelling debate.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
For our 400th episode, host Adam Stoker went live on LinkedIn for the first time to reflect on the evolution of destination marketing and answer listener questions in real time. From the shift back to branding, to the impact of AI on travel planning, to the importance of risk-taking, Adam shares key lessons learned from 400 episodes and offers a candid look at what’s next for the industry. Did we miss any questions? Comment below or email us!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode, Adam gets a masterclass in tourism leadership from Kristen Adamo, President and CEO of Go Providence. Kristen shares how her unique background in journalism and politics gives her a competitive edge, teaching her the importance of effective communication and building relationships with everyone she interacts with. Discover how she cultivates a culture of community collaboration, demonstrating that a DMO can't succeed in isolation.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this solo episode, Adam recaps a whirlwind couple of weeks of events and shares valuable lessons for the destination marketing industry. From keynote speaking at MatPra to moderating the inaugural CMO Jam, Adam’s had a busy couple of weeks connecting and learning from others in the industry. Also, tune in for a sneak peek at the 400th episode of The Destination Marketing Podcast, a live Q&A session taking place in just a couple of weeks.
Gary Vee’s Video: https://www.youtube.com/watch?v=eoLg14LEFVQ
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode of The Destination Marketing Podcast, Adam is joined by Stephen Ekstrom, the co-founder and CEO of Learn Tourism. Stephen, a self-described "professional tourist" and digital nomad, shares his unique perspective on the travel industry and continuing education for DMO professionals. He talks about the origins of Learn Tourism, a nonprofit organization founded during the COVID-19 pandemic to fill gaps in professional development. He emphasizes the importance of soft skills and emotional intelligence for a new generation of remote workers and explains why building a learning organization is crucial in today’s changing marketing landscape.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode, Adam talks with Allison Brooks and Cameron Molloy from Visit Mesa about a campaign that secured national media attention and numerous awards with a budget of only $20. The team discusses how they leveraged the arrival of the wildly popular Savannah Bananas baseball team to create Banana Week, a community-wide event that went far beyond the baseball game. Allison and Cameron share their philosophy on innovation, risk-taking, and the importance of empowering team members to bring bold ideas to the table. This is a must-listen for DMOs of all sizes looking to capitalize on major events and turn a small budget into a massive marketing victory.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode, join host Adam Stoker and guest Danielle Hollander, Chief Marketing Officer at Visit Orlando, as they explore the importance of strategic planning for destinations of all sizes. Danielle shares how her agency background prepared her for her role as CMO and how Visit Orlando used the challenges of a leadership change during COVID-19 to reset and develop a new strategic plan. She explains why the strategic planning process is just as important as the final document and offers advice on how to conduct it effectively, even with a limited budget. This episode is a must-listen for any destination leader looking to align their team, serve stakeholders, and ensure their organization’s long-term success.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode, Adam chats with Deana Ivey, President of the Nashville Convention and Visitors Corporation. Deana shares pivotal moments in her career, including taking on roles outside her job description, and her philosophy on promoting growth and embracing creativity within her team. She also tells how Nashville balances its iconic "Music City" brand with constant innovation, emphasizing the importance of taking risks and being intentional with your brand to ensure lasting success.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode, Adam sits down with Stuart Butler, CMO at Visit Myrtle Beach, for a candid conversation about the broken state of RFPs in destination marketing. They unpack the structural flaws in the traditional procurement process, highlighting how outdated formats and misaligned incentives often lead to failed partnerships. Together, they explore innovative approaches to agency selection, the importance of relationship-first thinking, and why “dating before marrying” a vendor could transform the industry. Plus, hear their take on AI-generated UGC, the ethical dilemma of fake influencers, and what the rise of tools like Google’s VEO 3 means for content authenticity moving forward.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode, Adam sits down with Rochelle Hicks, director of tourism at Visit Mississippi, to uncover the secrets of securing permanent destination marketing funding. Rochelle shares her valuable insights and hands-on strategies for building sustainable financial models that transformed Visit Mississippi's budget from $2 million to $17 million. Learn how to navigate complex funding landscapes, find untapped resources, and build long-term financial stability that extends beyond annual appropriations and changing tourism trends. If you're ready to transform your destination's financial future, this episode is a must-listen!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
Adam introduces his latest innovation, a technology designed to solve the disconnect between destinations and their stakeholders.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode, Adam sits down with Eric Knopsnyder, the Director of Public Relations and Community Outreach at Go Laurel Highlands. They discuss the changing world of PR, where the roles of journalists and content creators increasingly overlap, emphasizing the significance of relationship capital in building strong community partnerships. Gain insights on strategic outreach, developing engaging stories, and experimenting with new media to enhance the success of your marketing efforts.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode, Adam sits down with Mike Testa, President and CEO of Visit Sacramento, to explore how a challenger destination can evolve into a national tourism leader. Mike reveals how Sacramento transitioned from a convention-reliant city into a vibrant, multifaceted destination through bold strategic moves—like establishing the first Tourism Improvement District, launching nationally recognized music festivals, and claiming its title as America’s Farm-to-Fork Capital. This episode unpacks how strong leadership, stakeholder engagement, and a refusal to settle for the status quo can reposition a city, elevate community pride, and drive long-term tourism growth.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode, Adam sits down with Ryan French of the South Central Tennessee Tourism Association and Charity Toombs of the Tennessee Whiskey Trail to uncover powerful strategies for state-level organizations and local DMOs to work together. This episode reveals how statewide initiatives, like the Tennessee Whiskey Trail, can serve as significant drivers for tourism and how local DMOs can leverage these programs to maximize the visitor experience and economic impact. Discover how open communication and smart partnerships can turn broad campaigns into tangible local revenue and enhanced visitor experiences.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this special episode of the Destination Marketing Podcast, we're bringing you Adam's live keynote from the 2025 PRSA Conference.This talk tackles one of the industry’s toughest truths: playing it safe might be the biggest risk of all. Adam dives into what it really means to evolve as a destination marketer, drawing lessons from icons like Kodak and Blockbuster to bold moves in places like Myrtle Beach and Kazakhstan. You’ll hear provocative questions, surprising parallels, and a call to action for marketers ready to challenge the status quo and think beyond quarterly metrics. If you’re tired of “safe,” this one’s for you.
In this episode, Adam welcomes Kevin Boyle, General Manager of Seaside, Florida, to discuss creating unparalleled destination experiences through authentic lifestyle brands. Kevin shares his unique journey from college comedian to destination expert, and how his experience has helped him understand what visitors truly want from their stay. He also reveals how Seaside has meticulously crafted a choreographed visitor experience and why innovative brand partnerships prove there is more to a lifestyle brand than just merchandise.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this week’s episode, Adam talks with Matt Libber, Executive Director of the Maryland SoccerPlex, about the impact of sports tourism on destinations. Matt shares his journey and offers DMOs advice on building strong partnerships with facilities and event operators, navigating challenges, and maximizing sports' economic and community benefits. He also emphasizes the importance of advocating for tourism funding with elected officials.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode, Adam sits down for a solo episode packed with insights on the key trends shaping destination marketing today. From the accelerating adoption of AI and its impact on the industry to the growing importance of stakeholder communication and innovative content strategies, this episode provides a roadmap for DMOs in 2025. Explore the necessity of calculated risk-taking, the value of owned media, and the importance of engaging both visitors and local communities in a rapidly changing world.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
In this episode, Adam joins Brand Revolt Production Manager, Matt Henson, to discuss Matt’s background in destination marketing and content production. Matt shares his insights on the importance of high-quality content creation, his experience working with destinations like Wrangell, Alaska, and his transition to the agency world. Learn practical tips for capturing effective video, audio, and photography, and how a 'content first' approach can amplify your destination's marketing efforts.
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
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Such a great show! I loved the episode with Rachel and am excited for her in her new role.
Great insights!