Female Founder World

Get tickets to our NYC Summit: https://www.femalefounderworld.com/summit-2024 Mary Gui is on the Female Founder World podcast with Jasmine Garnsworthy! Mary is the founder of Sock Candy, the fashion-forward socks that have been blowing up online. In her first year in biz Mary made $80,000 and by year three she hit $720,000. Sock Candy has been featured by the New York Times, collaborated with Katy Perry and is sold in stores like Urban Outfitters. In this episode Mary shares how she’s learned to run her own paid ads, how she’s bootstrapped her brand to nearly a million dollars in sales, and how she’s growing the brand today. LINKS Get tickets to our NYC Summit: femalefounderworld.com/summit-2024 Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Get Mary's paid ads freelancer recommendation plus over 140 freelancer and agency recommendations (paid Business Bestie members only): https://bestie.femalefounderworld.com/products/supplier-contacts/categories/2152860858/posts/2167651170  Download 40 free partnership ideas: femalefounderworld.com/partnership-ideas Sign up for Retail Bootcamp: bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Mary’s business: sockcandy.com

Female Founder World Summit Presented by VistaPrint is coming back to New York on November 2. This is our biggest and best event of the year and tickets just went on sale. You’ll hear talks from Rea Ann Silva (Beautyblender founder!), Lo Bosworth (Love Wellness), Melanie Masarin (Ghia), Katie Sturino (Megababe), Desiree Verdejo (Hyper Skin), Karen Danudjaja (Blume), Laura Henshaw (KIC), Cyndi Ramirez (Chillhouse), and more wildly inspiring speakers. We’ll have a DJ. A tequila bar. Dedicated spaces to connect on topics like retail and money—you might even meet a key buyer or your next investors. Plus, expect packed gift bags and the business bestie community you love. We’ve never held an event that didn’t sell out: you know what to do: https://www.femalefounderworld.com/summit-2024       

This is part two with Elavi founder Michelle Razavi! In this conversation Michelle shares the books, tools, and even music that’s helped her biz scale to become a #1 Amazon bestseller and Costco bestseller. LINKS & RECOMMENDATIONS Book: Traction by Gino Wickman Course: Admission by Common Thread Collective Apps: Notion, Slack, Canva Music: 528 Hertz Music Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Michelle’s business: https://elavi.co/

Elavi cofounder Michelle Razavi is on the Female Founder World podcast with Jasmine Garnsworthy! Michelle is the co-founder and CEO of Elavi, the high protein dessert and snack brand that's doing cool things in the food space. She got started on the business in 2020. Today, after discontinuing their main product to pursue a clear winner, Elavi is getting amazing traction at Costco and Amazon.Now they’re a bestseller at Costco and a #1 bestseller on Amazon! In this episode Michelle talks about having to make hard decisions like product cuts, how Elavi’s been crushing it in Costco and Amazon, and tips for a stellar rebrand. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Join the waitlist for the Female Founder World 2024 summit: https://www.femalefounderworld.com/summit-2023 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Michelle's email tool: https://www.boomeranggmail.com/ Michelle's ad course: https://www.youradmission.co/ Check out Michelle’s business: https://elavi.co/

Ade Hassan MBE is on the Female Founder World podcast with Jasmine Garnsworthy! Ade is the founder of Nubian Skin. She had the need and saw the gap for lingerie that was a true nude for any skin tone, so she created it. Without fashion experience, Ade started working on her business which gained a ton of buzz. Before she had a product ready she ended up getting 20,000 people on a waitlist. Ade launched the brand 10 years ago, and in those 10 years has reached some once-in-a-lifetime milestones like dressing Beyonce on tour and being offered a place as a Member of the British Embassy by the queen for her work in fashion! In this episode Ade talks about the missteps Nubian made early on and what she would do differently now, what’s working in marketing right now and now Ade has grown and scaled her team. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Ade’s business: https://www.nubianskin.com/

Here’s part two of Ashli Stockton’s conversation on the Female Founder World podcast with Jasmine Garnsworthy! Ashli is the founder of Sunday Forever. In this episode she shares the specific tools, mindsets and resources that have helped her build her biz intentionally. LINKS & RECOMMENDATIONS Books: Small Giants by Bo Burlingham Apps: Smile Rewards, Booster SEO Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Ashli’s business: https://www.sundayforever.com/

Ashli Stockton is on the Female Founder World podcast with Jasmine Garnsworthy! Ashli is the founder and CEO of Sunday Forever. After growing her dream career as a creative executive at Victoria’s Secret Ashli realized she was burnt out and wanted to build a career on her own terms. She left her “dream job” and started Sunday Forever, the consumer brand making luxury candles, perfumes, handmade jewelry and gifts.  Now 8 years later, Ashli has built Sunday Forever intentionally slowly, even scaling down at certain points. In this conversation Ashli chats about why she’s said no to big box retail, including offers from Sephora, lessons from building the biz bigger than she wanted, and what life looks like building an intentionally small business.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Ashli’s business: https://www.sundayforever.com/ - use code FFW20 for 20% off

Deepa Gandhi is on the Female Founder World podcast with Jasmine Garnsworthy! Deepa is the co-founder and COO of Dagne Dover, the iconic bag brand that’s grown a cult following. Before launching Dagne Dover, Deepa was smart about it and wanted to test the market. They had been telling friends about their bag idea, but opened it up for pre-sale and in 2013 brought in $40,000 of pre-sale orders.  Four years into the business Dagne Dover launched a neoprene bag, which went totally viral and has been their best seller ever since.  In this episode Deepa talks about how she gained that early market validation, Dagne Dover’s intentional fundraising strategy, and Deepa shares her tips for leveling up as a leader and what their first few hires looked like.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Deepa’s business: https://www.dagnedover.com

This is part two of Mayssa Chehata's conversation on the Female Founder World podcast with Jasmine Garnsworthy! Mayssa is the founder of BEHAVE and has done a ton of personal and business development over the last few years. In this episode she shares the specific tools and resources that have helped her level up. LINKS & RECOMMENDATIONS Books: You Are A Badass by Jen Sincero Course: To Be Magnetic Apps: Superhuman Influencer Gifting Agency: Diolouge NYC Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application  Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Become a Business Bestie subscriber: bestie.femalefounderworld.com  Check out Mayssa's business: https://www.eatbehave.com/

Mayssa Chehata is on the Female Founder World podcast with Jasmine Garnsworthy! Mayssa Cheheta was one of the first 10 employees at Daily Harvest and it was while working there that she first noticed a gap in the market for candy that doesn't spike blood sugar levels. She couldn’t shake this idea of a candy that allowed her to indulge, without feeding her sugar addiction. Years later, she launched BEHAVE.  Even though she landed a Forbes feature and an Erewhon launch, the business wasn't quite working—so Mayssa burned it all down to rebuild a better business. In 2022 she shut down operations and stopped selling candy for a year to rebuild her business.   Now, BEHAVE is back and better than ever. They recently welcomed Busy Phillips on as an advisor and equity investor. In this conversation, Mayssa explains how to bring a celeb into your business, the lessons she’s learned in rebuilding BEHAVE, and the mindset shifts she’s made to level up her business.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Mayssa’s business: https://www.eatbehave.com/ Mayssa’s recommended brand designer: https://www.takeagander.com Mayssa worked with Parallel to find a celebrity investor: https://www.parallel.la

This is part two of SaVonne Anderson's conversation on the Female Founder World podcast with Jasmine Garnsworthy! SaVonne is the founder of Aya Paper and a Tory Burch Foundation fellow. In this episode she shares the specific tools and resources that have helped her build her biz. LINKS & RECOMMENDATIONS Course: Coursera Digital Marketing Podcasts: The Journey with Morgan DeBaun Apps: Motion AI, ChatGPT, Oversee, Klaviyo Join the Female Founder World group chat to join community coaching calls: https://www.femalefounderworld.com/group-chat-application  Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Become a Business Bestie subscriber: bestie.femalefounderworld.com  Check out SaVonne’s business: https://ayapaper.co/

SaVonne Anderson is on the Female Founder World podcast with Jasmine Garnsworthy! SaVonne is the founder of Aya Paper Co, a greeting card and stationery company that’s been getting a ton of buzz across publications like Allure, BuzzFeed, and Forbes. SaVonne was working as a graphic designer at a contemporary art museum when she was inspired to create a sustainable greeting card company that she felt better represented the diverse Black experience. In this episode SaVonne covers her unique sales strategy that’s brought a ton of business, lessons in hiring she’s made along the way, and the real tea on whether or not tradeshows are worth the investment. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out SaVonne’s business: https://ayapaper.co/ SaVonne’s recommended photography and videography tool: https://soona.co SaVonne’s recommended bookkeeping tool: https://quickbooks.intuit.com/ SaVonne’s recommended asynchronous meeting tool: https://www.loom.com/ SaVonne’s recommended calendar tool: https://calendly.com/

This is part two of Pia Mance's conversation on the Female Founder World podcast with Jasmine Garnsworthy! Pia is the founder of Heaven Mayhem and in this episode shares the specific recommendations, resources and routines that help her level up as a business owner. LINKS & RECOMMENDATIONS Books: Hanging by a Thread by Erin Deering Podcasts: Dream Bigger, The Skinny Confidential, Bryony Deery by Beyond the Mat Apps: Blackcrow AI  Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024  Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Pia's business: https://heavenmayhem.com/ Check out Jasmine's leadership coach: https://www.instagram.com/barbaraalevin/  Here's Pia's fave influencer marketing tool: www.shopmy.us

Pia Mance is on the Female Founder World podcast with Jasmine Garnsworthy! Pia is the founder of Heaven Mayhem, a jewelry business that hit $1 Million in sales about a year after launching. Pia started the biz with $900 and now it has fans like Hailey Beiber, Sydney Sweeney and Paige Desorbo—she shares her thoughts on how influencers and celebrities impact the bottom line in this conversation. In this episode Pia covers the scrappy ways she’s built her business, how she's thinking about building a team and paying herself as the business owner, and insights from the latest product launch. LINKS Female Founder World LA tickets are on sale now: https://www.femalefounderworld.com/content-camp-2024  Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Pia's business: https://heavenmayhem.com/ Check out Jasmine's leadership coach: https://www.instagram.com/barbaraalevin/  Here's Pia's fave influencer marketing tool: www.shopmy.us

Brittany Driscoll is on the Female Founder World podcast with Jasmine Garnsworthy! Brittany is the founder of Squeeze, a genius massage concept on track to do $10M in revenue this year. After running marketing at Drybar and seeing their massive success, Brittany partnered up with their founders to launch the massage version - essentially a tech-powered massage chain that makes the entire experience a dream. In this episode Brittany covers her tips in finding success franchising your business, her local marketing tips, and some amazing fundraising tips. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Brittany's business: https://www.squeezemassage.com/

Candice Kemp is on the Female Founder World podcast with Jasmine Garnsworthy! Candice is the founder of Supple Beauty, the Aussie skincare brand known for its hemp face oil. She started her business with $400 and in the first month made over $15,000 in revenue—within six months she hit $500,000. Candice has recently sold the business (huge!) and explains what that process looks like for a 'small business' owner in this episode. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Candy's business: https://suppleskinco.com/

Social media marketing shifts constantly—and in the past 12 months we've seen Instagram change rapidly as a platform. In this episode, Female Founder World's founder Jasmine Garnsworthy shares exactly what's driving growth and sales on the Female Founder World Instagram right now, and how you can apply this in your business. Links Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Read the podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148745420 Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Read the transcript of this episode: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148754708 Listen to the Marketing ATM podcast: https://podcasts.apple.com/au/podcast/marketing-atm/id1748401339   

This is part two of SET Active founder Lindsey Carter on the Female Founder World podcast with Jasmine Garnsworthy! Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. In the show we talk through Lindsey's resource recommendations, morning routine, evening routine and her biggest regret about maternity leave.  Links Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Read the podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148745420  Lindsey's recommendations: The Five Minute Journal and 'Why Has Nobody Told Me This Before?' by Dr Julie Smith Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Lindsey’s business: https://setactive.co/

Lindsey Carter is on the Female Founder World podcast with Jasmine Garnsworthy! Lindsey is the founder of SET Active, the celeb-loved and community-led activewear brand that’s blowing up on social media. Her activewear has been worn by Hailey Bieber and Kylie Jenner. Today Lindsey owns 100% of the company, after buying back 25% of the business from a partner.  Lindsey gets real in this episode. She had a tough year recently, but feels like she's coming through the other side and is ready to share. She also gives her thoughts on how to lead your industry on social media, make a brand feel human in 2024, and what makes some brands truly "cool". Part two will drop soon with all of Lindsey's resource recommendations for life and business. Links Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Read podcast transcript: https://bestie.femalefounderworld.com/podcasts/female-founder-world/episodes/2148731279  Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Lindsey’s business: https://setactive.co/

On this episode of the Female Founder World podcast Jasmine unpacks the success of the Rhode by Hailey Bieber popup store in New York and how brands can create their own IRL experience. Read the podcast transcript here. Become a Business Bestie member To attend the next Group Business Coaching Call, signup to the group chat here.  Already signed up? Login and RSVP for Group Business Coaching with Abby Price, founder of Abbode, here. Parke Ian Charms Parasol Projects Peerspace