Discourse in Magic

In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show book you more shows. Beyond just delivering a strong performance, Jonah shares five practical tactics to turn every gig into a referral engine, rebooking machine, and review generator. If you want your performances to create momentum in your business, this episode is packed with actionable advice you can implement right away. Mention What You Do Onstage Audiences rarely know whether magic is your hobby or your full-time career. Jonah explains how to weave subtle references into your script that signal where and who you perform for—whether it’s weddings, corporate events, or private parties. This small tweak sparks ideas in your audience about where else they could hire you. Use Humor to Get Reviews Getting reviews can feel awkward—unless you make it part of your act. Jonah shares the exact joke he uses at every show that gets laughs while nudging audience members to leave five-star reviews. It’s a simple, repeatable way to boost your credibility without being pushy. Don’t Run Out After the Show Your performance isn’t over when you step off stage. Jonah stresses the importance of staying behind to thank volunteers, mingle, and even do a bonus trick or two. Building connections in those moments can turn casual spectators into future bookers. Master the Business Card Swap When someone asks for your card, don’t just hand it over—swap. Jonah breaks down how to use these interactions to capture leads, follow up, and move people into your sales funnel. It’s a small shift that ensures opportunities don’t slip away. Be Easy to Remember Even great magicians get forgotten if their brand isn’t sticky. Jonah explores the importance of simple names, clear visuals, and consistent branding to make sure you’re memorable long after the show is done. Because if they can’t remember your name, they can’t rebook you. Mentions Toronto Magic Company Weaponize Your Show Mastermind Session Bill Herz (corporate magic insights) David Gerard Bill Malone The post Weaponize Your Show appeared first on Discourse in Magic.

In this solo episode of Discourse in Magic, Jonah Babins shares his raw and honest reflections on FISM 2025. From mind-blowing performances to marathon-length competitions, Jonah walks through the highs and lows of the world’s biggest and most prestigious magic convention and competition. Whether you attended or are just curious about how FISM functions, this episode offers a candid inside look. Highlights from the World Stage Jonah opens with praise for the best of the best—performers whose acts left audiences stunned. Standout mentions include Michael Bloke’s clever creativity, the astonishing coding mentalism of Mind to Mind, Billy’s inventive routine, Morton Christensen’s consistent excellence, and the shockingly fresh linking ring act by Juan Klos. But it was quick-change artist Leah Kyle who stole the show with a jaw-dropping act that received standing ovations and, in Jonah’s view, deserved the Grand Prix. The Long Haul of Competition Despite the brilliance at the top, Jonah critiques the structure of FISM’s competition. With hours upon hours of performances—many of which don’t meet the bar—he argues for stricter qualification rounds to cut down the sheer volume. Watching 150+ acts over several days becomes grueling, and Jonah suggests FISM should focus on quality over quantity to make the experience more enjoyable and less exhausting. What FISM Got Right (and Wrong) From disappointing gala shows to overlooked online categories, Jonah points out organizational missteps. The new Online Magic Awards, though a great idea, felt like an afterthought—barely acknowledged during the ceremony and judged with outdated criteria. He also calls for a more thoughtful schedule, noting the chaos of overlapping events, midnight galas, and 9 a.m. lectures. And as for the judging? Let the crowd reactions count—because Leah Kyle not winning still feels like a snub. Mentions FISM (Fédération Internationale des Sociétés Magiques) The post Thoughts on FISM appeared first on Discourse in Magic.

In this episode of Discourse in Magic, Jonah sits down with Jamie Allan, a pioneering illusionist and producer known for blending large-scale magic with theatrical storytelling. From growing up in a showbiz family in the UK to launching Broadway-scale productions in New York, Jamie shares the ups and downs of his journey—offering invaluable lessons about reinvention, creative resilience, and staying authentic in a world of illusions. From Red Coats to Broadway Jamie traces his early days performing in holiday parks and on cruise ships, where he learned to love the stage and reject the grind of close-up gigs. His breakout moment came with I Magician, a tech-themed stage show that earned critical and commercial success in the UK and US. Jamie shares how learning from the financial and marketing failures of Houdini: The Musical helped him pivot to a more sustainable, scalable model for touring magic. Innovation, Failure, and the COVID Pivot When the pandemic hit, Jamie didn’t wait. He transformed canceled plans into a new immersive magic experience called Illusionarium in Toronto—an ambitious, multi-room journey through the history of magic. Jamie reflects on the logistical chaos, creative breakthroughs, and the emotional impact of creating live work at a time when theaters were dark. Later, he reimagined the project as Magic Immersive in Chicago, which found its stride as a tightly run, high-energy spectacle. Amaze, Broadway, and the Future of Illusions Jamie talks about his current off-Broadway show Amaze, a deeply personal and theatrical production blending storytelling with illusion. Unlike the days of dance tracks and unexplained boxes, Amaze uses magic to serve the story and aims to leave audiences feeling something more than just fooled. He shares why illusions might be making a comeback and why today’s magicians need to lead with honesty, passion, and presence on stage. The Endless Chain Jamie Allan recommends Tom Crosbie as the next guest for Discourse in Magic. Mentions Jamie Allan’s Amaze in NYC Illusionarium (Toronto immersive experience) Magic Immersive (Chicago) The post Jamie Allan: Building Big Magic With Authenticity appeared first on Discourse in Magic.

Jonah sits down with viral magician Xavier Mortimer to trace an unlikely journey—from learning back‑and‑front palming out of a gas‑station booklet to topping “Best Family‑Friendly Show” lists on the Las Vegas Strip and amassing billions of social‑video views. Along the way they dig into creative misfires, the treadmill of nightly shows, and why rehearsing a TikTok illusion can cost $20 K. From Gas‑Station Book to Barn‑Built Show Xavier’s origin story starts with a coincidence: his father picked up a sleight‑of‑hand booklet as a fuel‑pump freebie. Two weeks of rural vacation later, 15‑year‑old Xavier had mastered back‑ and front‑palming and was staging dorm‑room shows. Community magic clubs, antique‑store books and mail‑order tricks (that took days to arrive) filled the gap left by pre‑YouTube France. When a Paris producer spotted a 25‑minute mime‑magic set he’d built in a friend’s barn, she booked him into a Paris theatre—forcing him to create a full, story‑driven “Shadow Orchestra” show in just three months. Vegas Lessons—Freedom Comes at a Cost After three years and 10 shows a week in Michael Jackson ONE with Cirque du Soleil, Xavier traded security for his own 200‑seat Vegas residency. He quickly learned the hidden grind: schmoozing ticket brokers, delivering doughnuts to kiosk staff and covering ad, room‑rental and tax bills that swallowed profits. Creative course‑correction was constant—he tried to “Americanize” the material, then pivoted back toward the whimsical, word‑light style that first set him apart. Engineering Viral Wonder Today Xavier treats each short‑form video like a mini‑blockbuster: weeks of ideation with consultants, rehearsing gimmicks ten times on set, hiring multiple groups of spectators and shooting with three cameras to capture a genuine first‑take reaction—or scrapping it entirely if the magic falls flat. Budgets range from $1 K Instagram clips to $30 K YouTube epics, yet he still refuses reveals or CGI. The goal: craft visuals that will “age well,” just as TV magicians once did for a previous generation. Endless Chain Cyril Takayama – the street‑magic pioneer whose blend of cinematic visuals and live reactions inspired Xavier. Jonah, Xavier can connect you. Mentions Xavier Mortimer – https://www.xaviermortimer.com Michael Jackson ONE, Cirque du Soleil – https://www.cirquedusoleil.com/michael-jackson-one David Williamson – https://en.wikipedia.org/wiki/David_Williamson_(magician) MrBeast – https://www.youtube.com/@MrBeast Airrack – https://www.youtube.com/@Airrack The post The Art and Hustle of Modern Magic with Xavier Mortimer appeared first on Discourse in Magic.

In this episode, Jonah Babins is joined by rising UK magic star Luke Oseland to explore a journey that spans from toy magic sets and teenage tinkering to Fringe Festival sellouts and cruise ship stints. From co-creating Insane Magic to redefining how young magicians build their brands, Luke shares the behind-the-scenes of developing shows, finding your performance voice, and building a magic career from scratch. You’ll learn how to structure a magic show, when to take creative risks, and why sometimes the best marketing strategy is just putting on a killer show. How Luke Got Started in Magic Luke’s magic journey began like many—with a gift from his grandparents. But instead of fading interest, his obsession grew. He found early inspiration in televised magic like Penn & Teller: Fool Us and Dynamo, and later deepened his craft through the Young Magicians Club in London, a standout space for aspiring performers under 18. After aging out, he transitioned directly into the Magic Circle and began exploring his path as a creator, consultant, and eventually a performer. From Creator to Performer Luke initially leaned into the behind-the-scenes world of magic—creating, consulting, and selling effects—before realizing, at around age 19, that performing could be just as fulfilling. His move to Edinburgh was pivotal: by immersing himself in the city’s vibrant arts scene, he began gigging in clubs and bars, testing material at stand-up nights, and ultimately launching full productions at the Edinburgh Fringe. Building Magic Shows that Work Luke breaks down the process of creating shows like Drunk Magic, The Magic Hangover, and the crowd-favorite Insane Magic (with Cameron Gibson and Elliot Bibby). His philosophy is simple: start with great magic and let the narrative emerge naturally. While some magicians obsess over crafting a poetic through-line, Luke suggests focusing on structure, pacing, and audience experience—advice rooted in trial, error, and over 80 shows per month during the Fringe. Writing with a Team and Making It Work Collaborating on a show with two other magicians might sound like a nightmare, but Luke offers insights on how Insane Magic became a creative success. With clear roles, shared strengths (and occasional arguments), the team managed to build one of the most entertaining magic experiences on the Fringe circuit. From using Google Docs to obsessively fine-tuning one joke for 40 minutes, the process is messy—but worth it. Magic Clubs Done Right Unlike many North American magic clubs (which Luke and Jonah agree are often outdated), Luke shares how the Edinburgh Magic Circle is building a model for what community magic clubs should look like: young, vibrant, collaborative, and egoless. With guest lecturers like Michael Ammar and a casual pub-based meetup format, the club plays a crucial role in fostering a healthier, more progressive magic community. Fringe Economics and the Business of Performing Luke pulls back the curtain on what it really takes to succeed at the Edinburgh Fringe—from how much money you can make (or lose) to what types of performers benefit most. Whether you’re refining material, building a brand, or chasing cruise contracts, Luke makes a compelling case for why Fringe festivals—when approached strategically—are still one of the best opportunities in magic. Why Magicians Need to Be More Original Luke shares strong views on creativity in magic, including his frustration with magicians lifting material from Instagram clips or assuming every trick should be for sale. While he’s realistic about commercial magic’s role, he calls for more originality, especially among pros, and offers a passionate defense of creating magic that truly belongs to you. Endless Chain At the end of the episode, Luke recommends magician and consultant Harry De Cruz as a future guest. Known for his work with Dynamo and his role in revitalizing the Young Magicians Club, Harry brings a modern voice to the evolving magic landscape. Mentions Luke Oselan’s Instagram (@lukeosey) Insane Magic with Elliot Bibby and Cameron Gibson The Edinburgh Magic Circle The Magic Hangover (new 2025 Fringe show) The post The Business of Fringe Magic with Luke Oseland appeared first on Discourse in Magic.

In this week’s episode of Discourse in Magic, Jonah Babins returns with a behind-the-scenes look at the Mexico Mastermind Summit, his latest adventures in AI, and what’s next for the magic community. After a brief hiatus, Jonah shares the lessons, breakthroughs, and future plans that are shaping his approach to magic and business in 2024. The Summit Experience: Magic, Community, and Growth Jonah kicks things off by recapping the recent Mastermind Summit in Cancun, where 40 magicians gathered for a week of learning, jamming, and business breakthroughs. Unlike traditional conventions, this summit focused on real-world magic—sharing “bangers” (the best tricks magicians actually perform), everyday carry routines, and even a spontaneous show where names were drawn from a sombrero. But the real value, Jonah explains, came from the community: magicians supporting each other, sharing feedback, and pushing each other to new heights. Whether you’re a seasoned pro or just starting out, Jonah emphasizes that surrounding yourself with a group of like-minded performers is the fastest way to grow. Three Big Lessons from the Summit Jonah distills his experience into three key takeaways: AI is Essential for Magicians The most popular session at the summit was all about using AI to supercharge your magic business. Jonah created custom GPTs to help magicians write viral posts and craft messages for clients—tools that attendees could use and implement on the spot. His message: AI isn’t just a trend, it’s a must-have skill for magicians who want to stay ahead. Magic Itself Needs More Focus While business skills are crucial, Jonah realized that magic—the craft itself—can’t be neglected. The Mastermind is now doubling down on helping members improve their performances, not just their marketing. From joke writing to effect selection and stage presence, the goal is to help every magician become legendary, not just successful. Community is Everything The biggest breakthrough? The power of working together. Whether it’s the Mastermind or your own circle of trusted friends, having a support system accelerates growth and makes the journey more fun. Jonah encourages listeners to find their own “band of magicians” if the Mastermind isn’t the right fit. Actionable AI Tips for Magicians Jonah shares his top strategies for making AI work for you: Use AI Every Day: Set your browser to open ChatGPT or your favorite AI tool by default. Better Prompts, Better Results: Use the “Role, Request, Context, Format” method to get more useful responses from AI. Teach AI About You: Take advantage of memory, custom instructions, and custom GPTs to personalize your AI’s output. Stay Ahead of the Curve: As AI changes how people find and book magicians, building a strong brand and community is more important than ever. Where to Find Jonah This Summer Jonah is hitting the road! If you’re in LA (May 27–30), Chicago (June 8–11), Philly (June 23–26), Mentions Follow Jonah on Instagram: @discourseinmagic Email Jonah: magic@torontomagiccompany.com Previous episode with David Gerard on the power of a creative circle. We’d love to hear your thoughts on this episode! What’s your biggest takeaway from the summit, or your favorite AI tip? Share your thoughts in the comments or on social media, and let’s keep growing together. Be sure to subscribe to Discourse in Magic for more insights, tips, and strategies to elevate your magic business.   The post Summit, AI and Where I Am appeared first on Discourse in Magic.

In this episode, Jonah Babins is joined by corporate magic legend Bill Herz to unpack a career that spans summer camps, corporate boardrooms, and headline features in The Wall Street Journal. From his early days performing with Paul Cummins to founding Magicorp and representing world-class talent, Bill shares the highs, the hustle, and the hilarious behind-the-scenes of building a career in corporate magic. You’ll learn what makes a magician bookable, how to navigate pricing, and why a magician’s greatest asset might be understanding the client better than they understand themselves. How Bill Got Started in Magic Like many magicians, Bill’s journey began with a magic set at eight years old. But what set him apart was a unique blend of showmanship, business sense, and a willingness to perform for anyone, anywhere—from birthday parties to summer camps and community centers. The Creation of Magicorp What started with teaching a CEO one simple trick became a revolutionary corporate entertainment concept. Bill realized the power of using magic as a tool in business communication, eventually founding Magicorp to help executives shine and manage bookings for the best in the industry. What Makes a Magician Corporate-Ready Bill breaks down what he looks for in the performers he books—hint: it’s more than a good show. From being able to describe what makes you different in one sentence, to being professional, personable, and ego-free, he outlines the traits that help magicians thrive in the corporate world. Understanding Your Value and Pricing Pricing is more than picking a number—it’s about asking the right questions and understanding what the client needs. Bill shares how he approaches pricing based on value, logistics, and market perception, and why being flexible (but smart) is essential to getting booked and respected. Social Media, Managers, and Magician Mistakes Bill doesn’t hold back when talking about magicians on social media and their obsession with “busy bragging.” He also dives into why having a manager or being repped by a big agency can sometimes hurt more than help—and how magicians can avoid sabotaging their own careers. Endless Chain At the end of the episode, Bill recommends magician Derek Hughes as a future guest. A brilliant performer and a friend of Bill’s, Derek brings a unique blend of comedy and magic that works exceptionally well in the corporate space. Mentions Bill Herz’s Website Magicorp – Corporate Magic Booking Agency David Copperfield Mac King Ben Seidman Colin Cloud   The post Pioneering Corporate Magic with Bill Herz appeared first on Discourse in Magic.

In this episode of Discourse in Magic, Jonah Babins sits down with magician, circus performer, and entertainer Leah Orleans to discuss her unique journey in magic, her experiences blending circus arts with illusion, and how she pushes the boundaries of traditional performance. Leah shares insights into how she found her place in the magic world, her approach to creating engaging and original performances, and the lessons she’s learned along the way. Finding Magic in the Circus Leah’s entry into the world of magic was anything but conventional. She started as a circus performer, mastering aerial arts, juggling, and acrobatics before discovering how magic could enhance her performances. Her background in physical theater and movement helped her develop a distinctive performance style that captivates audiences in a way few traditional magicians can. Standing Out in a Male-Dominated Industry As a female performer in both circus and magic, Leah has navigated challenges and misconceptions while forging her own path. She discusses the importance of representation, the struggles of being underestimated, and how she has turned those obstacles into strengths. By bringing a fresh perspective and a multidisciplinary approach to her craft, she continues to inspire others to think outside the box. Creating Unique and Immersive Experiences Leah shares her process for designing routines that seamlessly blend magic with circus arts. From crafting new illusions to reimagining classic tricks, she explains how movement and storytelling play a crucial role in her work. She also dives into the creative risks she takes to ensure each performance is not only visually stunning but also deeply engaging for her audiences. Advice for Performers and Magicians For those looking to break into the world of performance, Leah offers practical advice on developing a distinct style, building confidence on stage, and continuously refining one’s craft. She emphasizes the importance of perseverance, experimentation, and finding one’s unique voice in an industry that often leans toward tradition. Endless Chain April Jennifer Choi Where to Find Leah Orleans To learn more about Leah Orleans, her performances, and upcoming projects, follow her on social media and check out her website: Website: Leah Orleans’ Website Instagram: @LeahOrleans Facebook: Leah Orleans Magic & Circus The post Leah Orleans: Pushing Boundaries in Magic appeared first on Discourse in Magic.

This week on Discourse in Magic, we’re bringing you a special repost of Jonah Babins’ appearance on the Penguin Magic Podcast, hosted by Erik Tait. Jonah, the long-time host of Discourse in Magic, takes the guest seat and shares insights on the world of magic, business, and podcasting. How Jonah Built Discourse in Magic  Jonah shares the journey of how Discourse in Magic has grown over the years. He discusses the evolution of the show, the challenges of maintaining a podcast in the magic space, and what has kept him going for nearly a decade. Jonah explains his strategy for selecting guests, emphasizing the importance of personal interest. He shares how being genuinely curious about a guest’s work leads to more engaging and meaningful conversations. The Evolution of His Magic Career  Jonah reflects on how his interests have changed over time. While Discourse in Magic initially focused on deep philosophical discussions, his passion has shifted toward the practical aspects of magic, especially business growth and performance.  Jonah shares insights into his Mastermind program, where he helps magicians grow their businesses. He talks about the structure of the program, its benefits, and the transformative results that many of his students have experienced. The Three Key Pillars of a Successful Magic Business Jonah breaks down the fundamental elements necessary to build a thriving magic business. He details how generating leads, improving sales techniques, and optimizing business systems can help magicians increase their income and efficiency. Jonah emphasizes the power of having a supportive network. He explains how magicians in his Mastermind program benefit from shared knowledge, accountability, and expert guidance to help them achieve their business goals. Mentions Jonah’s Magic Business Coaching Discourse in Magic Instagram Vote for Jonah in the FM Magic Podcast Awards  Enjoy the episode and don’t forget to subscribe for more deep dives into the art and business of magic! The post Jonah Babins: Magic’s Business Whisperer appeared first on Discourse in Magic.

In this solo episode of Discourse in Magic, Jonah Babins dives into the world of public shows, sharing his insights on why every magician should consider doing them. He also provides a sneak peek into his upcoming shows across North America and highlights a special event happening at the end of April. Why Do Public Shows? Promo Material: Public shows are an excellent opportunity to get high-quality promotional material. By hiring a photographer or videographer, you can capture footage of your performance that can be used to market yourself and book more gigs in the future. Friends and Family: Public shows provide a chance for your friends and family to see you perform. They are your biggest supporters, and this is a great way for them to experience your magic without the high cost of private or corporate events. Client Engagement: Offering free tickets to past and potential clients is a fantastic way to maintain relationships and generate new business. It gives you a reason to reach out and offer something valuable, which can lead to future bookings.  Upcoming Shows  Jonah shares his tour dates and locations for the next two months: – March 6th: Boston, performing at the Boston Magic Lab. – March 7th-9th: Connecticut, performing and lecturing at Mcon. – March 18th-20th: Austin, Texas, performing a show with Michael Rogerson. – March 25th-28th: Montreal, performing a show with John Elli. – April 8th-11th: St. Louis, performing a show with Josh Weidener. – April 28th-May 2nd: L Summit in Mexico, a special event for Mastermind members.  Mentions Boston Magic Lab Michael Rogerson John Elli Josh Weidener Toronto Magic Company     The post Public Shows and Upcoming Tour Dates appeared first on Discourse in Magic.

In this episode of Discourse in Magic, Jonah Babins sits down with Jonathan Levit to discuss his multifaceted career in the entertainment industry, from acting and hosting to creating innovative magic tricks and apps. Jonathan shares his journey, insights, and the magic behind his successful projects, including his Vegas show and The Stranger app. Early Magic Journey Jonathan discusses how he discovered magic through his father’s props and the magical community in St. Louis that shaped his early years. He reflects on the importance of mentorship and friendships in his development as a magician. Acting and Hosting Career Jonathan talks about his transition to acting and hosting in Los Angeles, sharing the challenges and rewards of working in front of the camera. He emphasizes the skills he gained from acting and hosting that have enhanced his magic performances. Consulting on Films Jonathan recounts his experience consulting on films like “The Incredible Burt Wonderstone,” working with actors like Steve Carell and Jim Carrey. He shares memorable moments from the set and the unique challenges of bringing magic to the big screen. Vegas Show  Jonathan provides insights into his current show at the Venetian in Las Vegas, describing its intimate and theatrical format. He discusses the journey of getting the show to Vegas and the dynamics of running a successful production in a competitive environment. The Stranger App Jonathan explains the creation and functionality of The Stranger app, a powerful magic trick that combines technology and community. He highlights the app’s impact on his performances and the global community of magicians it has fostered. Nexus Project Jonathan introduces his latest project, Nexus, which serves as a digital hub for creating innovative magic routines. He details the features of Nexus and how it allows magicians to integrate various inputs and outputs seamlessly into their performances. Endless Chain  Jonathan recommends Christopher Hart as a future guest for the podcast, noting his expertise and contributions to the world of magic. Mentions Jonathan Levit’s Website Jonathan Levit Instagram Twisting the Aces The Stranger App The post Magic and Mystery with Jonathan Levit appeared first on Discourse in Magic.

Welcome to another insightful episode of Discourse in Magic with your host, Jonah Babins! This week, Jonah shares his journey and lessons learned from running Google ads in his magic business. Unlike tactical episodes, this one dives deep into the mental game and personal experiences that paved the way for success. Perseverance and Mindset Jonah’s initial attempts with Google ads led to small gigs and disappointment, making him nearly give up on the idea. However, he emphasizes the importance of persistence and learning from failures. Understanding that hard things may not work the first time is crucial for growth. Learning and Commitment After a five-year hiatus, Jonah revisited ad campaigns with a dedicated effort to learn and improve. He spent significant time understanding the basics of running ads, leading to better results. The significance of investing time in learning cannot be understated. Hiring Experts Jonah’s decision to hire professionals transformed his ad campaigns and led to significant business growth. He highlights the value of expert knowledge and continuous improvement. Collaborating with experts allowed Jonah to scale and optimize his ad campaigns effectively. Scaling and Growth Taking successful ad campaigns to the next level involved hiring the right people. Jonah discusses the impact of mentorship and expert guidance in achieving business growth. He emphasizes the importance of investing in education and professional support to unlock new levels of success. Stay Connected: Website: Discourse in Magic Instagram: @discourseinmagic Facebook: Discourse in Magic The post Runnings Ads to Get Gigs appeared first on Discourse in Magic.

In this episode, Jonah sits down with Rachel Wax to discuss her journey from fashion to full-time magic, performing at Speakeasy Magick, and her creative process for developing new routines. Getting Into Magic Rachel’s introduction to magic came from her father, a surgeon with a passion for tricks. At 15, she learned a self-working card trick, sparking a lifelong fascination. Despite initially pursuing fashion design at FIT in New York, Rachel found herself drawn into the city’s magic scene, demoing magic kits at FAO Schwarz and Toys ‘R’ Us. This led her to The Magnets, a group of magicians who jammed and performed together, helping her refine her craft. The New York Magic Scene Rachel shares insights into what makes the New York magic scene unique, from its competitive nature to the high expectations of its audiences. She highlights how performing in such a dynamic city pushes magicians to be better and why close-up magic is having a moment right now. Speakeasy Magic and Performing in Immersive Environments As a regular performer at Speakeasy Magick Rachel describes the challenges and rewards of working in an immersive, up-close environment. She explains how the show is structured, what makes it special, and how it has shaped her as a performer. Creative Process and Mind Mapping Rachel breaks down her approach to creating new magic, including how she uses mind mapping to develop tricks that align with her character. She also walks through her process for refining routines, incorporating audience feedback, and continuously evolving her material. Being a Woman in Magic Rachel candidly discusses her experiences as a woman in the magic industry, from dealing with audience perceptions to navigating sexism at conventions. She shares how she turns low expectations into an advantage and the importance of fostering an inclusive and supportive magic community. The Business of Magic in New York Jonah and Rachel discuss the business side of magic, including how private gigs and ticketed shows shape a magician’s career in New York. Rachel also touches on why having multiple great magic shows in a city helps grow the industry rather than creating competition. Mentions Speakeasy Magic Vanishing Inc. (Mind Mapping project) Rachel Wax’s Website Instagram Endless Chain Rachel recommends checking out: Eli Bosnick   The post Magic and Mystery in New York with Rachel Wax appeared first on Discourse in Magic.

In this episode of Discourse in Magic, Jonah Babins sits down with magician, science communicator, and viral illusion creator Matt Pritchard. Matt’s unique approach blends his background in physics with a passion for magic, leading to mesmerizing optical illusions and science-based performances that captivate audiences worldwide. How Matt Got Into Magic Matt shares his journey into magic, starting with escapology as a teenager before evolving into a love for illusions. He discusses how his studies in physics and early performances in bars and student events led to a deeper appreciation for the overlap between magic and science. The Intersection of Magic and Science Jonah and Matt explore the shared sense of wonder in both disciplines. Matt explains how science and magic both challenge our understanding of reality—one by uncovering truths and the other by deliberately concealing them. He also touches on his work in science communication, where he teaches students using illusions to explain scientific concepts. The Rise of Matt’s Viral Illusions During the pandemic, Matt started sharing his optical illusions online, quickly gaining traction. He details how his illusions evolved through audience feedback and meticulous experimentation. One of his standout viral creations—an elephant disappearing from a moving train track—attracted major attention from magicians and illusionists worldwide. Creativity and Problem-Solving in Illusions Matt offers insight into his creative process, from finding inspiration in old magic books and science experiments to refining illusions through trial and error. He discusses the fusion of stage and close-up magic techniques in his work, making them especially deceptive—even to seasoned magicians. The Business of Science Magic Matt talks about transitioning from working in a science museum to performing independently in schools and festivals. He shares how word-of-mouth, smart branding (switching from “Lab Monkey Productions” to “Science Magic Shows”), and strategic partnerships helped grow his business. The Ethics of Magic and Social Media Jonah and Matt debate the challenges of posting illusions online, particularly dealing with exposure and explanations in comment sections. Matt embraces engagement, often encouraging audiences to theorize about his illusions while maintaining a sense of mystery. Final Thoughts and Recommendations Matt reflects on his favorite aspects of modern magic, emphasizing performances that focus on human connection and wonder. He also shares his least favorite trend: exposure videos that diminish the mystery and artistry of magic. Endless Chain Matt suggests two fascinating guests for future episodes: Ian Kendall – A highly skilled street performer from Edinburgh. Gaia Rossi – A talented stage magician and psychologist, offering insights into the psychology behind magic. Mentions Instagram & Twitter: @sciencemagician Website: Science Magic Shows Derren Brown’s Show – Derren Brown Twist Museum, London – Twist Museum Robert Harbin’s Work – Robert Harbin on Magicpedia Lawrence Hass’ Paper Ball Act – Lawrence Hass   The post The Art and Science of Illusions with Matt Pritchard appeared first on Discourse in Magic.

In this week’s episode of Discourse in Magic, Jonah Babins kicks off the new year with an insightful discussion about the January slump—a reality for many magicians—and how to turn it into an opportunity for growth. With the rush of holiday gigs behind us, Jonah explains how January offers a unique chance to focus on improving your magic business.  The January Slump: A Common Challenge As Jonah points out, January can feel like a shock after the busiest month of the year. December brings a whirlwind of gigs, inquiries, and emails, but when the clock strikes midnight on New Year’s Eve, everything seems to come to a halt. Jonah reassures listeners that this is entirely normal—not just for you, but for magicians everywhere. In fact, it’s the slowest month of the year for most performers, as evidenced by the revenue data he tracks for his mastermind group of magicians. Rather than feeling discouraged, Jonah invites you to see this slow season as a gift. Instead of scrambling to keep up with gigs and inquiries, you now have the time to work on your business rather than in your business. Three Big Projects to Tackle in January Jonah highlights three key areas to focus on during this quieter season to set yourself up for long-term success: Revamp Your Website January is the perfect time to improve your website. Whether it’s upgrading the design, adding a booking form, or updating images, this is the time to make changes. With less traffic coming in, you don’t have to worry about downtime, giving you the freedom to experiment and improve.  Create a New Promo Video If you captured video footage from your holiday gigs, now is the time to turn it into a standout promo video. Jonah emphasizes the importance of crafting a video that showcases your best moments—whether it’s a trick with fire, a big audience reaction, or a beautifully staged performance. With January’s slower pace, you can give this project the time and attention it deserves.  Set Up or Upgrade Your CRM If you’ve started booking gigs regularly, it might be time to implement a CRM (Customer Relationship Management) system to organize your client data. Jonah shares his thoughts on different CRM options and explains why this is a task best tackled during a slower season, rather than in the chaos of the holiday rush.  The One Thing You Must Do in January Planning your entire year is Jonah’s top recommendation for January. He explains how having a roadmap for your goals, projects, and marketing efforts can keep you on track throughout the year. Without a plan, it’s easy for big projects—like setting up Google ads or improving your SEO—to fall by the wayside. Jonah also encourages listeners to reflect on the previous year. What types of gigs did you enjoy most? What areas of your business could be improved? This self-assessment will help you prioritize your efforts and make 2025 your best year yet. Join the “Preloaded Year” Workshop To help magicians plan their year, Jonah is hosting a free workshop called The Preloaded Year on January 15th. In just 75 minutes, he’ll guide participants through creating a comprehensive plan for their magic business. Whether it’s marketing, business development, or personal goals, you’ll walk away with a clear strategy for the year ahead. Can’t make the live session? No problem! Jonah is offering a recording of the workshop for a limited time to those who sign up. Click the link in the episode description to secure your spot. Final Thoughts This episode is packed with actionable advice for magicians looking to make the most of January. By embracing the slower season and focusing on big-picture projects, you can set yourself up for success in 2025. Links and Resources Sign up for the Preloaded Year workshop here. Follow Jonah on Instagram: @JonahBabinsmagic We’d love to hear your thoughts on this episode. What projects are you tackling this January? Share your plans in the comments or on social media, and let’s make 2025 a year to remember! Be sure to subscribe to Discourse in Magic for more insights, tips, and strategies to elevate your magic business. The post The Preloaded Year appeared first on Discourse in Magic.

Join us for a unique twist as Eric Leclerc takes over as host to interview the usual host, Jonah Babins, on his own podcast, Discourse in Magic. This engaging conversation uncovers Jonah’s journey into the world of magic and podcasting, revealing how his love for both has enriched his life. Jonah shares his early experiences with magic, sparked by his uncle’s D lights, and reflects on how podcasts have become a source of daily inspiration and learning. Meanwhile, Eric, who is new to podcasting, talks about how this medium has transformed everyday activities like driving and working out into enjoyable experiences. Together, they explore the irresistible allure of magic and the power of podcasts. As we travel back in time, Jonah takes us through his formative years at the Sorcerer’s Safari Magic Camp in Canada, where he forged lasting friendships and found mentorship under Ben Train. These experiences, from summer camps to visits to magic shops, marked a transition from youthful fascination to a deeper appreciation of the craft. The episode also explores Jonah’s entrepreneurial journey, where he transformed his passion for magic into a successful career. He recounts the pivotal moment that led him to pursue magic professionally and shares the role his family played in supporting his dreams, even when they had their reservations. Finally, listen in as Jonah shares insights into building a successful business in the magic industry. From mastering marketing strategies and building an online presence to embracing the power of mastermind groups, Jonah emphasizes the importance of community and support. The episode also touches on overcoming ego and the significance of work ethic and motivation in achieving success. Throughout, Jonah reflects on the evolving nature of modern magic, the impact of social media, and the joy of mentoring emerging magicians. With heartwarming stories and practical advice, this episode is a testament to the enduring passion for magic and the transformative power of community and creativity. Entrepreneurial Journey in Magic Industry We take a journey through the early career of a magician who transitioned from working at a day camp to performing magic full-time. It all began with a pivotal moment in 2011 when, despite an initial lack of interest in marketing and business, he realized the potential of pursuing magic as a profession after seeing a poorly received magic show at a camp. With the encouragement and help of his entrepreneurial mother, he contacted 150 camp directors and started booking magic workshops, initially underpricing his services due to inexperience. Over the years, he expanded his network, refined his approach, and grew his summer business to earn significant income. By the time he graduated with a math degree in 2016, he had already established a successful career in magic, choosing to follow his passion rather than a traditional path in mathematics. Marketing Strategies and Business Success We explore the journey of building an online presence and leveraging it for success in marketing and business. Starting with inspiration from various marketing podcasts, I highlight the power of having a large audience to sell products or services, even without a clear initial idea of what those might be. Through experimenting with affiliate links and merchandise, I learned the value of sharing knowledge and creating content. During the COVID pandemic, I recognized an opportunity to expand into virtual shows and workshops, which led to the development of the Magicians Accountability Group in Quarantine (MAGIQ). This chapter illustrates how perseverance and seizing opportunities can lead to unexpected growth, eventually establishing a coaching and mastermind format that has continued to evolve since its inception during the pandemic. The Importance of Work Ethic  We discuss the intricacies of work ethic and motivation, particularly in the context of pursuing a career in magic. I share personal anecdotes about the expectations set by my parents and the necessity of having a strong work ethic to succeed. We examine the idea that understanding how to work hard is a learned skill, emphasizing the importance of having a compelling ‘why’ behind one’s efforts. The conversation touches on the concept of motivation being driven by either the pursuit of rewards or the avoidance of negative outcomes. We discuss setting goals that are both selfish and selfless, to find a balance that drives success. Additionally, I express confusion over people who desire growth in their careers but do not take actionable steps, highlighting the necessity of effort, such as consistently creating content or trying new strategies. Mentions https://ericleclerc.com/ https://www.instagram.com/magic4yourbrain/   The post UNO REVERSE: Jonah Babins gets interviewed by Eric Leclerc appeared first on Discourse in Magic.

Renowned magician and captivating storyteller Taylor Hughes joins us for an insightful exploration of his magical journey. We unravel Taylor’s innovative blend of storytelling and illusion, a unique approach shaped by early influences like the Magic Castle Junior Society. Taylor opens up about crafting acts that not only mesmerize but also resonate deeply with audiences, highlighting the impact of social media and digital platforms like Amazon on broadening his reach and redefining success in modern magic. We discuss the art of evolution in performance, drawing parallels between the worlds of magic and comedy. Taylor shares how his career took a transformative turn, fueled by a pivotal conversation with his wife that encouraged the integration of personal stories into his acts. This shift not only revitalized his performances but also deepened audience connections, demonstrating the power of authenticity and personal expression in creating memorable experiences. The conversation also touches on the practicalities of rebuilding a career and the necessity of embracing change to avoid creative stagnation. Taylor also offers valuable insights into the business side of magic, from mastering the art of emceeing to crafting a comedy magic special. He discusses the strategic use of social media and touring techniques to maximize exposure and reach new audiences. With anecdotes about pivotal career moments and the importance of a digital footprint, this episode is a treasure trove of advice for magicians and performers aspiring to expand their horizons in today’s ever-evolving entertainment landscape. Join us for this inspiring dialogue that illuminates the path to success in the art of magic and beyond. Rebuilding Magic Career Through Hustle We explore the journey of a magician who started his career in the Junior Society, inspired by Diana Zimmerman’s advice to embrace their unique desire to perform and to always accept opportunities. Despite a successful start, a shift to working as a youth pastor led to a temporary pause in performing magic. Returning to magic full-time required starting from scratch, borrowing props, and reaching out to old contacts, driven by the need to support his family.  Evolution of Magic Performance Styles  We discuss the philosophy of magic, particularly the tendency of magicians to polish their acts to the point where they lose their original charm. Drawing comparisons to comedians who create, refine, and then release new material, the conversation highlights the importance of evolving one’s act to prevent stagnation and maintain engagement. We discuss how magicians often perform the same routine for decades, which can become stale both for the performer and the audience Crafting Relatable Stories in Magic  We talk about how the key to resonating with people lies in sharing universal themes and experiences, even if they stem from personal and unique stories. Drawing inspiration from the success of shows like “Everybody Loves Raymond,” where personal anecdotes became universally relatable, we highlight the challenge in magic where the focus on skill can create a disconnect.  Touring Strategies for Magicians Taylor shares insights borrowed from fellow comedians, like Dave Nihill, on how to effectively use Facebook and Instagram ads to target specific areas and the importance of having compelling content, such as videos, to engage potential audiences. The concept of “four walling” is explained, where comedians rent venues independently, similar to how promoters operate. I discuss leveraging corporate gigs to cover travel expenses, allowing for the testing of new markets with additional performances. Key tactics include collaborating with venues that have established mailing lists, growing a personal mailing list tagged by city, and using creative content to entice and inform audiences. The emphasis is on using multiple tools, such as ads, mailing lists, and local connections, to build a fan base and ensure successful shows. Endless Chain Mark James Mentions https://www.learnwithtaylor.com/ Code: Jonah https://www.magiccastle.com/junior-academy/ https://www.taylorhughes.com/ https://www.instagram.com/magicstoryteller/ https://www.facebook.com/themagicstoryteller/ The post Reimagining Magic Performance with Taylor Hughes appeared first on Discourse in Magic.

 In this episode of Discourse in Magic,  I explore the art of crafting the perfect artist rider for your magic performances. I break down the essentials of what a rider is and why it is crucial for your event’s success. We’ll go over the key elements you should include, from sound and lighting to stage setup and seating arrangements, ensuring that every detail is covered. I’ll share insights on specifying microphone and lighting requirements, as well as how seating arrangements can make or break a show. Additionally, we’ll discuss recording policies to clarify media usage and explore how hospitality needs can vary depending on the event type. To make sure nothing is forgotten, I’ll offer tips on using a notes app to keep track of these requirements, making your rider comprehensive and effective. Listen in as we explore how a well-crafted rider can enhance event execution, emphasizing that while it’s an essential tool, it shouldn’t replace thorough planning. I’ll provide advice on engaging directly with the booker to confirm all details and ensure seamless event execution. Plus, you’ll hear a handy tip about maintaining a dynamic document called “Rider or Die” on your phone to update your requirements based on past events. If you’re interested in booking larger gigs and understanding pricing strategies, I’ll also offer my services for further guidance. Tune in to uncover the nuances of creating a standout event experience that leaves a lasting impression on your audience. Advice on Riders What goes in it? Sound, light, stage, seating, recording, and hospitality.  How to make it epic! Create a doc on your phone called Rider or Die that you keep always adding things to based on the events that you go to.  Riders are important but… It is not a replacement for proper planning to make sure that you knock the event out of the park. Mentions Send an email to magic(at)TorontoMagicCompany(dot)com. We can talk about what the mastermind is like and see if I can help you! The post Rider or Die appeared first on Discourse in Magic.

Join us as we sit down with the incredibly talented Dustin Tavella, winner of the 2021 season of America’s Got Talent, who shares his inspiring journey from a young magician dressed as a clown to a celebrated performer captivating audiences worldwide. Dustin recounts how his passion for magic began with a simple magic kit and a special trick gifted by his uncle, setting him on a path of discovery and performance. His story takes a fascinating turn as he explores the music industry, producing and writing for significant projects before rediscovering his love for magic through a serendipitous encounter. Dustin’s experiences highlight the importance of storytelling and connection in making magic meaningful, and he generously shares how his creative process is influenced by his wife’s intuition and his involvement in a homeless ministry. Explore the intersection of music and magic as Dustin reflects on his artistic journey and the challenges of finding a singular style. Despite his success in the music industry, he grappled with the desire for deeper fulfillment, leading him back to the enchanting world of magic. Drawing parallels between these two art forms, Dustin emphasizes the importance of audience engagement over technical perfection, both in music and magic. Through personal anecdotes, he offers valuable insights into balancing skill with the ability to connect and resonate with audiences, a theme that resonates throughout his performances. Listen in as we explore the power of authenticity and originality in magic, particularly in the high-stakes environment of America’s Got Talent. Dustin discusses the challenges of crafting unique acts and how personal storytelling sets performers apart. We touch on the influence of mentorship and collaboration, highlighting how diverse perspectives from friends and mentors enriched Dustin’s magic. Finally, Dustin shares his experiences performing in Branson, Missouri, a vibrant backdrop for his evolving magic show. Whether discussing the creative freedom found in Branson or the importance of genuine connection, this episode offers an inspiring look at how personal experiences and feedback shape a truly authentic magic performance. Music, Magic, and Finding Style  Dustin takes us through a fascinating journey of transitioning between two artistic realms: music and magic. He reflects on his experiences in the music industry, where he had the chance to work with producers and contribute to significant projects like ESPN and the 100th anniversary of the Rose Bowl. Despite his success, Dustin grappled with the challenge of not finding a singular style due to his diverse interests in various music genres, which, while a hindrance as an artist, proved beneficial from a production perspective. This reflection led him to a crossroads, where he realized that neither end of the music industry’s spectrum were fulfilling. Transitioning into magic, Dustin drew parallels between the two art forms, emphasizing the importance of connecting with audiences.  Authenticity and Originality in Magic We unpack the unique challenges and opportunities of performing magic on a platform like America’s Got Talent (AGT). We discuss the difficulty of creating new and unique acts in a space where many iconic magicians have already set high standards. The conversation highlights the importance of authenticity and personal storytelling as key differentiators in magic, emphasizing that while many can purchase tricks, the real magic lies in who the magician is as a person. We touch on the notion that people can sense authenticity, which becomes crucial for magicians who inherently deal in illusion. By embracing individuality and honesty, performers can resonate more deeply with their audience. This discussion offers valuable insights for current performers, underscoring the significance of being genuine and how that authenticity can become the defining element of a magician’s act. Authenticity in Gospel Magic We discuss the intricate balance of performing authentic magic that conveys meaningful messages, particularly within the realm of gospel and inspirational magic. We discuss the challenges that arise when magic feels forced or inauthentic, drawing parallels to scripted and impersonal experiences often felt in churches. Emphasizing the importance of starting with a genuine story, I highlight the need for the message to stand alone, even without the magic trick. The conversation underscores the significance of sharing personal struggles and emotions to connect with audiences, rather than projecting an image of perfection. By revealing our own vulnerabilities and journeys, we aim to resonate more deeply with people, making the magic a supportive element rather than the sole focus. Endless Chain Brent Braun Mentions https://www.dustintavella.com/ https://www.facebook.com/DustinTavella/ https://www.instagram.com/dustintavella/ The post The Heart of Magic With Dustin Tavella appeared first on Discourse in Magic.

Today we’re unpacking the secrets of creating a successful lead machine for your magic business. Many magicians believe generating leads is the key to success, but there’s so much more to it. In this episode, we explore three essential systems that will ensure your business not only flourishes but also thrives year after year. We’ll discuss how to effectively generate new leads through various methods like SEO, Google ads, and social media, tailoring these strategies to find the perfect fit for your unique market.  But that’s not all! Listen in as we discuss the importance of nurturing relationships with past clients, ensuring they remember your outstanding performances and come back for more. We share proven techniques, including quarterly emails, to keep you on their radar. Plus, we cover the often-overlooked potential of almost-clients—the ones who expressed interest but didn’t book. By maintaining contact with these prospects, you’ll keep your pipeline flowing and seize future opportunities. Join us as we share insights and practical tips to build a robust lead machine, keeping your calendar full and your magic business thriving. Three lead machines you need  You need a way to get new leads. You need a way to keep in touch with past clients. You need a way to keep in touch with your almost clients. The post The Lead Machine appeared first on Discourse in Magic.