In this month’s GYDA Member Hub interview, Robert interview Jason Swenk. Jason is an ex-digital agency owner who now runs a unique consultancy helping marketing agency owners grow their agencies faster. Jason has literally written the book for growing an agency from nothing to an eight-figure agency. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lo...
In this episode of GYDA Talks, Robert sits down with Timothy Armoo. Timothy is the CEO of Fanbytes, a digital agency which helps the world’s largest organizations like UK Government, Apple and Deliveroo win the hearts of younger audiences on Snapchat and Tiktok. As we watch the events in the US unfold and the #BlackLivesMatter movement grow globally, we discuss how it’s unfolding and reflect on the world that we live in… how far we have come and how far we have yet to go. Robert and Timothy...
In this episode of GYDA Talks, Robert talks to our Digital Agency network on the current state of play in their agencies during the Coronavirus outbreak. This episode features expert guest, Rob Walsh — Client Account Consultant at OnlineMarkethink.com. They discuss: How to streamline your financial plan to optimise income and budgets in COVIDWhat to outsource to accountants and whenHow to be authentic in your financial planHow to create and understand a beneficial financial forecas...
In this episode of GYDA Talks, Robert talks to our Digital Agency network on the current state of play in their agencies during the Coronavirus outbreak. This episode features expert guest, Arnout Hellemans — Founder of OnlineMarkethink.com. They discuss: The way you are reporting to profitability impactHow to make clear choices to position your agency in; (PR / Outreach / PPC) > Work with marketing departments CRO, Analytics, Tech SEO and Site Performance > Work with operational depart...
In this episode of GYDA Talks, Robert talks to Rob Sayles a Campaign Strategy and Paid Media Consultant. Rob provides his Partners with campaign strategy, creative, funnels, and ads services. With over 20 years experience in digital (working for a broad range of clients across the globe), he's spent his career working on innovative ways to scale agencies. This episode was recorded on 30.03.20. They discuss: Changing the narrativeBusiness development Getting proactive and productive in t...
In this episode of GYDA Talks, Robert talks to Robin Waite. Robin ran his own agency for 12 years before deciding to take a break and re-evaluate. He is now a twice published author and runs Fearless Business, coaching SME’s to grow their businesses by adapting their strategy of selling time for money to being results orientated. Robert and Robin discuss: Growing an agency and closing it downThe Ah-Ha moment – what made the changeMarketing agencies – streamlining the process with the clientC...
In this episode of GYDA Talks, Robert talks to Tamer Saglambilek, founder and Managing Director of Elevate Digital. Elevate are a full-service growth marketing agency based in the Netherlands. Tamer first met Robert at the 2016 Google Premier Partners Summit in Amsterdam and in 2019 completed the Google Elevator program with our team. His insight into building a successful 25 strong agency is valuable for any agency owner wanting to grow. Robert and Tamer discuss: Who are Elevate Digital?The...
In this episode of GYDA Talks, Robert talks to Leon Milns. Leon is a founder of We Are Adam a recruitment consultancy specialising in the Digital sector. Leon has spent 15 years building Adam into an award-winning consultancy. They create long term relationships with clients, partnering with their management team to ensure talent acquisitions fulfils their growth journey. In this episode they discuss: Leon and We Are AdamRecruitment and Setting up a Recruitment ConsultancyEvolving the busine...
In this GYDA Talks, Rob talks to Ryan Hall of Friday Solved, a consulting company that helps businesses solve their sales problems with sustainable and scalable solutions. Over the last 20+ years of experience in positioning, proposition design, and sales strategy, Ryan has helped lead global brands such as Deutsche Bank, HSBC, Sky, M&S, First Direct, Trainline, Vodafone, The Independent, UBS, Bank of America and The Times buy market-leading solutions. His passion is to share his expert...
Will is SUSO’s founder and CEO. He started the company in 2014 as a two-person consultancy business and has transformed it into a team of forty specialists providing technical SEO services for clients in a wide range of industries. While building SUSO, he has gained experience scaling a team of SEO experts and developed an international team based in Poland. Will values a people-first culture, which allows every one of SUSO’s employees to strive for the best in a safe, stimulating, and suppor...
In this GYDA podcast Robert talks to Rory Spence of The Wow Company. Key points of the talk are: IntroductionsThe Issue of Agency PricingProfit First Mentality .Understanding Financial DataPresenting Financial Information EffectivelyDeveloping Business AcumenThe Importance of Forecasting and PlanningCustomizing KPI DashboardsThe Golden Nugget: Obsess About Gross Profithttps://www.linkedin.com/in/rory-spence-63023884/
This podcast features a conversation between Robert Craven and John Readman, discussing John's career in digital marketing and the evolution of agency models. John has over 25 years of experience in sales and digital marketing, scaling martech, SaaS and agency businesses. Currently, he’s building ASK BOSCO® - Marketing Analytics AI and Modo25 - Digital Marketing Inhousing - a business he set up with Bonamy Grimes, the Founder of Skyscanner, to revolutionize the way brands and agencies work wi...
In this GYDA Talks, Robert talks to John Readman of Modo 25 and Ask Bosco. John has over 25 years of experience in sales and digital marketing, scaling martech, SaaS and agency businesses. Currently, he’s building ASK BOSCO® - Marketing Analytics AI and Modo25 - Digital Marketing Inhousing - a business he set up with Bonamy Grimes, the Founder of Skyscanner, to revolutionize the way brands and agencies work with their performance data and teams in increase sales and reduce ad spend. Ro...
Tom supports agency founders and leadership teams to solve gnarly issues. As Co-founder of Agency by Agency, he heads up product development and leads on bespoke research and work with M&A advisors. A people-centric business leader, strategist and marketer, Tom works with agency founders and management teams to develop differentiated propositions, improve operations and manage change. He has held several agency leadership roles, including as MD of the c. £12m t/o performance agency ...
Robert Craven and Amanda Walls of Cedarwood Digital, a Manchester-based performance marketing agency, discussed their client acquisition strategies, focusing on mitigating "ghosting" through initial calls and pre-qualification based on budget (£5,000-£15,000) and ideal client profiles (finance, insurance, healthcare sectors). They emphasised a multi-pronged approach, including LinkedIn case studies (at least one weekly), industry events, and a strong brand presence, while acknowledging ...
Description: ”With well over 25 years of extensive experience both in depth and breadth at the heart of technology, business, eCommerce and digital marketing, I am considered a founding member of the eCommerce and online industry. I enjoy challenging situations, complex problem solving, developing teams and people, and integration of online and offline worlds. I am the CEO at Diginius, a London based software and services company with a performance driven approach designed to help you grow yo...
In this episode, Remeny Royle and Robert Craven pull back the curtain on the all-too-common pitfalls in agency-client relationships. Remeny helps agency owners and professional services to understand what their clients truly think of them. By listening to their clients, she can help proactively turn clients into advocates. From poor communication and lacklustre onboarding to a surprising disconnect between agencies’ self-perception and clients’ real experiences, they explore why so many agenc...
In this GYDA Talks, Robert talks to Paul Sullivan, a published author and creator of the ARISE™ Go-to-Market methodology, Paul spent over 15 years shaping GTM strategies for tech and service companies. This experience led him to develop ARISE™, a comprehensive framework that combines proven optimisation techniques with cutting-edge technology to drive growth for B2B SaaS, Fintech, and technology-enabled businesses. Its comprehensive nature ensures that no aspect of your go-to-market strategy ...
This podcast features Robert Craven interviewing Will Roberts from Webbox Digital about their journey, repositioning their agency. Webbox Digital initially tried to be a "full-service" agency serving all sectors. However, they realised the needed to narrow their focus to gain a competitive edge. Here's a breakdown of their journey: Version 1.0: Webbox transitioned from serving all sectors to focusing on sport, health, and leisure organisations. This decision was driven by the team's enjoyment...
The podcast is a conversation between Amanda and Robert Craven discussing Amanda's new book "Unblock" about productivity in organizations. Amanda Sokell is a process and productivity expert who helps companies thrive. She’s also a popular speaker, author, entrepreneur, creative, polymath and educationalist; lover of learning, chocolate, dancing and difference. In a 25-year career spanning public relations, software development, coaching, mentoring and training, Amanda has helped transform the...