Digital Dominators

In this episode of Digital Dominators, host Sooz Young speaks with Lindsay McGlone, a social media strategist and Instagram expert. They discuss the importance of authenticity, personal branding, and building genuine connections on social media. Lindsay shares her journey to becoming an Instagram expert, the significance of sharing personal stories, and the myths surrounding Instagram growth. The conversation emphasizes the need for resilience in the face of online challenges and the importance of investing in oneself and one's business.Lindsay provides actionable tips for new Instagram users and highlights the value of creating a community of raving fans.EPISODE CHAPTERS00:00 Introduction to Instagram's Impact on Business02:03 Lindsay's Journey to Instagram Expertise08:03 The Power of Personal Storytelling11:00 Building a Personal Brand vs. Business Brand18:15 Debunking Instagram Myths21:33 Engagement and Authenticity on Social Media29:32 The Future of Authenticity in a Digital World31:29 Embracing Authenticity and Resilience37:28 Building a Community of Raving Fans42:13 The Intersection of Creativity and Business46:58 Getting Started on Instagram52:53 Investing in Growth and Mindset57:45 Body Positivity and Self-AcceptanceKEY TAKEAWAYS– Lindsay McGlone emphasizes the importance of authenticity in social media.– Building genuine relationships is key to success on Instagram.– Personal brands grow quicker than traditional business accounts.– Sharing personal stories helps create a connection with the audience.– Engagement is important, but conversion is what truly matters.– Surprise and delight your clients to build loyalty.– Investing in training and learning is crucial for business growth.– Resilience is necessary to handle online challenges and criticism.– Lean into your uniqueness to stand out in a crowded market.– Your body is not the most interesting thing about you; focus on your skills and values.RESOURCES SHAREDhttps://lindsaymcglone.co.uk/https://lindsaymcglone.kartra.com/page/free-makemoresaleshttps://www.instagram.com/rollinwithlindsay_ https://www.facebook.com/lindsay.mcglone🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young engages with Katie and Danny Bloomfield, who share their insights on entrepreneurship, wealth building, and the importance of maintaining a balanced life. They discuss their framework, the Wealthy Life Playbook, which emphasizes the integration of personal fulfillment, health, and relationships into business success. The Bloomfields highlight the significance of mindset, intentional living, and the use of technology as a tool for growth. They provide practical tips for entrepreneurs to achieve their goals without sacrificing what truly matters in life.EPISODE CHAPTERS00:00 The Journey of Entrepreneurship06:42 Building a Wealthy Life Playbook09:52 The Five Areas of Wealth14:48 Balancing Business and Personal Life18:19 The POWER Framework for Success24:42 Habits, Systems, and Processes for Growth33:15 Maximizing Time and Productivity34:57 Maximizing Time for Business Growth37:10 Unlearning Traditional Education for Entrepreneurship39:22 Working Smart with Technology42:51 The Importance of Reflection and Mindfulness45:10 Intentional Use of Technology48:00 Building a Supportive Community52:08 Practical Tips for Personal and Business GrowthKEY TAKEAWAYS– Scaling your business shouldn't come at the cost of your health.– Wealth is not just about money; it's about fulfillment.– Intentional living is key to achieving balance.– The Power Framework helps organize life areas for success.– Mindset is crucial for overcoming limiting beliefs.– Technology should be used as a tool, not a distraction.– Accountability is essential for personal growth.– Unlearning old habits can lead to new opportunities.– Creating a vision for your ideal life is empowering.– Regular reflection and planning can enhance productivity.RESOURCES SHAREDhttps://www.dkbhomes.co.ukhttps://www.instagram.com/danny_and_katie_bloomfieldhttps://www.linkedin.com/in/dannyandkatiebloomfieldpropertyhttps://www.facebook.com/DKBHomesLtd🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young and Kerry Kidd discuss the pervasive issue of digital chaos and how to reclaim clarity in the digital space. Kerry shares her journey from a tech enthusiast to a founder of RaspiKidd, focusing on empowering individuals and businesses through technology, AI, and automation. They explore practical strategies for managing digital overwhelm, the importance of using existing tools effectively, and how AI can enhance productivity. The conversation culminates in actionable tips for achieving digital clarity and overcoming the fear of technology.EPISODE CHAPTERS00:00 Navigating Digital Chaos05:06 Empowering Through Technology08:28 Understanding Digital Chaos12:55 Creating Digital Clarity16:10 Harnessing AI for Efficiency21:45 Utilizing Notion for Organization26:40 Tech Minimalism and Tool Selection29:53 Final Tips for Digital ClarityKEY TAKEAWAYS– Digital chaos manifests as overflowing inboxes and scattered tools.– Empowerment through technology is key to overcoming digital overwhelm.– AI can simplify tasks and enhance productivity for business owners.– Using existing tools effectively can reduce the need for new software.– Digital clarity allows for more focus on creative aspects of business.– Automation tools can save significant time in business operations.– Confidence in tech often stems from proper guidance and support.– Tech minimalism can lead to a more streamlined workflow.– Asking for help from experts can alleviate tech-related stress.– Regularly revisiting and refining digital systems is essential for efficiency.RESOURCES SHAREDhttps://www.http://raspikidd.com/https://www.youtube.com/@UC0IHxEDaC6z9py2XAGaTYPA https://www.instagram.com/raspikiddhttps://www.linkedin.com/in/kerry-kidd/https://x.com/RaspiKidd https://www.facebook.com/RaspiKidd/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENTTry ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠Stay on top of your projects with Nifty. Manage tasks, collaborate, and hit your goals. Click my link at https://allmylink.me/niftypm

In this episode of Digital Dominators, host Sooz Young and guest Abigail Mills discuss the common mistakes businesses make on Instagram and how to avoid them. They explore the importance of having a clear strategy, the role of stories in selling, and the significance of a well-crafted bio. Abigail shares her journey into social media management and offers actionable tips for businesses to enhance their Instagram presence and engagement.EPISODE CHAPTERS00:00 The Evolution of Instagram as a Platform03:54 Personal vs. Business Use of Instagram07:54 The Power of Personal Branding in Services08:16 Content Strategies for Service-Based Businesses10:46 Selling on Stories: The Key to Conversions12:00 Consistency vs. Frequency in Posting14:42 The Importance of Testing Strategies15:23 Maximizing Your Instagram Bio for SEO16:17 The Role of Meta AI in Social Media Marketing19:27 Diverse Content Strategies for Engagement21:49 The Necessity of a Content StrategyKEY TAKEAWAYS– Instagram can be both a powerful tool and a source of frustration for businesses.– Having a clear strategy is essential for effective Instagram use.– Stories are a key feature for selling and engaging with your audience.– Consistency in posting doesn't mean daily; it means maintaining a pattern that works for you.– Your Instagram bio should clearly communicate your value and include relevant keywords.RESOURCES SHAREDhttps://www.roseandthistlesocial.com/https://www.roseandthistlesocial.com/serviceswww.instagram.com/roseandthistlesocialhttps://www.linkedin.com/in/abigailmills97/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENTTry ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, Sooz Young speaks with Kay Suthar, founder of Make Your Mark podcast agency, about the transformative power of podcasting for business growth. They discuss Kay's unique journey from a police officer to a podcasting expert, the importance of transferable skills, and how to overcome fears associated with starting a podcast. Kay shares practical tips for building influence, marketing a podcast, and monetization strategies, emphasizing the significance of storytelling and personal branding. The conversation highlights the accessibility of podcasting for all business owners and the various ways to engage with audiences effectively.EPISODE CHAPTERS00:00 Welcome to Digital Dominators & Episode Setup02:30 Kay’s Journey: From Police Officer & MMA to Podcast Agency06:54 Transferable Skills: “Serve & Protect” in Business10:22 Booking 100 Podcasts: Strategy & Referrals13:23 Learning by Doing: Imperfect Starts to Big Wins16:02 Mindset Over Tech: Confidence and Niching Myths20:40 Getting Camera-Ready: 7-Day Lives & 3-Step Self-Review26:38 Podcasting for Business: Trust, Storytelling & Sales31:33 Sponsor: ElevenLabs32:40 Building Influence: Beyond Downloads35:39 Marketing Your Podcast: Repurposing, Separate Site & Backlinks39:14 SEO, AI Visibility & Meta Search ChangesKEY TAKEAWAYS– Podcasting can significantly enhance your influence and income.– Building confidence is key to starting a podcast.– The tech aspect of podcasting is minimal compared to mindset.– Networking and relationships are crucial for podcast success.– Storytelling is more effective than direct selling in podcasts.– Downloads are not the best measure of podcast success.– You can monetize your podcast through affiliate marketing.– Gamification can enhance audience engagement.– Personal branding is essential for business growth.– Podcasting should be seen as a long-term marketing strategy.RESOURCES SHARED⁠⁠https://makeyourmarkagency.com⁠⁠⁠⁠https://www.instagram.com/kaysutharpodstrategist⁠⁠⁠⁠https://www.tiktok.com/@kaysutharpodstrategist⁠⁠⁠⁠https://14daystolaunch.com/⁠⁠⁠⁠https://getbookedonpodcast.com/⁠⁠⁠⁠https://www.facebook.com/kay.suthar.make.your.mark⁠⁠⁠⁠https://www.linkedin.com/in/kay-suthar-make-your-mark/⁠⁠🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: ⁠⁠https://technologycoachingonline.com/digital-dominators/⁠⁠Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENTTry ⁠⁠ElevenLabs⁠⁠ today and bring your words to life. Head over to ⁠⁠allmylink.me/tcelevenlabs⁠⁠⁠

In this conversation, Sooz Young and Katie Gray explore the intricacies of language learning, emphasizing the importance of cultural nuances, customer journey mapping, and the challenges of integrating technology in educational platforms.They discuss how personalized learning experiences can enhance language acquisition and the significance of human interaction in the learning process, especially in the context of AI-driven solutions.EPISODE CHAPTERS00:00 Introduction to the Conversation00:00 The Importance of Cultural Context in Language Learning01:08 Tech Innovations in Language Learning01:27 Mapping the Customer Journey in Tech Solutions09:05 Overcoming Tech Challenges in Business12:58 Building a Flexible Website with WordPress15:14 The Role of AI in Language Learning17:59 Human Connection in Language LearningKEY TAKEAWAYS– Understanding cultural nuances is crucial in language learning.– Real-life experiences often teach more than textbooks.– Mapping the customer journey enhances user experience.– Tech challenges can hinder the learning process.– Personalization in learning is key to engagement.– Human interaction is irreplaceable in language education.– Mistakes are essential for learning and growth.– Continuous feedback is vital for improving services.– Using tools like wireframing can simplify design processes.– AI cannot replicate the human element in language learning.🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.RESOURCES SHAREDhttps://www.talkingtourist.comwww.instagram.com/talkingtouristwww.facebook.com/talkingtouristhttps://www.linkedin.com/company/talkingtourist/AD SEGMENTTry ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this conversation, Sooz Young and Cat Paterson explore the integration of AI in coaching, focusing on how it can help individuals break through mental barriers and enhance productivity.Cat shares her journey from working in intelligence to becoming a coach, emphasizing the importance of understanding human behavior and the ethical implications of using AI.They discuss the need for a human element in AI coaching, the challenges faced in developing effective AI tools, and practical tips for using AI responsibly.The conversation highlights the significance of curiosity and critical thinking in navigating the evolving landscape of AI technology.EPISODE CHAPTERS00:00 Introduction to AI-Assisted Coaching02:39 Cat Patterson's Journey to Coaching05:27 The Role of AI in Coaching08:11 Empowering Women Through Coaching10:54 Universal Problems, Individual Perspectives13:54 Ethics and Data in AI Coaching16:45 The Human Element in AI19:43 Training AI for Effective Coaching22:35 Critical Thinking and AI Usage25:20 The Future of Work with AI29:49 The Future of AI in Career Development32:11 Innovative Coaching Strategies33:35 Building a Culture of Coaching in Organizations35:37 AI and Communication Enhancement37:05 Challenges in AI Development40:19 Accelerating AI Development for Coaches41:43 The Role of AI in Personal Transformation44:47 Diversity and Inclusion in Tech47:47 Ethics and Human-Centric AI50:16 Practical Tips for Engaging with AI🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.KEY TAKEAWAYS– AI can enhance coaching by identifying patterns in behavior.– Understanding the brain is key to overcoming mental barriers.– Ethical considerations are crucial when using AI in coaching.– AI should be seen as a tool, not a replacement for human interaction.– Curiosity and playfulness are important when exploring AI.– Coaching is about supporting individuals to realize their potential.– Data protection and privacy are essential in AI applications.– The human element must remain central in AI-assisted coaching.– AI can help track progress and remind individuals of their achievements.– Building effective AI tools requires ongoing testing and adaptation.RESOURCES SHAREDwww.catpaterson.comwww.catpaterson.com/prosperityhttps://www.linkedin.com/in/catpaterson/https://www.instagram.com/catpatersonstgAD SEGMENTTry ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of the Digital Dominators podcast, Sooz Young interviews Kath Mora, a technology advisor with over 18 years of experience.Kath shares her journey from Costa Rica to becoming a leader in tech, emphasizing the importance of aligning technology with business needs.She discusses the fundamentals of implementing technology, the significance of data in AI, and the essential skills needed to navigate the tech landscape.Kath also highlights the importance of empowering women in tech and the need for curiosity and adaptability in a rapidly changing environment.EPISODE CHAPTERS00:00 Introduction to Kath Mora and Amanzi.io04:30 Foundations of Technology in Business08:45 Implementing New Technology Strategies15:21 Scaling with Technology20:25 The Role of Data in AI26:34 Creating Accurate and Contextual Data27:51 Understanding Data Ownership and Utilization29:36 Effective Data Sharing Across Departments32:22 Essential Skills for the Technological Age33:17 Curiosity and Adaptability in Technology35:47 The Importance of Data in AI36:52 Cyber Awareness in the Digital Age41:02 Bridging Business and Technology46:09 Empowering Women in Technology49:21 Final Tips for Engaging with TechnologyKEY TAKEAWAYS– Technology should serve business, not the other way around.– Understanding processes is crucial before implementing technology.– Data is the foundation of AI and should be treated as an asset.– Curiosity and adaptability are essential skills in tech.– Running small experiments can help validate technology solutions.– Effective communication is key in tech implementation.– Cyber awareness is crucial in the digital age.– Empowering women in tech is vital for diversity and innovation.– Technology can empower humans, not replace them.– Networking and sharing knowledge can enhance tech literacy.🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.RESOURCES SHAREDhttps://www.amanzi.io/services-overview https://www.linkedin.com/in/katherinemora/www.amanzi.io AD SEGMENTTry ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, host Sooz Young speaks with Ceri Shaw, founder of Thistle Labs, about the journey of turning tech ideas into reality.They discuss the role of a CTO, the importance of inclusivity in tech, common mistakes startups make, and practical advice for aspiring tech professionals.Ceri emphasizes the need for early-stage entrepreneurs to start small, test their ideas, and leverage existing tools before diving into development.The conversation highlights the significance of mentorship, collaboration, and continuous learning in the tech landscape.EPISODE CHAPTERS00:00 Introduction to Digital Dominators and Tech Ideas02:29 Understanding the Role of a CTO03:25 The Concept of Fractional CTOs06:00 The Importance of Early Tech Guidance07:07 Working with Startups and Scale-ups09:22 The Value of Knowledge Sharing in Tech11:52 Connecting Tools and People for Solutions12:38 Narrowing Down Startup Ideas15:36 Testing Ideas with Low-Cost Solutions18:26 Common Mistakes Startups Make19:55 Mitigating Risks in Tech Development21:25 Changing Mindsets Around Technology22:50 Leveraging Familiar Tools for Innovation23:32 Finding the Right Technical Partner27:21 Embracing Curiosity in Tech27:40 Inclusive Innovation in Tech Development30:23 The Future of Tech: Creativity Meets Technology34:22 Staying Motivated in Tech36:11 Career Pathways into Tech40:39 Building Effective App SolutionsKEY TAKEAWAYS– Ceri Shaw helps non-technical founders bring tech ideas to life.– A fractional CTO provides expertise without full-time costs.– Startups should begin with small, testable solutions.– Inclusive innovation involves diverse perspectives in tech development.– Common mistakes include jumping straight into development without testing ideas.– Finding the right technical partner is crucial for success.– Curiosity and continuous learning are essential in tech.– Diversity in tech leads to better problem-solving and innovation.– Mentorship can provide valuable guidance for startups.– Using existing tools can save time and resources in app development.RESOURCES SHARED– ⁠https://www.thistle-labs.com/⁠– ⁠https://www.linkedin.com/in/ceri-shaw/⁠– ⁠https://www.thistle-labs.com/pricing-and-plans⁠🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENTTry ⁠ElevenLabs⁠ today and bring your words to life. Head over to ⁠allmylink.me/tcelevenlabs⁠⁠

In this episode of Digital Dominators, host Sooz Young speaks with Liz Smith from Lugo IT about the importance of leveraging technology for business growth. They discuss how businesses can navigate the complexities of IT, the significance of cybersecurity, and the role of AI in enhancing efficiency. Liz shares her journey from accountancy to IT, emphasizing the need for a proactive approach to technology and the importance of mindset in adopting new tools. The conversation also covers essential cybersecurity practices, data protection, and the future of AI in business.EPISODE CHAPTERS00:00 Introduction to Digital Dominators and Liz Smith01:46 Liz Smith's Journey in Tech and Lugo04:22 The Role of Technology in Business Growth05:12 Introduction to Lugo's IT Solutions14:07 The Importance of Cybersecurity Awareness19:30 Fundamentals of Cybersecurity for Businesses29:44 Data Protection and Cybersecurity Connection31:39 Cybersecurity Essentials for Businesses33:24 Evolution of Data Storage and Backup Solutions36:17 The Importance of Cloud Backups41:37 AI Innovations in Business48:05 Practical Tips for Cybersecurity and IT StrategyKEY TAKEAWAYS- Lugo IT helps businesses manage their IT needs effectively.- Cybersecurity is crucial for protecting business data and reputation.- Mindset plays a significant role in how individuals interact with technology.- Multi-factor authentication is a simple yet effective security measure.- Regular cybersecurity training for employees is essential.- Data protection and GDPR compliance are critical for businesses handling personal information.- AI tools like Microsoft Copilot can enhance productivity and efficiency.- Businesses should have a long-term IT strategy aligned with their goals.- Backup solutions are vital to recover from potential data loss.- The integration of AI in business processes is becoming increasingly important.RESOURCES SHAREDLugoIT.co.ukhttps://www.tiktok.com/@lugoithttps://x.com/lugoithttps://www.linkedin.com/in/lizsmithlugohttps://www.facebook.com/LugoIT🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.Ad SegmentTry ElevenLabs today and bring your words to life. Head over to allmylink.me/tcelevenlabs⁠

In this episode of Digital Dominators, host Sooz Young speaks with Helen Denny, CEO of The Melting Pot, about the transformative power of collaboration in driving social innovation.They explore the importance of community, the role of technology and data, and the future of work in a post-COVID world. Helen shares insights on how to foster creativity, embrace change, and take meaningful steps toward making a positive impact on society.EPISODE CHAPTERS00:00 The Power of Collaboration01:58 Helen Denny’s Journey to The Melting Pot08:45 Understanding The Melting Pot11:30 Defining Social Innovation19:32 Cross-Sector Collaboration26:05 Creating Space for Innovation28:52 Taking the Leap into Meaningful Work33:07 Harnessing AI for Social Innovation39:34 The Importance of Data in Business47:22 The Future of Work: Trends and Predictions52:35 Tips for Collaboration and InnovationKEY TAKEAWAYS– Collaboration is essential for driving meaningful change.– Social innovation focuses on tackling complex societal challenges.– Trusting your gut can lead to innovative ideas.– Stepping out of your comfort zone fosters growth and learning.– Creativity should be embraced in all aspects of work.– Technology plays a crucial role in connecting communities.– Data is vital for understanding impact and growth.– The future of work will prioritise flexibility and purpose.– Micro actions can lead to significant social impact.🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.RESOURCES SHAREDhttps://www.themeltingpotedinburgh.org.uk/https://www.facebook.com/TheMeltingPotEdinburghhttps://www.instagram.com/themeltingpoted/https://www.linkedin.com/in/helendennynot9to5/

In this episode of Digital Dominators, host Sooz Young and guest Amanda Webb explore the transformative power of Google Analytics in digital marketing. Amanda shares her journey from a corporate gift seller to a digital marketing expert, emphasising the importance of data-driven decisions.The conversation covers the challenges of navigating Google Analytics 4, the significance of understanding key metrics, and practical tips for creating content that resonates with target audiences. Amanda introduces her ACEE framework for effective analytics, discusses the role of UTM tracking, and highlights the value of custom reports.The episode concludes with actionable insights for marketers to leverage data for better business outcomes.EPISODE CHAPTERS00:00 Introduction to Digital Dominators and Google Analytics02:13 Amanda Webb's Journey into Google Analytics05:19 Understanding the Overwhelm of Google Analytics10:27 Getting Started with Google Analytics13:36 Creating Targeted Content for Your Audience18:31 Key Metrics That Matter in Marketing23:52 Real-Life Transformations Through Analytics25:42 Analysing Conversion Rates28:40 Setting Timeframes for Data Evaluation29:34 Leveraging Social Media for Sales31:37 The Importance of Analytics in Marketing34:03 The ACE Framework for Data Analysis37:11 Understanding UTM Tracking Links45:31 Creating Custom Reports in Google Analytics48:01 Key Tips for Effective Marketing AnalyticsKEY TAKEAWAYS– Google Analytics can transform your marketing strategy.– Understanding your audience is key to effective content creation.– Custom reports in Google Analytics save time and provide clarity.– Regularly reviewing analytics helps in making informed decisions.– UTM tracking is essential for understanding traffic sources.– Focus on engagement metrics to gauge content effectiveness.– Data should be treated as a valuable team member.– Asking the right questions leads to better data insights.– Analytics can help identify areas for improvement in marketing efforts.– Don’t be afraid to dive into your data; start small.🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.RESOURCES SHAREDhttps://spiderworking.com/create-custom-report/https://spiderworking.com/https://www.linkedin.com/in/amandawebbsocial/https://facebook.com/spiderworkinghttps://instagram.com/spiderworking

In this episode of Digital Dominators, Sooz Young speaks with Caroline Laurenson, a pioneer in voice-first technology and founder of TL Tech Smart Home Solutions. They discuss the transformative impact of conversational AI on daily living, particularly for vulnerable populations. Caroline shares her journey from chemical engineering to tech innovation, emphasising the importance of empathy and inclusivity in technology design. The conversation explores the challenges of user adoption, data privacy concerns, and the significance of local voices in AI development. Caroline also introduces her book, What Can I Say to Alexa?, and the Kind Space app, which aims to enhance wellbeing through technology. The episode concludes with practical tips for engaging with voice technologyin a more meaningful way.EPISODES CHAPTERS00:00 Introduction to Voice Technology and AI02:09 Caroline's Journey from Engineering to Tech Innovation06:50 Transitioning to Digital Solutions10:16 Exploring the Book: What Can I Say to Alexa?12:43 Understanding Technology and User Experience16:33 Personalised Tech Solutions for Individuals18:54 Demographic Differences in Technology Usage20:30 Coaching Users on Voice Interaction22:33 The Importance of Local Voices in Technology25:11 Data, Privacy, and Community Engagement27:41 Community Connection Through Technology28:46 The Role of AI in Therapy31:08 Introducing Kind Space: A Wellbeing App33:28 Accessing Kind Space: A Seamless Experience38:22 Data Insights and User Experience44:15 Tips for Engaging with Voice TechnologyKEY TAKEAWAYS- Caroline Laurenson transitioned from chemical engineering to voice technology.- Empathy and inclusivity are crucial in tech design.- The Kind Space app supports mental well-being through daily check-ins.- Voice technology can help vulnerable populations live more independently.- Data privacy is a significant concern for users of voice technology.- Local dialects and accents should be represented in AI training.- Simplicity in technology is essential for user engagement.- Accessibility in tech benefits everyone, not just those with disabilities.- Community-driven solutions can fill gaps in local support services.- Education on technology use is vital to reduce user anxiety.🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.RESOURCES SHAREDhttps://tltechsmart.com/what-can-I-say-to-Alexa

In this episode of the Digital Dominators podcast, Sooz Young interviews Alexandra Forsyth, a cybersecurity expert and community builder. Alexandra shares her journey from hospitality to cybersecurity, discussing the challenges she faced, particularly as a woman in a male-dominated field.She emphasises the importance of community, networking, and personal branding in building a successful career. Alexandra also highlights the need for cybersecurity awareness among individuals and businesses, and the significance of training and collaboration in the industry. As she transitions into coaching, she aims to empower others to take charge of their careers and personal development.Episode Chapters00:00 Introduction to Cybersecurity and Community Building08:07 Transition from Hospitality to Cybersecurity16:43 Raising Cybersecurity Awareness27:22 The Future of Cybersecurity and AI Integration32:23 Navigating Global AI Regulations35:48 Keeping Up-to-Date in Cybersecurity37:29 The Importance of Networking and Attending Conferences39:21 Developing a Personal Brand43:22 The Journey to TEDx47:40 Coaching for Career Progression52:04 Embracing Failure and Seizing Opportunities57:29 Final Tips for SuccessKey TakeawaysAlexandra's journey into cybersecurity began during the COVID-19 pandemic.She faced significant rejection before securing her first role in threat intelligence.Community and networking are vital for success in cybersecurity.Women in cybersecurity offer unique perspectives and emotional intelligence to the field.Raising cybersecurity awareness begins with understanding the fundamentals.Businesses must prioritise cybersecurity as a core element of their operations.Interactive training helps boost employee engagement with cybersecurity practices.The future of cybersecurity will emphasise resilience and collaboration.Staying up-to-date in cybersecurity demands continuous learning and networking.Personal branding is a long-term endeavour, built through relationships and knowledge-sharing.🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.Resourceswww.alexandra-forsyth.comwww.alexandra-forsyth.com/podcastwww.instagram.com/alexandraforsythofficialwww.linkedin.com/alexandraforsyth

In this conversation, Emeka Ebeniro discusses thetransformative power of AI and automation for small businessowners. He emphasises how AI can serve as an assistant, helpingentrepreneurs streamline their processes, reclaim their time, and increase sales without the need for a large team or extensive technical knowledge. Emeka shares his personal journey into the world of AI and automation, explaining the importance of understanding sales funnels and customer touch- points. He also provides practical tips for implementing AI automation in business, highlighting the need for a clear strategy and the right tools to achieve desired outcomes.Episode Chapters00:00 – The Power of AI for Small Businesses05:52 – Emeka’s Journey into AI and Automation11:56 – Understanding Sales Funnels and CustomerEngagement18:10 – Simplifying Customer Onboarding and Automation33:05 – Building Rapport and Customer Relationships39:27 – The Importance of Email Lists42:12 – Integrating AI into Business Automation53:24 – Tips for Implementing AI AutomationKey TakeawaysAI can help small business owners reclaim valuable time.Automation enables businesses to run efficiently without alarge team.Understanding your sales funnel is vital for customerengagement.Nurturing leads through email marketing boosts conversionrates.AI can operate 24/7, supporting your business even whenyou’re offline.Automation tools significantly reduce repetitive tasks.It’s important to analyse current operations to identify gaps.Hiring an expert can simplify the setup of your tech stack.AI and automation can democratise access to technology forsmall businesses.Building rapport with customers is essential for long-termsuccess.🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: ⁠https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.Free offer - Profitable Facebook Ads Checklist at his website https://treliondigital.com/

Welcome to Digital Dominators - the podcast where we break down the skills, stories, and systems that help you thrive in the digital age.In this episode, I’m joined by Jules White, founder of The Website Success Hub, who helps women turn their websites into their hardest-working employee.From beauty therapist to SEO strategist, Jules shares practical insights into making your website visible and valuable. We explore small tweaks that make a big impact, how to optimise your site for Google, and the mindset shift that turns a passive online brochure into a powerful sales engine.If SEO has ever made your eyes glaze over – don’t worry. Jules breaks it down with clarity, humour, and a no-fluff approach that makes it all click.👇 In this episodeWhat it really means to be visible onlineThe difference between service pages and blog postsChoosing the right website builder for your businessHow to start keyword research (without losing your mind)Using Google tools like Business Profile and Merchant CentreConversion tips to turn browsers into buyers:🧰 Resources Mentioned:Google Business ProfileGoogle Merchant CentreWebsite Success HubJules Podcast🔑 Key Quote:“Your website should be your hardest-working employee.”🎧 Chapters:00:00 – Intro to Website Visibility02:28 – Jules’ Journey into Strategy05:46 – SEO Basics09:40 – Website Builders21:07 – Website SEO Tips22:55 – Pages vs Blog Posts26:19 – Keyword Research33:39 – Google Tools & Marketing39:47 – Building a Strong Web Presence45:25 – Conversion & User Experience🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/👉 Like what you hear?Follow the podcast, share with a fellow business owner, and leave a review.Learn more at technologycoachingonline.com