Event Exchange

In the events industry, we have heard lots about attendee engagement and ways to enhance it through virtual events. But what about employee engagement?Employee engagement is more than just a buzzword - it is a business measurement that affects business outcomes and performance. With employees globally, today’s forward-thinking employers are looking for innovative ways to connect with employees virtually, engaging them where they are situated.How can organisations drive employee engagement globally, and what are the different formats of virtual events to do so?In this episode, learn the keys to employee engagement, internal repurposing of content, challenges and benefits of virtual engagement, and adopting an omnichannel event strategy.

Do you ever find yourself leaving in the middle of a virtual session? - An issue that most event professionals face.Virtual platforms such as GEVME are crucial in bridging the gap between attendees and industry professionals. However, with an all-time high of virtual events planned, attendees have participated in more events than they ever did before the pandemic.“New” engagement tools and experiences are becoming a norm, with each event similar to the other. So how can event professionals minimise digital fatigue and introduce unique engagement experiences to retain audiences for the whole duration?In this episode, learn about music-infused engagement activities, musical MC & hosts, and how you can get ahead of your competitors and stay relevant post-event.

You have created and planned an epic event. But how do you make sure people “see” it?Since 2020, more than 3.8 billion people have been on social media platforms. The events industry has also seen an increase in communities online, with professionals sharing content and the latest trends and happenings in the community.Amidst the social noise, event professionals need to make their content stand out and gain global exposure. Event Exchange invites Michael Kamleitner, Founder & CEO of Walls.io, to show you how to do so while creating less noise and more signal for your content.In this episode, learn about social walls, their impact on real-time engagement, event conversions, and how you can create a sense of community and analyse your target audience via socials.

Attendee engagement can be a daunting component of an event. In the past two years, the events industry pivoted to virtual platforms to host events such as webinars and conferences.As time passed, it became clear that attendees needed more - beyond compelling content, to overcome virtual event fatigue and stay engaged. Event technology has since developed rapidly to introduce new virtual experiences such as the Metaverse and Extended Reality.How can event professionals blend virtual and ‘real’ experiences?Event Exchange invites Joe Gregory, Regional Sales Manager for UK and Ireland at Disguise, to introduce Extended Reality, its’ applications, and the difference between it and the Metaverse.

Times have changed. As people get accustomed to the new working arrangements, the line between professional and personal lives gets blurred. Events and meetings have evolved from in-person to virtual, disrupting the way organisations market their events and understand their attendees’ needs.So how can event marketers adapt to the digital-first culture and help organisations stay competitive?Event Exchange invites Shawn Cheng, Senior Strategist at DAHLIA+ Agency, to talk about a digital-first strategy, its importance, and how to apply it.

Recently, the metaverse has been a trending topic of conversation in the events industry. While its full actualisation can take years, brands and organisations are trying to venture into the next iteration of the internet. Some have managed to do so, organising immersive events in 3D virtual environments that offer realistic experiences.With much hype building around it, digital marketing is poised to revolutionise. How does the metaverse affect digital event marketing and sponsorships, and how can event marketers adapt to the new consumer behaviours?Event Exchange invites Michelle Nicole McNabb, Founder & Director of Emenee Marketing N Events, to talk about the metaverse and why it matters to event marketers. In this episode, we explore parallel metaverse marketing, effectiveness of sponsorship participation, and the future of digital event marketing.

Every event relies heavily on marketing, be it an in-person, virtual, or hybrid event, from transmitting the idea and the need to attend to persuading attendees to invite their friends and colleagues to join.The conventional method of ‘sending out invitations’ is no longer enough to maximise the publicity and promotion of an event. Event organisers can now leverage the help of event speakers and attendees to “get the word out”. However, it’s not that easy. How can event organisers convince speakers and attendees to promote the event?Event Exchange invites Tamar Beck, CEO of Gleanin, to talk about word-of-mouth marketing and how to make it work for you. In this episode, learn about the evolution of word-of-mouth marketing and the future of social media marketing.

Great event content has always been crucial for attendees. And it's even more so now with virtual events as organizers are spending more resources to create high quality sessions and offer on-demand videos.However, not every minute is equally relevant to everyone and this poses challenges for professionals as they attempt to personalize the same video content to individuals. Event Exchange invites Humphrey Chen, CEO of CLIPr, to share how event professionals can index every minute of their content efficiently and make it searchable and personalised for viewers.In this episode, learn about the rise of video on-demand, it’s impact on the events industry, real time optional attendance, and how you could make on-demand videos actionable and engaging between event periods.