Entry 57: Rebranding Cognism

Update: 2023-02-08

Description

Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.

Comments

In Channel

Conclusion

2023-02-0800:32

Entry 63: My dream demand gen marketer

2023-02-0802:07

Entry 62: My predictions

2023-02-0802:18

Entry 61: The 10% more mindset

2023-02-0801:50

Entry 60: Attracting talent

2023-02-0802:47

Entry 59: Don’t backslide

2023-02-0803:05

Entry 58: Content team in a demand gen org

2023-02-0804:47

Entry 57: Rebranding Cognism

2023-02-0803:33

Entry 56: Imposter syndrome

2023-02-0802:06

Entry 55: On-demand, ungated, free content

2023-02-0804:00

Entry 54: It’s not 2010 anymore

2023-02-0803:40

Lesson 3: Shifting your reporting

2023-02-0805:21

Entry 53: Lead gen to demand gen

2023-02-0806:15

Entry 52: Critical thinking

2023-02-0802:25

Entry 51: Catching a CMO’s attention

2023-02-0802:30

Entry 50: Outsourcing

2023-02-0809:21

Entry 49: Roles to have in-house

2023-02-0813:52

Entry 48: Hands-on mode

2023-02-0813:51

Entry 47: Kissing frogs

2023-02-0807:51

Entry 46: Rethinking funding press releases

2023-02-0802:27

00:00

Entry 57: Rebranding Cognism

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Entry 57: Rebranding Cognism

Cognism

Entry 57: Rebranding Cognism