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Flying Solo
Flying Solo
Author: Flying Solo
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Description
The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.
478 Episodes
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People and culture specialist Claire Gray, author of the new book Thriving Teams: When Teams Unite, Align and Achieve, dives into what truly makes a business excel—whether you’re leading a handful of people, working with an evolving group of freelancers, or just starting to build your own crew.
Claire shares insights from her extensive experience in leadership development, team dynamics, and her own entrepreneurial journey. We cover the essentials of building strong teams, the difference between simply performing and genuinely thriving, and why understanding your purpose and practicing quality conversations can make all the difference.
You’ll also learn practical strategies for fostering psychological safety, empathy, and accountability, even when your team is made up of remote workers or freelancers.
Key topics
1. The Essentials of Thriving Teams
Key differences between dysfunctional, complacent, performing, and thriving teams
Importance of purpose, meaningful work, and strong relationships
Psychological safety as a foundation for honest conversations and innovation
2. Leadership Skills and Development
Common leadership gaps, especially in small businesses and among new leaders
The growing value of “soft” (human) skills like empathy and feedback
The three facets of authentic leadership: empathy, assertiveness, adaptiveness
3. Creating Alignment and Accountability
Defining clear roles, goals, and behavioral expectations as teams grow
Importance of regular, quality conversations to build alignment
Shared accountability and giving/receiving feedback within the team
4. Fostering Healthy Team Culture
Encouraging healthy debate and curiosity for growth and innovation
Building human connection and togetherness, even with remote or freelance teams
Incorporating rituals and intentionality in meetings for engagement
5. Practical Steps and Resources
Tips for discovering purpose and leveraging team strengths
Addressing misalignment or tension through open communication and curiosity
Resources like Claire Gray ’s book and practical tools for team development
Time-stamped overview
00:00 From Psychology to HR Journey
03:06 Leadership Skills Gap Insights
06:45 "Defining Purpose at Four Levels"
13:07 "Psychological Safety and Team Alignment"
14:08 Fostering Open, Respectful Conversations
17:20 "Psychological Safety and Accountability"
20:46 Empathy, Authenticity, Adaptive Leadership
24:09 "Effective and Intentional Meetings"
30:08 "Fostering Quality Conversations"
31:19 "Thriving Team Insights with Claire"
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Melinda McCormack unpacks the growing sense of isolation many of us feel—at work, in our communities, and even at home—thanks to our fast-paced, tech-heavy lives.
In this episode, we explore the art and science of empathy, drawing from Melinda McCormack’s decades of experience helping leaders and teams navigate challenging emotional terrain. With insights from her new book, “Pulse: Empathy Is Your Edge,” you’ll discover a practical, five-step framework for building trust, breaking through resistance, and creating truly sustainable change.
Key topics
1. The Challenge of Disconnection and the Need for Empathy
Modern life’s disconnection fueled by technology and excessive screen time
Emotional overwhelm and resistance to change as common experiences
Empathy as a critical tool to rebuild genuine human connection
2. Melinda McCormack’s Personal Story and Empathy Mission
Inspired by the experience of raising her son after losing her partner
Focused on building emotional strength and resilience in herself and her son
Transformation from adversity to an advocacy for empathy and emotional awareness
3. The Pulse Framework for Empathy
Purpose: Anchoring in personal values and “why”
Understanding: Building self-awareness of emotional patterns (“emotional DNA”)
Learning and Shifting: Developing emotional skills, forming new habits, reframing thoughts
Embracing Change: Combining emotional agility with rational decision-making
4. Bringing Empathy to Work and Leadership
Emotional intelligence reframed as a business-critical skill, not just “soft”
Importance of authentic, adaptable leadership in an age of rapid change and AI
Creating psychological safety, inclusion, and trust in teams
5. Everyday Practices and Repairing Disconnection
Techniques for self-check-ins and intentional emotional responses
Approaches to overcoming resistance, self-limiting beliefs, and perfectionism
Practical steps for mending relationships—apologizing, humility, and face-to-face connection
Time-stamped overview
00:00 Empathy's Role in Strength and Growth
03:49 "From Struggle to Connection"
07:12 "Human-centered Leadership in AI Era"
12:46 Emotional Agility and Self-Trust
15:28 "Shifting Beliefs for Growth"
18:27 "Beliefs Drive Daily Self-Check"
21:55 Call Centre Frustration Experience
26:39 Reframing Change for Collaboration
28:30 "Humanity, Empathy, and Connection"
32:12 "Empathy: Your Edge"
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From his humble beginnings in a working-class family to conquering the high-stakes trading floors of London, Andrew Baxter shares how those early struggles shaped his money mindset—and why he believes financial freedom is possible for anyone who’s willing to learn the process.
Andrew breaks down the myths and realities of investing, the emotional roadblocks that often hold us back, and practical steps for building wealth—even during tough economic times.
Whether you’re just starting out or ready to level up your finances, you’ll hear relatable stories, actionable advice, and an insider’s look at how everyday Australians can use knowledge, strategy, and a little courage to create a more secure future. Get ready to rethink your approach to money, overcome those common investing mistakes, and discover what it really takes to crack the wealth code.
Key topics
Absolutely! Here’s a condensed sequence of the episode’s major themes, each with a few supporting bullets:
1. Andrew's Background and Money Mindset
Grew up in a working-class home with limited financial resources
Influence of upbringing on his motivation to succeed and views about money
Early career shift from small-town life to high-stakes London finance
2. Career Transitions and Search for Fulfilment
Experience on the competitive London trading floor (the reality vs the “Billions” myth)
Decision to leave London seeking more fulfillment and life balance
Relocating to Australia, embracing new opportunities and challenges
3. Making Investing Accessible: Education & The Wealth Playbook
Founding Australian Investment Education after teaching on the golf course
Philosophy: Focus on process, consistency, and removing jargon
The Wealth Playbook aims to demystify investing for everyday Australians
4. Advice for Business Owners and Professionals
The necessity of having multiple income streams in uncertain economic times
Overcoming ego and professional pride to pursue side hustles
Adapting to AI and technological changes through upskilling
5. Common Financial Mistakes and Keys to Success
Letting emotion and ego override disciplined decision-making
Importance of building a process and learning before acting
Taking action—avoiding both procrastination and recklessness
Time-stamped overview
00:00 "City of London Finance Journey"
04:33 Success Without Fulfillment
07:02 "Dot-Com Era to Investment Journey"
10:25 "Investing Requires a Strong Why"
13:29 "Success Requires Strategy, Not Emotion"
18:26 Overcoming Ego in Professional Services
20:17 AI's Impact on Professional Careers
24:38 "Creating Tomorrow's Wealth Today"
28:37 "Boosting Business Cash Flow Strategies"
29:44 "Building Wealth Through Education"
34:57 "Learn Once, Grow Forever"
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Jordana Borensztajn is a comedian, keynote speaker, communication expert, and now, author of The Little Book of Influence.
From being escorted off Facebook’s Silicon Valley campus when she was dressed as a giant, like button to being booed on a cruise ship and even suffering an egg-related injury, Jordana has experienced her fair share of epic fails. But instead of shying away from these cringe-worthy moments, she’s turned them into comedy gold and powerful lessons on resilience, vulnerability, and authentic communication.
Jordana shares how she mines her most embarrassing moments for laughter and learning, why leaning into vulnerability is so crucial for business owners, and how her “Presence Framework” can help anyone connect and influence more authentically. Plus, she opens up about the power of finding joy, the importance of listening to your body, and how her passion for magic
and mentalism unlocked unexpected creativity during lockdown.
Key topics
1. Turning Failure into Power and Comedy
Jordana Borensztajn uses personal and professional failures as material for growth and stand-up.
Signature story: the Facebook 'Like' costume incident and lessons in resilience and congruence.
Encourages sharing failures to reduce the stigma and normalise vulnerability.
2. Embracing Vulnerability and Authenticity
Importance of showing up honestly in business and communication.
Self-reflection: questioning if current choices make you happy or serve your goals.
Authenticity as essential for genuine connection
and influence.
3. The Presence Framework for Influence
PRESENCE acronym for transformative communication.
The power of nonverbal signals, congruence, and embodying your whole self.
Practical tools like the “glitter chest” technique for confident presence.
4. Managing Pressure and Prioritising Wellbeing
Advice for business owners to let go of perfection and prioritize health.
Value of self-care activities: rest, hydration, meditation, movement\
Giving yourself permission to pause and recharge to avoid burnout.
5. The Joy of New Experiences: Magic and Mentalism
Jordana Borensztajn explores magic duringlockdown, finding awe and playfulness.
Using magic to facilitate wonder and learn about how people approach life.
Integrating magic and mentalism into her professional toolkit.
Time-stamped overview
00:00 Turning Cringe Into Comedy
03:41 From Comedy to Connection
07:50 Accused of Being Outside Mark's house
11:47 Authenticity Through Vulnerability
16:26 "Stories Inspiring Growth & Joy"
18:29 Authenticity Over Perfection
20:57 Dancing Breaks Fear Loops
26:46 Easing Perfection Pressure for Entrepreneurs
28:59 Energy Management Through Mindfulness
31:58 Magic: Love, Hate, or Revealing
35:30 Podcast Recap and Reminder
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Dr. Paul Taylor is a former Royal Navy air crew officer turned neuroscientist, psychologist, and exercise physiologist, to break down the concept of ‘Death by Comfort’, Dr. Taylor’s new book, The Hardiness Effect, explores how embracing a little stress and discomfort can make us stronger, sharper, and healthier.
Dr Taylor dives into the science behind resilience, the dangers of modern convenience, and practical strategies for building mental and physical toughness—like cold showers, purposeful challenges, and reframing stress as an opportunity for growth.
Whether you’re a small business owner wrestling with burnout or simply feeling stuck in a rut, this conversation offers actionable advice and fresh perspective for building a life with more energy, meaning, and resilience.
Key topics
1. The Hardiness Effect: Foundations and Background
Dr Paul Taylor’s diverse expertise (military, neuroscience, psychology, exercise physiology).
Modern comfort is disconnecting us from ancestral stressors needed for resilience.
Hardiness combines mind and body for optimal health.
Dr Taylor’s motivation for writing and research comes from both lived experience and scientific evidence.
2. Stress, Adaptation, and Practical Resilience
Exposure to intermittent stress (exercise, cold, psychological challenge) strengthens body and mind.
Simple habits like cold showers and breath control can build resilience.
Psychological orientation: viewing stressors as challenges boosts recovery and growth.
Deliberate discomfort and self-reflection reinforce confidence and adaptability.
3. The Role of Lifestyle and Technology
Sedentary lifestyles and processed diets are misaligned with our genetic needs.
Tech habits and excessive screen time drain attention, mood, and engagement in life.
Healthy routines—exercise, nutrition, sleep, hobbies (Ikigai)—empower resilience.
Balance is crucial: active participation trumps passive consumption for well-being.
4. Burnout, Mental Health, and Applying Hardiness
Entrepreneurs are especially susceptible to burnout due to chronic stress.
Recovery means engaging in energising, restorative activities—not just relaxation.
Major signs of bad stress include low energy, motivation, and social withdrawal.
Building hardiness: set boundaries, cultivate gratitude, and embrace life’s challenges.
Timestamped overview
00:00 "Hardiness: Strength Through Discomfort"
03:48 "Modern Life Mismatches Our Genome"
06:50 "Stress Builds Cellular Resilience"
12:13 Stress Inoculation and Growth
15:38 "Building Resilience Through Challenges"
18:05 Embrace Adversity, Build Confidence
20:14 "Finding Purpose and Setting Boundaries"
23:52 Life Beyond Screen Time
26:29 Preventing Burnout Early
30:34 "1 in 400 Trillion Life"
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Peter Baines is one of Australia’s most impactful solopreneurs. After serving as a forensic investigator and responding to major disasters like the Bali bombings and Boxing Day tsunami, Peter found his purpose in building children's charity Hands Across the Water.
In this episode of Flying Solo, he shares advice on finding a journey worthy of your heart and soul, as well as practical guidance for small business owners seeking to make a meaningful impact in their communities. Whether you’re searching for purpose or curious about integrating philanthropy into your business, this conversation is packed with lessons on resilience, leadership, and the transformative power of doing good.
Key topics
1. The Journey of 'Hands Across the Water'
Peter’s background as a forensic investigator and his response to the Boxing Day tsunami.
Founding the charity to support orphaned children in Thailand.
Realisation that the work was ongoing after building the first home.
Growth from helping a few children to supporting hundreds with homes and educational opportunities.
2. Finding and Sustaining Purpose
Making an impact doesn’t require a profound life event; small actions matter.
Importance of finding a cause or activity that brings meaning beyond financial goals.
Personal fulfillment often comes from helping others or the community.
Value in choosing a journey “worthy of one’s heart and soul.”
3. Integrating Social Responsibility for Small Businesses
CSR and philanthropy aren’t just for large corporations—small businesses can make a difference.
Shift from one-way giving (philanthropy) to reciprocal, mutually beneficial partnerships with charities.
Importance of aligning business values with charity partners and setting clear expectations.
Engaging employees and stakeholders in meaningful causes enhances buy-in and impact.
4. Overcoming Challenges and Leadership Lessons
Navigating unexpected setbacks, such as the COVID crisis and loss of funding.
Lessons in resilience: drawing hope from challenging experiences and colleagues.
Effective crisis leadership means making courageous decisions and staying present.
Advice to listeners: pursue causes that are personally meaningful and sustainable, and do your due diligence.
Timestamped overview
00:00 Forensic Investigator: Bali to Tsunami
06:06 Building a charity
09:52 Expanding charity Impact in Thailand
11:53 Rethinking Corporate Social Responsibility
15:08 "Choosing the right partners"
18:03 Effective CSR Partnerships explained
24:25 "Resilience amidst challenges"
26:56 Leadership lessons from crisis
31:37 Choosing meaningful causes for business
34:08 "Sustainable, meaningful partnerships matter"
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[Trigger warning] This episode of Flying Solo discusses depression and suicidal ideation. Listener discretion is advised.
On this episode of Flying Solo, host Cec Busby dives deep into a topic that too often remains in the shadows: men’s mental health. With Are You OK? Day around the corner and financial, emotional, and social pressures weighing heavily on solo business owners, now is the time for an honest conversation.
Cec is joined by John Broadbent—men's mental health advocate, business owner, coach, and author of Man Unplugged—to share his personal journey from emotional shutdown and loss to self-discovery and healing.
Together, they explore why men remain overrepresented in suicide statistics, the shifting cultural expectations around masculinity, and why sharing our stories and showing vulnerability is so critical.
Whether you're running your own business or simply looking to better understand the men in your life, this episode is packed with heartfelt insights and hope for change.
Key topics
1. Men’s Mental Health: The Crisis, Causes, and Stigma
High rates of suicide among Australian men; ongoing stigma around seeking help
Traditional expectations of masculinity (provider, protector, stoic) vs. shifting cultural norms
The impact of isolation, low self-worth, and reluctance to discuss feelings
2. John Broadbent’s Personal and Professional Journey
Experiencing emotional awakening, loss, and rebuilding after personal and business setbacks
Finding healing through workshops, mentorship, and self-exploration
Writing "Man Unplugged" and evolving as a leader and advocate in men’s personal development
3. Breaking Through: Emotional Literacy and Honest Conversation
The importance of vulnerability, open communication, and emotional skills for men
Practical steps: Level 1-3 conversations for deepening relationships
Teaching emotional literacy to boys and supporting men in expressing emotions beyond anger
4. Solutions, Support, and Hope for the Future
The value of safe spaces, group work, and community support for men
Shifting the narrative: inclusive dialogue for lasting cultural change
Hope found in younger generations and in men opening up when given the opportunity
Timestamped overview
00:00 Rethinking Men's Mental Health
05:16 Epiphany Through Reading Journey
09:17 "Reflecting on My Ancestral Timeline"
11:21 Embracing Change and Growth
13:09 "Man Unplugged: Understanding Midlife Transitions"
19:13 Deepening Conversations for Genuine Connection
20:04 "Importance of Deep Conversations"
23:20 Encouraging Emotional Awareness in Men
28:38 "Emotional Availability in Relationships"
32:03 Shame, Violence, and Domestic Abuse
36:11 Men's Retreats Foster Emotional Growth
37:56 Support Resources and John’s Story
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In this episode of Flying Solo, Cec Busby sits down with Chris Green. Chris has over two decades of experience helping entrepreneurs scale their businesses to success.
So if you’ve ever felt overwhelmed by the chaos of running your own business, Chris brings practical advice and tried-and-true strategies to help you shift from a stressed-out, overloaded operator to an effective leader with a scalable, rewarding business.
Cec and Chris unpack the common pitfalls that hold small business owners back, the crucial mindset shift needed to break through the “entrepreneurial ceiling,” and the modern, actionable ways to document processes and empower your team.
Whether you’re a solo act or leading a growing crew, this episode is packed with insights to help you work smarter, build capacity, and future-proof your business. Tune in for a conversation that’s both inspiring and immediately actionable for anyone striving to run a business by design—not by default.
Key topics
1. Transitioning from Technician to Leader
Business owners often default to operational, hands-on roles that limit growth.
Key step: Shift your mindset, redefine your role, and focus on building systems and empowering your team.
Getting support from mentors or coaches and embracing discomfort is crucial for real change.
2. Systematising and Scaling Your Business
Document processes using modern tools (video, screen capture) to make knowledge accessible.
Capturing systems reduces key-person risk, enables smooth team onboarding, and supports business continuity.
Regularly update operational practices to keep pace with business growth and staffing changes.
3. Building the Right Team and Culture
Move beyond technical hiring; prioritise curiosity, appetite for learning, and cultural alignment.
Invest in developing your team’s capacity, structuring performance reviews, and fostering a supportive, “safe to fail” environment.
Clear vision and values help attract, retain, and motivate the right people.
4. Practical Strategy & Managing Economic Challenges
Blend inspirational long-term vision with practical, actionable steps (like 90-day and annual plans).
Don’t be distracted by negative business failure statistics—focus on controllable factors like customer fit and process improvement.
Soloists and small business owners should carve out time for business development, innovation, and continual learning.
Timestamped overview
00:00 Turning Consulting Insights into Books
05:00 Breaking Through the Entrepreneurial Ceiling
08:38 Leadership Accountability: Focus On Yourself
10:25 "Modernizing Operation Manuals"
16:15 "Aligning Culture with Strategy"
20:00 "Strategic Hiring and Retention Shift"
22:59 Balancing Inspiration and Strategy
27:19 Business Success Odds vs. Media Narrative
28:28 Building Confidence in Business Growth
32:06 Chris Green AU: Book & Resources Online
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Melissa Laurie is the founder of Oysterly Media—a fast-growing social video agency that’s making big waves across Australia, Asia, and beyond. With over 1000s of followers on TikTok, YouTube, and LinkedIn, plus brand collaborations with giants like Hilton and Microsoft, Melissa is redefining how brands use short form video to connect with their audiences.
Together, Cec and Melissa dive deep into the power of short form video, the rising impact of employee-generated content, and what it takes for small businesses to really stand out on social media.
Melissa shares actionable tips, insights on emerging trends like social search and YouTube Shorts, and busts common myths about building an authentic brand presence online.
If you’re a small business owner, marketer, or entrepreneur ready to take your social media game to the next level, this episode is packed with real-world advice you can start using today.
Key topics
1. The Power of Short Form Video
Rapid growth across platforms like TikTok, Instagram, and YouTube Shorts
Effective way for brands to build trust and capture attention
Short, engaging content requires both creativity and strategy
2. Employee Generated Content (EGC)
Empowers staff to create authentic, engaging videos for company profiles
Helps activate employee engagement, attract talent, and advertise naturally
Training and confidence-building are essential for effective EGC
3. Making Content Stand Out
The first few seconds (“first frame”) are crucial to stop the scroll
Research trending searches and questions to create relevant videos
Use pattern interruptions and creativity to maintain viewer interest
4. Evolving Social Search and Discovery
Social platforms are overtaking traditional SEO for product/service discovery
Incorporate keywords and answer search-driven questions in videos
YouTube Shorts presents an untapped marketing opportunity, especially in Australia
5. Building Your Personal and Business Brand
Founder-led content humanises brands and builds recognition
Regular, value-driven posting helps refine skills and grow audience
Experimenting with styles and staying authentic are key to success
Timestamped overview
00:00 "Trailblazing in Social Media"
05:05 Employee-Generated Content Benefits
07:44 Boosting Camera Confidence for Cafes
10:20 Captivate with Cafe Art Magic
14:00 Search Strategy: Engaging Your Audience
18:43 Boost Business with Strategic Video Scripts
22:42 Cross-Platform Short Video Strategy
26:36 Thought Leadership in Video Marketing
27:52 "Engaging Video Content Tips"
33:08 Social Media Video Mastery Tips
34:40 "Follow Melissa Laurie Online"
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Leanne Shelton is an AI coach, keynote speaker, and founder of Human Edge AI Training. Leanne’s journey from content marketer and copywriter to AI advocate proves that you don’t need a tech background to harness the power of AI in your business.
If the thought of AI makes you feel overwhelmed or worried about losing your “human touch,” this episode is your perfect antidote. Leanne shares her mission to demystify AI for busy, non-techie leaders and introduces insights from her new book, AI Human Fusion. Together, Cec and Leanne explore how small business owners can adopt AI tools in a way that’s strategic, ethical, and—most importantly—aligned with their own values.
Tune in for practical advice, mindset shifts to conquer AI-induced overwhelm, and Leanne’s unique “HABITS” framework for building healthy AI habits.
Key topics
1. Adopting a Human-First Approach to AI
Advocates for placing humans—not technology—at the centre of AI adoption and business processes.
Stresses the importance of retaining critical thinking, creativity, and personal connection.
Encourages conscious decisions about when and how to use AI, ensuring it complements rather than replaces human input.
2. Navigating Fear and Overwhelm
Acknowledges widespread anxiety and panic around AI, fueled by media and uncertainty.
Offers mindset shifts to help business owners feel more confident and empowered using AI.
Advises against using AI simply for the sake of it, and instead to solve genuine pain points.
3. Practical Guidance for Non-Techies and Teams
Designed support tools, like her book and the HABITS framework, for non-technical leaders and small business owners.
Emphasises onboarding AI like a junior team member: providing clear context, instructions, and feedback.
Recommends fostering a team culture of openness, curiosity, and structured learning around AI use.
4. Responsible and Ethical AI Integration
Highlights the need for clear internal and external AI policies to guide ethical and secure usage.
Stresses the importance of transparency with clients and stakeholders about how AI is used.
Warns against “productivity traps” and encourages balancing efficiency with quality and trust.
5. Getting Started and Building Healthy Habits
Suggests starting small: experimenting with basic tasks and training AI on your unique business context.
Advocates developing healthy AI habits now to prevent poor practices later.
Recommends maintaining control by treating AI as a collaborative assistant to support—not replace—your expertise.
Timestamped overview
00:00 "Humanising AI Content Creation"
06:03 "Understanding AI Beyond Tools"
09:35 "AI: Enhance Efficiency, Retain Humanity"
12:49 Effective Content Creation Process
16:14 "Integrating AI: Strategy and Ethics"
17:40 "AI Policy: A Dual Purpose"
20:31 "AI Efficiency vs. Communication Clarity"
24:09 Polite Habits with AI Assistants
28:31 Building Trust Through Employee Surveys
29:59 Team Alignment on AI Usage
33:36 "AI Human Fusion Insights"
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Jenny Stillwell is a renowned business strategist, former CEO, and author of "The 7% Club." Jenny brings decades of experience guiding businesses through the ups and downs of growth. In this epsidoe of Flying Solo she dives deep into why the $2 million mark is such a crucial tipping point for scaling up.
Cec and Jenny explore everything from mindset shifts and delegation challenges to the power of intentional leadership and building your “A team.”
Whether you’re itching to take your business to the next level or just want to run things smarter, this conversation is packed with actionable insights to help you think like a true CEO—even if you’re still wearing all the hats.
Get ready to discover what it takes to break into that elusive 7% of businesses that crack the $2 million ceiling and scale with confidence.
Key topics
1. Jenny Stillwell’s Background and the 7% Club Concept
Experience as a CEO, adviser, and author focused on business growth
The formation and reasoning behind “The 7% Club”: only 7% of Australian businesses exceed $2 million revenue
The $2 million mark as a turning point requiring new strategies and structure
2. Mindset and Role Shift for Scaling Businesses
Importance of moving from “doing it all” to a CEO mindset
The major mindset shift and the “dance of trust” needed for delegation
Need to build processes and empower the team, not just hand off tasks
Recognising when founders are bottlenecks to growth
3. Building a Foundation to Scale
Intentionally putting the right people in the right roles (“A team”)
Documenting and sharing core processes and knowledge
Gaining a strong grip on business financials and key metrics
Adapting structure to support future–focused growth
4. Challenges, Motivation, and Leadership Insights
Avoiding chasing revenue at the cost of profit, margin, or wellbeing
Staying motivated during plateaus and being honest about personal goals
Navigating difficult leadership moments: tough conversations and confident decision–making
The value and impact of mentorship and having visible role models
5. Myths and Realities of Scaling and Growth
Distinction between growth (steady increase) and scaling (leveraging systems/tech for rapid expansion)
Hiring shifts: from generalists to specialists as the business matures
Common misconceptions—reaching revenue targets doesn’t solve all challenges
Creative exercises (like envisioning 10x growth) for long–term planning
Time-stamped overview
00:00 "From Corporate to Serial Entrepreneur"
05:46 Growth Challenges in Business Transition
07:33 Intentional Growth and Strategic Shifts
12:43 Strategic Leadership and Team Building
14:08 "Essential Keys for Business Success"
19:30 Strategic Growth and Happiness Alignment
23:27 Navigating Difficult Conversations
26:58 "Scaling vs. Growth Explained"
30:18 Specialized Hiring for Business Growth
32:25 "Jenny's Insights & 7th Cent Club"
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Daniel Murray is a leadership expert, speaker, and author of the game-changing new book, The Empathy Gap. Daniel shares his personal journey from a highly analytical thinker who struggled with empathy, to an advocate who believes that empathy isn’t just a “soft skill”, it’s a strategic superpower every business leader can learn and harness.
Daniel breaks down why empathy is so crucial in today’s complex, fast-paced world, how it goes beyond just being nice, and why it’s essential for building trust, navigating conflict, and driving real results in business. Whether you’re working solo, managing a team, or just looking to connect on a deeper level with those around you, this episode is packed with research-backed insights and practical tools to help you bridge the empathy gap.
Key topics
1. The Strategic Power and Learnability of Empathy
Empathy is not an innate trait but a learnable, research-backed leadership skill.
It’s often mislabeled as a “soft skill” despite requiring conscious, ongoing effort.
Empathy can be a leader’s strategic superpower, influencing outcomes beyond technical decisions.
2. Empathy in Action: Leadership, Conflict, and Accountability
Leaders must understand underlying motivations and emotions, not just tasks or data.
Empathy helps resolve conflicts and fosters more meaningful, constructive conversations.
There's a clear distinction between coddling (sympathy) and holding people accountable while being empathetic.
3. Developing Empathy: Practical Steps and Personal Growth
Daniel outlines a four-step process focusing on curiosity and overcoming unconscious bias.
Building empathy requires humility and a willingness to move beyond assumptions.
Self-empathy and reflection are essential, especially for soloists and entrepreneurs navigating challenges.
4. The Value of Empathy in Business and Team Culture
Signs of an empathy deficit include suspicion, defensiveness, and poor communication.
Healthy cultures are rooted in trust, curiosity, and openness to understanding others’ perspectives.
Empathy allows small businesses and soloists to adapt more quickly and connect deeply with clients.
5. Embracing Change: Emotional Intelligence and the Future
As technology and AI reshape work, emotional intelligence is increasingly vital.
The future of effective leadership will centre on trust, human connection, and empathy-driven practices.
Daniel emphasises the need for empathy to bridge complexity and create genuinely supportive environments.
Time-stamped overview
00:00 Unspoken Issues Impact Performance
05:34 "Balancing Data and Human Connection"
08:34 "Build Skills Through Conscious Curiosity"
12:42 Transforming Conflict Perspective
15:38 Empathy's Role in Performance Evaluation
20:02 Prioritize Curiosity to Prevent Unraveling
22:53 AI's Impact: Rapid Decisions, Human Connection
26:00 Understanding Local Needs in Charity Work
29:12 Embracing Humility for Growth
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In today’s episode, host Cec Busby sits down with Vinisha Rathod—Sydney-based branding specialist, keynote speaker, and founder of P3 Studio. Vinisha isn’t just flipping the script on personal branding; she’s rewriting the whole playbook.
Drawing on her 15 years of experience helping leaders and businesses make a real impact, Vinisha shares her unique approach to building a personal brand that goes well beyond shiny surface appearances. Instead, it’s about deep alignment with your values, your purpose, and your true self.
Key topics
1. The Importance of Personal Branding
Your personal brand is your reputation and what you’re known for, especially in a world of changing careers.
A strong personal brand opens up opportunities, both locally and globally, via your online presence.
It allows you to express your true values and attract aligned opportunities, not just business but in life.
2. Authenticity and Consistency
Authenticity isn’t a static trait; it’s a practice and skill to develop.
Being the same person online as you are in-person builds trust and credibility.
Consistency in what you stand for is essential—people learn to know you for certain values and causes.
3. Practical Tips for Building an Online Presence
Be clear about what you do and why you do it; don’t underestimate silent observers on platforms like LinkedIn.
Thoughtful, value-driven sharing trumps frequent, superficial, or generic posting.
Use storytelling and genuine insights to set yourself apart from AI-generated or “humblebrag” content.
4. Vulnerability and Networking
Showing vulnerability—once you’ve processed your experiences—creates deeper connections.
Authentic networking focuses on meaningful conversations over quantity or wide reach.
Knowing your personal networking style helps you build relationships in a way that suits you.
5. The Briefcase Effect & Its Impact
The “Briefcase Effect” is about carrying your true essence—your best self—into every environment.
It’s about attracting the right people and opportunities while filtering out what doesn’t serve you.
The overall aim is to transition from mere survival to thriving and creating a positive impact for others.
Timestamped overview
00:00 Building Your Brand Beats Networking
04:22 "Mastery Over Passion Framework"
09:07 Navigating Career and Life Choices
10:26 "Reputation and Personal Branding"
15:46 Consistency Builds Trust
17:48 "Briefcase Effect: Showcasing Personal Branding"
21:14 "Balancing Life: Contentment and Growth"
27:24 Building Connections Beyond Work
31:05 "Embrace Your Comfort Zone Identity"
33:22 Thriving for a Better World
35:12 "Embrace Authentic Success"
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In this week's episode of Flying Solo Cec is joined by Mark Chapman, Director of Tax Communication at H&R Block, to break down everything you need to know about end-of-financial-year preparation.
Find out everything from how to get your paperwork in order, to avoiding common mistakes. Make sure you’re not leaving any money on the table when it comes to deductions.
Mark offers practical advice on essential record keeping, explains which documents are a must-have, and even spots some tax traps and scams to watch for.
So grab your receipts (and maybe a coffee), and let’s get ready to tackle tax season together!
Key topics
1. Essential tax prep and record keeping
· Importance of keeping all income and expense
records (receipts, invoices, etc.)
· Advice to update records regularly, ideally
year-round, or as soon as possible before June 30
· Consequences of poor record keeping: missed
deductions, higher accountant fees, and complex returns
2. Common deductions and maximising claims
· Home office: Options to claim using the
fixed-rate method (70c/hour) or proportion of actual home expenses
· Additional deductions for items like
business equipment, software, and subscriptions (e.g., Canva, Blinkist)
· Avoid double-dipping by not claiming the
same expenses under multiple methods
3. Changes and updates for this Financial Year
· Instant Asset Write-Off available for
eligible assets up to $20,000
· No other major changes to small business
deduction rules this year
· Importance of following current rules and
consulting with a tax professional
4. Business vs. personal expenses
· Need to apportion shared expenses between
business and personal use, and substantiate claims
· Risks for company owners who mix personal
withdrawals with business funds (Division 7A implications)
· Recommendation to seek professional advice
to properly separate and track finances
5. Avoiding ATO pitfalls and audit risks
· Substantiation is key: receipts typically
required (not just credit card statements) for most claims
· ATO is vigilant about double claims and
personal/business expense separation
· Proper documentation reduces audit risk and
ensures legitimate deductions are not missed
Timestamped overview
00:00 Start tax prep early
03:17 Complicated tax return challenges
06:46 Home business tax deduction tips
10:17 Home office tax claim guidelines
13:48 ATO compliance for sole traders
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Cec Busby sits down with Luke Achterstraat, CEO of the Council of Small Business Organisations Australia (COSBOA), for a discussion about the current landscape for small businesses.
With a major decision from the Fair Work Commission to raise the minimum wage by 3.75% set to take effect, Cec and Luke unpack what this change—and a host of other pressing issues such as rising business costs, increasing red tape, late payments, and compliance burdens—means for small business owners.
Key topics
1. Current Challenges for Small Business
Rising costs: energy, rent, wages, insurance
Complex and increasing regulatory and compliance requirements
Eroded profitability and productivity due to these pressures
2. COSBOA’s Advocacy and Campaigns
“Fair Go for Business” campaign: proposed tax cut from 25% to 20%
Ongoing lobbying for less red tape and better policy
Engagement and strong support from the small business community
3. Digital and Operational Transformation
Push for small business digital adoption and use of AI
Need for government support in training and capability building
Programs like Cyber Wardens help improve cyber hygiene and digital skills
4. Support and Resources for Small Business Owners
Mental health initiatives (e.g. NewAccess for Small Business Owners)
Female Entrepreneurs Program and other support services
Open invitation for business owners and soloists to get involved with COSBOA
5. The Impact of Policy Decisions
Latest minimum wage increase and its cost implications
The challenge of passing on new costs to customers
The importance of linking wage growth to productivity
Timestamped overview
00:00 COSBOA Advocating for Australia's Small Businesses
06:09 Business and Regulatory Challenges
09:17 Small Business Red Tape Burden
12:20 Proposal Gains Strong Voter Support
14:39 "Tax Cuts Boost Small Business Growth"
19:21 "Government-Led Wage Increases Questioned"
20:42 Boosting Productivity Key to Wage Growth
23:12 "Regulatory Impact Assessment Importance"
26:29 AI Boosts Small Business Productivity
31:07 Supporting Small Business Initiatives
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If the mention of AI makes your eyes glaze over, you’re not alone—but what if AI could actually make your business smoother, more efficient, and free up valuable time?
To help unravel the mystery (and bust a few myths), Cec is joined by Tracy Sheen, award-winning business tech expert, speaker, founder of The Digital Guide, and bestselling author. With over 30 years spent in the tech trenches—and a brand-new, jargon-free book called AI and You: Reimagine Business—Tracy shares practical advice for solopreneurs and small business owners looking to make sense of AI.
Key topics
1. Demystifying AI for Small Business
AI isn’t as intimidating as it seems; it's already embedded in everyday tools like Netflix, Google Maps, CRMs, and point-of-sale systems.
Most small business owners have been using AI unknowingly for years.
The goal is to make AI accessible, jargon-free, and practical for real-world application.
2. Overcoming Misconceptions and Building Mindset
Many small businesses see AI as overwhelming, complicated, or even irrelevant—especially in regional Australia.
Tracy emphasizes that AI is a collaborator, not a competitor.
Success with AI starts with a mindset shift: treat AI as a new team member, not a threat to your business.
3. Practical Getting Started Tips
Start small: Use tools like ChatGPT for fun, non-business tasks first to build confidence.
Ask questions, play around, and don’t be afraid to “make mistakes”—it’s a learning sandbox.
Focus on solving one key business pain point at a time with AI.
4. Recommended Tools & Everyday Applications
Google NotebookLM: Great for synthesizing content, brainstorming, and creating conversational podcasts.
CastMagic: Useful for repurposing long-form content (like podcasts and webinars) into social clips, emails, and blogs.
Choose tools that address your particular business challenges or bottlenecks, whether content creation, marketing, or workflow.
5. Ethics, Transparency & Future-Proofing
Be transparent about using AI in your business communications; customers appreciate honesty.
Develop an AI policy, especially if you have EU clients, and review it regularly as things evolve.
AI adoption is essential for staying competitive—digital literacy and curiosity are key assets for future growth.
Time-stamped overview
00:00 "Solopreneurs: AI Simplified"
04:00 Tech as a Social Equalizer
09:17 AI Misunderstandings in Rural Australia
10:53 Everyday AI Usage Awareness
15:55 Embrace Curiosity for Better Answers
17:34 "Google Notebook: Content Conversion Tool"
22:23 "Virtual Teams for Solopreneurs"
25:19 "Social Media Help for Plumber"
27:43 AI Transparency Boosts Business Loyalty
31:42 Agenic AI Streamlines Executive Assistance
35:35 "NoteBookLM: Mind-Blowing Everyday AI Tool"
37:19 Embracing Rapid Technological Change
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Roxanne Calder is a recruitment expert, business founder, and author of the eye-opening book "Earning Power." In this episode Ce and Roxanne unpack the core moments that shape our financial futures, from pay negotiations and navigating maternity leave to the small, everyday decisions that can make a big difference over time. With the gender pay gap costing women a million dollars over their lifetime, this is one episode you don't want to miss.
Roxanne shares hard-hitting facts, personal insights, and actionable strategies to help women, and anyone supporting them, close the pay gap and take control of their earning potential.
Key topics
1. Understanding & Combating the Gender Pay Gap
Women can lose over $1 million due to the pay gap over a career.
Factors include discrimination, career breaks (like maternity leave), and industry choice.
The importance of being proactive and informed to minimize the impact.
2. The Power of Mindset and Self-Advocacy
Women are often conditioned to underestimate their abilities or hesitate in seeking opportunities.
Men tend to apply for roles even if underqualified, while women may hold back if not 100% qualified.
Practicing negotiation, challenging self-doubt, and confidently asserting value are crucial to bridging the gap.
3. Planning Career Breaks and Re-Entry
Financial and career planning before, during, and after maternity leave is essential.
Stay connected to your workplace and keep skills updated during breaks.
Open conversations with partners and employers about financial goals and upskilling can foster a smoother return.
4. Practical Steps for Business Owners & Professionals
Know and confidently communicate your worth—don’t undervalue your services or accept less than deserved.
Incremental, sustainable changes (like small savings or upskilling) can compound over time.
It’s never too late to improve your financial trajectory—micro-decisions matter.
Time stamped overview
00:00 Closing the Workforce Gender Gap
04:46 Gender Wage Disparity in Graduates
10:17 Impact of Maternity on Women's Finances
12:51 Realistic Planning for Maternity Leave
15:31 Know Your Worth in Negotiations
19:43 Empower Change: Choose Your Path
23:23 Resilient Recruiter: Value and Commitment
27:31 Small Steps, Big Impact
30:01 "Smart Savings Habits from First Pay"
31:29 "Earning Power: Take Financial Control"
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Amy Jacobson is a human behaviour and emotional intelligence specialist, bestselling author, and keynote speaker. She has made it her mission to help leaders and organisations embed emotional intelligence into their workplace culture—something she believes is often overlooked, yet crucial for business success.
In this conversation, Cec and Amy explore what emotional intelligence really is, why it’s a gamechanger for business owners, and practical ways to develop these skills—whether you’re managing a team, navigating tricky conversations, or fostering a positive workplace culture, even in remote settings. Drawing on years of hands-on corporate experience and her new book, "The Emotional Intelligence Advantage," Amy shares actionable advice for building empathy, self-awareness, and resilience in both personal and professional life.
1. Emotional Intelligence as a Learnable Skill
It’s not an innate trait, but a set of skills that can be developed and improved throughout life.
Practice, repetition, and self-awareness are essential to growing emotional intelligence.
Ownership and responsibility for one’s actions and emotions is central to EQ.
2. The Crucial Role of Empathy
Empathy is different from sympathy: it requires understanding another’s emotions without judgment.
Empathy can be taught and is essential for healthy workplace culture and leadership.
Practicing empathy helps navigate difficult conversations and build trust.
3. Navigating Difficult Conversations
Address tough issues promptly—don’t avoid or delay.
Focus on emotions rather than just facts or situations.
Use techniques like the “Ask-Ask-Tell” method to encourage self-ownership while maintaining boundaries.
Emotional regulation (such as staying calm and listening) is key during heated discussions.
4. Building a Positive Team and Workplace Culture
Emotional intelligence underpins workplace culture, especially with remote and flexible teams.
Relationships and understanding what makes people “tick” drive effective collaboration.
Lack of emotional intelligence can breed toxicity, poor performance, and disengagement.
Timestamped overview
00:00 Emotional Intelligence in the Workplace
04:46 Emotional Intelligence: Ownership & Impact
09:23 Teaching Empathy in Toxic Workplaces
12:28 Overcoming Fear in Tough Talks
16:34 "Handling Anger with Empathy"
18:45 "Empathetic Communication Technique"
21:42 Building Emotional Connections
26:17 Perspective on Leadership Differences
29:12 "Breathe: Cultivating Emotional Intelligence"
32:16 Celebrate the Book's Impact
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Cec Busby sits down with Gary Waldon—a true master of transformation, whose career has spanned an incredible 44 different jobs, from teacher to topless waiter to CEO advisor, and now bestselling author.
Together, they dive deep into the topic of reinvention and the inevitability of change, whether it comes by choice or crashes into your life unexpectedly. Gary shares stories from his colorful career, practical advice for embracing and managing major life and business shifts, and why detaching your identity from your job title is crucial for resilience.
You'll also hear about his CREATE framework for navigating change, insights on building a failure-proof mindset, and how emerging technologies like AI can play a pivotal role in your next reinvention.
Key topics
1. The Nature of Change & Reinvention
· Change is inevitable for everyone in life and business.
· Reinvention means building on past experiences, not starting from
scratch.
· Personal identity is often wrapped up in what we do, making change
psychologically challenging.
Adapting to both chosen and unexpected disruptions is crucial for growth.
2. Practical Tools for Navigating Change
· Gary’s CREATE framework: Change happens, Reality check, Empower, Action,Try again, Enjoy it.
· Taking the first small step breaks the paralysis of fear.
· Honest self-assessment and seeking outside perspectives help reveal
blind spots.
· Building resilience through a growth mindset and viewing failure as part
of the process.
3. Embracing Failure & Overcoming Internal Barriers
· Acknowledge and address the fear of failure — it’s a major blocker for
many.
· “Bob,” the inner critic, tries to hold us back; recognising and managing
self-talk is essential.
· Using humour helps release emotional tension and brings mental clarity.
· Normalise failures and plan detours; anticipate things won’t always go
as planned.
4. Leveraging Technology & Keeping Purpose
· AI and tech are transforming business approaches and opening up new
opportunities.
· Early and proactive exploration of tools like AI can future-proof
businesses and careers.
· Reinvent with purpose—avoid chasing constant newness without direction.
· Stay curious and open-minded to change, measuring progress and knowing when to pivot.
Timestamped overview
00:00 "Mastering Change with Gary Walden"
06:30 Personal Growth Through Life Challenges
08:11 Embracing Change and Moving Forward
11:06 Embracing Change and Resilience
15:46 Empowered Clarity Through Action
18:55 "Resilient Growth Mindset"
23:17 AI Tools Empower Small Business Owners
25:12 Impending AI Revolution Impact
29:22 "Bob: Your Brain's Protective Boss"
31:36 "Laughter: Essential Emotional Release"
34:41 AI: Expanding Personal Opportunities
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In this episode of Flying Solo, we chat with Fiona Campbell – founder of Thought Penny and the VA Lead Network – about how she turned redundancy on maternity leave into a booming remote business. Fiona shares her journey from C-suite EA to virtual assistant queen, her top tips for setting up systems that scale, and how she gets a whopping 70% open rate on her emails. If you’re drowning in to-dos, struggling with delegation or unsure whether a VA is worth the investment, Fiona’s got you covered with smart, actionable advice to streamline your solo business – and reclaim your time.
Key topics
1. Building a Successful Remote and VA Business
· Fiona’s journey from executive assistant to launching Thought Penny and
the VA Lead Network
· The impact of niching down and leveraging online presence to quickly
gain clients
· Addressing common client needs: supplementing skills, freeing up time,
and growing teams
2. Essential Systems and Automation for Soloists
· Importance of task management tools (e.g., Asana) for visibility and
organisation
· Strategies for identifying which business tasks to automate or delegate
· Encouragement to document workflows, even for solos, to enable growth
and efficiency
3. Finding and Working with the Right VA
· Process of matching business owners with suitable VAs through detailed
onboarding and education
· Avoiding the pitfalls of hiring solely based on lowest cost or
unrealistic role expectations
· Key advice: hire for capability and value, with clear communication and
role definition
4. Maximising Email List Engagement and Deliverability
· Maintaining a high-quality, engaged list through ruthless pruning and
double opt-in practices
· Creating relevant, valuable content and offering subscriber preferences
to boost open rates
· Ensuring technical setup (SPF, DKIM, DMARC) for strong email
deliverability and reputation .
Timestamped overview
00:00 Streamlining Business with Fiona Campbell
06:12 Virtual Assistant roles & responsibilities
10:06 Letting go in business delegation
11:30 Evaluating task automation needs
15:36 Task management: Digital vs. Paper
20:39 Optimising Virtual Assistant roles
24:19 Beware cheapest Virtual Assistants
28:41 High subscriber lists hurt reputation
31:50 Optimise email engagement strategy
35:02 Optimising email preferences
38:12 "Set SPF records to avoid spam"
40:25 Outsource Tasks You Dislike
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Wonderful interview with Sam, Lucy.