DiscoverFamily Photographer Marketing Podcast63: 10 Steps to Break Free from Functional Freeze
63: 10 Steps to Break Free from Functional Freeze

63: 10 Steps to Break Free from Functional Freeze

Update: 2025-02-13
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Every photographer faces moments of feeling stuck, especially in marketing. This episode identifies "functional freeze," discusses its impact, and emphasizes the importance of taking actionable steps to overcome inertia.

• Introduction to functional freeze as a marketing challenge 
• Connection between functional freeze and lack of motivation 
• Importance of organizing marketing materials 
• Creating a clear artistic process to streamline work 
• Developing a content series for engagement 
• Networking and connecting with others for support 
• Reaching out to past clients for valuable reviews 
• Importance of participation in networking events 
• Scheduling model calls to spark creativity 
• The value of printing client photos and gifting them 
• Emailing or writing cards to reconnect with past clients 
• Utilizing ads as part of a broader marketing strategy 

Per request, FB ads training coming soon! 

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63: 10 Steps to Break Free from Functional Freeze

63: 10 Steps to Break Free from Functional Freeze

Fiona Margo