Digital Course Creator Podcast

Course creation is a marathon not a sprint. Course creation is a long game.We can apply any number of inspirational quotes or mantras to our digital course creation business, but that isn’t going to keep you warm at night.The reality is that knowing course creation and the subsequent success will take time doesn’t protect us from the challenges that will pop up, the exhaustion and frustration that inevitably send us for the Ben and Jerry’s ice cream section at the store, or the bank account that doesn’t seem to have enough to cover our business expenses.So what do we do to get through these times when we are busily working without seeing tangible proof of our progress? We have to develop a mindset that is realistic, rooted in the truth, and ultimately helps us to stay focused and taking the process step by step.Today I’m going to walk you through those concepts that will actually help you to stay mentally tough, but don’t worry, you can still indulge in a case of wallowing when needed. Show Resources: Check out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasMatt Gray: 10 Secrets to Become Mentally Unbreakable

“State of running a business with considerable initiative and risk”. That is the definition of entrepreneurship (dictionary.com). This definition is accurate. You have to show initiative, you have to assume the risk of creating something new, finding an audience who wants to purchase what you’ve created, and then deliver on what you’ve promised.What I don’t see in this definition is the word persistence. And the truth is that persistence is at the foundation of every entrepreneur's journey. It takes persistence to create something new, find the right audience, and then deliver on what you’ve promised.Today, in the 200th episode of the Digital Course Creator Podcast, we are going to talk about the realities of persistence, the actions that can help you generate persistence even when you don’t think you have anything left, and also when it might be time to step away from something because the risk or cost is too high.And, because it can be hard to keep going when it feels like nothing is working or moving fast enough, in today’s Sixty-Second Solution I’m going to share what I do in those moments to pick myself up, dust myself off, and start moving forward again.Show Resources: Check out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas

You have carefully planned out your digital course. You’ve mapped out the modules, the outcomes, the examples, and the resources. Which leaves you with the actual recording of your online course. All too often this is where the dramatic music that you hear in horror films starts to play because course creators want their course to have an impact. But it feels impossible to know what to do when hitting record.You can choose to stress over the best way to record your course, or re-record your course OR you can follow the three steps that I’m going to share with you today so that you can just get those recordings done and out where your students can learn from your wisdom.And, if tech is something that gets you tangled up when thinking about recording, stick around for today’s Sixty-Second Solution and I’ll share with you the easy solution that most people overlook for creating their digital course recordings.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Today’s topic is a little controversial and completely practical all in one nice serving. So what makes today’s topic practical? We all want our students and clients to finish the digital course that we have painstakingly created, assembled, and sold. We want them to succeed and eventually become a case study for our business in addition to experiencing the change that we promised. In order to do that we have to make sure our course is engaging. We are going to cover three ways to make your course more engaging.This doesn’t sound controversial, except it is, as I found out in a live stream training I provided this week. I made the comment that attention spans aren’t necessarily shrinking so we do not need to be worried about that when creating our courses. And one listener said that we would need to agree to disagree on that. So down the bunny trail I went into the research and that is where the controversy comes in.We are going to talk about not just 3 ways to improve student engagement, but also how that completion rate might be impacted by attention span, or not.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

What makes the most sense for your business? Building a One-to-One Coaching Offer, a Group Program, or a Digital Course?This is probably something that you’ve been wondering and have seen suggestions telling you why each one of these is THE way to go.But which one makes the most sense for you? After all, our businesses are not a one size fits all concept.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

The curse and the gift of being a creator is that you probably have a lot of ideas. That is a gift, because you can always create a new offer, adjust an existing lead magnet to better align with client needs, and write those stories that will engage your reader.Sounds great, right?It is, right up until it isn’t.The swirl of ideas also means that you may find it difficult to focus on just one task, one offer, or one idea. The other ideas are crowding in and tempting you to shift gears to something else. What happens as a result is that your tasks remain unfinished and your course remains un-launched.You can keep up this half-finished way of building your business, or you can implement 3 tips for staying focused in spite of the never-ending swirl of ideas. Which path will you choose?Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

I think I should just quit now. That is what the digital course creator wrote in response to a comment on their post.I think I should just quit now.In the post this creator shared their numbers around their email list and conversion rates or sales rate for their course. They wanted some help to figure out how many people would need to be on their list to make a certain sales goal. That number felt staggering.We’ve all uttered the words or felt that sentiment that maybe we should just quit before.If you are nodding your head yes, I’d like to invite you to stick around for this unscripted, no holds barred conversation about what it means to be an entrepreneur and dealing with the doubts that creep in.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

What comes first: Lead Magnet or Digital Course?The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course.Most marketers will tell you that you need to go ahead and create a lead magnet so that you can build your email list while you then turn and build your course. This seems logical on the surface, but after years of watching this advice play out in the digital space, I don’t know it serves digital entrepreneurs well.Would you rather have a lead magnet out there attracting an audience that isn’t aligned with your core offer or would you rather have a lead magnet that creates a solid stepping stone to your paid offer?Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

The digital world is a busy and noisy place, but when we publish our course we still expect people to come flocking. But, we can’t expect someone to find our course without getting out there and raising awareness, helping others to see what impact it will have on their life, and what they have to lose if they don’t make a change. In other words, creating a high-quality course doesn't guarantee success. So what does?The list might feel endless, but what we really need is magnetic messaging and a commitment to mastering our mindset in addition to a solid course design and willingness to stay focused on learning and implementing only the things that matter.Of course, you can absolutely choose to hope for the best or you can roll up your sleeves and dig into the actions that make a difference.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Building a digital course creation business is full of hoops to jump through, obstacles to avoid, and decisions to make.Perfectionism is the single biggest saboteur of the entrepreneurial spirit and biggest indicator of potential failure as a digital course creator.I know that your intention as a digital course creator is to get your course out to the people who need it the most and make a profit while doing that, but what is the likelihood of that happening if you let perfectionism creep in?There are 3 beliefs that many digital course creators have that will lead to failure and they might not be what you think. Belief number 3 is a bit counter-intuitive so I’ll be sharing more on that one at the end of today’s episode to save you angst and time.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Have you ever found yourself getting jealous as you read through social media because you want to post on social media that your course launch was a rousing success? You want to shout from the rooftops that you didn’t just get one sale, but you in fact got more than you planned for AND your audience has grown exponentially.You’ve seen the posts that share that exact news, but when it comes to your launch all you can post is that you had low or no sales after months of effort, a course that is detailed and packed with valuable information, and you even spent money on ads that ended up costing you instead of adding to your bank account.Now, what? Well there are two paths forward. You can throw your arms in the air, proclaim it to be unfair or you can take 5 steps that will help you get back on the horse AND have a different outcome with your next launch.Which will it be? Continued effort to get to the rewards you have on your vision board, or head back to the 9-to-5 job that left you feeling unfulfilled?Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Among the very first bits of advice you get as a digital course creator, or really as a digital entrepreneur, is to hire a virtual assistant before you think you need one. But hiring a Virtual Assistant, or VA, costs money and at the beginning or middle of your journey that might feel like a luxury instead of a necessity.There are books telling you to Buy Back Your Time, how to hire a VA, and even what tasks you should be outsourcing, but let’s face it. That doesn’t work for everyone.Today I’m going to share with you 5 ways to put off hiring a VA and they are all free! Now, you can go ahead and hire a VA, but I encourage you to consider these ideas first because they are certainly easier on your budget and don’t require you to interview anyone!Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Creating success as a course creator is tricky, but it is easier when we borrow other’s blueprint and successes. There is absolutely no reason you should have to create the wheel all by yourself. Being a success in business isn’t about being a one person island, it is about creating shortcuts by learning from what others do.Now, you can do it yourself without anyone else’s help, but that would be like trying to climb Mt. Everest without a guide. Slow and likely unsuccessful.Today I’m going to share with you the 5 things that made the biggest difference in my business so that you can steal them and shortcut your time to success and be sure to stick around to the end because I’m going to share with you how to amplify Action 4 so that it does not become a business liability.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

I don’t know about you, but I’ve made some mistakes as a digital entrepreneur. Some cost a lot of money and others cost me time and energy. Regardless of the cost, I’m going to pull back the curtain today on my 5 biggest mistakes so that you don’t have to make them too!Yes, there are some who might say that we need to make mistakes in order to learn, but can’t we also learn from others so that at least we don’t make the same mistakes?We tell our kids that they need to slow down earlier to stop behind the line at a stop sign. We don’t just let them make the mistake and learn for themselves, right?In business we need support from one another so that this journey isn’t any harder or complicated than it needs to be.Today, I’m going to share with you the 5 mistakes that cost me the most in building my business and at the end I’ll be sharing the best way to avoid Mistake 5 to give you an added boost forward.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

You want to have a digital course in your business, but right now you are feeling uncertain whether this is even doable. Maybe you’ve taken courses in the past on how to create a course and felt even more confused and overwhelmed.Or perhaps you’re frustrated with slow or no progress and are feeling nothing but tired and frazzled.The reality is that building a course has a lot of moving parts, including parts that aren’t taught in the big programs on creating courses. All of this leads to that uncertain feeling about the place a course has in your business or if it will even be profitable.Becoming a six figure course creator relies on four key components so that you can finish your course, get sales, have a steady income that leads to six figures and even have time off without business crowding your time and thoughts.Today I’m going to walk you through those four key components and we will wrap up the episode with the best way to implement key component three effectively.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

You’ve read the Building a StoryBrand book by Donald Miller. You’ve mapped out the 7 parts of the framework, but nothing is changing in your business. People still aren’t finding you. Your email list growth is the same size it has been for three months, the people following you on Facebook and Instagram aren’t your people, and your latest course launch yielded a handful of sales at best.We've all been there. We've read the book and felt like we should be able to figure everything out, but we just get stuck when nothing changes after implementing the 7-part framework.The secret behind unlocking the power of StoryBrand isn’t something that you’ll find in the book, but I’m going to spill the beans on the key today. And at the end of today’s episode, as a StoryBrand Certified Guide,  I’ll highlight for you which piece of the 7-part framework I think is the single most important part to nail so that your audience feels seen, heard, and understood.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

If you’ve been on Facebook, Instagram, TikTok, or really any social media platform at all in the past day you’ve seen countless ads for business coaches.I’ll share with you the exact process I go through when deciding if I need to work with someone 1:1 and in today’s Sixty-Second Solution I’ll share great interview questions you can ask a potential coach so that you can find the perfect match. These are the same questions that I encourage my private clients to ask when they are interviewing me.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Have you been working on your course for more than 6 months and haven’t launched yet? Do you wonder how you’ll ever get everything recorded when new module ideas keep popping up? Are you still purchasing solutions and courses to help you get to the point of launch and not making visible progress?The truth is that course creation paralysis happens to most course creators at some point and it is the single biggest reason that entrepreneurs fail to successfully add a course to their business.Today I’ll help you figure out what piece of the course creation process is creating paralysis in your business and the steps you can take to finally go from being uncertain to being a Six-Figure Course Creator.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Nearly the first thing you hear as a digital entrepreneur is the importance of building an email list. You think. Ok. I can ask people for their emails. No problem.What no one tells you is that simply getting someone on your email list in ActiveCampaign, Mailerlite, or Convertkit is not enough. You have to do something with all of those emails and a LOT of something. When the realization hits home that we have to send emails, we are often faced with indecision, questions, and overwhelm.Clients often ask me, “What do you send in the emails?”, “What is the whole purpose”, and “How often am I supposed to email the people who have trusted me with their email address?”You can stay in this cycle of stuckness or you can decide to make a change and embrace your email list as a meaningful and important part of your business and business success.Today I’ll share with you three mindset shifts that are critical to happier customers who are willing to invest in your product or service. Without this shift your email list will continue to languish and simply generate a bill that you pay each month to an email service provider.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

Quarterly planning is upon us and it doesn’t have to take forever. You don’t have to spend weeks creating an elaborate plan for your quarter, because let’s face it. The more elaborate the plan, the more likely it is to fail.Instead, you need a fast way to plan your quarter so that you can get back to serving students, creating new modules, and revising messaging for your business.Today, I’m going to walk you through the 3 steps that I take my clients through and use for my own business. With limited hours to work each week, we have to be focused on action rather than planning. If we spend all of our time planning…nothing will change. Instead, let's focus on creating a strategy that generates action.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasPlease Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.