Claim OwnershipEvolving Engineering and Construction Brands
Subscribed: 0Played: 0
Subscribe
© Copyright 2021 All rights reserved.
Description
Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football.
BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm?
We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees.
We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world.
Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm?
We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees.
We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world.
Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.
71 Episodes
Reverse
Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company.
Patrick considers how reading Coatings Unlimited's LinkedIn content helped him better understand the company culture and values before joining the organization.
Patrick reviews the importance of hiring employees who want to build careers focused on longevity and why leaders must take the lead in helping them grow.
Matthew and Patrick discuss the challenges and opportunities associated with the industry age gap.
Patrick talks about the importance of the strategic pause and investing in your people on a timely and consistent basis.
Finally, Patrick shares his habits and tendencies around social media and how someone can benefit from engaging with others in a digital space.
Work with Matthew
Follow Matthew
Follow Patrick
Adrian shares how he grew up in poverty and construction changed his life, leading him to create the camp to inspire and educate young people about the industry.
Matthew and Adrian discuss the importance of reaching young people early to generate interest in construction and the need for innovative marketing to showcase the diversity and potential of the industry.
The conversation wraps up with an invitation for construction companies to collaborate with Adrian to build a talent pipeline and solve the labor shortage problem in the industry.
Work with Matthew
Follow Matthew
Follow Adrian
Matthew and Hugh discuss the challenges of the construction labor shortage. They talk about demographics and how attracting people to construction alone won't solve the problem; technological innovations are needed.
Hugh discusses the impact of college costs on trade jobs and highlights the need to adopt technology and rethink construction processes. He emphasizes that automation and software can help handle complexity and improve decision-making for less experienced workers.
Matthew shares a conversation about challenges in hiring qualified employees due to changes in workforce quality over time. They discuss how companies are slow to address these issues, but efficiency gains can be made by automating administrative tasks.
Hugh Seaton discusses the challenges of attracting labor and the importance of pitching to potential employees. He also mentions the increase in union activity due to a shortage of workers.
Work with Matthew
Follow Matthew
Follow Hugh
The Link Website
Construction Futures Podcast
Matthew and Anna explore water scarcity challenges and sustainable communication strategies.
They discuss shifting attitudes toward water conservation and the "One Water" approach emphasizing collaboration.
Anna dives into adapting communication for diverse audiences and the US Water Alliance’s commitment to equitable water management.
Finally, they discuss ongoing water challenges and effective communication in a changing landscape.
Connect with Matthew on LinkedIn
Schedule a consultation
Follow Anna on LinkedIn
Check Out US Water Alliance
Matthew and Dane delve into the challenges and solutions for attracting and retaining technical talent in sectors like oil and gas, renewables, and more.
Dane discusses HUDDL3 Group's innovative software, Smart Search, which streamlines talent acquisition and management.
Matthew and Dane review the importance of an ecosystem approach to workforce planning and highlight how HUDDL3 Group bridges the gap from hands-on workers to top executives in various industries.
Connect with Matthew on LinkedIn
Schedule a consultation
Follow Dane on LinkedIn
Check Out The Future of Teamwork Podcast
In this episode, Matthew discusses three trends that prompted him to transition from BD to Marketing.
He covers:
The three trends
People spend time online
People perform their own research
People make decisions on their timeline
Their applicability to E&C Firms
Their applicability in Attracting Talent
Their applicability in Attracting customers
Connect with Matthew on LinkedIn.
Schedule a consultation.
Josh discusses his experience helping companies communicate and present themselves to clients in the AEC industry, including differentiation, active listening, and storytelling in winning jobs and building client relationships.
Matthew and Josh touch on the challenges of being a business owner and the importance of delegating tasks to maintain focus on the big picture.
Josh discusses how communication needs to be succinct and calculated, especially in short amounts of time, and how transparency is essential in building a good reputation.
Finally, Josh highlights why routines and habits are essential in interview prep, pursuit strategy, and hiring and how shifting from process to story is critical in building trust and confidence in communication.
Work with Matthew
Follow Matthew
Follow Josh
Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company.
Patrick considers how reading Coatings Unlimited's LinkedIn content helped him better understand the company culture and values before joining the organization.
Patrick reviews the importance of hiring employees who want to build careers focused on longevity and why leaders must take the lead in helping them grow.
Matthew and Patrick discuss the challenges and opportunities associated with the industry age gap.
Patrick talks about the importance of the strategic pause and investing in your people on a timely and consistent basis.
Finally, Patrick shares his habits and tendencies around social media and how someone can benefit from engaging with others in a digital space.
Work with Matthew
Follow Matthew
Follow Patrick
How Hiedi’s experience in publishing sales, owning several businesses, and everything in between has set her up for success in a hybrid marketing / BD role.
Why building an authentic personal brand is key to building meaningful and long-lasting industry relationships.
How hosting a LinkedIn Live Series and engaging with followers has helped accelerate the relationship-building process with potential customers.
Why it’s important to create content that truly resonates with customers and how you can repurpose information already at your fingertips.
Why focusing too much on marketing metrics misses the point completely!
Work with Matthew
Follow Matthew
Follow Hiedi
Follow Jim Kunkle
Visit VCP Sales
Jon’s most significant football moment followed immediately by COVID
How the Water/Wastewater industry requires a different style of communication
How choosing Skiing over a Dog Sled ride led to enormous extra work scope, Jon running his first project and kick-started his passion for BD
Jon wasn’t born an effective orator; high school debate shaped that. If you missed out on HS debate, Jon provides other ways to gain a similar experience.
Why Jon’s favorite brand is an airline, and which one
Jon discusses what having a solid brand gains you in E&C
How to transition an existing brand into adjacent markets
Why having a strong brand starts with a cohesive, highly functioning, and communicative team – Jon’s story
Work with Matthew
Follow Matthew
Follow Jon
How Eva’s background in speechwriting for Dave Ramsey has paved the way to launching her own business.
Why you are never too good to practice, practice, practice.
Learn what Eva believes is key to launching a successful podcast.
As a technical presenter, you need to incorporate this piece of advice into your presentations
Why you need to cut your content… and then cut some more!
And finally, Eva provides the best takeaways and tips for becoming a confident speaker.
Work with Matthew
Follow Matthew
Follow Eva Rose Daniel
The challenges of building an industry brand as well as a corporate brand at the same time
The importance of speaking to all of your customer bases and prioritizing internal communications
Why your brand needs congruency and integrity no matter where you show up
What Tom believes are the top two things you need to invest in as a leader
Why a one-team mentality reduces internal competition and scarcity thinking
Work with Matthew
Follow Matthew
Follow Tom
We Took the Risk
What Leisha's favorite brand says about her
Why/how she started her career at Siemens and in EnergyA story of cross-over brands
Working for the best drew Leisha to Johnson Controls
A journey home and to Kiewit
Standing up marketing and proposals
Running large events
Managing large social media calendars
How LifePlan guides Leisha's life
Work with Matthew & Leisha
Doa, the Deputy General Manager for engineering for both the Las Vegas Valley Water District and the Southern Nevada Water Authority, has been with the organization since 2000.
She oversees all major construction and capital program projects, as well as the capital improvement program projects, to serve the community of over 2.3 million residents and over 42 million visitors each.
She is proud of the construction of the third intake and the low lake level pump station, which was a major lift for the community and paid for by the community's rates.
This infrastructure was needed only if the lake dropped low and it turned out to be a necessity, making Southern Nevada the most secure.
She believes that social media and podcasting are unique ways for utilities to reach customers and convey important messages.
Doa believes that other utilities can use social media by understanding where their customers are getting their information and meeting them there, to be successful.
Work with Matthew
Follow with Matthew
Follow with Doa
Listen to Water Smarts Podcast
Souther Nevada Watering Schedule
Matthew and Justin discuss the importance of committing to things and being present in the moment, especially regarding family.
They talk about how marketing strategies are constantly evolving, especially with the rise of digital media like podcasts.
Matthew and Justin talk about where the industry stands in terms of digital marketing and branding, emphasizing the need for proper marketing communication, content creation, community management, etc., which play an important role in hiring decisions nowadays.
Matthew provides an overview of ROI for podcasting or other forms of content marketing. He explains that it goes through stages and emphasizes the importance of communicating from the customer's perspective rather than just focusing on data.
Matthew shares tips, tools, and tricks to make your workflow and businesses more efficient, increase productivity and improve deliverables.
Work with Matthew
Follow Matthew
Follow Justin
Matthew and Misty discuss her engineering, sales, and marketing background and how that helps her translate highly technical knowledge to her customers.
Misty shares how testing and proving your marketing methods will help you find your organization's best marketing mix and approach.
Misty shares how BayWa r.e. leverages digital media and strives to connect with different audiences across various topics.
Finally, Misty shares her brilliant definition of how she defines “brand” and how B2B companies, especially, need to invest seriously in building their brands.
Work with Matthew
Follow Matthew
Follow Misty
Matthew shares his definition of leadership and the key metric to track if you’re a good leader.
Learn how Matthew helps people understand their career motivations and how they can achieve those goals while staying accountable.
Matthew shares the struggles and painful lessons learned from building his business early on and how addressing the hard questions ultimately yielded the right team and focus.
Brian and Matthew talk about why it is essential to be open-minded to this new workforce culture and evolving technology and how highly skilled technical professionals and craftspeople will continue to be significantly valued and compensated as time goes on.
Finally, Matthew discusses how you can engage Engaging Perspectives, especially if you and your organization ask these questions: How do we attract customers or new markets? How do we grow a brand and attract talent? How do we influence the safety culture on my project?
Work with Matthew
Follow Matthew
Follow Brian
Build Consulting Services
Aidan talks about lessons learned from building a brand on LinkedIn early on and how he has expanded his network and career opportunities.
Matthew and Aidan discuss how engineering and construction companies can better market and promote their organizations to attract top-tier talent.
Aidan shares how Gen Z college students and young professionals view the concept of career trajectory and how companies need to respect and respond to those unique ambitions and goals.
Aidan offers how disconnecting first thing in the morning helps him to stay more present and connected during the balance of his day.
Work with Matthew
Follow Matthew
Follow Aidan
Matt shares how Engaging Perspectives measures ROI, online and offline, over a year, with brands, large and small.
Matt and Hiedi discuss how you may drive people away from your content.
Matt highlights how to go deeper with content, challenge your thinking, and resonate with your audience.
Matt and Hiedi highlight the value and effort of walking the fine line to show up personally and professionally on LinkedIn and how to push yourself outside your comfort zone.
Finally, Matt outlines the top items to focus on when building your LinkedIn presence.
Work with Matthew
Follow Matthew
Follow Hiedi
How Travis’ deep interest in water and media converged with his launch of Waterloop.
Why you need to narrow in and understand your audience base before developing your content.
How being an early adopter of social media tools helped Travis build his network and understand how to communicate content most effectively.
Why Travis chooses to represent all sides of a story in the water industry and share the positive things that are happening, too!
Travis talks about how scheduling his day in 30-minute increments helps him to stay focused and productive as an entrepreneur.
Work with Matthew
Follow Matthew
Follow Travis
Waterloop
Comments
Download from Google Play
Download from App Store
United States