Links mentionedFree training: Fully booked without losing your mind → [Webinar link]Join the Facebook community → [Group link]Instagram linkEstheticians in Business course and bundle → [Course link]Feeling overwhelmed by all the advice and still not sure what to do first? In this episode Allyson breaks down the true starting point for taking your business seriously. No fluff. Just the simple steps that move the needle.How to find your breakeven and set a real income targetWhy clear policies signal professionalism and protect your timeHow to build a simple marketing rhythm you can stick toThe mindset shift that turns a hobby into a businessKnow your numbersCalculate your monthly breakeven for rent, bills, productsAdd your desired personal income to set a clear targetMake it math, not mysterySet and enforce policiesClients respect what you respectUse policies to protect your schedule and client experienceIf something bothers you once badly, set a policy. If it irritates you twice, set a policyCreate a marketing rhythmPick one or two consistent channels you can maintainThink systems that run even when life gets busyReferrals, loyalty, partnerships, vendor events, weekly emailsMake the mindset shiftTreat yourself like a business ownerAsk if a choice builds a sustainable business that lastsHobbies spend money. Businesses make money00:00 Welcome and why this topic matters02:20 Honest pep talk about self doubt and caring enough to improve05:35 What a serious business actually does09:50 Working in pockets of time and stacking small wins10:45 Step 1: Know your numbers with a simple example13:25 Step 2: Policies that protect your business17:05 How to enforce policies and keep client experience high18:55 Step 3: Build a repeatable marketing rhythm22:35 Step 4: The mindset shift from hoping to building24:20 Putting it all together and real student example26:10 Resources and ways to get supportList every monthly business expense. Total it for your breakevenChoose one income goal for the month. Add it on topWrite or update three core policies. Publish them on your site and booking appPick two marketing actions you will repeat every week“Make it mathematical, not magical. Hobbies spend money. Businesses make money.”If this episode helped you, share it with a fellow esthetician and tag @estheticiansinbusiness so Allyson can cheer you on. 💗
Think your next 10 clients are on Instagram? They might be—but they also might be at the local farmer’s market, bridal show, or brewery pop-up this weekend.In this week’s Marketing Monday episode, we’re talking all about vendor events and why they’re one of the most underused yet powerful tools for solo estheticians looking to build relationships, boost visibility, and collect real leads.Why vendor events still work (even if you're not selling anything on the spot)The difference between sales-focused booths vs. lead-generation boothsWhat to bring, how to show up, and what makes people actually stop at your tableHow to run a simple giveaway or spin wheel that gets people excitedReal examples of offers you can use (that are low-cost for you but high-value to them)Simple Setup→ A small table, banner or sign, and a welcoming vibe.(Pro tip: Skip the chair if you tend to hide behind the table.)Can’t-Resist Offer→ A free giveaway or spin wheel with options like “Free brow wax,” “LED add-on,” or “$10 off your first facial.”Lead Collection System→ Clipboards (so multiple people can sign up at once), or a Google Form with a QR code. Keep it quick and easy.Your Presence Is the Point→ You don’t need fancy demos or full consultations—just say:“Hey! I’m a local esthetician. I specialize in [insert focus], and I’d love to help you with [insert common concern].”🎯 Find one vendor event or local market happening this month. Reach out, book a spot, and make a simple plan using the tips from this episode.If this episode gave you the confidence to finally try vendor events—tag @estheticiansinbusiness or DM me your setup plans! I’ll cheer you on and give you feedback if you need help prepping. You don’t have to do it alone 💕
Talked about links: Bundle Listener Question:“I’ve been solo for a year but barely making enough to cover rent and bills. I don’t know if it’s my prices, the economy, or my marketing. I need help.”Allyson unpacks why year one can feel like survival mode and shows you how to diagnose the real issue. You will learn how to check your pricing, simplify your marketing, and build retention so your calendar and cash flow stop riding the roller coaster.How to tell if pricing is the real problemA simple way to run breakeven so your prices pay the bills and youWhy random posting is not marketing, and what to do insteadHow to get found locally and rebook the clients you already haveWhy the economy is not your ceiling, and how to pivot with purposeA 4-step action plan you can apply this week0:00 Welcome and today’s listener question2:05 Year-one reality check and why “being in the red” can be normal4:40 Pricing audit 101 and the $5 lesson8:30 Marketing that actually moves bookings13:20 Local visibility, partnerships, referrals, and rebooking17:10 The economy, positioning, and communicating value21:00 Your 4-step action plan and quick winsPrice for profit, not vibes. Know your breakeven, then add your income goal.Consistency beats complexity. Pick one or two channels and show up there.Retention is revenue. Rebook during consult, during service, and before checkout.Control the controllables. Skills, outreach, offers, follow-ups, and client experience are in your hands.If a $95 service becomes $100 and you see 10 clients a week:$100 × 10 × 4 = $4,000 vs. $95 × 10 × 4 = $3,800.That is about $200 more each month without adding hours.Audit pricingList monthly business costs to keep the doors open.Add your monthly pay goal.Adjust service prices so the math works on paper and in practice.Choose 1–2 marketing playsLocal Facebook groups, referral cards, and one aligned partnership.Build retentionNormalize rebooking. Add a simple loyalty perk. Schedule weekly follow-ups.Work the planTrack new clients, rebooks, and revenue weekly. Improve one small thing each week.“Marketing is not being everywhere. It is being consistent in the right places.”“Your clients pay for your skill, your results, and how you make them feel.”“The economy is real, but it is not your ceiling. Pivot and position.”Coaching-call bonus for pay-in-full students is available until October 3. Details in the episode.Got a question for the pod? Send Allyson a DM on Instagram and it might be featured in a future episode. @estheticiansinbusiess
Description:Referrals are still one of the most powerful ways to build a booked-out solo business—but only if your clients know how to refer you. This week on Marketing Mondays, I’m walking you through how to use referral cards and conversations that feel natural, non-cringey, and actually bring in new clients.Whether you’re shy about asking for referrals or just need a system that doesn’t feel awkward, this episode gives you the exact wording, tools, and simple systems to make it happen.How to casually talk about referrals without sounding salesyVerbiage you can use at the end of every appointmentWhy simple referral cards work (and what to include on them)How to use a QR code + Google Form to track referralsWhy repetition is key—people need to hear it over and over againMake it part of every service→ Hand them a referral card like it’s normal: “If you have any friends like you—I’d love to meet them!”Lower the pressure with humor→ Try: “This is kinda awkward but I made these referral cards and I know you have friends who’d love this too.”Use a Google Form with a QR code→ Put it in a cute frame in your room, and say: “If anyone comes to mind, scan this and fill it out—it takes 30 seconds.”Ask in the moment→ If they mention a friend: “Omg, write her name down! I’ll follow up and let her know you sent her.”Repeat it often—don’t assume they’ll remember→ Talk about your referral program in services, stories, emails, and follow-ups.🎯 Choose one way to bring referrals into your business this week:✓ Create a simple referral card✓ Print a QR code that links to a Google Form✓ Try the new verbiage at checkout✓ Add your referral program to your next client emailIf this episode helped you feel more confident asking for referrals, tag me @estheticiansinbusiness and share it with another estie who needs it! Let’s help each other grow 💕
This week on Estheticians in Business, we’re talking about one of the most common benchmarks estheticians set for themselves: hitting a $5,000 month.Here’s the secret — it’s not about hustling harder, saying yes to everyone, or staying late every night. It’s math. Once you know the formula, you can apply it to $5k, $10k, or even $20k+ months.In this episode, I share:The simple formula to calculate how many services you actually need each monthWhat hitting $5,000 looks like at different service price points ($75, $100, $150+)How retail, upsells, and memberships make your income goal so much easier to reachWhy retention is your best friend (and how fewer new clients = less stress)Real examples from students who hit and surpassed their goals with small shifts✨ Remember: $5,000 is not magical. It’s mathematical. And once you see the numbers, it feels so much more doable.Resources mentioned in this episode:[Free Webinar: 3 Steps to Be Booked Without Losing Your Mind][Estheticians in Business Marketing Course – updated FB group + website audit lesson inside!]Building a StoryBrand 2.0 by Donald Miller (for clearer copy + branding)Tune in and let’s make the math work for your business goals.
Description:If you’ve ever had a client say, “I’ll check my schedule and let you know…” and then disappear—you’re not alone. This week on Marketing Monday, we’re talking about how to confidently rebook clients before they leave and boost your retention without being pushy.I’m giving you simple strategies (and exact phrases) to set the expectation early, create a treatment plan, and make rebooking feel natural and necessary—not salesy.Why retention starts with the experience, not just the checkoutHow to create a simple treatment plan (even if you’re not doing facials)The exact wording to use at the end of the appointment to encourage rebookingHow to handle “I’ll check my calendar” clients without chasing themBonus rebooking incentives that don’t require discounting your servicesCreate a 5-Star Experience→ Retention starts from booking to checkout—ask yourself: Would I want to come back to this?Set the Standard Early→ Use phrases like: “Most of my clients come every 4 weeks for the best results.” (Say this during the consult!)Don’t Ask Yes or No→ Try: “I have Tuesday or Friday available—what works better for you?”Not: “Do you want to rebook?”Use a Booking Incentive→ Offer a reward (like $10 off, free add-on, etc.) only if they rebook and don’t reschedule.Talk About What’s Next→ Example: “At your next visit, we’ll be doing a peel to calm inflammation.”This gives them a reason to return.🗓️ Practice rebooking every client this week before they leave. Use the new verbiage and test what works best for your audience. If they don’t rebook? Follow up with intention.If this helped, screenshot the episode and tag me @estheticiansinbusiness—or better yet, send it to a beauty bestie who’s struggling with retention. Let’s help more esthies stay fully booked 💕
Quick LinksFree Webinar: How to Get Fully Booked Without Posting Every Day → [link]Estheticians in Business: Marketing Course Bundle → [link]Episode SummaryPolicies are not just rules. They are boundaries that protect your time, income, and energy, and they position you as a true professional. In this episode, Allyson shares real stories from the treatment room and breaks down the essential policies every solo esthetician needs, plus a simple “grace with respect” framework so you can enforce policies while still being human. You will also hear a quick life update and course updates, including the revamped Facebook section and the new Use these as a starting point and tailor to your state laws and software.Cancellation and No-Show“Please provide 48 hours’ notice to cancel or reschedule. Late cancellations and no-shows incur a fee of [percent or flat amount] charged to the card on file. Membership credits or package sessions may be forfeited per policy.”Late Arrivals“A 10 minute grace period is offered. After that, your service may be shortened to end on time. If we cannot complete your service with the remaining time, the appointment will be treated as a late cancellation and the fee applies.”Refunds and Reschedules“Services are nonrefundable. If you experience a concern with a service, contact me within 72 hours. I offer a complimentary 30 minute follow-up to assess and adjust. Retail products may be exchanged within 30 days if used as directed and not compatible.”Children and Guests“For safety and serenity, additional guests and children are not permitted in the treatment room unless previously approved. Please arrange childcare before your visit.”Cleanliness and Comfort“Please arrive clean and prepared for intimate services. Avoid scheduling immediately after workouts. I reserve the right to decline service if hygiene compromises safety or results.”Repeat No-Shows“After two late cancellations or no-shows, future bookings require prepayment or may be declined.”Collect a card on file at bookingUse deposits for first-time clients or high-demand servicesPost policies in your booking site, confirmations, reminders, website, and welcome packetEnforce consistently and document exceptionsFirst offense: charge per policy, allow credit toward a rescheduled appointment within a set windowSecond offense: charge per policy, no creditThird offense: decline future bookingsFacebook Marketing lessons have been updated and broken into shorter, clearer videosWebsite Audit lessons are being added so you can review and improve your current siteWrite your cancellation, late, refund, guest, and cleanliness policiesAdd them to your booking confirmations and reminder templatesIf updating policies, notify current clients with an email and a simple handout or postcard at checkoutMid-roll:“If you’re listening and thinking you need structure around this, come to my free webinar. I’ll show you the full framework I teach inside my course to get fully booked without burning out. The link is in the show notes.”End-roll:“Policies protect you, but a full system grows you. Join my free webinar to see how policies, pricing, marketing, and retention fit together. If you’re ready to dive in, the course is open and when you join you’ll also get a free 1:1 coaching session with me so we can map your exact plan. All links are in the show notes.”Free Webinar → [link]Course Bundle → [link]Rate and ReviewIf this episode helped you, tap those stars and leave a quick review. Share it with an esthetician friend who needs stronger boundaries and a fuller book.
Description:Do you really need to be on TikTok and Instagram? Or is one platform enough? In today’s quick Marketing Monday, I’m giving you the clarity you need so you can stop overthinking and start focusing your energy where it actually counts.We’re breaking down the difference between visibility vs. bookings, where your clients are hanging out, and how to know what platform is best for your current season of business.Why you don’t need to be everywhere to growThe difference between TikTok and Instagram (and how each serves your business)How to decide where your ideal clients are hanging outWhat to do if you're already overwhelmed with contentThe real question you should be asking: “Am I here for visibility or bookings?”TikTok = Discovery, virality, fun, broader audienceInstagram = Trust, local visibility, consistent bookingsFacebook/Offline = For many estheticians, real clients still come from referrals, vendor events, and FB groups!Pick one platform to focus on this month based on where your dream clients are AND what you can realistically manage.If you’re a local esthetician needing bookings—master Instagram first.If you’re growing a national brand or selling digital offers—start playing on TikTok.Still unsure where to start? Screenshot this episode and tag @estheticiansinbusiness. Let me know what platform you’re choosing and I’ll help you stay consistent!
Episode summary:Allyson breaks down why social media feels so loud right now and shows you how to simplify your marketing so you can stay booked without living on your phone. You will learn a repeatable system that blends simple content, smart batching, and offline strategies that actually bring clients in.Why social media overwhelm happens and how to quiet the noiseA mindset shift that pulls you out of the comparison trapA 2-hours-a-week content plan that you can keep up withFive offline marketing moves that still work in 2025How to build a simple weekly rhythm so marketing stops feeling like a second job00:00 Welcome and why this topic keeps coming up02:13 The industry is crowded and that’s okay03:19 The comparison trap and protecting your peace online05:46 Myth busting: clients do not only come from Instagram or TikTok08:06 Trust beats trends every time08:37 Simplifying social media without disappearing10:47 Batching that actually saves time13:06 Time-blocking a standing admin window15:06 Offline marketing that still works: referrals, partnerships, networking16:52 Where to find partners you already know and like17:50 Networking options that fit introverts and extroverts18:40 Google Business Profile basics19:02 Pop-ups and vendor events the easy way21:25 Blend online and offline into a weekly rhythm22:10 Consistency over perfection23:10 How the Fully Booked Framework supports this system24:30 Wrap and next stepsPick one platform your clients actually useBatch in layersRecord short tips in one sittingEdit in one sittingWrite captions in one sittingSchedule everythingRepurpose smartOne 60-second tip → Reel, Story frames, TikTok, Shorts, email subjectBlock a recurring admin hour on your slowest dayReferrals: Simple “refer a friend” with high perceived value and low cost to youExample: “Refer a friend and both of you get a complimentary brow wax with your service”Partnerships: Hair salons, gyms, bridal boutiques, chiropractors, nail salons you already visitNetworking: Chamber of Commerce, BNI, local Facebook meetupsGoogle Business Profile: Free photos and updates weekly or monthlyPop-ups/Vendor events: Apartment communities, farmers markets, bridal shows, breweriesTip: Keep it light. Collect leads. Use a spin wheel for fun prizesMon: Post one results or education pieceTue: Attend a networking meetup or visit a partnerWed: Follow up on referrals and partner leadsThu: Light social touch or restFri/Sat: Treatment-heavy days1x month: Pop-up or vendor eventAsk every client, “How did you find me?” Track the real dataChoose one primary platform for 30 daysBlock your two-hour content window this weekLaunch one referral incentiveAdd or update your Google Business Profile with fresh photosBooked Solid: The Fully Booked FrameworkMy complete roadmap for getting and staying booked without burnout. Current bonus for pay-in-full listeners: a free private coaching sessionlink to bundle FRAMEWORK on Instagram and I’ll send you the detailsBNI and Chamber of Commerce for local networkingGoogle Business Profile for local search visibilityInstagram: @estheticiansinbusinessIf this episode helped you, leave a quick review and share it with a friend who is drowning in the social media noise.
Description:Feel like showing up in stories is the first thing to go when life gets busy? Same. But if you want to stay visible (without burning out), this Marketing Monday is for you.In this quick episode, I’m sharing 3 easy story slides that estheticians can post every week to stay top of mind, build trust, and book more clients—without needing to post all day long.Why stories are still so important for visibility and connection3 go-to Instagram story ideas you can reuse weeklyHow to make your availability visible and book last-minute clientsWhy even one story a few times a week can make a big difference📅 “Here’s what I have available this week”→ Post your weekly openings and cross out each one as it gets booked.🗳️ “Ask me anything” or poll→ Use engagement tools to spark visibility (and answer your own questions if needed).💛 “Product or service I’m loving this week”→ Share a quick video or photo of a product, retail item, or add-on service in action.📲 Choose one of these story ideas and post it today.Keep it simple. You don’t need to post all day—just stay visible a few times a week and build from there.Tag me @estheticiansinbusiness when you post your stories this week so I can hype you up and share it! And don’t forget to tune in Thursday for a full-length episode.
Resources Linked✅ Download the Business Plan Brain Dump (Free PDF)✅ Watch the Free “Booked Solid” Webinar✅ Connect with me on Instagram: @estheticiansinbusinessStarting your solo esthetician journey can feel overwhelming. Where do you even begin? In this episode of Estheticians in Business, I walk you step by step through the first things every new solo needs to focus on. From business basics and pricing to attracting your very first clients, I’ll help you cut through the confusion and set yourself up for success.Whether you just got your license or you’ve already opened your doors but feel lost, this episode will give you the clarity and confidence to take action.✨ The mindset shift from service provider to business owner✨ The essentials you need before taking clients (licenses, insurance, booking system)✨ Why simple service menus work best when you’re starting out✨ How to price yourself with confidence (and avoid the Groupon trap)✨ Where to find your first clients when you don’t have a network✨ The importance of rebooking and client experience for retention✨ Marketing that works without burning yourself out✨ Systems to keep your business running smoothly from day one✅ Download the Business Plan Brain Dump (Free PDF)✅ Watch the Free “Booked Solid” Webinar✅ Connect with me on Instagram: @estheticiansinbusiness
🎙️ Episode Title:You're Not Shadowbanned—Your Content Just Isn’t Clear (Marketing Mondays)Feeling like the algorithm is working against you? Let’s get real—your content might not be booking clients because it’s unclear, not because you’re shadowbanned.In today’s Marketing Monday, I’m breaking down the tough truth about how vague messaging, missing calls to action, and unclear offers are making your content invisible—and how to fix it so that it actually converts.Why the algorithm isn’t your enemy (but your messaging might be)3 reasons your content feels invisibleHow to turn vague captions into client-attracting postsThe role of strong calls to action in boosting engagementWhy clarity = visibility, and visibility = bookingsGet SpecificStop saying “facial” and start saying what problem you solve: dry skin, hyperpigmentation, ingrowns, etc.Always Include a CTATell people exactly what you want them to do—comment, DM, share, book.Make the Offer ObviousYour audience should know within seconds what you do and who it’s for.📲 Choose one of your older posts and re-read it like you’re a potential client. Ask yourself:Is it clear who I’m speaking to?Is there a call to action?Can someone easily tell what I’m offering?Make tweaks—and re-post it stronger this week.If this gave you clarity today, tag me @estheticiansinbusiness or DM me what post you’re revamping. Let’s make your content work for you, not disappear into the feed.Description:What You’ll Learn in This Episode:3 Quick Fixes to Make Your Content Work:Action Step:CTA:
Links & Resources Mentioned in This Episode:📘 Download the free Business Plan Brain Dump Workbook! 🎥 Watch the free training: How to Be Fully Booked Without Losing Your MindBeing introverted doesn’t mean you can’t be successful as an esthetician. In this episode of Estheticians in Business, Allyson breaks down the myths about marketing as an introvert and shares practical, low-energy ways to attract and retain clients without burning yourself out.She also gives a quick life update (spoiler: it’s a baby girl 💕) and introduces two resources to help you grow your business: her free Business Plan Brain Dump workbook and her updated Booked Without Burnout webinar.Inside this episode, you’ll learn:✨ Why being introverted is actually a strength in building client relationships✨ Myths about what it “takes” to get clients and what’s really true✨ Introvert-friendly marketing strategies like written content, batching posts, and Facebook groups✨ How to set up referral systems that work without draining your energy✨ The power of automations and booking links that run while you recharge✨ Low-energy social media content ideas that still make you the expert✨ Why rebooking and retention are your secret weapons as an introvert✨ A mindset shift: marketing is serving, not bothering your clientsLinks & Resources Mentioned in This Episode:📘 Download the free Business Plan Brain Dump workbook🎥 Watch the free training: How to Be Fully Booked Without Losing Your Mind
Description:If you’ve ever stared at your phone thinking, “I should post something…” but then overthought it until you posted nothing—this episode is for you.In today’s short and straight-to-the-point Marketing Monday, Allyson shares why messy, consistent action will always beat perfect silence. You don’t need the perfect caption, lighting, or branding to show up—you just need to start.Why overthinking is costing you visibility and clientsHow to market yourself without a full content calendarEasy content ideas you can do from your treatment room todayWhat real clients actually want to see (hint: it’s not perfection)A photo of your steamer + a one-liner about prep before extractionsA quick video of your towel setup or room resetA raw clip of your treatment space just as it is—no filters, no fluff📲 Post one raw, real photo or video from your treatment room today.Say what it is. Say why it matters. And stop waiting for “perfect.”If this episode gave you the nudge you needed, tag @estheticiansinbusiness when you post your content this week—let’s celebrate taking action over perfection.See you Thursday 💛What You’ll Learn in This Episode:Simple Content Ideas from This Episode:Action Step:CTA:
Links & Resources Mentioned in This Episode:🎥 Free Training: How to Be Fully Booked Without Losing Your Mind — [link here]📲 DM Allyson on Instagram: @estheticiansinbusiness💻 Learn more about the Estheticians in Business Marketing Course — [link here]Episode Summary:In this episode of Estheticians in Business, Allyson shares exactly how she (and many of her students) have become fully booked by using Facebook groups — without spending a dime on ads. Whether you’re brand new to the idea or you’ve tried before and felt “spammy,” you’ll learn how to find the right groups, build real relationships, and turn casual group interactions into paying, loyal clients.From spotting active communities to positioning yourself as “the esthetician” everyone recommends, Allyson walks you through the strategies, mistakes to avoid, and creative ways to get booked using just a few minutes a day.What You’ll Learn in This Episode:Why Facebook groups are an untapped goldmine for local estheticiansThe exact types of groups to join (and which to avoid)How to participate without coming across as pushy or salesyCreative engagement ideas that position you as the go-to skin expertHow to message group admins for special posting privileges or partnershipsCommon mistakes that get you ignored — or even kicked outHow to move conversations into your DMs and onto your booking listWays to turn one-time bookings into long-term loyal clients
Your logo doesn’t build trust—your face does. In this quick Marketing Monday episode, I’m sharing why your audience needs to see YOU, not just a perfectly designed logo, if you want them to book with you. People buy from people, not faceless businesses, and the generation booking services today wants authenticity, connection, and real humans.This episode will give you the push you need to step in front of the camera and show your personality (even if it’s just a smile or a wave).Why your face should be front and center on your social mediaHow showing up builds trust faster than any logo ever willSimple ways to appear on your stories and feed without feeling awkwardWhy personal connection always wins over perfect brandingSwap your profile picture from a logo to a clear, welcoming photo of YOU.Show up in your stories at least twice this week—even if it’s just a smile, wave, or behind-the-scenes moment.Make your next post something personal: share your why, your favorite product, or a quick hello video.If this episode gave you the nudge to show up more, screenshot it and tag me @estheticiansinbusiness. I want to see those beautiful faces on my feed!
If your schedule feels like a revolving door of first-time clients who never return, this episode is for you.In this week’s Estheticians in Business podcast, Allyson gets laser-focused on one of the most profitable (and overlooked) parts of running a solo esthetician business — client retention. Pulling from real questions inside her six-week intensive, she shares her First Visit Framework to turn new guests into loyal, repeat clients who fill your books month after month.You’ll learn:Why retention will always beat constant new client chasingThe First Visit Framework:Set Expectations – Create a treatment plan and communicate results + maintenance needs from day oneIntroduce Retail Naturally – Make products part of the results plan without feeling salesyBuild Emotional Connection – Use personal details, active listening, and notes to create loyaltyThe art of the appointment close — how to confidently get the rebook without sounding pushySimple retention boosters that make clients feel seen, remembered, and valuedHow small touches like follow-ups, birthday messages, and personalized notes can double your rebooking ratePlus, Allyson shares actionable scripts, service upgrade ideas, and small gestures that create long-term trust — so your clients wouldn’t dream of going anywhere else.🎧 Listen now and start building a business where your calendar stays full without endless marketing hustle.🔗 Resources & Links Mentioned in This Episode:FREE Webinar – Booked Without Burnout: Learn the 3 steps to get fully booked without losing your mind. Register hereThe Estheticians in Business Marketing Course + full bonus bundle mentioned in this episode
If people don’t know you exist, how are they supposed to book with you? In this quick Marketing Monday episode, I’m giving you a wake-up call: visibility = bookings. You can’t just wait around hoping clients will magically find you—you have to get out there and be findable.I’ll share easy ways to boost your visibility this week, from tagging your location to engaging in local groups, so people can finally see the amazing work you do.Why “secret businesses” stay emptyThe power of location tags and local pagesHow visibility directly translates into more bookingsWhy brand recognition matters even more when you’re newTag your location in every post and story this week.Engage in at least 2–3 local groups or business pages on social media.Post something that says: “Here’s what I offer and I’m local!” to remind people you’re open for business.Did this tip hit home? Screenshot this episode, share it in your stories, and tag me @estheticiansinbusiness so I can cheer you on as you go be findable!
AI tools like ChatGPT are everywhere — but are estheticians really using them to their full potential? In this episode, Allyson pulls back the curtain on how she uses her own “AI assistant” (yes, she even named him Raul 🤖) to save time, stay consistent, and keep her business running in just a few hours a day.You’ll learn how ChatGPT can help with marketing, client communication, policies, launches, and even meal planning — all while sounding exactly like you. Allyson also shares the key mistakes estheticians make when using AI and why “just letting it write for you” isn’t enough.Plus, you’ll get a quick foster care journey update and hear why Allyson believes AI isn’t lazy — it’s smart delegation.What You’ll Learn in This Episode:How Allyson trained ChatGPT to know her voice, brand, and audienceWays to use ChatGPT for Instagram captions, promo planning, email marketing, and policiesHow AI can help you respond to difficult client situations with professionalismThe can’ts of ChatGPT (and why you still need to double-check everything)Why using AI isn’t cheating — it’s delegatingEasy first steps to start using ChatGPT in your solo businessLinks & Resources Mentioned:Join the Booked Out Webinar Waitlist: LinkFollow Allyson on Instagram: Link
Your clients don’t book because you have the prettiest Canva template—they book because you show them you can solve their problem. 💡 In this Marketing Monday episode, I’m sharing why perfection is overrated, what your clients actually care about, and how to create content that builds trust and connection (without spending hours tweaking graphics).If you’ve been overthinking your posts, this is your permission slip to keep it real.Why “pretty posts” don’t equal more bookingsWhat your clients are really looking for when they scrollSimple content ideas that build trust fastWhy “done” beats “perfect” every single timeShare something real this week:A quick client tipA review or testimonialA selfie from your treatment roomA behind-the-scenes momentPost it without overthinking or over-designing it.Did this give you a little confidence boost? Screenshot this episode, tag me @estheticiansinbusiness, and tell me your biggest “done > perfect” win this week!