Times have changed. As people get accustomed to the new working arrangements, the line between professional and personal lives gets blurred. Events and meetings have evolved from in-person to virtual, disrupting the way organisations market their events and understand their attendees’ needs.

So how can event marketers adapt to the digital-first culture and help organisations stay competitive?

Event Exchange invites Shawn Cheng, Senior Strategist at DAHLIA+ Agency, to talk about a digital-first strategy, its importance, and how to apply it.