Client Acquisition with Amanda Walls from Cedarwood
Description
Robert Craven and Amanda Walls of Cedarwood Digital, a Manchester-based performance marketing agency, discussed their client acquisition strategies, focusing on mitigating "ghosting" through initial calls and pre-qualification based on budget (£5,000-£15,000) and ideal client profiles (finance, insurance, healthcare sectors). They emphasised a multi-pronged approach, including LinkedIn case studies (at least one weekly), industry events, and a strong brand presence, while acknowledging AI's impact on SEO and the increasing importance of digital PR.
Amanda described Cedarwood Digital as a performance marketing agency specialising in SEO, PPC, and digital PR, with a team of 15 based in Manchester. They highlighted their recent record year despite challenging economic conditions
United States
