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Listener Question:
“I’ve been solo for a year but barely making enough to cover rent and bills. I don’t know if it’s my prices, the economy, or my marketing. I need help.”

Allyson unpacks why year one can feel like survival mode and shows you how to diagnose the real issue. You will learn how to check your pricing, simplify your marketing, and build retention so your calendar and cash flow stop riding the roller coaster.

• How to tell if pricing is the real problem

• A simple way to run breakeven so your prices pay the bills and you

• Why random posting is not marketing, and what to do instead

• How to get found locally and rebook the clients you already have

• Why the economy is not your ceiling, and how to pivot with purpose

• A 4-step action plan you can apply this week

0:00 Welcome and today’s listener question
2:05 Year-one reality check and why “being in the red” can be normal
4:40 Pricing audit 101 and the $5 lesson
8:30 Marketing that actually moves bookings
13:20 Local visibility, partnerships, referrals, and rebooking
17:10 The economy, positioning, and communicating value
21:00 Your 4-step action plan and quick wins

• Price for profit, not vibes. Know your breakeven, then add your income goal.

• Consistency beats complexity. Pick one or two channels and show up there.

• Retention is revenue. Rebook during consult, during service, and before checkout.

• Control the controllables. Skills, outreach, offers, follow-ups, and client experience are in your hands.

If a $95 service becomes $100 and you see 10 clients a week:
$100 × 10 × 4 = $4,000 vs. $95 × 10 × 4 = $3,800.
That is about $200 more each month without adding hours.

1. Audit pricing

   • List monthly business costs to keep the doors open.

   • Add your monthly pay goal.

   • Adjust service prices so the math works on paper and in practice.

2. Choose 1–2 marketing plays

   • Local Facebook groups, referral cards, and one aligned partnership.

3. Build retention

   • Normalize rebooking. Add a simple loyalty perk. Schedule weekly follow-ups.

4. Work the plan

   • Track new clients, rebooks, and revenue weekly. Improve one small thing each week.

• “Marketing is not being everywhere. It is being consistent in the right places.”

• “Your clients pay for your skill, your results, and how you make them feel.”

• “The economy is real, but it is not your ceiling. Pivot and position.”

• Coaching-call bonus for pay-in-full students is available until October 3. Details in the episode.

Got a question for the pod? Send Allyson a DM on Instagram and it might be featured in a future episode. @estheticiansinbusiess