GROWIN

GROWIN INNOVATION with Scott Cohen, WMG’s Chief Innovation Officer   Scott, a widely respected music entrepreneur, co-founded the first digital music distribution and marketing company, The Orchard (acquired for $200M by Sony Music in  2015). Scott was invited to join one of the world’s largest music record labels, Warner Music Group,  in 2019 by CEO, Max Lousada as Warner’s first Chief Innovation Officer. Scott is currently growing innovation strategies with Lousada and the senior management team to help chart the long-term course of the company at the intersection of music, technology, and culture. Scott is also the co-founder of CyborgNest; exploring the interface of biological and digital intelligence; where the development of a sixth sense is in progress!  As a prominent public speaker and lecturer, Scott travels the world evangelizing new business models for the digital age and is a passionate proponent of AR, VR, Blockchain and AI.    Home & Family Scott lives in London, United Kingdom and Puglia, Italy Husband to Susanna Cappellaro   Professional 2019-Present: Chief Innovation Officer @ Warner Music Group 2016-2019 (stepped down): Founder @ CyborgNest 1997-2019 (retired): Co-founder @ The Orchard    Education George Mason University: BA, Psychology   Languages Italian- ish  British English-ish    Nationality American Born Okinawa, Japan   Passions / Hobbies /Causes Public speaker and lecturer Rights (Human and Animal) CONTENT…   Scott  - Trailer - Intro - Early background  - Entrepreneur - The Orchard - Innovation at WMG (part 1) - Change - Blockchain (part 1)   Lucy - Intro - Failure  - Mindset - Intrapreneur - Equality - Leadership equality - Culture at Accenture    Scott - Definition of innovation  - Innovations - Learning - Blockchain (part 2) - Innovation at WMG (part 2) - Pandemic learnings - Psychological safety - Counter Intuition - Cyborgnest / Sixth sense CONNECTION… - Scott Cohen: https://www.linkedin.com/in/scottcohen3/ - Lucy Cooper: https://www.linkedin.com/in/lucy-cooper-7a4b0a10/ - Sandy Khan: https://www.linkedin.com/in/sandykhan/   COMMUNITY… - Warner Music Group https://www.wmg.com/ - Accenture: https://www.accenture.co - IN-CO. : http://www.in-co.co/ --- https://www.youtube.com/user/mbaarena/videos --- https://www.linkedin.com/company/in-co./ --- https://twitter.com/INCOwith/ PRODUCTION:  - Creative Director, Jason Edwards https://www.linkedin.com/in/jedwards1/ - Sound Producer, Kerem Isnik https://www.linkedin.com/in/kerem-isik-a9376b23/ - Art Director, Saira Macleod https://www.linkedin.com/in/sairamacleod/   LISTEN across the web: https://linktr.ee/growinpodcast   LISTEN to this episode on YouTube: https://youtu.be/Y-2a6_IQ_Mc   WATCH MOMENTS from this episode on YouTube: - Why Innovation Is Not Invention: https://youtu.be/a2Z8aiPQJRI - The Tech Innovation Revolutions That Are Shaking Businesses: https://youtu.be/XgjHX-pTTVA - The Future in Music: Technology With Emotions & Blockchain: https://youtu.be/9sDop_NxUSE - Become Technology For A Deeper Life: https://youtu.be/leofGPG43lM - The Orchard Co-Founder $0 - $Billion: https://youtu.be/dGCo-1nz8P4   WATCH GROWIN PODCAST & GROWIN LIVE episodes on YouTube: https://www.youtube.com/user/mbaarena/videos   Got a question or recommend a future guest: CONTACT SANDY KHAN ► sandy@in-co.co   ♡ SUBSCRIBE NOW - subscribers are invited to join a ‘LIVE RECORDING in London or virtually ♡

TRAILER + MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Jenny Cossons, Lyst’s Chief Partnerships Officer   Coming from global iconic and disruptive fashion/media brands such as Vogue and Net-a-Porter, Jenny Cossons joined Lyst - the world’s biggest fashion search engine, funded by LVMH - where she boosted the product pipeline with global strategic partnerships as Lyst’s  first Chief Partnerships Officer and became the first female board member.    In these moments, we ask Jenny to reveal how Lyst progressed from a transactional vendor to becoming a strategic partner to over 1000 partners in 70+ countries! Jenny talks about what Lyst uniquely offers that excites brands from Apple and AllSaints to Zoe and Zadig & Voltaire!    Watch these MOMENTS on Youtube:  https://youtu.be/1f8oapjpK04   Listen to the full EPISODE on YouTube: https://youtu.be/lvoyRLeqkec   Watch GROWIN PODCAST & GROWIN LIVE episodes: YouTube: https://www.youtube.com/user/mbaarena/videos  Across the web: https://linktr.ee/growinpodcast    JENNY COSSONS: https://www.linkedin.com/in/jenny-cossons-363b398/   ACCENTURE (SPONSOR):https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Jenny Cossons, Lyst’s Chief Partnerships Officer.   Coming from global iconic and disruptive fashion/media brands such as Vogue and Net-a-Porter, Jenny Cossons joined Lyst - the world’s biggest fashion search engine, funded by LVMH - where, as Lyst’s first Chief Partnerships Officer,  she boosted the product pipeline with global strategic partnerships and became Lyst’s first female board member.    In these moments, we ask Jenny to share how Lyst built the biggest fashion data-set -  an extraordinary achievement - giving Lyst a massive strategic advantage as the world’s largest fashion search platform. 160 million+ annual shoppers, 8,000,000+ products can be discovered and bought through the Lyst website and app from 17,000 of the world’s leading brands and stores. The Lyst app is the #1 downloaded premium fashion iOS app globally.    Watch these MOMENTS on Youtube: https://youtu.be/21Mk9k8tS4U   Listen to the full EPISODE on YouTube: https://youtu.be/lvoyRLeqkec   Watch GROWIN PODCAST & GROWIN LIVE episodes: YouTube: https://www.youtube.com/user/mbaarena/videos  Across the web: https://linktr.ee/growinpodcast    JENNY COSSONS: https://www.linkedin.com/in/jenny-cossons-363b398/   ACCENTURE (SPONSOR):https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Jenny Cossons, Lyst’s Chief Partnerships Officer.   Coming from global iconic and disruptive fashion/media brands such as Vogue and Net-a-Porter, Jenny Cossons joined Lyst - the world’s biggest fashion search engine, funded by LVMH - where, as Lyst’s first Chief Partnerships Officer,  she boosted the product pipeline with global strategic partnerships and became Lyst’s first female board member.    In these moments, we ask Jenny to give you some of the trends that are helping fashion tech come alive. Jenny talks about the impact of cultural trends on customer purchasing behaviour and how Lyst’s fashion tech works smartly to connect customers with the products they L ♡ V E   Watch these MOMENTS on Youtube: https://youtu.be/UNHN29lb26E   Listen to the full EPISODE on YouTube: https://youtu.be/lvoyRLeqkec   Watch GROWIN PODCAST & GROWIN LIVE episodes: YouTube: https://www.youtube.com/user/mbaarena/videos  Across the web: https://linktr.ee/growinpodcast    JENNY COSSONS: https://www.linkedin.com/in/jenny-cossons-363b398/   ACCENTURE (SPONSOR):https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Jenny Cossons, Lyst’s Chief Partnerships Officer.   Coming from global iconic and disruptive fashion/media brands such as Vogue and Net-a-Porter, Jenny Cossons joined Lyst - the world’s biggest fashion search engine, funded by LVMH - where, as Lyst’s first Chief Partnerships Officer,  she boosted the product pipeline with global strategic partnerships and became Lyst’s first female board member.    In these moments, we ask Jenny to tell you what it’s really like to work for the world’s largest fashion search company - at the forefront of enabling how you shop in the future. We ask what have been the biggest learning moments and hardest days. Jenny talks openly about her relationship with the Founder of Lyst and building from ground zero…with purpose.   Watch these MOMENTS on Youtube: https://youtu.be/aa82eL3FpOM   Listen to the full EPISODE on YouTube: https://youtu.be/lvoyRLeqkec   Watch GROWIN PODCAST & GROWIN LIVE episodes: YouTube: https://www.youtube.com/user/mbaarena/videos  Across the web: https://linktr.ee/growinpodcast    JENNY COSSONS: https://www.linkedin.com/in/jenny-cossons-363b398/   ACCENTURE (SPONSOR):https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Jenny Cossons, Lyst’s Chief Partnerships Officer.   Coming from global iconic and disruptive fashion/media brands such as Vogue and Net-a-Porter, Jenny Cossons joined Lyst - the world’s biggest fashion search engine, funded by LVMH - where, as Lyst’s first Chief Partnerships Officer,  she boosted the product pipeline with global strategic partnerships and became Lyst’s first female board member.    In these moments, we ask Jenny to tell you her definition of innovation. Jenny talks about Lyst’s innovation driven purpose - to be a trusted go to, one-stop online marketplace of desire; connecting millions of customers with millions of products which is frictionless, fast and fun!. “We are creating something that's never been done before” says Jenny and reveals how she and the  Lyst senior leadership team make decisions differently by looking outside their sector to innovate and bring something ‘new’ to the fashion tech industry. Jenny ends with 2 of the MOST  innovative luxury brands cited in the Lyst Index at the time of this recording.   Watch these MOMENTS on Youtube:  https://youtu.be/d99yAsrTX-4   Listen to the full EPISODE on YouTube: https://youtu.be/lvoyRLeqkec   Watch GROWIN PODCAST & GROWIN LIVE episodes: YouTube: https://www.youtube.com/user/mbaarena/videos  Across the web: https://linktr.ee/growinpodcast    JENNY COSSONS: https://www.linkedin.com/in/jenny-cossons-363b398/   ACCENTURE (SPONSOR):https://www.accenture.com

GROWIN INNOVATION with Jenny Cossons, Lyst’s Chief Partnerships Officer   Jenny is growing global partnerships and teams at the world’s largest fashion search platform, Lyst (funded by LVMH. Jenny was invited to join Lyst in 2014 by the CEO, Chris Morton, bringing 20 years of experience in the fashion and digital media industries having held roles with businesses including Net-A-Porter and Vogue Since joining, Jenny has doubled the number of partners on the platform, boosted the product pipeline and became Lyst’s first female board member.  Home & Family - Jenny lives in London, United Kingdom - Wife to husband, Malcolm - Mother to son, Harland and daughter, Ariadne - Owner of pet dog, Gus   Professional - 2017 - Present: Chief Partnerships Officer @ Lyst - 2014-2017: Head of Partnerships @ Lyst - 2012-2014: Group Head of Brand Relations @ Net-a-Porter - 2010-2012: Publisher @ Net-a-Porter - 2008-2009: Head of Client Sales @ Condé Nast - 2005-2007: Director of Fashion & Beauty Advertising @ Condé  Nast - 2004-2005: Advertising Manager @ Condé  Nast - 2003-2004: Senior Account Manager @ Condé  Nast - 2002-2003: Account Manager @ Condé  Nast - 1997-1999: Associate Director @ Harvard College Fund   Education - Parsons School of Design: Masters, Decorative Arts History - Kenyon College: BA English & Art History   Languages - Italian- ish    Nationality - British (born in the USA)   Honours & Awards - Luxury Daily Women to Watch 2022 - Fash Mash Young Pioneer Mentor 2020 - Glossy 50 2017 CONTENT… Jenny - Intro - Early background  - Intrapreneur - People & culture  - Growth mindset - Equitable leadership  - Motherhood   Lucy - Intro - Psychological safety - Sustainability - Innovative  e-commerce  - HERos!   Jenny - Definition of innovation - Partnerships  - Data  - Learnings - Trends - Pandemic - Sustainability - Equitable leadership    CONNECTION… - Jenny Cossons: https://www.linkedin.com/in/jenny-cossons-363b398/ - Lucy Cooper: https://www.linkedin.com/in/lucy-cooper-7a4b0a10/ - Sandy Khan: https://www.linkedin.com/in/sandykhan/   COMMUNITY… - Lyst https://www.lyst.co.uk - Accenture: https://www.accenture.co - IN-CO. : http://www.in-co.co/ — https://www.youtube.com/user/mbaarena/videos — https://www.linkedin.com/company/in-co./ — https://twitter.com/INCOwith/   PRODUCTION:  - Creative Director, Jason Edwards https://www.linkedin.com/in/jedwards1/ - Sound Producer, Kerem Isnik https://www.linkedin.com/in/kerem-isik-a9376b23/ - Art Director, Saira Macleod https://www.linkedin.com/in/sairamacleod/   LISTEN across the web: https://linktr.ee/growinpodcast   LISTEN to this episode on YouTube: https://youtu.be/L6nn4alcPXs   WATCH MOMENTS from this episode on YouTube:  - Serving 1000 Partners In 70+ Countries: https://youtu.be/1f8oapjpK04 - World’s Biggest Fashion Data: https://youtu.be/21Mk9k8tS4U - Fashion Trends & Tech: https://youtu.be/UNHN29lb26E - Highest Highs, Lowest Lows: https://youtu.be/aa82eL3FpOM - Innovation Is Problem Solving In New Ways: https://youtu.be/d99yAsrTX-4   WATCH GROWIN PODCAST & GROWIN LIVE episodes on YouTube: https://www.youtube.com/user/mbaarena/videos   Got a question or recommend a future guest: CONTACT SANDY KHAN ► sandy@in-co.co   ♡ SUBSCRIBE NOW - subscribers are invited to join a ‘LIVE RECORDING in London or virtually

TRAILER + MOMENTS are picked for you from the full GROWIN podcast episode. GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.   Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally    In these moments, we ask Benni to tell you how he has structured innovation in a big complex matrix organisation like Diageo. Benni differentiates between inside-the-bottle and out-of-the-bottle innovation and reveals how he has structured his function like a start-up- a little Diageo within the big Diageo -  to get the buy-in and funding from Diageo’s senior leadership to solve their business problems.    Watch these MOMENTS on Youtube: https://youtu.be/kBrKNrkXf34   Listen to the full EPISODE on YouTube: https://youtu.be/u0yYF456uDU   Watch GROWIN PODCAST & GROWIN LIVE episodes: YouTube: https://www.youtube.com/user/mbaarena/videos  Across the web: https://linktr.ee/growinpodcast    BENNI  LICKFETT: https://www.linkedin.com/in/bennilickfett/   ACCENTURE (SPONSOR): https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.   Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally    In these moments, we ask Benni to tell you how his previous entrepreneurial and consulting experience helped him at Diageo. Benni spells out the key traits and skills that he gained and that recruiters and hiring managers love! These are moments that you need to hear before a job interview or a business pitch.    Watch these MOMENTS on Youtube: https://youtu.be/lvoyRLeqkec   Listen to the full EPISODE on YouTube: https://youtu.be/u0yYF456uDU   Watch GROWIN PODCAST & GROWIN LIVE episodes: YouTube: https://www.youtube.com/user/mbaarena/videos  Across the web: https://linktr.ee/growinpodcast    BENNI  LICKFETT: https://www.linkedin.com/in/bennilickfett/   ACCENTURE (SPONSOR):https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.   Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally    In these moments, we ask Benni to tell you his insights on tech trends and digital shifts. Working in the intersection of innovation and digital technology every single day, Benni shares what he’s seeing and talks about use cases with augmented reality, voice-based interfaces and ‘digital twins’ (a convergence of technologies that can mirror the physical world through digital which can help brands to test and validate a product before it even exists in the real world in the Product, Production and Performance phases).   Watch these MOMENTS on Youtube:https://youtu.be/uEqk0ACh3GY   Listen to the full EPISODE on YouTube:  https://youtu.be/u0yYF456uDU   Watch GROWIN PODCAST & GROWIN LIVE episodes: YouTube: https://www.youtube.com/user/mbaarena/videos  Across the web: https://linktr.ee/growinpodcast    BENNI  LICKFETT: https://www.linkedin.com/in/bennilickfett/   ACCENTURE (SPONSOR):https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo.   Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally    In these moments, we ask Benni to tell you his definition of innovation. Benni talks about the difference between incremental and transformational innovation and which of the two is his focus at Diageo.    Watch these MOMENTS on Youtube: https://youtu.be/MboMUJ2aq6M   Listen to the full EPISODE on YouTube:  https://youtu.be/u0yYF456uDU   Watch GROWIN PODCAST & GROWIN LIVE episodes: YouTube: https://www.youtube.com/user/mbaarena/videos  Across the web: https://linktr.ee/growinpodcast    BENNI  LICKFETT: https://www.linkedin.com/in/bennilickfett/   ACCENTURE (SPONSOR):https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode. GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @ Diageo.   Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead Diageo’s digital innovation, globally    In these moments, we invite Benni to talk about failure because innovation does not occur until we fail. Like smart investors, acute innovators know how to manage risk to ultimately come out on top and succeed. Benni reveals how de-risking happens at Diageo from the agile process to soft leadership skills to set up his team and the business to innovate.   Watch these MOMENTS on Youtube: https://youtu.be/2POBz9t7RJY   Listen to the full EPISODE on YouTube:  https://youtu.be/u0yYF456uDU   Watch GROWIN PODCAST & GROWIN LIVE episodes: YouTube: https://www.youtube.com/user/mbaarena/videos  Across the web: https://linktr.ee/growinpodcast    BENNI  LICKFETT: https://www.linkedin.com/in/bennilickfett/   ACCENTURE (SPONSOR):https://www.accenture.com

GROWIN INNOVATION with Benjamin (aka Benni) Lickfett, Global Head, Digital Innovation @Diageo. Benni was not new to the start-up ecosystem and international markets before joining Diageo. His entrepreneurship and management consulting experience plus MBA qualification made him the perfect fit to lead digital innovation, globally, at one of the world’s biggest and coolest drinks companies, Diageo.   Home & Family - Benni lives in London, United Kingdom - Husband to Emily - Father to sons, Tristan and August and daughter, Louisa   Professional - 2020-Present: Global Head of Digital Innovation @ Diageo - 2020-Present: Board Member & Advisor @ Good In Bread - 2010-Present: Board Member & Co-Founder @ Allergy Cosmos - 2017-2020: Head of Technology & Innovation Europe @ Diageo - 2016-2017: Marketing Technology Lead @ Diageo - 2013-2016: CMO & Co-Founder @ Kriticalmass - 2012-2014: Brand & Innovation Strategy Consultant @ Dragon Rouge - 2007-2010: Senior Associate @ Prophet - 2004-2007: Head of Marketing & Founding Member @ Compricer   Education - IE Business School: MBA, Strategy & Marketing - Tufts University: BS International Relations   Languages - German - Swedish-ish - Spanish-ish - French-ish   Nationality - German & Swedish   Passions / Hobbies /Causes - Mentor @ Wayra - Mentor @ Masschallenge CONTENT…   Benni - Trailer - Intro - Early background - Entrepreneurship - Intrapreneurship - Diversity - Learning  - Innovation roles - Leadership traits - Recruiters love strategy consultants - Innovations - Get out   Lucy - Intro - Business transformation  - Future innovation  - Partnerships - Innovation for good - Scary innovations - Productivity secrets   Benni - Definition of innovation  - Innovations - Structuring innovation   - Failure - Leadership innovation   CONNECTION... - Benjamin Lickfett LinkedIn: https://www.linkedin.com/in/bennilickfett/ - Lucy Cooper LinkedIn: https://www.linkedin.com/in/lucy-cooper-7a4b0a10/ - Sandy Khan LinkedIn: https://www.linkedin.com/in/sandykhan/   COMMUNITY... - Diageo: https://www.diageo.com/ - Accenture: https://www.accenture.co - IN-CO. : http://www.in-co.co/ --- https://www.youtube.com/user/mbaarena/videos --- https://www.linkedin.com/company/in-co./ --- https://twitter.com/INCOwith/   PRODUCTION:  - Creative Director, Jason Edwards https://www.linkedin.com/in/jedwards1/ - Sound Producer, Kerem Isnik https://www.linkedin.com/in/kerem-isik-a9376b23/ - Art Director, Saira Macleod https://www.linkedin.com/in/sairamacleod/   LISTEN across the web: https://linktr.ee/growinpodcast   LISTEN to this episode on YouTube: https://youtu.be/L6nn4alcPXs   WATCH MOMENTS from this episode on YouTube: - Recruiter’s Love Strategy Consultants: https://youtu.be/lvoyRLeqkec - Predicting Tomorrow’s Technology Trends: https://youtu.be/uEqk0ACh3GY - Incremental VS Transformational Innovation: https://youtu.be/MboMUJ2aq6M - Secrets Of Out Of The Bottle Innovation: https://youtu.be/kBrKNrkXf34 - Win by de-risking: https://youtu.be/2POBz9t7RJY   WATCH GROWIN PODCAST & GROWIN LIVE episodes on YouTube: https://www.youtube.com/user/mbaarena/videos   Got a question or recommend a future guest: CONTACT SANDY KHAN ► sandy@in-co.co   ♡ SUBSCRIBE NOW - subscribers are invited to join a ‘LIVE RECORDING in London or virtually ♡

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Vodafone’s Head of Sustainable Business, Dorothée D’Herde.   Dorothée  (aka Doro) has committed her whole career, spanning almost 2 decades, to supporting Society and Sustainability. After 10 years of heading global Sustainability and Social Impact at McKinsey and Company, Doro made a switch to a new sector to lead Sustainable Business for one of the world’s biggest telecom companies, Vodafone. Only months after starting her new role, the COVID-19 pandemic hit and the industry stood up to connect the world. Doro is leading Vodafone’s purpose driven agenda for its employees and customers, globally.   In these moments, we ask Doro to share her definition of innovation with you. Doro says, to be innovative, you must challenge your human spirit and human ingenuity to do things better. In business, Doro shares how Sustainability is about disrupting business models. Does Sustainability drive innovation creativity? Find out if innovation and sustainability can be mutually exclusive…or not.    Watch these MOMENTS on Youtube: https://youtu.be/JnFkFtjWjgo   Listen to the full EPISODE on YouTube: https://youtu.be/Ra2srhIAkXI   Watch GROWIN PODCAST & GROWIN LIVE episodes: YouTube: https://www.youtube.com/user/mbaarena/videos  Across the web: https://linktr.ee/growinpodcast    Dorothée: https://www.linkedin.com/in/dorotheedherde/   ACCENTURE (SPONSOR): https://www.accenture.com

Favourite MOMENTS are picked for you from the full GROWIN podcast episode.  GROWIN INNOVATION with Vodafone’s Head of Sustainable Business, Dorothée D’Herde.   Dorothée  (aka Doro) has committed her whole career, spanning almost 2 decades, to supporting Society and Sustainability. After 10 years of heading global Sustainability and Social Impact at McKinsey and Company, Doro made a switch to a new sector to lead Sustainable Business for one of the world’s biggest telecom companies, Vodafone. Only months after starting her new role, the COVID-19 pandemic hit and the industry stood up to connect the world. Doro is leading Vodafone’s purpose driven agenda for its employees and customers, globally.    In these moments, we ask Doro what purpose means to Vodafone. Doro says purpose is “a mindset and motivation that permeates everything” and  “brings everyone together to build an inclusive and sustainable digital society…” Doro talks about a “purpose culture” and a ‘purpose led Vodafone” from the top down.    Watch these MOMENTS on Youtube: https://youtu.be/jV1J09y3y8A   Listen to the full EPISODE on YouTube: https://youtu.be/Ra2srhIAkXI   Watch GROWIN PODCAST & GROWIN LIVE episodes: YouTube: https://www.youtube.com/user/mbaarena/videos  Across the web: https://linktr.ee/growinpodcast    Dorothée: https://www.linkedin.com/in/dorotheedherde/   ACCENTURE (SPONSOR): https://www.accenture.com