76: Fall Marketing Hacks for Family Photographers
Description
Fall presents a unique opportunity for photographers to leverage increased attention on their brand, yet many go silent during this busy season. We can transform fall from a marketing dead zone into a powerful launchpad for next year's success.
• Even in challenging economic times, clients are still booking photography sessions
• Consistency in marketing is more important than perfection
• Batching fall marketing tasks helps manage time effectively during busy periods
• Stop hiding in Instagram stories - create content with longevity
• The "you're annoying" mindset prevents most photographers from marketing effectively
• Create a promotional series to build excitement for 2026 bookings
• Take time to reflect on your past season while planning future strategy
• Marketing is a long-tail game - plan with a two-year vision in mind
• Use fall's natural attention to book spring and summer sessions for next year
Join the membership for $35/month to get marketing support every Monday morning and access to specialized classes on promoting your photography business.