Links mentioned

• Free training: Fully booked without losing your mind → [Webinar link]

• Join the Facebook community → [Group link]

  Instagram link

• Estheticians in Business course and bundle → [Course link]

Feeling overwhelmed by all the advice and still not sure what to do first? In this episode Allyson breaks down the true starting point for taking your business seriously. No fluff. Just the simple steps that move the needle.

• How to find your breakeven and set a real income target

• Why clear policies signal professionalism and protect your time

• How to build a simple marketing rhythm you can stick to

• The mindset shift that turns a hobby into a business

1. Know your numbers

• Calculate your monthly breakeven for rent, bills, products

• Add your desired personal income to set a clear target

• Make it math, not mystery

1. Set and enforce policies

• Clients respect what you respect

• Use policies to protect your schedule and client experience

• If something bothers you once badly, set a policy. If it irritates you twice, set a policy

1. Create a marketing rhythm

• Pick one or two consistent channels you can maintain

• Think systems that run even when life gets busy

• Referrals, loyalty, partnerships, vendor events, weekly emails

1. Make the mindset shift

• Treat yourself like a business owner

• Ask if a choice builds a sustainable business that lasts

• Hobbies spend money. Businesses make money

• 00:00 Welcome and why this topic matters

• 02:20 Honest pep talk about self doubt and caring enough to improve

• 05:35 What a serious business actually does

• 09:50 Working in pockets of time and stacking small wins

• 10:45 Step 1: Know your numbers with a simple example

• 13:25 Step 2: Policies that protect your business

• 17:05 How to enforce policies and keep client experience high

• 18:55 Step 3: Build a repeatable marketing rhythm

• 22:35 Step 4: The mindset shift from hoping to building

• 24:20 Putting it all together and real student example

• 26:10 Resources and ways to get support

• List every monthly business expense. Total it for your breakeven

• Choose one income goal for the month. Add it on top

• Write or update three core policies. Publish them on your site and booking app

• Pick two marketing actions you will repeat every week

“Make it mathematical, not magical. Hobbies spend money. Businesses make money.”

If this episode helped you, share it with a fellow esthetician and tag @estheticiansinbusiness so Allyson can cheer you on. 💗