Claim OwnershipFamily Photographer Marketing Podcast
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© 2025 Family Photographer Marketing Podcast
Description
Weekly marketing tips for Family Photographers hosted by Fiona Margo of Fiona Margo Photography! Fiona has been a family photographer for the last 13 years and a marketing educator since 2017.
The most common praise the podcast receives is "no fluff, solid advice". So if you are feeling stuck or overwhelmed with marketing, tune in!
https://www.fionamargo.com
75 Episodes
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Fall Goal Setting Workshop 6/30! Join the Membership My Instagram Money mindset significantly shapes how we market our photography businesses and the stories we tell ourselves that limit our potential. Creative photographers often struggle with raising prices because we hold limiting beliefs about our own worth, leading to positioning ourselves as budget options rather than the trusted experts we truly are. • Money mindset issues manifest in five key ways: believing we're not worth charging ...
Ai Overview Class in Membership My IG Sixteen powerful mindset shifts that can transform your approach to marketing as a photographer and help you overcome feelings of frustration and hopelessness in your business journey. These thought adjustments address common challenges like market saturation fears, marketing discomfort, and self-doubt that prevent photographers from reaching their full potential. • Marketing is sharing solutions, not being "icky" or bothering people • Your unique perspe...
Helpful Links: Marketing Membership $35/mo My Instagram Episode Overview: The photography industry isn't dying, but it DOES requires a complete shift in marketing approach to meet changing client behaviors and economic realities. • Clients are taking longer to decide and often booking last minute, requiring photographers to adapt marketing strategies that speak to both • Low-priced competition has always existed—the real challenge is consumer behavior changes in uncertain economic time...
Trust-building with potential clients has dramatically accelerated, requiring photographers to adapt their marketing strategies in an environment of economic anxiety and shortened attention spans. We need to be building trust in minutes, not months, as client behavior has fundamentally changed. • Clear, human-focused websites must immediately answer: who is it for, why now, and why you as the photographer • Testimonials strategically placed near pricing and about pages create trust-building ...
Want help planning Summer? Come to the Summer Goal Planning Workshop in the Marketing Membership! Developing a consistent brand voice can help photographers overcome marketing barriers and build client trust faster, even if that voice differs from their real-life personality. 1. Warm & Nostalgic Storyteller 2. Playful Best Friend 3. Adventure-Loving Guide 4. Calm & Minimalist 5. Elevated Fine-Art Editor 6. Heart-Centered Empath 7. Educational Mentor 8. Eco-Conscious Naturalist • Comm...
The Family Photographer Marketing Membership is open! We share a collection of spring marketing strategies from successful photographers who have managed to book this traditionally slower season effectively. • Offering early access or booking incentives for spring when clients book fall sessions • Creating a seasonal client flow with year-round documentation packages • Collaborating with local seasonal businesses like flower farms and boutiques • Consistently talking about spring in yo...
Spring photography marketing requires a much longer runway than most photographers realize, with the most successful spring bookings often beginning their marketing campaigns in the previous fall. • The reality is that spring sessions don't naturally attract client interest the way fall family sessions do • Photographers who succeed with spring have spent years building that seasonal association with their client base • Many successful spring photographers focus on motherhood sessions which ...
Fiona explores why photographers often chase trends when bookings slow down and explains how this can damage your brand identity and long-term business goals. She reveals the reality behind "successful" photographers whose business models often rely on model calls and photographer education rather than client work. • Trend-chasing happens most during financial insecurity when photographers aren't meeting income goals • Many photographers on pedestals are using model families to create conten...
Helpful Links: Pinterest for Family Photographers 3 Week Group Mentoring 2 Week Planner CANVA Freebie Overview: Learn how to create a full month of social media content in just one day with a systematic approach that will keep you consistently visible to potential clients. • Choose three content pillars such as behind-the-scenes, client stories, and sales/promotions • Aim for 3-4 posts per week (12-16 monthly) to stay top of mind with potential clients • Set time limits when brai...
Marketing channels for family photographers have substantially changed in the past couple of years, requiring new strategies to maximize visibility and bookings. Today I'm breaking down platform-specific updates and sharing practical ways to optimize your marketing efforts without getting overwhelmed. • Pinterest now favors engagement-based content alongside inspiration and education • Use keyword-rich descriptions and short-form video on Pinterest for better results • Google prioritizes exp...
Helpful Links: My Instagram Pinterest Course - $25 off with code APRIL through March 24th. Overview: • Even experienced photographers with large followings are finding it difficult to book clients in the current climate • There's no shame in supplementing your photography income with other work if needed • The fastest way to gain local visibility is through authentic storytelling content • Reconnecting with the joy of photography can fuel the motivation to continue marketing effo...
Helpful Links: Marketing Mentoring (FB Ads Included) Fb Ads Mini Course My Instagram Episode Recap: This episode dives deep into whether family photographers should run paid ads, highlighting the critical importance of a consistent portfolio and a well-defined marketing strategy. • Discusses the importance of running ads with a solid foundation • Explains the necessity of a consistent portfolio for building trust • Addresses common barriers such as overwhelm and...
Every photographer faces moments of feeling stuck, especially in marketing. This episode identifies "functional freeze," discusses its impact, and emphasizes the importance of taking actionable steps to overcome inertia. • Introduction to functional freeze as a marketing challenge • Connection between functional freeze and lack of motivation • Importance of organizing marketing materials • Creating a clear artistic process to streamline work • Developing a content ser...
This episode explores creative marketing strategies for photographers aiming to pivot their businesses, especially during uncertain economic times. We tackle the power of local giveaways, the importance of maintaining clarity across multiple photography genres, and ways to effectively engage with communities to cultivate lasting client relationships. • Navigating the transition between different photography genres • Benefits of hyperlocal giveaways and partnership strategies ...
This episode highlights essential marketing predictions for photographers in 2025. We emphasize the importance of a solid website, diversified marketing approaches, and the power of storytelling while encouraging listeners to take bold + diversifed action. • Building a trust-building website as a foundational step • Diversification is key to surviving platform shifts • Leveraging SEO and email marketing for better visibility • The importance of storytelling in connecting with clients • T...
This episode explores essential marketing strategies for photographers, focusing on website optimization and effective client engagement techniques to boost bookings. The discussion highlights the importance of understanding client needs and educating them about unique session offerings, such as bedtime photography, to foster trust and increase visibility. • Review of Bloom Light Photography and suggested website improvements • Importance of an engaging About Me page emphasizing the artisti...
Family photographers often feel pressure to achieve six-figure incomes, but many fall short of these ambitious benchmarks. This episode examines income realities, the importance of mindset, and practical strategies for building a successful family photography business. Also, learn how looking at the actual data can help you refine your 2025 goals. • Discussing common misconceptions about six-figure incomes • The impact of mindset and comparison on income goals • Strategies for effective sea...
Marketing Reviews Part 2! We start with a talented photographer based in Victoria, BC trying to specialize in outdoor adventures day in the life and relaxed at-home sessions. A few tweaks will give these two sessions types more prominence on the homepage and creating ease of booking will also help build trust. We unpack the essentials of a compelling "About Me" section on a photographer's website, emphasizing its power to build trust and engage potential clients. Explore how behind-the-scen...
Marketing Reviews are back! This time we are discussing a Spokane family photographer who wants more snuggle in-home sessions and a Texas photographer juggling seniors with families in her marketing. Need a 2024 write off? Work one-on-one with me as your marketing mentor for 2025! My instagram
Have you ever wondered how to turn an unexpectedly challenging year into a success story? We’re unpacking the secrets to navigating a tough year in photography, particularly for those grappling with outdated marketing techniques and a shaky economy. By establishing clear expectations and systems, you can protect your dream of what this business could be while building a trustworthy and sustainable brand. We'll also discuss the return of marketing reviews for family photographers, offering...
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