Legal expert Rob Cohen returns to break down the real purpose of NDAs and what constitutes legitimate confidentiality requests versus overreach. If you've ever blindly signed a non-disclosure agreement without understanding the implications, this episode reveals the red flags to watch for and negotiation strategies that protect your business while maintaining client relationships.What You’ll LearnDifference between unilateral and bilateral NDA agreementsKey red flags in confidentiality clauses and duration termsHow to negotiate mutual protection for your proprietary processesWhen to push back without damaging business relationshipsStrategic approach to managing multiple NDA requestsTime Stamps01:43 - Introduction to NDAs05:51 - Unilateral vs. Bilateral Agreements11:20 - Common NDA Clauses and Concerns18:12 - Practical Advice for Small Businesses30:12 - Understanding Risk in Legal Agreements30:50 - Using AI for Legal Document Review32:01 - The Importance of Bilateral NDAs33:05 - Enforcing Non-Disclosure Agreements35:09 - Non-Compete Agreements and Legal Precedents39:21 - Adhesion Contracts and Their Implications40:35 - Negotiating Fair Legal Terms42:57 - Tips for Business Owners54:01 - The Role of Corporate Governance54:25 - Episode OutroSnippets from the Episode"Just because I'm paranoid doesn't mean they're not out to get you. It's only in those moments where you find yourself caught that you realize the only way to not get caught is to pay attention to this stuff on the front end."- Chris Griffin"If someone's pushing you to rush and sign something, that's all the more reason not to. 'I've gotta get my bid in 24 hours.' Well, why are you calling me now?"- Rob Cohen"You also have to look at whether the agreement was reasonable in the first place. Rather than just applying to one party, it applies to either party. If they've got problems with it, then why were they so aggressive with their language to you?"- Rob Cohen"When you're chasing the next project, you make decisions like signing the NDA that is totally against you. You can't afford to not sign because you need that project, when in reality that project could lead to your demise."- Khalil BenalioulhajKey TakeawaysConsider bilateral protection instead of one-sided agreementsEstablish internal policies for who can sign binding agreementsCreate template NDAs with legal counsel for repeat situationsWatch for overly broad confidentiality definitions and missing carve-outsNegotiate reasonable timeframes and scope limitationsUse pushback as a test of partnership potentialResourcesNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from Rob CohenRob Cohen on LinkedInDisplay Supply & Lighting, Inc. WebsiteMore from ChrisCrewXP Email ChrisLinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramConnect With UsReady to future-proof your experiential business? Subscribe to Experience Builders for more strategic insights that help agency owners build bulletproof businesses.
Industry leaders unpack shocking new data revealing a 98% disconnect between what hiring managers want and what Gen Z values in the workplace. Chris Griffin and Khalil Benalioulhaj join forces with recruiting expert Jaynie Ellison to explore practical strategies for bridging this massive gap and turning Gen Z from perceived obstacle into competitive advantage.What You’ll LearnThe real reasons behind the 98% employer-Gen Z value disconnectWhy Gen Z's worldview creates different workplace expectationsProven strategies for integrating Gen Z into experiential teamsHow remote work and mentorship can close the generational gapWhy trade jobs offer untapped opportunities for young talentTime Stamps01:27 - Episode Intro02:29 -Guest Intro04:41 - The Disconnect Between Hiring Managers and Gen Z08:01 Challenges and Solutions for Gen Z in the Workforce13:21 -Incentives and Flexibility in Trade Jobs30:45 -The Importance of In-Person Connection31:36 -Remote Work and Technology's Role32:55 -Evaluating and Integrating Gen Z into the Workforce38:21 -Strategies for Employers to Engage Gen Z44:36 -Advice for Gen Z Entering the WorkforceSnippets from the Episode"If you're looking at Gen Z as an obstacle, you're not gonna be in it for long. The workforce is aging out. You need the next generation."- Khalil Benalioulhaj"Gen Z is going to be 27% of the workforce by 2028. We're knocking on the door of 2026. This is an important conversation."- Jaynie Ellison"Stop measuring your employees based on inputs and start measuring based on outcomes. If you're judging them off office hours, you have a poor management system."- Khalil Benalioulhaj"They really want to see results. They want to see that they're progressing in their career more quickly because we don't know when things could change."- Jaynie EllisonKey Takeaways98% value disconnect exists between hiring managers and Gen ZCOVID disrupted Gen Z's foundational workplace expectationsTrade jobs offer six-figure opportunities with clear advancement pathsMentorship and structured onboarding are essential for Gen Z integrationFlexibility doesn't always mean remote work - focus on outcomesGen Z values culture, authenticity, and helping others above traditional metricsClear career progression paths can extend retention beyond 13 monthsResourcesNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from Jaynie EllisonEmerge XP Email JaynieJaynie on LinkedInMore from ChrisCrewXP Email ChrisLinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramConnect With UsReady to future-proof your experiential business? Subscribe to Experience Builders for more strategic insights that help agency owners build bulletproof businesses.
Chris Griffin reveals 10 seemingly minor professional oversights that can destroy valuable business relationships and lose major clients. From poor proofreading to sloppy billing, these "small" mistakes can undermine years of relationship building and cost you six-figure deals.What You’ll LearnWhy the little things matter more than 900,000 minutes of expertise10 specific mistakes that signal unprofessionalism to clientsHow to build relationship capital through deposits vs. withdrawalsProfessional standards that separate top performers from the packSimple systems to protect your biggest client relationshipsTime Stamps00:35 - The Importance of Relationships01:31 - Seth Godin's Insight: 900,000 vs. 9 Minutes02:53 - The Power of Little Things in Business04:55 - Proofreading: A Small Step with Big Impact08:04 - The Value of Written Follow-Ups14:49 - Clear Communication: Visuals and Analogies21:09 - The Pitfalls of Wrong Information23:31 - Punctuality: Respecting Time and Commitments26:18 - Managing Digital Fatigue26:23 - Balancing Workload and Decompression27:45 - The Importance of Appearance32:38 - Making Deposits in Relationships44:15 - The Value of AccountabilitySnippets from the Episode"It takes 900,000 minutes to become a subject matter expert, but less than 9 minutes to make someone feel seen and understood."— Chris Griffin"Nothing can slow you down more than a mistake from not proofreading."— Khalil Benalioulhaj"Four deposits for every one withdrawal - there's gotta be something in the relationship account."— Chris Griffin"Shortcuts lead to dead ends."— Khalil BenalioulhajKey TakeawaysSmall Professional Oversights Destroy Big RelationshipsProofreading Everything Protects Your CredibilityWritten Follow-Ups Prevent Future DisagreementsClear Communication Uses Visuals and Relevant ExamplesBeing On Time Reflects Your Core ValuesRelationship Deposits Must Exceed WithdrawalsAuthenticity Trumps Polish in Client InteractionsResourcesSeth Godin's 9,000 vs 9 blogNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisLinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramConnect With UsReady to future-proof your experiential business? Subscribe to Experience Builders for more strategic insights that help agency owners build bulletproof businesses. Share this episode with fellow industry leaders who are planning their next growth phase.
Chris and Khalil dive deep into the strategic question every agency owner should be asking: where will your next million dollars in revenue actually come from? They break down three proven pathways for sustainable growth and share hard-earned lessons about the difference between chasing revenue and building profitable, bulletproof businesses that can weather any storm.What You’ll LearnThree strategic channels for generating your next million in revenueHow to systematically grow existing client relationships beyond current offeringsProven frameworks for identifying and approaching high-value target accountsWhy business development strategies are evolving and what's working nowCritical warning signs when pursuing large opportunities or acquisitionsTime Stamps00:49 - Current Business Climate01:42 - Strategic Growth: Acquisitions and Alliances04:28 - Maximizing Revenue from Existing Clients19:59 - Evolving Business Development Strategies24:28 - Targeting New Accounts: Strategies and Insights25:50 - Networking and Building Relationships32:21 - Challenges and Risks in Business Growth43:49 - Key Takeaways and Final ThoughtsSnippets from the Episode"I do not chase revenue just for the sake of it. When I say where's the next million coming from, it really is, where's that next chunk of business that's gonna be good for the company?"— Chris Griffin"By us asking this question, it changes your mindset. You sort of move from autopilot to having both hands on the wheel, both feet on the pedals."— Chris Griffin"Everything requires maintenance. If you're going to take on this new project, you have to budget maintenance and attention to detail."— Khalil BenalioulhajKey TakeawaysDon't Hope to Grow - Plan Your GrowthFocus on Profitable Revenue Over Total RevenueSegment Clients Into Strategic CategoriesNetworking and Referrals Drive New BusinessProtect Your Business Model During Rapid GrowthResourcesNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisLinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramConnect With UsReady to future-proof your experiential business? Subscribe to Experience Builders for more strategic insights that help agency owners build bulletproof businesses. Share this episode with fellow industry leaders who are planning their next growth phase.
Chris Griffin breaks down how the current government shutdown affects the trade show and exhibit industry beyond the obvious. While most exhibit houses report no direct business impact, the political instability creates ripple effects that smart business leaders can't ignore—from military event cancellations to broader concerns about economic uncertainty and business confidence.What You'll LearnWhy government shutdowns matter even when your business isn't directly affectedHow political instability impacts client spending decisions and business confidenceThe connection between government operations and critical trade show infrastructurePractical contingency planning strategies for uncertain political climatesWhy this pattern of governmental dysfunction poses long-term risks to business growthKey Topics & Timestamp00:24 - Understanding the Government Shutdown00:43 - Impact on Small Businesses01:37 - The Budget and Continuing Resolutions02:58 - Political Stalemate and Its Consequences05:31 - Broader Economic Concerns15:52 - Practical Steps for Businesses21:03 - Conclusion and Final ThoughtsSnippets from the Episode"Isn't that a good sentiment to greet every day with, Khalil? 'I've got a lot to learn today.'"— Chris Griffin"It's been 25 years since the United States has been able to present and agree on a balanced budget in Congress. So we've been in this slow death spiral of disagreeing and disagreeing more."— Chris Griffin"While there is no direct impact today on this current shutdown to businesses in our space, there is major concern by all business leaders that this inability to agree is just another nail in the proverbial coffin of our inability to trust our institutions."— Chris Griffin"I think we're all looking forward to and counting on a solid economy in 2026. But most of us always have some kind of defensive or contingency plan."— Chris GriffinKey TakeawaysNo Immediate Direct Impact on Most Exhibition BusinessesMilitary Events and Government Contracts Are VulnerableTravel Infrastructure Workers Face Payment DelaysBusiness Confidence Erodes with Repeated Government DysfunctionInternational Trade Show Participation Could DeclineContingency Planning Becomes More CriticalOctober 15th Military Pay Deadline Creates Resolution PressureResourcesNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisLinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramConnect With UsReady to future-proof your exhibit sales career? Share your biggest sales challenge with us and connect with fellow Experience Builders who are mastering the new rules of our industry.
Chris Griffin reveals the harsh reality: it now takes 600 dials to get 2 appointments in exhibit sales. But don't panic - he and Khalil break down the blueprint for building a six-figure income in today's relationship-driven market, from LinkedIn strategies to vertical market mastery.What You’ll LearnWhy traditional cold calling is dead and what replaced itThe 5-step framework for building sustainable exhibit sales successLinkedIn prospecting strategies that actually work in our industryHow to become the subject matter expert that clients chaseThe psychology behind influence and relationship buildingTime Stamps00:23 - The Heyday of Sales: Chris Griffin's Journey01:28 - The Evolution of Sales Strategies02:50 - Challenges in Modern Sales05:00 - The Role of Younger Salespeople08:31 - The Importance of Referrals and Incentives10:52 - The Shift to Strategic Selling13:03 - Becoming a Subject Matter Expert20:17 - Influence and Relationship Building23:02 - Finding Business in a Changing Environment24:31 - The Evolution of LinkedIn for Business26:36 - Effective Engagement Strategies on LinkedIn32:29 - Principles for Successful Sales on LinkedIn37:54 - Key Takeaways for Trade Show Sales ProfessionalsSnippets from the Episode"We're not selling stuff anymore. We're not selling exhibits. Brands are looking for sales results - filling pipeline, generating qualified leads."— Chris Griffin"It takes 600 dials to get through to 20 live people. Out of those 20, you'll end up with two appointments."— Chris Griffin"Stop trying to get what I want, start helping other people get what they want."— Chris Griffin"Always make sure you're putting more into the relationship than you're asking to take out."— Chris GriffinKey TakeawaysMaster the New Sales RealityFocus on Strategic Partnerships Over Product SalesBecome a Vertical Market Subject Matter ExpertLeverage LinkedIn Native Engagement StrategiesBuild Relationships Through the Seven Influence PrinciplesPlay the Long Game for Sustainable IncomeCreate Customers for Life Through Value-First ApproachResourcesInfluence by Robert CialdiniThey Ask You Answer by Marcus SheridanThe One Minute Manager by Ken Blanchard and Spencer JohnsonTrade Show DisplaysNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramConnect With UsReady to hear more landman success stories and industry insights? Subscribe to The Land Department podcast and connect with us on LinkedIn. Know a landman with an inspiring story? Send us their name - we're building a library of industry biographies that showcase the incredible people in our business.
Chris & Khalil tackle the crucial questions exhibitors fail to ask but desperately need answered. From realistic budgeting to staff selection, discover the strategic blind spots that separate successful exhibitors from those burning cash on disappointing results. This isn't about booth design—it's about bulletproof trade show business strategy.What You’ll LearnHow to create realistic trade show budgets that account for hidden costsProven methods to measure trade show ROI beyond the standard 90-day windowStaff selection and preparation strategies that maximize booth performanceLead capture systems that go beyond basic badge scanningPre-show marketing tactics to get on attendees' must-visit listsTime Stamps00:50 - Episode Intro01:38 - Q#1: How can I create a realistic budget for a trade show?05:24 - Q#2: How do I measure trade show ROI?11:41 - Q#3: How do I select and prepare my trade show staff for each event?15:55 - Q#4: What is my exhibit's job at a trade show?17:36 - Q#5: Is this show really worth our participation?19:52 - Q#6: What is our plan to capture and follow up with leads we generate?23:34 - Q#7: Who is accountable for the company's overall trade show performance?26:43 - Q#8: How should we be considering sponsorship opportunities at events?30:18 - Q#9: What is our primary objective for exhibiting at this next show?33:47 - Q#10: What is my plan to drive trade show traffic to my booth space?36:56 - Conclusion and Final ThoughtsSnippets from the Episode"The days of just getting a great-looking exhibit and showing up and sort of freestyling the rest of it over, man. Poll results have shown that 75% of people who attend trade shows already have a list of whom they want to see when they go. And the chances are you are not on it."— Chris Griffin"If you're not doing some kind of pre-show marketing and pre-show communication three or four months in advance and giving them reasons to come see you, the odds get a lot longer for having any kind of meaningful encounter."— Chris Griffin"Add up all the bills you paid from your last big industry show and document that. But challenge yourself: did we get the results we wanted last year? Because if we didn't, we need to lean in and do more."— Chris GriffinKey TakeawaysReverse Engineer Your Success VisionTrack Pipeline Impact Beyond 90 DaysHandpick and Train Booth StaffDefine Your Exhibit's Primary JobResearch and Vet Show AudiencesImplement Professional Lead CaptureEstablish Senior Management AccountabilityResourcesRockway Exhibits podcast Trade Show DisplaysNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramConnect With UsReady to build a bulletproof trade show strategy? Subscribe to Experience Builders for more industry insights. Share this episode with your team before your next show planning meeting—your ROI will thank you.
In this insightful episode, Chris Griffin and Khalil Benalioulhaj explore 10 critical yet rarely asked questions that business owners should regularly consider. From examining what you truly want from your business to identifying potential breaking points if your company suddenly doubled, these questions provide a framework for building more resilient and intentional businesses that serve both your clients and yourself.What You’ll LearnHow to identify what you actually want your business to do for youWhich key metrics you should monitor regularly for business healthHow to identify potential breaking points in your business modelThe difference between managing people and babysitting themHow to prepare your business for unexpected disruptionsTime Stamps00:51 - Introduction and Episode Overview01:56 - Question 1: What do I actually want the business to do for me? 10:01 - Question 2: What's the one number I need to look at every week as a business owner? 15:23 - Question 3: Which parts of my business would break if we doubled? 21:38 - Question 4: Am I managing people or am I babysitting them? 30:38 - Question 5: What if I had to replace myself tomorrow, what would break? 34:40 - Question 6: What decisions am I avoiding? 42:24 - Question 7: Where are we leaking margin?44:56 - Question 8: What would I do differently if I weren't afraid? 47:30 - Question 9: How long could you survive is sales stopped today?53:24 - Question 10: What's the real root cause of my stress?01:01:47 - Episode TakeawaysSnippets from the Episode"What I want this business to do for me is generate an income for me, my family, and the people I employ—a good income. I'd like it to allow for retirement savings in addition to that."— Chris Griffin"Noble endeavors are great, and they help get motivation and inspiration to keep going and stay clear on what you're trying to accomplish. But the objective purpose of business is generating more cash."— Khalil Benalioulhaj"If I had to say, we're 90% managing and 10% babysitting. I don't know if babysitting ever goes away, but if you have a culture where you're running around worried about how much time people spend on Facebook and Instagram... that's a different type of problem."— Chris GriffinKey TakeawaysKnow Your Personal Business PurposeTrack Your Current Business ConstraintIdentify Potential Breaking PointsDevelop People Rather Than BabysittingPrepare for Your Own ReplacementMake Difficult Decisions PromptlyMonitor Margin Leakage PointsResourcesThe Almanack of Naval RavikantOne Minute Manager by Ken Blanchard and Spencer JohnsonGetting Things DoneNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram
What if the key to unlocking your team's full potential lies in understanding how they process ideas? This episode explores two dominant thinking styles—talking to think and thinking to talk—and how leaders can create space for every voice to be heard.Time Stamps01:05 - Episode Intro03:14 - Challenges of Leadership and Communication10:11 - Balancing Different Communication Styles14:08 - Creating a Space for All Voices16:42 - Encouraging Constructive Feedback19:19 - Blending Different Thinkers in Meetings22:55 - Talking to Think Style24:56 - Thinking to Talk Style26:41 - Balancing Different Thinking Styles32:42 - The Role of Structure in Business Success34:38 - Final Thoughts and ReflectionsSnippets from the Episode"Some of the most amazing things in my organization happened because I listened to people who communicate differently than I do." – Michael McMahon"If you don't create the space for differences to grow, you risk missing out on valuable perspectives." – Chris Griffin"Neither one of these styles is wrong. Both are valuable, and the best ideas come when every thinking style has room to breathe." – Chris Griffin"If you believe the human element is the differentiator, then the best way to connect is by finding a way for all kinds of people to achieve in your space." – Michael McMahonResourcesPepper Wilson on LinkedInExtra Shot of Leadership Podcast by Pepper WilsonDiSC® stylesMBTI® Personality TypeGood to Great by Jim CollinsNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from Michael McMahonMichael McMahon on LinkedInHill & Partners websiteMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram
How can businesses transform ordinary transactions into memorable experiences? Chris dives into the psychology of buying, the power of authentic sales interactions, and how to deliver standout service that keeps customers coming back.Time Stamps00:52 - Episode Intro01:04 - The Giant Adirondack Chair Story03:51 - The Importance of a Good Salesperson19:33 - Customer Knowledge and Expectations20:00 - Building Trust and Credibility22:58 - Delivering a Five-Star Experience31:08 - Beyond Five Stars: Elevating Customer ServiceSnippets from the Episode“It’s way more than just the thing I’m buying—it’s about how I feel during the process and the confidence the salesperson gives me.” -Chris“The days of a simple commodity sale are over—it’s the white-glove, full-service approach that makes you stand out in a sea of sameness.” -Chris“A great salesperson doesn’t just sell; they listen, anticipate, and make the buyer feel confident and understood.” -ChrisResourcesNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram
What do you want to be remembered for professionally? Chris reflects on legacy, leadership, and how to craft a career story that truly matters. Tune in!Time Stamps00:40 - Episode Intro01:00 - Reflecting on Leadership Roles01:52 - The Importance of Legacy03:36 - Main Characters and Their Flaws04:42 - Crafting Your Professional Story06:06 - Real-Life Examples of Legacy10:50 - The Impact of Personal Touches15:03 - Final Thoughts and TakeawaysSnippets from the Episode“If each one of us is the main character in our own movie… what scenes or episodes would you go back and put in to make sure people remember who you really are?” — Chris Griffin“This is way more than just a job. The really interesting obituaries will be the ones where we get to see more of you than just your professional role.” — Chris GriffinResourcesStoryBrand by Donald MillerEDPA (Experiential Designers & Producers Association)Exhibit City NewsNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram
Feeling the pinch of a seasonal slowdown? Listen in as we discuss practical ways to handle predictable downtimes in the trade show industry.Time Stamps00:32 - Episode Intro02:27 - Understanding the Trade Show Industry's Seasonal Patterns04:49 - Strategies for Managing Financial Pressures10:58 - Optimizing Operations During Slow Periods21:53 - Maximizing Efficiency During Slow Periods22:40 - Targeting Busy Industries During Slow Months24:21 - Strategic Financial Management27:27 - Reemerging from Slow PeriodsSnippets from the Episode ”A mentor of mine decades ago said, in the trade show and event space, you're guaranteed to make money six months a year if you show up. You're guaranteed to lose money two months a year. It's usually the summer and it's the other four months that determine whether your business has a good year or a bad year. So what are you doing with those four months?” -ChrisResourcesNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram
Heading to an international trade show? Listen to this episode and learn how to simplify your travel prep! Learn about visas, entry protocols, and practical tips for a seamless journey.Time Stamps00:42 - Episode Intro01:02 - Legislative Action Day Preview01:38 - The Four Ts: Tariffs, Taxes, Talent, and Travel02:27 - Importance of International Travel for Trade Shows03:39 - US Entry Requirements and Documentation08:43 - Navigating US Customs and Border Patrol12:54 - Travel Tips and Best Practices28:06 - Final Thoughts and ResourcesSnippets from the Episode"Just because you're granted a visa, it's not a guarantee that you can come into the country. It still comes down to the Customs and Border Patrol checkpoint. When you come in, they can still decline you.” -Chris“ I've seen people get uncomfortable and don't tell the truth. You can get yourself pretty quickly into a jam there if you fail to declare any unrestricted good.” -Chris ”One in three are now brand new to this industry since the pandemic recovery. So it’s not unheard of to think that we're gonna have some first-time travelers to the U.S.” -ChrisResourcesCBP Travel InformationFind a U.S. EmbassyNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram
Join us as we dive into the essentials of designing an effective trade show booth. Learn how giving your booth a clear purpose can make all the difference in attracting and engaging visitors. Don't just show up—stand out!Time Stamps00:41 - Episode Intro01:05 - Understanding the Trade Show Industry Post-Pandemic02:44 - The Concept of Jobs to Be Done04:55 - Defining Your Trade Show Booth's Job06:44 - Strategies for Effective Booth Design10:35 - Preparing and Managing Booth Staff20:18 - Real-Life Examples of Successful Booths30:26 - Final Tips and Resources for ExhibitorsSnippets from the Episode" 85% of us, the reason we participate as exhibitors at shows is to generate qualified leads. That's the mission. - Chris Griffin "What's the experience I'm driving people to? What's gonna get 'em in and interacting with me a little bit? What are the six or eight pieces of information I've predetermined that I need, that I can work into the conversation so I can capture that information?" - Chris Griffin "It is critical that your booth has a clear job, and it's part of the strategy that you guys have to put together for your company.” -Chris GriffinResourcesJobs to be Done by Clayton ChristensenTrade Show DisplaysNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram
Dive into the key considerations when choosing to rent or purchase exhibit displays for trade shows. Find out which option could save you time and money while enhancing your trade show presence.Time Stamps00:38 - Should You Buy or Rent?01:18 - Factors to Consider When Deciding02:17 - Cost of Owning an Exhibit05:16 - Maintenance & Repairs12:43 - Advantages of Renting14:25 - Cost Comparison: Renting vs. Buying16:54 - Customization and Mixed Models21:36 - Disadvantages of Renting30:27 - Choosing the Right Exhibit House32:44 - Conclusion and Final ThoughtsSnippets from the Episode"The first thing you have to consider when deciding to purchase or rent is how many times you gonna be participating in an event where you're gonna use this in trade shows? For me, the magic number's always been three." -Chris GriffinI really like renting as an option. You're still gonna invest in your own graphic messaging, but when you're paying to rent that structure, it's somebody else's problem to make sure that you don't have to pay a storage fee. There's no upcharge or upkeep for repairing cracks and chips, and scratches. If you're dealing with a professional exhibit house, you just show up and you're booth's ready." -Chris Griffin"Most people think about the cost of designing and building an exhibit. They don't necessarily think about the cost of owning it and using it." -Chris GriffinResourcesTrade Show DisplaysNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram
Ever thought of your trade show booth as more than just a booth? Dive into the idea of treating it as a branch office for strategic success. Discover actionable insights on planning, staff training, and creating engaging experiences to maximize your ROI. Listen now!Time Stamps00:48 - Episode Intro02:38 - Opening a Branch Office at Trade Shows06:10 - Strategic Planning for Trade Show Success10:11 - Engaging and Training Your Staff22:48 - Engaging Trade Show Visitors22:58 - Choosing the Right Staff for Your Booth24:37 - Creating a Compelling Booth Experience26:40 - Maximizing Client and Prospect Interactions29:01 - Budgeting and Planning for SuccessSnippets from the Episode"It's not enough to buy a pretty booth or rent something. There's gotta be a strategy and then a tactical plan to drive that traffic there.” -Chris Griffin“You've gotta be able to engage, qualify, present, and close. And close doesn't mean get a deal. Close means close on a commitment. ” -Chris Griffin“It gets harder and harder to get in front of our clients and prospects now. But shows are a great place to do that.” -Chris GriffinResourcesExperience Builders on LinkedIn Experience Builders on Facebook More from ChrisCrewXPEmail ChrisChris on LinkedInMore from KhalilEmail Khalil Meet With KhalilKhalil on LinkedIn
Join Chris & Khalil as they explore strategies for hitting new revenue targets through intentional planning and effective team engagement. Discover how profit sharing can align your team towards common goals. Tune in now!Time Stamps01:00 - Episode Intro02:44 - Revenue Targets and Growth Strategies07:24 - Reviewing Financial Metrics11:58 - Managing Overhead and Fixed Costs17:05 - Profit Sharing and Employee Engagement24:57 - Planning for Seasonal Workload26:00 - Forecasting for Growth26:34 - Analyzing Customer Contributions29:07 - Project Management and New Opportunities34:16 - Setting Realistic Growth TargetsSnippets from the Episode"Once you're in business, you realize it's not what you sell, it's what you keep, right? - Chris GriffinSometimes you're so busy doing, you don't have the time to do the planning. - Chris GriffinSomebody told me 25 years ago, in the trade show business, you are guaranteed to make money six months a year if you show up with your shoes tied. You are guaranteed you are gonna lose money at least two months. And it's the other four months that determine whether you have a good year or a bad year. What are you doing with those four months? -Chris GriffinResourcesNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram
Curious about how tariffs are affecting our industry? Join our conversation with Rob Cohen, where we unravel how these taxes impact the market and what small business owners should know. It's a must-listen for every business owner!Time Stamps01:11 - Episode & Guest Intro03:48 - Historical Context of Tariffs05:08 - Current Tariff Policies and Their Implications08:09 - Legal and Political Aspects of Tariffs14:53 - Creative Solutions and Alternatives17:37 - Economic and Market Impacts21:07 - Challenges and Legal Actions24:06 - Global Perspectives and Future Trends25:48 - Impact of Moving Shows Internationally27:19 - Cost Implications for American Companies27:47 - Tariffs and Their Broader Implications30:27 - Workforce and Trade Skills Shortage32:45 - Strategizing Around Tariffs34:42 - Long-Term Effects of Tariffs36:33 - Historical Context and Future Projections37:41 - Political and Economic Consequences38:20 - Episode Takeaways46:35 - Call to Action for Legislative Action DaySnippets from the Episode"I'm boggled in Massachusetts, where I live, to read the news reports that there are more kids that want to go to trade schools than there are slots to attend trade schools. - Rob CohenI don't think that tariffs are short-lived. - Rob CohenThe deterioration of our ability to compromise is crippling our country. And until we get back to a point where we can come together and compromise, legislate, and not get everything that you want, get some things, we're in trouble. - Rob Cohen50 percent of the U.S. economy is made up of small businesses and we are now finding ourselves in a situation where tariffs are touching way more that affects all of those. It's not just one or two products that we can sort of ignore. -Chris GriffinRegistration for ECA’s 2025 Legislative Action Day ResourcesNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from Rob CohenRob Cohen on LinkedInDisplay Supply & Lighting, Inc. WebsiteMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram
Are you constantly drowning in emails? Let’s dive into the Getting Things Done framework and discover powerful techniques to unsubscribe from chaos!Time Stamps01:18 - Episode Intro01:53 - Understanding 'Getting Things Done' (GTD)04:05 - Chris's Email Management Challenges09:12 - Implementing GTD in Email31:05 - Using Gmail Keyboard Shortcuts41:34 - Achieving Inbox ZeroSnippets from the Episode" Getting things done is a framework for stress-free productivity. Productivity is what he said, but there's a basic concept that kind of overarches it - that is your mind is great for having ideas and it's terrible for storing them.” -Khalil “I feel the weight of my unread inbox every day.” -Chris“It feels liberating to unsubscribe.” -Chris“ The idea is your inbox is at zero and you know exactly what emails you need to take action on immediately.” -KhalilResourcesGetting Things Done websiteGetting Things Done on AmazonGetting Things Done on SpotifyNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram
Thinking about building your own trade show booth? It might be more complex than you think. Tune in to our latest episode where we break down the unexpected costs and challenges!Time Stamps00:56 - Episode Intro02:01 - Understanding Trade Show Booth Requirements04:26 - Budgeting for Trade Show Booths06:31 - Space and Layout Considerations10:38 - Logistics and Hidden Costs14:16 - The Marshalling Yard17:31 - Maximizing the Exhibit Space19:17 - Engaging Attendees Effectively25:04 - Strategic Planning for Trade Shows30:07 - Final ThoughtsSnippets from the Episode" I always tell exhibitors, if you don't have a budget set, look and see what the average is.” -Chris Griffin ”Everybody needs a lifeline in a strange trade show city because Murphy's law is alive and well at a business event.” -Chris GriffinResourcesNeed Help With An Event? Get in touch withCrewXP Watch OnYouTubeFollow Us On Social:LinkedIn,FacebookHave Questions?Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram