358: Bringing DMOs Together Across State Lines with Julie Kirkpatrick
Description
Today's episode of The Destination Marketing Podcast has Adam sit down with Julie Kirkpatrick, the President and CEO of meetNKY, the host DMO of the Kentucky Travel Industry Annual Conference. They discuss the interesting dynamic of Julie's DMO in Covington, Kentucky bordering Cincinnati, Ohio and how she's been able to work together with her counterparts at Visit Cincy. Julie underscores the importance of collaboration over competition when working with DMOs in close proximity to each other and the common goals that her organization shares with Visit Cincy.
"When we're going out and layering that media campaign, when we're buying programmatic, when we're buying search, when we're doing social, it's all geared towards one platform and it's one call to action and that's Visit Cincy. So you hit visitcincy.com and you're going to see the conjoined story of this region." - Julie Kirkpatrick
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
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