Digital PowWow: Social, Digital Media

Kiruba and Amar discuss their experiences, takeaways and learnings from the past three months of Digital PowWow podcast and they talk about what would Season II look like. Shownotes and references are available at www.digitalpowwow.net/13

We continue our discussion with Kyra Reed, Co-FOunder of MTO Agency, a Social Media firm based out of Los Angeles in the US. Kyra talks about the social media channels/ formats that are dominant today and maybe tomorrow- text, voice, images, video or a combination of these. We also talk about what startups and business in India should keep in mind while using social media tools. Finally, a great tip by Kyra on using Instagram to communicate in multiple languages. Shownotes will be available at https://gaathastory.com/kyra-reed-talks-about-social-media-digital-powwow/ #ManagementMarketing #Podcasts #socialmedia #instagram #facebook #marketing #India #periscope

In this preview episode for Digital PowWow Podacst with Kiruba and Amar, we had a couple of announcements to make in addition to introduction to this week's episode. Let us begin with the Episode that we will release on April 28th, 2016. In Episode 10, we will continue our discussion with Kyra Reed, the co-Founder of MTO Agency our of Los Angeles in the United States. In this second and concluding part of the discussion, we will talk about how companies in India can use Social Media, given the challenges of multiple languages . Announcements: a. Next week, that is on May 4th 2016, we will release the final episode of Season I of the Digital PowWow Podcast with Kiruba and Amar. We will be back with season Two ina few months' time b. Kamakshi Media, the producer of this podcast, is starting a new podcast series called Baalgatha- childrens' stories narrated in English and a couple of Indian languages, delivered to you through an audio podcast. We are launching this podcast as a Beta. If you would like to participate in this Beta program, add the number +91-9850800464 to your contacts and send a message on WhatsApp "Subscribe Me". Note that we will be using WhatsApp only for this Beta program. You will receive 10 stories, 1 story per day, as a part of this program.

Kyra is the Co-Founder of MTO Agency, a Social Media Firm based out of Los Angeles. She has spent 15 years working with dozens of companies of all sizes ranging from traditional to social marketing, including start-ups, mid-size businesses and well-known events such as the Monterey Pop Festival. In this Part I of a Two Part interview, Kyra discusses The leading social media channels that companies should use. We also discuss about social media for startups, for B2C as well as B2B companies. Her recommendations: Facebook presence is a must, Twitter can be useful for thought leadership and connecting with industry leaders, Instagram could be effective for B2C companies, and Kyra also believes that video could be the next big thing, and Periscope is a tool to watch out for. We conclude the discussion with the 10 different type of relationships B2B businesses have with their stakeholders (customers, employees, vendors, neighborhood, etc.) where social media could play a positive role in creating connections. Shownotes from this discussion will be available at https://gaathastory.com/kyra-reed-talks-about-social-media-digital-powwow/

This week, our guest is Kyra Reed, the Co-Founder of MTO agency based out of Los Angeles, USA. This is the part I of our interview with Kyra where she talks about some of the trends in the social media space and her thoughts on what businesses and startups in particular should do in this space.

In this episode, we talk to Saanjay Sethi, Founder of Matrix Publications and Leapfrog Publishing Consulting, on books in a digital format. Saanjay has nearly 3 decades of experience in the publishing industry, and he calls himself somewhat of a radical in terms of his thinking. We talk about digital coffee table editions, audio files embedded in ebooks, how professional speakers can use digital marketing alongwith speaking engagements to sell their books. We also talk about the concept of Guest Writing- extending the concept of guest blog to a full length book. Shownotes for this episode will be available at www.gaathastory.com #ebooks #audiobooks #digitalmarketing #socialmedia #books

Starting next week, Digital Powwow with Kiruba and Amar will move to a new format: from discussion based show to a mix of discussion and interviews. Our Whatsapp Boradcast Group adn Telegram Channels aer also live. Please add Amar's number +91-9850800464 to your contacts in Whatspp and send a message to Amar with the text "PowWow-Subscribe". Every Wednesday you will start getting the link and the shownotes for the podcast,

In this solo episode of the Digital PowWow with Kiruba and Amar, Amar talks about something that he came up with: The Social Media Marketer’s Alphabet. A couple of weeks ago, Amar was looking up some information on social media sites as a part of his research for the podcast. He noticed an interesting pattern- the names of the sites began practically with every letter of the English Alphabet. He doodled up a little sheet which he called The Social Media Marketer’s Alphabet, and this podcast episode came out of it.

In this episode, Kiruba and Amar weigh in on the advantages and downsides if CXOs of organizations have a presence on Social Media. They discuss how LinkedIn profiles and LinkedIn Pulse can be used to create visibility and thought leadership. With Twitter, CXOs can get the feel of 'on the ground' perceptions and reactions of customers and stakeholders alike. They quote Anand Mahindra as  a leader who has used this medium effectively. The downside is that negative reactions to tweets by Corporate leaders (Marc Andressen's tweet about Freebasics and Rahul Yadav's Housing.com episode) are cited as examples.  Both Kiruba and Amar consider Quora as a hidden gem, one that companies should seriously look at. the show includes recommendations for CXOs on where and how the could begin their social media presence. Shownotes and references will be available at digitalpowow.net/CEO

In this podcast episode, Kiruba and Amar continue their discussion on how can businesses benefit from podcasts. Specifically, they talk about podcasting for startups, small and large companies,breaking the language barrier in India, and podcasts for personal branding. Examples provided in this discussion include Y conbinator and Stanford University's How To Start a Startup Podcast, Professor Sidney Finkelstein's video blogs at Tuck School of Business in the education space. For startups, podcasts can be a free PR, example being podcast called Startup by Gimlet Media. For small businesses, Kiruba and Amar talk about NPR's Car Talk  Podcast and the opportunity for companies like Wishberry. Finally, for personal branding examples of YouTube Celebrity Chef Sanjay Thumma and Robin Sharma's podcast are discussed. Please subscribe to the podcast in iTunes or Stitcher and if you like this podcast, please leave a review!  This episode of Digital PowWow Podcast with Kiruba and Amar has several actionable takeaways for listeners. Comments and feedback for this episode are welcome, and the shownotes will be available at digitalpowwow.net/episode3

This is the first episode in a two part discussion : how businesses in India can benefit by launching a podcast. Kiruba and Amar begin the discussion with the types of podcasts (audio and video), and how can businesses identify relevant target groups (customers, employees), thought leadership, or as a branding exercise. The advantages that a business can derive by launching a podcast include tracking the downloads by geography and device, customer connect and testimonials, employee engagement, and using podcasts as a recruitment tool. Finally, Kiruba and Amar talk about the issues that are preventing wider adoption of podcasts by Indian businesses, and conclude with what should marketers do in the coming year to build a strong case for their organization to launch a podcast in the coming year. Please subscribe to the podcast in iTunes or Stitcher and if you like this podcast, please leave a review! Shownotes are available at Digitalpowwow.net

In this episode, Kiruba and Amar discuss the importance of review and rating sites such as Tripadvisor, Zomato and amazon. Amar shares anecdotes from his travels to different parts of India, and how the reviews on Lonely Planet and now Tripadvisor first came to his notice. Kiruba describes the importance of sites where customers or consumers can leave reviews, ratings for businesses or services. Sites Such as Tripadvisor rank the hotels based on these reviews, which can then influence the popularity and business of these hotels. He also advises on what are some of the ways businesses can encourage their customers to leave reviews. Amar shares his experience with amazon when he was able to remove a negative review for his book. Please subscribe to the podcast in iTunes or Stitcher and if you like this podcast, please leave a review!  Shownotes from this episode are available at www.digitalpowwow.net