Digital Wrap-Up

<p>Digital Wrap-Up takes listeners on the journey of a digital marketing agency from startup to success. Episodes follow Harden Digital and Design CEO Riley Harden each week as he continues to grow his business. The Digital Wrap-Up covers many different topics, including the work Riley does for his clients, different tips and tricks he uses to grow his business and a mix of fresh social media news/tips. This podcast is perfect for small business owners looking to follow along as another small business owner (Riley) goes through the ups and downs of growing a business. Social media managers looking to stay current on different best practices and new features will also find this podcast informative. Come join us for an exciting journey in the small business world!</p>

Making Smart Decisions as a Small Business Owner

Strap in for a deep dive into the heart of strategic business planning. We don't just want to ride the wave of our best year yet; we're all about paddling towards sustainable growth. Kaylee and Riley break down their approach to setting goals, from trimming the fat off non-essential tasks to doubling down on content that truly drives our business forward. We're not shy about the struggles, sharing how we're navigating the ebb and flow of project workloads and the search for consistent clients...

05-02
59:21

Mastering the Art of Brand Identity

Prepare to inject some serious vitality into your brand's heartbeat! We're unpacking the mysteries of branding that will resonate deep within your market's psyche. Forget the days of branding confusion; our chat is the compass you need to navigate the visual and verbal jungles of your brand's identity. We'll cover the power of style guides that anchor you beyond the visual anchor of your logo, ensuring your brand's voice bellows consistently across the vast digital plains.This episode is a tr...

04-10
58:25

Uniting for Change: Tackling Homelessness Family Promise

Imagine discovering that in the heart of affluence lies a hidden struggle with homelessness. Nancy Ramsey, Executive Director of Family Promise of Hamilton County, joins us to unravel this paradox, shedding light on the challenges that families face in wealthy communities. Our heartfelt conversation delves into how her organization is not only providing shelter but also legal support and stability services to those in need in Hamilton County. Nancy's personal stories serve as a powerful testa...

02-27
33:15

Nonprofits We Love, pt. 1: Phi Beta Psi

This month at Harden Digital and Design, we're highlighting the selfless work of nonprofits that hold a special place in our hearts. Riley and Kaylee get personal, peeling back the layers on their partnerships with these life-changing organizations. It's a journey of passion meeting purpose, where we've committed our expertise at gracious rates to elevate their missions—starting with the remarkable Phi Beta Psi, a non-academic sorority funding cancer research that resonates deeply with its me...

02-14
48:24

From Viral Campaigns to Future Trends in the Social Sphere

Prepare to be whisked away on a whirlwind recap of Harden Digital and Design's year of social media feats and foresight, as Hannah and Riley reveal the sheer magic behind our most viral moments and heartwarming campaigns. From the local business boom for a chiropractic office courtesy of social media to the finesse of blending meteorology with social content, we traverse the peaks and valleys of online trends from 2023. Our trek doesn't stop there—we peer into the crystal ball of 2024, p...

01-26
39:28

Design Trends by the Decade: What's In and What's Out?

Prepare to have your design sensibilities both challenged and charmed as we reunite with Kaylee, our graphic design maestro. Together, we untangle the vibrant web of 2023's design trends, from the AI-generated self-portraits flooding our feeds to the loud and proud maximalist movement. This episode promises not just a critical look at the past year's visual highs and lows but also a leap into the prophecy of 2024's aesthetic evolution. We debate the delicate equilibrium between eye-catching a...

01-18
50:36

Celebrating Our City: The Best of Tipton Campaign

When an impromptu idea catches on like wildfire, you know it's something special. That's the story of the Best of Tipton campaign, where Kaylee and I watched in awe as what started as a thought transformed into a community celebration that honored the standout individuals and businesses of Tipton. We're peeling back the curtain to share the entire journey, from the nervous anticipation of getting enough nominees to the tidal wave of community support that flooded in, showcasing the best of wh...

01-08
43:12

Reflecting on the Ups and Downs of 2023

As the CEO of Harden Digital and Design, I've witnessed first-hand the rollercoaster ride that was 2023, and I'm eager to share with you the highs, lows, and standout moments that have shaped our company in the last year. Together with Kaylee, we're pulling back the curtain to give you an inside look at our strategic expansions, the acquisition of new clients, and even some of the not-so-great moments. Our conversation is a treasure trove of insights and musings that will leave you inspired a...

01-05
01:00:07

Unveiling the Benefits and Processes of Outsourcing Social Media Management

Ever wondered why your social media presence isn't giving you the business boost you expected? Prepare to have your concerns addressed and questions answered as we pull back the veil on outsourcing social media management. We guide you through the journey of allowing professionals to take the reins of your social media, freeing up your time and maximizing your online potential. The insights we share will illuminate how this process works starting from the contract signing, to understanding yo...

12-07
37:57

It's Never Too Early For Christmas! Best Christmas Color Combinations & Latest Social Media Updates - Ep. 54

In this episode of the Digital Wrap-Up, Kaylee is back to talk about the best Christmas color combinations for decorations and your designs. Kaylee and Riley also debate if it's too early to be all-in on Christmas right after Halloween or not. This week's social media updates include some legal issues happening with Meta over privacy and its use of the "Threads" name. Riley also provides an update to polls coming to Instagram.Take your Twitter experience to the next level with HypeFurry: http...

11-09
01:05:41

Outdated Graphic Design Concepts, New Social Media Updates And More - Ep. 53

In this episode of the Digital Wrap-Up, Kaylee joins the show to talk about outdated graphic design concepts that should have been left in the past awhile ago. Riley also talks about the new show format and breaks down some of the latest social media platform updates currently being tested. Support the show: https://www.buzzsprout.com/1525549/supporters/new0:00-1:43 - Introduction: Riley introduces the show and talks about the cold weather that arrived out of nowhere. 1:44-12:15 - Social Medi...

11-02
57:22

A Conversation About Social Media with Quince Mountain - Ep. 52

In this Episode of the Digital Wrap-Up, Riley sits down with dog musher Quince Mountain of Bravermountain Mushing. The two talk about all things social media, dog mushing and life as digital creators, with a few other fun topics mixed in. Support the show: https://www.buzzsprout.com/1525549/supporters/newIntroduction: 0:00-2:06 - Riley talks about Quince's background and how he was able to interview him at a recent sled dog race.How Riley was introduced to Quince and Bravermountain...

10-30
01:10:38

Navigate Social Media Challenges: Expert Tips for Schools - Ep. 51

How should schools be utilizing social media? What platforms should schools be using? What are some things schools should make sure they aren't posting?In the latest Digital Wrap-Up, Riley answers these questions and more in a recent interview he did with a client of his. The interview was with Joel Rogers from EvaluWise. EvaluWise is the single most effective digital tool for streamlining and improving the teacher evaluation process, regardless of the evaluation model you are using.The inter...

09-28
31:58

The Ultimate TikTok Guide: Expert Answers to Common Questions - Ep. 50

In this week's episode of the Digital Wrap-Up, Kaylee joins the show to talk ask all her questions about TikTok. Kaylee is a novice when it comes to TikTok, so she fires off her long list of questions about the platform for Riley to answer on the fly. Her questions cover everything from creating content as an influencer, how specific features work, whether your business should be on TikTok and much more!If you're new to creating videos on TikTok or are a social media looking to up your compan...

09-06
01:09:35

Monetizing Your Social Media with a Small Following - Ep. 49

Use HypeFurry to schedule your social media: https://hypefury.com/?via=riley-harden In this week's episode of the Digital Wrap-Up, we have content creator Nate Frederick on the show to talk all things making money through social media. Nate is now a recurring guest, and was actually the very first guest on the Digital Wrap-Up back in episode 4. During the interview, we discuss short-form video vs long-form video and which one he's having more success with. Which platforms is he getting more v...

08-02
01:10:08

Ep. 48 - What to Expect When Hiring a Design Agency

In this week's episode of the Digital Wrap-Up, Kaylee joins the show to talk about expectations businesses should have when reaching out to design agencies, freelancers, etc. for graphic design (or any) work. This conversation stems from several painful experiences that Kaylee and Riley have both experienced in their years of meeting with individuals who need to hire them for various types of marketing work.The expectations discussed include:We can't read mindsWe can't always turn projec...

07-29
01:03:02

Ep. 47 - Threads: The New Twitter Alternative

Have you heard the news? Threads was released this week. What exactly is Threads? It's Instagram's version of Twitter, which focuses on open conversation among users. In this week's episode of the Digital Wrap-Up, Hannah joins the podcast to discuss all things Threads. Riley and her discuss first impressions, features they like and dislike, what could be added to make the platform better and much more.Tune in to learn how to set up your account and join the more than 40+ million new user...

07-07
41:20

Ep. 46 - The Future of AI in Social Media

Will Artificial Intelligence take over social media in the near future?It's a question Riley discusses in this week's episode of the Digital Wrap-Up!Artificial Intelligence, or AI for short, is the hot topic on the internet right now, and for good reason. It's being used for new applications almost daily. You've heard of Chat GPT, right? So with AI becoming so prominent in many different aspects of our lives, how will it make its impact on social media?We're already beginning to see social me...

07-02
28:39

Ep. 45 - AI Taking Over Photoshop?

Is #artificialintelligence taking over #Photoshop? Artificial Intelligence, commonly called #AI, seems to be taking over everything in the digital world, and it's now infiltrated Photoshop as well.In this week's episode of the Digital Wrap-Up, Riley has Harden Digital & Design Creative Director, Kaylee, on the show to talk about the recent update to Photoshop after videos have gone viral showing the new AI feature.This feature can create backgrounds out of nothing. Add random objects into...

06-07
25:24

Ep. 44 - VeeCon Recap

In this week's episode of the Digital Wrap-Up, Riley recaps his experience at #VeeCon2023. Riley and Hannah both had the awesome opportunity to attend VeeCon this year in Indianapolis. It started with the chance to teach pickleball to people from all over the world and led to them getting to meet and hear from some amazing celebrities.#VeeCon was a chance to combine both work and play for the two. Yes, Riley talks about #pickleball, but he breaks down the conference speakers first, for all of...

05-29
44:37

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