Leveraging a Scientific Approach in Renewables Marketing w/ Head of Marketing, Americas at BayWa r.e. USA LLC, Misty Chioffe

Update: 2023-05-02

Description

Matthew and Misty discuss her engineering, sales, and marketing background and how that helps her translate highly technical knowledge to her customers.

Misty shares how testing and proving your marketing methods will help you find your organization's best marketing mix and approach.

Misty shares how BayWa r.e. leverages digital media and strives to connect with different audiences across various topics.

Finally, Misty shares her brilliant definition of how she defines “brand” and how B2B companies, especially, need to invest seriously in building their brands.

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Leveraging a Scientific Approach in Renewables Marketing w/ Head of Marketing, Americas at BayWa r.e. USA LLC, Misty Chioffe

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Leveraging a Scientific Approach in Renewables Marketing w/ Head of Marketing, Americas at BayWa r.e. USA LLC, Misty Chioffe

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Leveraging a Scientific Approach in Renewables Marketing w/ Head of Marketing, Americas at BayWa r.e. USA LLC, Misty Chioffe