Fitness Business Authority Podcast

On this episode of the 'Fitness Business Authority Podcast', Trevor ToeCracker Crook, mentor and copywriter, discusses the importance of customer service, how it can help you gain clients, and how it can turn exciting clients into loyal lifelong members for your fitness business. What You Will Learn In This Episode:   Should you increase your prices as a fitness business owner The simple and effective way to make people remember your fitness business  What it means to position yourself in the industry  How to increase your prices without losing existing clients The simple yet commonly overlooked marketing strategy used to boost leads and increase retention The importance of customer service and how it can increase client retention for your fitness business The power of direct mail when marketing your fitness business Social proof and how it can be used to boost leads for your fitness business The "little things" you could be doing in your fitness business to give you big results How Trevor is helping business owners boost their income How to Contact Trevor: Beer Bourbon & Business Facebook Group Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Justin Devonshire, fitness business owner, mentor and investor, reveals his unique perspective on the fitness industry and his predictions for 2021 and beyond for fitness. He also reveals his plans, goals, and the strategies he has used to overcome the lockdowns and any future restrictions.  What You Will Learn In This Episode:   How to survive the lockdown as a fitness business owner Predictions of the fitness industry for 2021 and beyond Justin's main objective during the lockdown for his fitness business Understanding your objective as a fitness business owner during the lockdown Simple ways Justin is maximising client retention while gyms are closed The simple client retention strategy fitness owners often overlook How to create plans and systems to overcome an income drop Justin's plans for 2021 and his goals for the future How you can use the current pandemic to your advantage to grow as a fitness business Why now may be the best time to open a fitness studio The positives that have come out of the pandemic and how you can use them to your advantage Justin's plan and goals to expand and franchise his fitness business over the upcoming years How to Contact Justin: Justin's Facebook JustinDevonshire.com Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Nicky Sehgal and James Bramwell, creators of 'Fitness Business Development Academy', reveals the importance of building strong foundations for your fitness business and the truth about the fitness industry. They also share advice to personal trainers transitioning to fitness business owners.  What You Will Learn In This Episode:   The unspoken truths about the fitness industry What it means to be successful in the fitness industry The 'dark side' of the fitness industry The difference between being a personal trainer to being a fitness business owner How to build strong foundations needed to create a sustainable fitness business What it means to create structure and systems throughout your business to create sustainability The power of financial management in your fitness business Revealed: What you don't learn as a personal trainer Understanding your goals and building your business around them The importance of enjoying the journey   Finding your work-life balance as a fitness business owner Why you should focus on the long game instead of quick results The 'must-read book' for personal trainers transitioning to fitness business owner How to Contact Nicky & James: Fitness Business Development Academy Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', A.J Morton, creator of 'Fitpro Mentorship Review', reveals the importance of business mentors for growing your fitness business faster. He also talks about how he is helping fitness professionals to grow and scale their fitness businesses. What You Will Learn In This Episode:   How A.J scaled his business allowing him to spend more time with his family The importance of investing in people and how it can help you grow your fitness business The simple process to convert a potential client into a loyal, life-long customer Why you should give potential clients time and space to sign up with you Revealed: How A.J improved his life by scaling his business The real reason pressure can turn away potential clients Bad reviews: How you can use them to your advantage Why mentors should be a priority for business owners How living outside of your comfort zone can help you grow as a business and as a person How to Contact A.J: Facebook Group: Fitpro Mentorship Review Facebook Profile Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Pat Rigsby, once college baseball coach, now fitness business owner and fitness business coach and consultant, reveals how he found success in the fitness industry by growing his hybrid fitness business. He also discusses the biggest problems fitness business owners are facing, and how to overcome them. What You Will Learn In This Episode:   Hybrid Gyms: What are they? How a hybrid gym can thrive after COVID-19 Why hybrid gyms are the future of the fitness industry The biggest problems fitness business owners face, and how to overcome them The importance of technology and how it can be used to improve your services and improve client experience to increase retention The importance of culture and building a loyal community for your fitness business How building a community in your fitness business can convert clients into loyal, lifelong members How to Contact Pat: Patrigsby.com Facebook Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Alwyn Cosgrove, owner of Results Fitness, reveals the simple but effective ways of evolving your fitness business to boost sales and grow. He also discusses the importance of understanding your business vision and core values to get clarity of your direction. What You Will Learn In This Episode:   The common mistake fitness businesses are making and how to ensure you don't do the same The benefits and disadvantages of 1-on-1 and semi-private training The benefits and disadvantages of group training How gyms and fitness studios are transitioning from offline to online The evolution of technology and the effects it has had on gyms Results university, what it is and how it can help you grow your fitness business The simple but effective way to develop and grow your business Why listening to your clients could be the most important thing you could do for your business today How to become unstoppable in the fitness industry The importance of understanding your business vision and core values to help grow and evolve How to Contact Alwyn: Results Fitness University Alwyn on Facebook Alwyn on Instagram Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Greg Mikolap, owner of ICON gym in Maidenhead, reveals the effects COVID has had on his fitness business, and how he has adapted and overcome the challenges to grow. Greg also reveals what fitness business owners should be focusing on to retain clients and boost sales. What You Will Learn In This Episode:   How Icon gym successfully transitioned from offline to online  The systems icon gym created to become successful during the lockdown How to create a personalised fitness product online to boost sales The devastating effects COVID had on gym and studio owners, and how Greg overcame the challenges to grow his business How Greg built his business back up after losing a third of his members Simple ways Greg brought members back to his gym after lockdown How COVID has helped improve Icon gym, and how it can help improve your fitness business The real reason Greg is calm and relaxed about the future of his fitness business How to create loyal clients for your fitness business What it means to go above and beyond for your clients, and how it can grow your fitness business Creating scarcity: How it can boost sales for your fitness business How Icon gym continued to profit every month during lockdown The lessons COVID has taught small fitness business, and how to use them to get more clients and grow How to increase client retention by understanding what your fitness clients really need Gym equipment: is it really that important for attracting and retaining clients? How to Contact Greg: ICON Gym Instagram: ICON Gym Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Ben Davis, owner of 'Fitness Marketing Agency' reveals the systems he is using to acquire new clients, build relationships, and retain existing clients. He also reveals the simple changes fitness professionals can make to boost sales and grow their business. What You Will Learn In This Episode:   How Ben and his team help fitness professionals grow their business and increase their income The common barriers preventing people from joining your gym, and how you can knock down those barriers to get more clients The power of print and how it can grow your business and maximise lead generation Should fitness business still be sending brochures, or are they old fashioned? How sending letters to past fitness clients could boost your business The power of physical marketing, and how to ask for a client's address How to create a simple system to convert leads into life long clients What not to do when transitioning your business online Why Joe Wicks was so successful before COVID-19, and how he continues to grow The difference between benefits and feature. Which is more important? The common reasons why many fitness professionals fail, and how to ensure your business is sustainable How to Contact Ben: Fitness Marketing Agency Magazine Fitness Marketing Agency Website Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Steve Marsden, owner of 'Steve Marsden Fitness' and founder of 'The Scottish Health & Fitness Association' reveals his goals and why he started SHFA' to make a change to the fitness industry. He also reveals the truth about the fitness industry and how gyms and fitness studios are coming together to make a change. What You Will Learn In This Episode:   What 'The Scottish Health & Fitness Association' is doing and how they are helping to improve the fitness industry How Steve is giving independent gyms and fitness studios a voice The difference between fitness in England to fitness in Scotland Why gyms and fitness studios are still closed in Scotland The truth about the fitness industry Steve's thoughts on when Scottish gyms will be allowed to open Steve's long term and short term goals to improve the fitness industry, and how you can get involved to make a change The state of the Scottish fitness industry and what the future holds How to Contact Steve: The Scottish Health & Fitness Association Website Steve Marsden Fitness Learn More About Growing and Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Martin Rooney, fitness business owner and entrepreneur, reveals what makes a great coach and how to stand out from your competitors. He also shares how to create a sustainable fitness business by creating systems.  What You Will Learn In This Episode:   How to stand out from your competitors The 3 factors that make the ultimate fitness coach What owning a business actually means  What makes a great fitness coach The importance of systems in your fitness business Why ego destroys so many fitness businesses The future of boutique gyms and boot camps Why it's important for fitness to stay on track of their own health and fitness Martins new book and how you can get your hands on it Martins valuable advice for an ageing trainer   Learn More About Creating Systems for Your Gym or Fitness Studio Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact Martin: www.coachinggreatness.com  www.trainingforwarriors.com   Martins Instagram   Martins Facebook   Get Martins Book Amazon   BOOK DEPOSITORY (10% off + free shipping) Click here to pre-order, save 10%, and get free intl shipping Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', special guest 'Big Chris McCombs' joins us to share his stories and the valuable business lessons learnt from working in the fitness industry. What You Will Learn In This Episode: The most effective ways to get a great testimonial to attract more clients to your fitness business How fitness professionals can build a cult of loyal followers and use it to grow your fitness business The hard truth about a career in the fitness industry The most effective marketing strategy many fitness professionals aren't doing How Chris increased his online presence with one simple marketing strategy How a blog can help grow and scale your fitness business Learn More on How You Can Grow Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact Chris Chris McCombs Website Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', special guest 'Big Chris McCombs' joins us to share his stories and the valuable business lessons learnt from working in the fitness industry. What You Will Learn In This Episode: The most effective ways to get a great testimonial to attract more clients to your fitness business How fitness professionals can build a cult of loyal followers and use it to grow your fitness business The hard truth about a career in the fitness industry The most effective marketing strategy many fitness professionals aren't doing How Chris increased his online presence with one simple marketing strategy How a blog can help grow and scale your fitness business Learn More on How You Can Grow Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact Chris Chris McCombs Website Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Billy Polson, fitness business owner who specialises in supporting personal trainers with education on business and marketing, discusses the importance of time management for fitness professionals and how to achieve your business goals by simple planning strategies. What You Will Learn In This Episode:  The simple way to manage time to work on your business and ultimately grow and develop in the fitness industry How to maximise your efforts of moving your business forward The importance of time management in your fitness business The recommended amount of time fitness professionals should work on developing their business to move forward How to plan your business future to achieve your goals  The most beneficial time management books available for fitness professionals  How to increase productivity by categorising time Learn More About Creating Systems for Your Gym or Fitness Studio Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact Billy: The Business Movement Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Justin Tamsett, owner of 'Fitness Business Podcast', reveals how gym & boutique studio owners can retain clients and ultimately grow and scale their fitness business.   What You Will Learn In This Episode: How to increase client retention and keep members in your fitness business for longer How creating a community can boost sales for your fitness business, and why it should be a priority for gym/studio trying to get more members The real reason why some fitness businesses can retain members, and other can't Revealed: How much do I need to socialise with my members? How to create an experience your members enjoy The single most important thing you can do in your fitness business to become successful How smaller gyms and boutique studios can easily beat big commercial gyms The best way to start a fitness class and how it can help retain clients The real reason why people leave big commercial gyms to join small boutique ones, and how you can use it to your advantage to get more members for your own fitness business What fitness business owners can learn from Starbucks to become successful within the fitness industry Learn More About Creating Systems for Your Gym or Fitness Studio Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact Justin Tamsett: Active Management Justin on Linkedin Justin on Facebook Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', James Hanley, who has been a fitness professional and gym owner for 8 years, reveals the lessons he has learned and the advice he would give any other fitness professional in the industry. What You Will Learn In This Episode: How fitness businesses can use social media in their marketing to get more members The strategy James uses to get people through his door and sign up for a membership Why gift vouchers could be a bad idea for your fitness business Is social media really that important for fitness business marketing? The best gift to give your clients to increase retention and get them talking to friends and family about you The most effective strategies to get more members for your fitness business Learn More About Growing & Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Contact James Hanley: Revolution Fitness Dublin Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Mike Waywell talks about the importance of using systems within your fitness business and how a structure can help with increase a gym or studio's success.    What You Will Learn In This Episode: Why creating basic systems for your fitness business now, can help with growth in the future The types of systems gyms and studios can use to minimise work and maximise profit How to reduce the stress and confusion of running a fitness business by using simple systems How to ensure your staff represent your brand in a way that will attract new members and retain existing members  The benefits of creating a process manual for your gym or studio and how it can rapidly increase business growth Mike Waywell, formerly of Sale Sharks is an English rugby union player who has represented England Counties XV and Lancashire. He is now owner of Steel Habitat Gym Contact Mike Waywell: Mikes Instagram Steel Habitat Learn More About Creating Systems for Your Gym or Fitness Studio Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Greg Smith, owner of Core Results gym reveals why using trials is one of the most effective marketing strategies for getting more clients into your gym or fitness studio. Greg reveals the process of converting a potential client into a loyal long term clients with the use of free or low cost trials. What You Will Learn In This Episode: Are free fitness trials really worth it for getting new clients? The power of free consultations and how to use them to boost sales for your fitness business Can free trials devalue you as a fitness professional?  What it means to attract the 'right people' with a niche and how you can use it to grow and scale your fitness business Revealed: Should I target specific types of people, or should I target everyone? The simplest and most effective way to stand out as a fitness business in your town The main components of building a successful fitness business Greg was the founder, owner and Director of Aegis Training, a London personal training company voted by Time Out Magazine as one of the best places in London to exercise. Greg brings his experience as one of London's leading Personal Trainers and from his London facility to Core Results, in making it the best place in Chichester to Train! Learn More About Growing & Scaling Your Fitness Business Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

On this episode of the 'Fitness Business Authority Podcast', Liam & Matt discuss the importance of using Facebook and Instagram ads to grow your fitness business. With their expertise in helping fitness professionals market their businesses, they reveal the huge benefits of using online ads, and even though the price is increasing, the reason why they are still the most cost efficient way to promote your gym or studio to get more members.  What You Will Learn In This Episode How boutique gyms and studios can grow and scale their business predictably using Facebook ads Discover the most cost efficient way of marketing your fitness business without wasting money on ads The 5 vital components of every successful fitness business Facebook ad The impact Facebook ads can have at generating leads and boosting gym memberships Learn common mistakes you must avoid when creating ads for your fitness business. Learn More about Matt and Liam Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses Bonus Content Fitness Facebook Ads Compliance Guide: Free Download

If you are planning to build or indeed are building a fitness business, you will want to listen to today's episode and hear from an OG in the fitness business space. Our guest today is the founder of W10 in west London, one of the country's most successful fitness businesses where the annual attrition rate is 2% and average lifetime value of a client is three years and more. With his expertise in coaching trainers, gym owners, sports brands, corporate businesses and film companies, it fueled him to build the International Fitness Business Alliance, a business consultancy service focused on the fitness industry. On today's episode, Jean-Claude lifts the shroud of mystery and tells us more about the International Fitness Business Alliance – their mission and services. With his expertise in the fitness industry, he shares his insights on what's stopping gym owners from scaling up their business and some recommendations to overcome those block.

There is never an easy way to build an audience because truth be told, you will need all of these ingredients: patience, courage, resourcefulness, authenticity, and hard work. Sometimes that list goes on and on and on and on. On top of that is the reality that creating a community takes time. It will take a lot of time and it will test your dedication in the long run. Collectively, our first tip would be… start a conversation now. On today's episode, Matt & I will share our insights on how to effectively grow an audience for your fitness business. We will reveal what you're totally missing out and doing wrong for the longest time in your marketing. And also, we tell you where you can access that one-stop resource for your fitness business.