Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.
Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.
Alice talks through her transformational predictions for content marketing in 2023 and beyond.
The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.
Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.
Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.
What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.
Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.
Imposter syndrome. We all feel it. Alice reveals how she has coped with this and the realities that it will always be something we contend with as marketers.
Ungated, friction free, all the time. Alice unpacks what an ungated media machine looks like at Cognism.
Alice talks through the massive shifts in the last decade that have had the biggest impact on the role of B2B marketers.
Alice addresses the tricky issue of reporting on a demand gen strategy. Get a look at what metrics matter for this approach.
Alice provides a practical step-by-step guide to making the switch from lead gen to demand gen.
Alice discusses the critical skill of knowing when to pivot as a marketing leader. But also knowing when to adopt external advice, and when not to.
Alice reveals the best cold outbound she’s ever received, and what she thinks people need to do to get a CMOs attention.
Alice unpacks when to outsource in your team and guidance to help you get the most from external resource.
Alice breaks down the internal marketing org set up at Cognism, and what roles she thinks you absolutely should keep in-house.
Alice talks 4 practical examples of ‘operational’ CMO work that made a huge impact on the Cognism marketing function.
Alice shares the secrets behind how Cognism attracts ‘unicorn marketers’ that help solve the thorny issue of hiring well.
The new funding press release, a necessary evil? Alice offers her thoughts and how to get more creative with your releases.