DiscoverFine Tune with Corby Fine
Fine Tune with Corby Fine

Fine Tune with Corby Fine

Author: Corby Fine

Subscribed: 8Played: 459


Looking to 'Fine Tune' your business, your team or yourself? Corby Fine offers innovative ideas, opinions and examples to address all kinds of different challenges, while identifying opportunities to help you innovate and succeed using his two decades of experience. You will hear and learn from the best interviews, case studies and ideas in marketing, digital transformation, analytics and leadership.
29 Episodes
The Canadian healthcare system is typically ranked as either the lowest ranked or second lowest ranked performing healthcare system of all developed world nations. Our physicians are great. Our procedures, world class. Then why such a low ranking?According to Dr. Brett Belchetz, the reason why we are so far behind in the rankings is access. Only about half of Canadian doctors work full-time. That is one of the main reasons why Canadians wait so long for care. The perception is that there simply are not enough doctors. In fact, it's because we're not using our doctors properly. Dr. Brett Belchetz is trying to tackle this exact issue. He is the CEO and Co-founder of Maple, Canada’s leading virtual care provider connecting patients and healthcare providers like doctors and therapists for online medical visits in minutes. He’s also a practicing physician in Toronto, and a Senior Fellow at the Fraser Institute. In addition, Brett’s passion for healthcare communication and policy have led him to work as an on-air medical expert for CTV and Global News, as well as a contributor to outlets such as the National Post. Previously, Brett worked as a management consultant with McKinsey & Company.It is estimated that about 70% of the visits that people are making to clinics, hospitals and their family doctors can be digitized. Maple is out to enable that. As Maple continues to evolve, it is moving to a proactive model, where they can let patients know the frequency of visits that they need to have. They will tip you off when you need a screening test done or an intervention done. They will have resources available between those healthcare visits. So it's not just see a healthcare provider and you're kind of on your own until the next visit in a month or three months. It's an entire program. Best of all, Dr. Belchetz wants to make this made in Canada healthcare IP the basis of healthcare systems around the world.
Paul Burns is the Managing Director of Twitter Canada. Did you know that 1 in 5 North Americans use Twitter and 500 Million tweets are sent every single day? It is a platform with scale and is designed to generate conversation. As Paul states, "Twitter is look at THIS platform. It's pointing to a thing, an event, something that's happening in the world and people are talking about that thing rather than themselves." Other social platforms are designed as look at me, but not Twitter.As brands try to figure out how to engage in the platform, the first step is for them to identify the conversations that they want to be made aware of before engaging. It is important to know that the conversational intelligence within Twitter exists on a few different dimensions, one at a brand level, one at an industry level and one at a more macro economic level. If done right, Twitter is a platform where a brand can actually become a conversational brand. Listen in as Paul and I discuss this opportunity to become a conversation brand, along with some other key topics, including;Can purpose and profit co-exist, can Twitter be a platform that actually improves the quality of public conversation in the world and generate revenue and profit?How can a brand become a conversational brand authentically?Do we honestly believe that conversation is the way to solve many of the world's problems?Oh, and if you want to take over Twitter for a day, they have some pretty cool advertising products that allow you to essentially become the most talked about brand in the country for a day.
Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year. That’s the highest annual U.S. ecommerce growth in 20 years and It’s also nearly triple the 15.1% jump in 2019.With more and more people shopping online, retail media just makes sense.  But what exactly is a retail media network?A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network. This allows the store, and other brands, to advertise to customers on sites like It’s a form of in-store advertising in a digital format.Dana Toering is a digital media and technology veteran with over 20 years of experience in high growth industries. In his current role as Vice President of Walmart Connect Canada, Dana is responsible for leading and transforming the business into the number one destination for omnichannel advertising solutions (aka Retail Media). Before being named Vice President in 2020, Dana held leadership roles in leading digital media and technology-based companies including AOL Canada, Adobe, and Accenture Interactive.  Listen in as Dana and I talk about the growth of the Walmart Connect Canada retail media network.
What is the future of loyalty?Capturing and rewarding consumers for their time, money and thoughts.When Derrick Fung thinks about Drop as a company, ultimately the big vision is to build both the world's most personalized rewards program and the largest transaction data set in market. To get there, one of the the biggest decisions they had to make in the early days of the company was to go directly to the consumer to get the data and not go through merchants as many other loyalty providers do.Derrick explains that Drop's consumers, especially the younger generations, will give up everything, as long as they're getting value back.  And that's where the world of loyalty is going. Cutting the consumer in on the money, on the deal...that's the future.Oh, and did we talk about Data?  Well as Derrick says, "I'd say data before was a good to have. Now it's a must have. You know the analogy and the saying, it used to be a vitamin and now it's a painkiller."Derrick Fung is the CEO and co-founder of Drop, one of the largest mobile rewards products in market with 4m users, hundreds of top retailers and merchants and $40 billion+ in transaction volume. Drop was named LinkedIn's #2 top start-up in Canada, as well as a member of the Deloitte Fast 50. Oh, and Derrick and was a Forbes 30 Under 30 winner in 2014.
Your customers have so many options, so many different ways that they can relay feedback to you. Sometimes they call you, other times they fill in surveys. If you're like me, sometimes you just go to Twitter and shout it out publicly and hope that the company is monitoring it. The ways in which your customers can provide feedback has never been more complex. Customers are communicating with businesses. They're providing unparalleled insights to inform  brands, organizations, the companies that they deal with, with all kinds of information. Now, the question is, are you as someone working in that business truly listening? Sometimes you actually think you are, but are you really? Do you really know how to listen to all of those different channels of feedback?Shannon Katschilo is the GM and Vice-President of Medallia in Canada. She has a long career focused on all kinds of different verticals and industries where she has spent her time helping organizations understand what their customers are telling them. Shannon provides us with a great list of five things that leaders and businesses need to do to really understand their customers.Listen before you leadLeverage your employee insightsPulse check your egoPlace power in the positiveAsk the right questionsListen in as Shannon and I discuss what these mean and how you can apply them in your business so that you don't miss out on what your customers are trying to tell you.
Jed Schneiderman is a proven entrepreneur, and executive in the marketing, media and technology space.  When I think of Jed, I think of someone who is known for his thought leadership on topics ranging from marketing and technology, to being an entrepreneur and  building successful businesses in the mobile, streaming, broadcast and internet technology spaces, and in "connecting the dots" having been at the forefront of major consumer tech trends and events, and by leveraging strong marketing experience across multiple global brands.Jed was the Co-Founder and President of Tapped Mobile, a leading North American mobile media company which was acquired by EQ Works in 2018 and before that, Jed was the On-Line Business Group Lead at Microsoft Canada where he was responsible for driving the business and marketing strategies for the Windows Live, Search and the Mobile Services businesses.  This is where I met him - as the lead on his agency doing a bunch of cool and innovative digital marketing campaigns...So - the reason I asked Jed to join me today is that I find he is the most tagged LinkedIn profile I know of when people want someone's opinion on a variety of topics...and so my big theme of the day is, how is anyone expected to stay on top of all the fast moving and developing information or marketing, technology, business and digital transformation...People always ask me, how do I seem to stay abreast of the latest and greatest...FOLLOW JED ONLINE!  Simple right....Here are a few highlights of Jed's wisdom from our discussion and below, a list of the sources Jed referenced as his go to destinations for staying on top of our ever changing digital and marketing environments: "We live in a world where there is so much content that at some point curation becomes one of the most important things""Machine learning is good for pattern recognition, but I don't think it's good for insight""Maintain curiosity" "Don't underestimate the power of asking great questions"GeneralThe Message Peak in Canada Evans - Tech / Charts - shows new patent filingsPodcasts How I built this - Hoffman Masters of Scale - Life with Adam Grant - Org Culture - Tune with Corby Fine - Dolan Kickframe - Evan - Tomasz Tunguz - SaaS focused - Eckler - Sapcecadet - Innovation and
Jeff Greenspoon thinks that the future of agencies is really in driving total customer experience.  He says that this can be accomplished by bringing together the right people at the right time to solve the right problems, while being focused on the need for speed, agility and simplification. He is passionate about being client and idea first, and an agency second. This thought leadership has given Jeff a unique role in the Canadian agency landscape. Listen in as Jeff and I discuss the role of agencies in today's ever changing landscape, and how dentsu is adjusting to meet the needs of it's clients and the market as a whole.Jeff is currently the President of the dentsu Solutions Group in the Americas and the CEO of dentsu Canada. Previous to joining dentsu, via a merge with Isobar, Jeff was co-founder and CEO of SPOKE, a leading digital creative firm based in Canada. He has managed international campaigns for clients including Nestle Nespresso, Entertainment One, General Motors, Coca-Cola, Hilton Hotels, Disney, and LEGO. He was awarded PROFIT Magazine’s Young Entrepreneur Award and has been nominated as Canadian Entrepreneur of the Year by Ernst & Young. He is often called upon as a lecturer by the likes of Google, UofT, Ivey and several international business forums for his perspective on insight-led agency engagements and topics including Marketing, Advertising, Entrepreneurship and the Management of Professional Service Firms.
They say that lightning doesn't strike twice, but this time I think they might just have that wrong. Andrew Chau is a co-founder of SkipTheDishes, the largest food delivery network in Canada which he helped expand to over 110 markets and millions of customers, with over 2,500 employees headquartered in Winnipeg, Manitoba. Acquired by Just-Eat in 2016 for $200M and merged with Takeaway (2019) and Grubhub (2020), his startup helped to create one of the largest food delivery companies in the world.Now, Andrew is on to his next venture, along with a strong team out of Calgary, Alberta, they are  building Neo Financial from the ground up to give Canadians the most rewarding spending and saving experience - the way it should be. Focused on client experience and solving for the technology challenges other banks have, Neo Financial is being built to solve for Canadian's most challenging issues in banking, with great features, high interest rates and amazing experiences.Listen in as Andrew talks about his experiences as a successful entrepreneur, tackling the needs of consumers with global leading technology solutions. He discusses what it takes to be successful, and why he is doing it all over again. Maybe lightning will strike twice for this incredible entrepreneur!
Ghassan Halazon’s entrepreneurial journey started at the age of 25. Over the past decade, companies founded or acquired by Ghassan and his partners have saved Canadians close to $1 billion, hired 350 employees, and raised capital from over 150 global investors.  Earlier in his career, Ghassan had the opportunity to sell one of his first ventures to a large Telecommunications firm, but he chose not to.  As we chat in this episode, Ghassan offers this to my listeners; "I think we should have back then, because I think every founder, when you're young and you start your first venture, if you happen to be sexy, even if it's for 30 minutes and someone gives you an outrageous offer for what you were, you should take it."Ghassan Halazon is a serial e-commerce entrepreneur with a decade of scaling some of thecountry’s most coveted digital brands. For his success, he was recently recognized as one of Canada’s Top 40 under 40 honourees for 2020, presented by BNN Bloomberg and National Post.Ghassan is the Founder and CEO of Emerge Commerce Inc., an acquirer and operator of nichee-commerce assets with 2 million members across North America. EMERGE has also been recognized as a winner on the Startup 50, and Canada’s Top Growing Companies by the Globe and Mail.  As Ghassan says, they ACQUIRE, INTEGRATE and ACCELERATE e-commerce brands from coast to coast.
At The Big Push, Sharon Zohar and team challenge the traditional accelerator model by tapping into a collective of business and technology executives ready to provide hands-on services and support to create actionable and measurable growth plans to help lift women-led companies to new heights.Sharon herself is a serial entrepreneur and investor with more than twenty years experience founding, investing, advising, and operating technology, internet, and digital media companies. She is driven by her passion to identify new innovative technologies and business models that have the potential to disrupt traditional markets and are designed to improve the human condition.As founder and CEO of the Big Push, Sharon has developed a unique “Service for Equity” business model dedicated to accelerating the growth of women-led start-ups and preparing them for Series A financing. She leads a diverse group of professionals with years of experience in the areas of finance, design, law, technology, research, sales, and marketing dedicated to supplementing women founders’ own expertise during the critical startup phase.Sharon and I talk about the challenges facing entrepreneurs, specifically women. Sharon shares examples of pitches gone wrong, businesses who don't even know how to progress to the next level, and how her team was able to support numerous entrepreneurs to get through their biggest challenges and move forward to success.
SkipTheDishes is growing, and FAST! In the third quarter of this year the number of orders rose by 98% to 23.5 million when compared to the same period in 2019. Canadians have long had a legacy of picking up food but pushed by the Covid restrictions and cooling weather, things are changing. SkipTheDishes was founded in 2012 in Saskatoon, Saskatchewan and eventually moved to Winnipeg, Manitoba to set up the tech company’s head office. During their first few years of existence, the company was bootstrapped and raised a small round of seed capital from angel investors. They then raised additional capital from private investors, as well as four prominent venture capital firms - Golden Venture Partners (Toronto, Ontario), Founder Collective (New York, New York), Felicis Ventures (Menlo Park, California), and FJ Labs (Cambridge, Massachusetts).In December 2016, they were acquired by Just Eat for $200M becoming one of Canada's best technology startup success stories. SkipTheDishes remained a subsidiary and separate brand from Just Eat, with its Canadian headquarters remaining in Winnipeg.  Soon after, in 2018 the company brought on Kevin Edwards as their CMO. Within that same year, Kevin was promoted to CEO, a role he still holds today.In this episode, Kevin and I discuss a number of topics including the natural shift of consumer behaviour to include more self-serve and digital experiences. We also talk about growing a company in a smaller market (Winnipeg) and how culture and trust in your team can go a long way to help your success. Did you know that SkipTheDishes has 2,500 employees in a city of 750,000?  Neither did I. Listen in as Kevin and I discuss these and many other interesting topics that are sure to make you want to open the app and order some food. 
While considered a success in her career, Alyssa Atkins had ended a long term relationship and witnessed some of the people, women in particular, in her life going through challenges with regards to getting pregnant and having kids. What she was witnessing triggered her thoughts and desire to one day have kids, all while not "in the perfect situation" with the right partner, the right job, the right house... She decided to at least start her own process with a fertility test.And that's where it all fell apart.Delays. Waiting. Complex information and results. It's a gong show of a process for women and couples trying to navigate it all. So, like many good entrepreneurs do, Alyssa set out to solve her own problem, but not just for herself... Also for women and couples en mass, and with that Lilia was born (no pun intended... well, maybe).As I speak to Alyssa about her foray into entrepreneurship, she shares so many incredible and valuable tips that anyone can apply to their work, whether as an entrepreneur or someone working in a small, medium or large organization, at any level. One area of discussion focused on the fact that entrepreneurs are constantly making decisions with about 40% of the information available. Of course we all wish we had 100%, but often, if we were to wait we would miss opportunities. And so the job of Alyssa and anyone in business is to make good decisions with imperfect information. You just have to try to be right most of the time. A few other basic tips include;"Just give people what they want""Listen to your users, no really, REALLY listen to them""Don't assume you know who your investors or your customers will be""Avoid your inner saboteur"Alyssa is also full of really simple and tactical tips like committing to non-zero days. You don't have to accomplish everything in a day, so focus on a couple of things and just move the needle forward. Maybe one day it is just sending an important email, as long as it can be considered progress, consider it a success.  One other tip is the rule of three things. Just put down three things on a "Post-it" note each day, just make sure they are the highest value things you can achieve. If you complete those things they should move your business forward. Sounds simple.When you are done this episode, then listen to the rest of my podcast and let me know what you think about it by subscribing to my email list. I hope you enjoy listening. If you have any ideas for other interviews or topics, please don’t hesitate to let me know.
It doesn’t matter whether the drain in your kitchen sink gets clogged, the toilet backs up, or the shower stops working: any plumbing problem brings with it a state of high urgency. For most people, the first course of action is to quickly look up the contact details of their local plumber, assuming of course they can navigate the complexity of choices and options shown with every Google search. Then the question is, can you get a service provider to come and resolve your issue quickly? As the leading North American plumbing and water cleanup service, Roto-Rooter has been a household name for many of us for decades. However, over the years it became increasingly important for Roto-Rooter to modernize their website and digital platforms so that they could continue to provide the best customer experience, both online and offline.The company’s platform had to understand the location of the customer in relation to the nearest service technician. It has to load quickly and make it easy for customers to find what they’re looking for, otherwise they will search elsewhere.Roto-Rooter engaged with Microsoft and Architech, a Toronto based company who are experts in software development and digital transformation to take on the project. What they built was a new cloud-based solution that not only improved the customer experience, but also boosted the site's overall SEO, cut page load speeds, and allowed Roto-Rooter to scale reliably into the future. In fact, this solution was recognized by Microsoft on the global stage, winning the Global Partner of the Year Award for open-source solutions on Azure in 2020. Listen in as Sally Bayer, Vice-President of Marketing for Roto-Rooter, David Suydam, CEO & Founder of Architech, and Stephen Tanaka, GM Microsoft Partners, Microsoft Canada, discuss the state of digital transformation and the project that helped Roto-Rooter become even more capable of maintaining their market position as a leader in their industry.When you are done this episode, then listen to the rest of my podcast and let me know what you think about it by subscribing to my email list. I hope you enjoy listening. If you have any ideas for other interviews or topics, please don’t hesitate to let me know.
The best brands in the world ultimately have a crystallized point of view. They know why they exist, whether you call it purpose or experience, it doesn't really matter. The point is that, whatever you call it, there is consistency. It is recognizable and it is explainable. Inside an organization, somebody has to be the keeper and the ambassador of the brand and to keep it top of mind across all initiatives and endeavors. Ultimately, everybody in the organization should own it. That is what Livia Zufferli, Partner, Customer Marketing & CMO Program Leader for Deloitte defines as the B to E to C model. In her model, the business has to engage and empower the employees to then pass that brand message and experience (or purpose) down to the customer so that everyone is aligned. The best brands must first make sense of and resonate the experience with their employees, to then be able to resonate it with their consumers. That means no matter who is standing there representing the brand, an employee, the CEO, even the brand's agency, everybody should be an equal owner in the story with a crystallized view.In this episode, Livia joins me to discuss this and other important aspects of what makes a brand relevant in the age of digital and performance marketing. Livia brings her experience from both agencies and organizations where she has held such roles as SVP Brand for Rogers Communications and VP, Head of Marketing for Target Canada where she lived the incredibly fast rise and fall of that iconic brand in the Canadian market. She might just talk a little bit about that experience and what every marketer should know when it comes to being able to have all departments in an organization take accountability for the brand's success.When you are done this episode, then listen to the rest of my podcast and let me know what you think about it by subscribing to my email list. I hope you enjoy listening. If you have any ideas for other interviews or topics, please don’t hesitate to let me know.
ExecThread isn't a recruiting firm. It is a platform, a community, a marketplace, trying to do something that's paradigm-shifting in the executive recruiting market by using a unique crowdsourced approach to bring much-needed transparency to the ‘hidden job market’. ExecThread has amassed ~15,000 retained executive searches to-date, and made them available on the platform to their members.When Joe Meyer decided to test the waters for a new executive-level role after his time spent at Apple following the acquisition of his last start-up, he found the process excruciatingly inefficient. A large part of that frustration lies in the fact that the vast majority of executive-level job opportunities that you often want to pursue aren’t publicly-posted, and hence are hard (if not impossible) to access.These are often the confidential job opportunities worked on by retained executive search firms, though the only chance you have of finding out about them is if you're directly approached by the recruiter, or someone in your network tells you about them.And the chances of that happening are pretty slim. Even if you are well-pursued by executive recruiters, you're still only finding out about a sliver, a microscopic sliver of the opportunities out there. So Joe decided to solve that problem by bringing more transparency to these much sought-after opportunities.What he built was ExecThread, a close-knit exclusive network where members help each other by sharing career opportunities, vetting other applicants for membership, and breaking down the traditional barriers of the executive search ecosystemWhat also came out of the build-out of this highly curated network was another remarkable outcome.Nearly half of the ExecThread’s 50,000 members come from underrepresented groups (which over-indexes the national average at the executive-level by over 2x), an unintentional outcome driven by ExecThread’s underlying value-proposition of bringing much-needed transparency & access to confidential exec-level jobs. Not only is ExecThread breaking down the $40-50 Billion executive search industry, but is doing it with inherent bias’ removed as well, and as a result is leveling the playing field.Oh, and did I say that all member referrals are automatically granted access. So, let me know if you want in by sending me an email through the form on my website, or apply on your own at ExecThread.
Every once in a while I come across  an organization that I had no idea existed, you know, we've all had that experience where we're looking up a stock symbol, we're watching a financial news show, we find out one of our friends or colleagues or neighbors work somewhere. We ask them what they do, and it's like, what the heck is that? I didn't even really know that existed!Well, last year I was in Vancouver and I was speaking at a session for one of my favorite technology companies, Adobe, and I had an opportunity to meet an individual, Manoj Jasra, who was exactly in one of those situations, working for an organization in this really cool role that I seriously had no idea existed. The company is Northland Properties, and I had never heard of them.What I did know were all of the brands and assets that roll up into it. So it was just this weird, interesting conversation. And so I asked Manoj to join me on the podcast to talk a little bit about himself, a little bit about his really interesting role and a little bit about his really interesting company, Northland Properties.Recognized throughout Canada as one of the most trusted names in hotels, restaurants, sports, and construction, Northland Properties Corporation is the force behind such brands as Sandman Hotel Group, The Sutton Place Hotels, Moxie’s Grill & Bar, Chop Steakhouse & Bar, Denny’s Restaurants, the Dallas Stars, and Northland Asset Management Company. Proud to be 100% Canadian-owned and operated, with over 50 hotels across Canada, the UK, Ireland and the USA, they have head offices in both Calgary and Vancouver, and employ over 12,000 talented individuals across the world.In the role of Chief Digital Officer and Chief Marketing Officer, Manoj is tasked with transforming this legacy business, building out internal marketing agency and digital capabilities, while growing revenues and enhancing the customer experience across all of their properties and brands.Listen in to Manoj Jasra as he shares his stories and opinions as an authority on how to transform organizations, build internal agency capabilities and redefine the role of the CDO and CMO. Then, listen to the rest of my podcast and let me know what you think about it by subscribing to my email list. I hope you enjoy listening. If you have any ideas for other interviews or topics, please don’t hesitate to let me know.
In today’s rapidly evolving business landscape, digital, data, UX, and technology solutions could not be more critical to an organization’s overall strategy, growth, and success. As an executive leader, Shawn Mandel transforms organizations and drives positive, lasting change to position those organizations as both industry and market leaders. A leader at the intersection of business and technology, his career encapsulates a blend of expertise in product and software development, business transformation, digital, data, and IT development and operations. Oh, and he likes Malcolm Gladwell too.With strengths that transcend industries, he has led some of the most transformative initiatives for Canada’s top brands, including TELUS and Rogers. Now, he tackles one his biggest challenges. Modernizing and transforming Cineplex, the leading film and entertainment company in Canada. As theaters shut down, how has Shawn set himself and Cineplex up for the future? His broad experience across the technology, telecommunications, e-commerce, retail and media & entertainment sectors might be just what they, and we as consumers, needed.Listen in to Shawn as he shares his stories and opinions as an authority on how to transform organizations, hire top talent and redefine the role of the CDO (all from the confines of my backyard). Then, listen to the rest of my podcast and let me know what you think about it by subscribing to my email list. I hope you enjoy listening. If you have any ideas for other interviews or topics, please don’t hesitate to let me know.
Tony Chapman won a multi-million dollar agency pitch with 40 pictures and a monologue. I was there to witness it, and ever since, have marveled at this marketing guru who is also one of Canada’s leading communication experts and one of the youngest members inducted into the Marketing Hall of Legends (2008). In this episode, Tony and I discuss the best ways to succeed, whether you are a large multinational or a small, local entrepreneur. Some of Tony's most important pieces of advice resonate across all verticals and businesses. He has many insights and thoughts on culture, the role of digital, and which brands are winning in today's world competing for customers and their constant attention.Some highlights of Tony's advice include:"Stop telling your story, become part of theirs" "Give the customer more of what matters to them, their life, their livelihood, their family, and do it with less friction""I think you can, especially with digital nowadays, have an incredibly purposeful career that will bring profit to you versus a profitable career that lacks purpose"Listen in to Tony Chapman as he shares his stories and opinions as an authority on how to build brands and sell strategically and profitably in today’s volatile marketplace. Then, listen to the rest of my podcast and let me know what you think about it by subscribing to my email list. I hope you enjoy listening. If you have any ideas for other interviews or topics, please don’t hesitate to let me know.
Ivan Pehar is the Country Manager for Spotify Canada. After spending a number of years at another digital goliath, he made the move to conquer one of most people's passions, the music business. In this episode, I talk with Ivan about the Spotify platform, and how it has become such an important and influential player in Canada's digital media and content landscape. It is not just for music creators and music lovers, rather it is a place for all kinds of audio content both for those who want to consume it, as well as for those that want to build a business with Spotify using audio as a key tactic.Spotify has a few sides to its business. One is obviously tied to consumer entertainment and streaming of content, with the other being focused on advertisers and marketers trying to reach specific audiences. We discuss how Spotify thinks about these two sides of the business and how content producers, like myself, can take advantage of the platform to help build a business with Spotify. It's not just for music producers anymore.If you are a business, a content producer, or just a fan of great music and audio content, you must listen in!Listen to the rest of my podcast as well and let me know what you think by subscribing to my email list. I hope you enjoy listening. If you have any ideas for other interviews or topics, please don’t hesitate to let me know.
If you are in Canada then you have probably spent a good portion of your grocery, drug and other living expenses at a store owned, operated or franchised by Loblaw. Loblaw Companies Limited is the largest Canadian food retailer operating under 22 different brand banners (including Loblaws), as well as pharmacies, banking and apparel. They are massive. With over 136,000 full-time and part-time employees they are the second largest employer in the country. They also have their own private label products under brands include President's Choice, No Name and others.So other than their size, what makes them so interesting? Well, they are in the middle of a massive transformation, helping millions of customers transition from using a shopping cart in their stores, to using a different kind of shopping cart from their homes, work or anywhere on their phone.  Yes, we are talking about migrating from those metal and plastic shopping carts used in physical stores, to the digital carts on the different e-commerce websites for each of the brands.  How big of a transformation?  Well they hit $1 Billion in e-commerce revenue, in 2019, doubling from their 2018 results.In order to handle this transformation, the digital team has to manage changing customer expectations, massive performance needs and incredibly complex relationships with their retails stores, distribution centers and supplier partners.  Lauren Steinberg, VP Product, UX and Digital Marketing spends some time with me talking about all of these challenges and how Loblaw is changing the face of retail in Canada, and getting noticed around the world.
Download from Google Play
Download from App Store