In this episode, Kiruba and Amar discuss the importance of review and rating sites such as Tripadvisor, Zomato and amazon. Amar shares anecdotes from his travels to different parts of India, and how the reviews on Lonely Planet and now Tripadvisor first came to his notice. Kiruba describes the importance of sites where customers or consumers can leave reviews, ratings for businesses or services. Sites Such as Tripadvisor rank the hotels based on these reviews, which can then influence the popularity and business of these hotels. He also advises on what are some of the ways businesses can encourage their customers to leave reviews. Amar shares his experience with amazon when he was able to remove a negative review for his book.

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