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Local marketing strategies make the biggest difference when fall sessions aren't booking as expected. Shifting focus from global visibility to local presence creates genuine booking opportunities with people who can actually hire you.

• Assess what's not working in your current marketing approach
• Speak specifically to local clients rather than using generic messaging
• Add urgency to your marketing communications
• Optimize your Google Business Profile with location-specific content
• Tag locations in every post to attract local attention
• Partner with community groups and local organizations
• Create fresh marketing with new templates or approaches
• Share testimonials consistently (aim for weekly)
• Offer thoughtful incentives that don't discount your core service
• Reach out to past clients with warm, personal communications
• Encourage referrals with meaningful bonuses
• Simplify your booking process to remove friction

Check out my new class "How to Create Demand Instead of Chasing It" through our partner educational platform. If you're interested in ongoing education, consider joining our membership where you can access all past focus group classes.

Marketing Membership